SaaS Companies Using Ashby in the UK: 76 Active Firms (2026)
SaaS companies using recruitment-operations software sell subscription cloud applications while scaling hiring across the UK technology market.
Recruitment-operations technology has a specific role inside SaaS: it turns hiring from an inbox-and-spreadsheet process into a managed workflow for requisitions, sourcing, interviews, offers and reporting. In this sector, adoption usually signals a company with enough planned hiring to justify structured talent operations, rather than an occasional vacancy page. The buyer is often a people-operations or talent-acquisition lead, with finance and departmental heads involved where hiring plans connect to runway, revenue targets or regulated customer delivery. The surrounding stack tends to include web analytics, cloud hosting, edge networking and web-build tools, pointing to direct-channel sales and technically literate marketing teams.
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The UK adoption picture is compact: 76 actively trading SaaS firms are running this recruitment-operations system, with reported employment of 2,000 people. Within detected recruitment and staffing software across the sector, the system ranks fifth at 13.0% of a 584-company comparison set, behind adjacent hiring platforms and ahead of the smaller long tail. The regional skew is clear: London accounts for 69.7% of the cohort, followed by the South East at 10.5%, the West Midlands at 5.3%, the East of England at 3.9% and Northern Ireland at 2.6%. That pattern fits a sales-led SaaS cluster more than a broadly dispersed employer base.
For SaaS employers running recruitment-operations tooling, regulation sits less in software licensing than in candidate and customer-data handling. The ICO is the relevant UK data-protection regulator, and hiring workflows tend to bring CVs, interview notes, work-eligibility checks and special-category data into the same operational perimeter as customer analytics. Cloud dependency adds a market-structure issue: the CMA has examined UK public cloud infrastructure supply and reported competition concerns, with remedies aimed at infrastructure-provider behaviour rather than a SaaS-provider licensing regime. That matters in procurement, because concentration upstream can shape hosting terms, portability, resilience expectations and customer due-diligence questionnaires.
Adoption appears most durable among SaaS vendors that have moved beyond founder-led hiring but have not yet built heavier enterprise HR estates. The tool category tends to sit between applicant tracking, hiring analytics and people operations, so bundling pressure from broader HR suites is likely to persist. Procurement scrutiny may also rise as customers ask how candidate data, customer data and cloud dependencies are governed across the wider stack. Smaller subscription vendors may keep lighter hiring tools until workforce planning becomes repeatable; scale-ups with recurring technical, sales and customer-success hiring have clearer reasons to standardise.
What’s in the file
One row per company, 14 columns. The contact columns unlock when you get the list.
Included
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Adoption by company size
Adoption of Ashby rises with company size across the trading UK SaaS companies in this cohort. 0.1% of the 37,913 companies with under 10 employees run Ashby (40 detected). 1.5% of the 1,886 companies with 10–50 employees run Ashby (29 detected). 1.2% of the 166 companies with over 50 employees run Ashby (2 detected). That is a 1.1% gap between the over 50 employees and under 10 employees bands.
76
Active firms
2026
13%
Of detected Recruitment & staffing share
UK SaaS
9
Median headcount
Filed accounts
158
Verified contacts
Across this cohort
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Key facts
About 15% of the trading cohort reports turnover above £5M (12 of 76 firms) — the rest sits below that revenue band.
32% of the cohort was incorporated since 2022 (25 firms), so a sizeable share is in its first few filing cycles.
The listed recruitment-operations system has 13.0% detected share in SaaS, sitting behind alternatives at 14.2%, 14.7%, 14.9% and 16.4%.
London accounts for 69.7% (53) of SaaS running the system, compared with 10.5% (8) in the South East and 5.3% (4) in the West Midlands.
Co-detected web stack signals point to marketing, edge delivery and site-building use: 77.6% show a tag-management tool, 76.3% an edge-network service and 48.7% a website-building platform.
Recruitment operations software handles candidate personal data, so UK GDPR and the Data Protection Act 2018 sit close to day-to-day people operations, with the ICO as the UK data-protection regulator.
The CMA closed its public-cloud infrastructure services case on 31 July 2025, reported an adverse effect on competition and recommended strategic market status investigations into the two largest cloud infrastructure providers.
Recruitment market share among UK SaaS
Share of the 584 UK SaaS with a detectable system. As of June 2026.
What else do Ashby-running SaaS run?
Share of the 76 Ashby-running UK companies where each technology was also detected. As of June 2026.
Where Ashby SaaS are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£767.2K
Median UK turnover
15.8%
Above £5M turnover
25
Incorporated since 2022
158 verified decision-maker contacts
across these 136 companies — names, roles and emails, in one CSV + Excel file.
Top UK SaaS using Ashby
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops regulatory technology software that automates regulatory intelligence and compliance management. Platform uses AI to track global regulations, map obligations, and support regulatory change…
Serves B2B enterprise and mid-market financial services firms, including banking, insurance, asset and investment management, payments and related sectors, targeting compliance leaders plus risk and…
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides cloud-based software for automated pre-employment background screening. Platform performs identity, criminal record, right‑to‑work, education and employment verification checks, reference…
Serves HR and recruiting teams at businesses of all sizes, from small firms to enterprises, with emphasis on finance, health and social care, childcare and education employers.
Financial Health
StrongStrong · Growing, Hiring · 95% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops cloud-based human resources information system (HRIS) software with AI features for managing employee data, onboarding and offboarding, performance reviews, absence tracking, workflow…
Serves growing and global businesses, targeting HR and People Operations leaders plus finance, planning and IT teams responsible for employees across the organisation.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsDevelops blockchain intelligence software used by financial institutions, crypto businesses and law enforcement to monitor cryptocurrency transactions, screen wallets, detect fraud and sanctions…
Serves government agencies, law enforcement, national security teams, regulators, tax authorities, financial institutions, fintechs and crypto businesses involved with digital assets.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsProvides a merchant of record platform for software and app companies, handling subscription billing, payment processing, checkout, invoicing, global sales tax compliance, fraud prevention, and…
Serves B2B software and digital product businesses, including SaaS companies, mobile app publishers, app studios, game developers and subscription-led software teams, from startups to scaling firms…
Financial Health
HealthyHealthy · Hiring · 36% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides AI-powered due diligence software that automatically researches individuals and companies worldwide, analysing multilingual public information to identify risks and support third‑party…
Serves enterprise risk, compliance and onboarding teams, plus legal firms, financial services institutions, risk consultancies, universities and non-profits needing third-party due diligence on…
Financial Health
StrongStrong · Hiring · 50% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsDevelops software for GP practices that automates administrative tasks in primary care, including patient registration processing, laboratory report filing, and online booking tools, helping…
Serves NHS primary care organisations, especially GP practices in England, including practice managers, administrative teams and clinical staff responsible for patient registrations and lab report…
Financial Health
StableStable · Hiring · 92% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides software and outsourced services for private market fund administration. Platform supports investor onboarding, AML/KYC, CRM, registry management, capital calls and distributions, fund…
Serves B2B private market fund managers of all sizes, including real estate, private credit, private equity and venture capital firms, targeting finance, investor relations, compliance and executive…
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides a business spend management platform offering corporate credit cards, expense and reimbursement tracking, invoice processing, and accounts payable automation. Includes approval workflows,…
Serves SMEs and larger businesses across industries, targeting finance leaders such as CFOs, controllers, accountants and CEOs responsible for company spending, expenses and accounts payable.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 2y
Location
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Provides a software platform for managing information security and regulatory compliance. Automates controls, risk assessments, vendor management and policy tracking to help organisations meet…
Serves European startups, SMEs and mid-market B2B teams that need to meet security, privacy and regulatory requirements for clients, partners or sectors such as automotive and financial services.
Location
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Financial sub-scores
Computed from 3 filingsDevelops blockchain analytics software and data services used to trace cryptocurrency transactions, assess wallet and exchange risk, monitor transactions for compliance, and support investigations by…
Serves government agencies, law enforcement, regulators, tax authorities, crypto exchanges, financial institutions, insurance firms, cybersecurity companies and web3 businesses operating in digital…
Financial Health
WeakWeak · -10% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsProvides software platform for real-time business identity verification and compliance automation, using data integrations and AI agents to support KYC checks, onboarding, monitoring, and risk…
Sells to B2B compliance, risk, operations and product teams at banks, payments companies, lenders and marketplaces that onboard and verify businesses, including firms scaling across multiple markets.
Financial Health
WeakWeak · Hiring · 100% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsDevelops identity security and privileged access management software. Platform provides credential vaulting, access governance, privileged remote access, and identity discovery tools to control and…
Sells to IT, IAM, security and compliance teams at businesses and government organisations that need to manage privileged access, workforce, machine, developer and AI identities.
Financial Health
StrongStrong · Profitable · -1% CAGR over 2y
Location
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Provides an AI governance and security platform that monitors employee use of AI tools across browsers, desktops, and agents, detects sensitive data in prompts or uploads, and enforces usage policies…
Serves B2B security, IT, compliance and business leaders at organizations adopting AI, with emphasis on technology, legal, insurance and healthcare sectors managing employee AI use.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsDevelops software for asset management firms to manage investors, fundraising, datarooms and electronic subscriptions, and to monitor portfolios. Platform includes data ingestion, valuations, ESG…
Sells to B2B financial services firms, including private markets and asset managers, hedge funds, private wealth firms, banks, fund administrators, placement agents, law firms, facility agents and…
Financial Health
DistressedDistressed · -78% CAGR over 3y
Location
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Computed from 5 filingsDevelops a cybersecurity training and human risk management platform that provides security awareness training, adaptive phishing simulations, and email incident response automation. Software…
Sells to enterprises and larger organisations with global employee bases, particularly security, IT and compliance teams responsible for cyber awareness, phishing resilience and employee risk…
Financial Health
WeakWeak · -27% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsDevelops software platforms for asset managers and private markets firms to manage investors, fundraising and fund operations. Provides tools for datarooms, electronic subscriptions, investor…
Serves B2B financial services clients, including private markets and asset managers, private wealth firms, banks, and asset management service providers such as placement agents, fund administrators,…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides online background screening and identity verification services for employers. Offers criminal record checks, right‑to‑work verification, employment and education verification, credit and…
Serves SMBs and enterprises hiring staff or contractors, plus staffing, property, healthcare, logistics, tech, retail, manufacturing, gig economy, financial services, construction, non-profit,…
Financial Health
StrongStrong · Hiring · 27% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsDevelops cloud-based customer relationship management (CRM) software for sales and go-to-market teams. Platform provides customizable data models, workflow automation, AI-assisted search and…
Sells to B2B companies’ go-to-market, revenue, sales and business operations teams, especially teams managing customer data, outreach, pipelines and reporting.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
Location
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Computed from 5 filingsDevelops an AI-powered platform for managing freelance and contractor workforces. Software supports worker classification, onboarding, compliance, timesheets, invoicing, and global payments, and…
Serves B2B organisations managing contingent workforces, including enterprises, high-growth and mid-sized companies, talent marketplaces and staffing firms. Targets HR, procurement, legal/compliance,…
Financial Health
StrongStrong · Growing, Hiring · 60% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsDevelops API management software providing API gateway, service mesh, and developer tools. Platform enables organisations to design, test, deploy, secure and monitor APIs and AI integrations across…
Sells to enterprise platform, AI and developer teams, plus executives, across financial services, healthcare, higher education, insurance, manufacturing, retail, software and technology, and…
Financial Health
StrongStrong
Location
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Computed from 3 filingsDevelops cloud-based software for insurance pricing and reserving. Platform uses machine learning and predictive analytics to model risk, analyse demand, build rate plans, manage ratebooks, and…
Sells to insurance companies worldwide, particularly non-life and P&C insurers, serving actuarial, pricing and reserving teams responsible for rate modelling, claims liabilities and portfolio…
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 2 filingsDevelops and deploys artificial intelligence software for health insurance plans, providing modular AI tools that automate and manage clinical and administrative workflows such as prior…
Serves B2B healthcare payers, especially health plans and large insurance enterprises with clinical operations and prior authorization teams adopting AI.
Financial Health
StrongStrong · Hiring · 498% CAGR over 1y
Location
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Provides a cloud-based platform that automates security and regulatory compliance processes. Software monitors systems, collects audit evidence, manages access controls and risk, handles vendor…
Serves startups, mid-market and enterprise businesses, especially security, compliance and GRC teams in healthcare, government and fintech, plus organisations pursuing SOC 2, ISO 27001, HIPAA, PCI…
Financial Health
N/AN/A
Location
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Computed from 3 filingsDevelops data management software that unifies, cleans, and enriches enterprise data. Provides tools for entity resolution, master data management, knowledge graphs, and real-time data integration…
Sells to enterprise data, IT, analytics and operations teams at B2B and B2C companies, healthcare organisations and supply-chain-intensive businesses with complex customer, supplier, product or…
Financial Health
HealthyHealthy · -27% CAGR over 2y
Location
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Computed from 5 filingsProvides a software platform for food and beverage companies to collect farm‑level greenhouse gas emissions data, calculate corporate and product carbon footprints, and manage emission reduction…
Sells to enterprise food and beverage processors, especially dairy, red meat and crop supply chains, targeting sustainability, procurement and carbon-reporting teams managing farm suppliers across…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops artificial intelligence software for healthcare that records and analyses clinician‑patient conversations, generating medical documentation, clinical notes and structured data to support…
Targets hospitals, health systems and other healthcare providers, with buyer groups including clinicians, nursing teams and revenue cycle leaders responsible for clinical documentation, patient…
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides cloud-based retail crime intelligence and loss prevention software enabling stores to record incidents, identify repeat offenders, analyse data, collaborate with law enforcement, and receive…
Serves large retailers and their asset protection/loss prevention teams, including grocery, fuel, apparel, jewelry, pharmacy, shopping center, home improvement and general merchandise operators, plus…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops and operates a software platform for managing employee benefits. Enables organisations to administer global benefit programmes, enrol staff in core and flexible benefits, manage allowances…
Sells to businesses with global workforces, especially HR and finance teams at enterprises and fast-growing scale-ups managing employee benefits, insurance and allowances across multiple countries.
Financial Health
StableStable · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsDevelops legal technology software that integrates with Microsoft Word to assist lawyers in drafting, reviewing, proofreading, and managing complex contracts. Tools use AI to analyse definitions,…
Serves B2B legal teams, primarily enterprise law firms and in-house legal departments whose lawyers draft, review and proof complex contracts in Microsoft Word.
Financial Health
StableStable · Hiring · 70% CAGR over 4y
Location
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Computed from 3 filingsProvides software for compensation benchmarking and total rewards management. Platform offers real-time salary and benefits market data, benchmarking tools, pay band management, pay equity analysis,…
Sells to B2B technology companies, particularly compensation, total rewards, People and HR teams, and senior leaders responsible for pay decisions and workforce reward strategy.
Financial Health
WeakWeak · Hiring · 103% CAGR over 2y
Location
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Computed from 5 filingsDevelops conversational AI software that enables organisations to build and operate AI agents and chatbots. The platform provides tools for natural language understanding, dialogue management, API…
Sells to enterprises and public sector organisations needing AI agents for customer support, sales, and operations, especially in finance, retail, government, insurance, healthcare, telecoms, and…
Financial Health
WeakWeak · Hiring · 24% CAGR over 4y
Location
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Computed from 3 filingsDevelops workplace ethics and compliance software that enables employees to report misconduct via mobile and web channels, including anonymous whistleblowing. Provides case management tools,…
Sells to mid-market and enterprise organizations, particularly ethics, compliance, legal and HR teams, that need employee misconduct reporting and whistleblowing processes across departments and…
Financial Health
WeakWeak · Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsDevelops software for the commercial insurance industry that digitises and processes risk information from submissions, quotes, policies, and invoices. The platform uses machine learning to structure…
Serves B2B customers in commercial insurance, including insurers, reinsurers, brokers, wholesale brokers and MGAs handling underwriting, renewals, claims and policy intake workflows.
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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Computed from 2 filingsProvides a platform that aggregates data from 150+ providers and AI research agents to identify companies and contacts, enrich CRM records, track buying signals, and automate go‑to‑market workflows…
Serves B2B growth, sales, marketing and GTM operations teams at startups and enterprises, including companies running outbound, ABM, CRM enrichment, inbound and territory-planning workflows.
Financial Health
DistressedDistressed · -25% CAGR over 1y
Location
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Computed from 5 filingsDevelops a federated AI and data science platform that enables organisations to analyse and train machine learning models on distributed datasets without transferring the underlying data. Used in…
Serves life sciences and clinical research organisations, including pharmaceutical sponsors, CROs, clinics, hospitals, researchers, trusted research environments and AI model developers working with…
Financial Health
StableStable · Hiring · 34% CAGR over 4y
Location
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Computed from 5 filingsDevelops an AI usage control and security platform that monitors employee interactions with generative AI tools, detects risky prompts or data sharing, enforces role‑based policies, and provides…
Sells to B2B security and compliance leaders at organisations adopting workplace AI, especially in financial services, legal and consulting, healthcare, and SaaS/technology sectors.
Financial Health
StrongStrong · Growing, Hiring · 58% CAGR over 4y
Location
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Computed from 5 filingsProvides cloud-based HR and payroll platform enabling companies to hire, pay, and manage employees and contractors internationally. Offers employer-of-record services, global payroll, compliance…
Serves businesses with international or distributed workforces, especially HR and people teams hiring employees or contractors across multiple countries, plus partners needing global hiring…
Financial Health
StrongStrong · Hiring · 101% CAGR over 4y
Location
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Computed from 3 filingsProvides a cybersecurity platform that connects organisations with a global community of security researchers to identify vulnerabilities. Offers bug bounty programmes, vulnerability disclosure…
Serves security and engineering teams at enterprises and public sector organisations, including financial services, healthcare, retail/e-commerce, automotive, crypto/blockchain, hospitality, US…
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
Location
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Computed from 2 filingsDevelops an AI revenue orchestration platform that analyses customer interactions and sales conversations to generate structured go‑to‑market data, automate CRM updates, capture notes, provide sales…
Serves B2B go-to-market teams, especially CROs, RevOps, sales, SDR/BDR, customer success, enablement, marketing and product leaders at companies managing CRM-driven revenue operations.
Financial Health
StrongStrong · Growing, Hiring · 150% CAGR over 1y
Location
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Computed from 5 filingsDevelops cloud-based project planning and coordination software for construction teams. The platform connects master schedules with lookahead planning, resource allocation, visual work plans, site…
Sells to B2B construction delivery teams on major projects, including civil infrastructure, rail and metro, energy, major buildings and nuclear, targeting site teams, engineers, planners and managers.
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
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Computed from 3 filingsProvides sales support, marketing, and research and development services to affiliated companies developing enterprise automation software. Supports promotion and adoption of a platform for robotic…
Serves enterprises and public sector organisations, targeting business and IT teams in banking, financial services, healthcare, insurance, manufacturing, supply chain, finance, HR, QA/testing and…
Financial Health
StableStable · Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsDevelops software for property due diligence and risk analysis used in real estate transactions. Platform aggregates title documents, deeds and mapping data, uses AI to review property records,…
Serves B2B real estate professionals in the UK and US, including law firms, in-house legal teams, residential conveyancers, insurers, lenders, surveyors and commercial property teams.
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
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Computed from 3 filingsDevelops AI-powered customer service agents for financial services companies. Software automates customer operations such as account queries, lost card reports, fraud checks, complaints, and…
Serves financial services businesses, particularly fintechs and regulated providers, targeting customer operations and support teams handling complex, compliance-sensitive customer queries.
Financial Health
StrongStrong · Hiring · 112% CAGR over 2y
Location
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Computed from 2 filingsProvides an API-based investment infrastructure enabling fintechs to offer brokerage, trading and investment features. Services include account opening, order execution, fractional investing, savings…
Serves B2B fintechs, digital banks, brokers and wealth-management platforms, particularly European firms that want to offer investment and trading experiences to their end users.
Financial Health
StrongStrong · Growing, Hiring · 234% CAGR over 1y
Location
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Computed from 5 filingsDevelops AI software for healthcare providers that captures clinical encounters and generates structured documentation and medical coding. The platform integrates with clinical workflows to automate…
Sells to health systems and healthcare provider organisations, targeting clinical leaders, clinicians and revenue integrity/compliance teams across hospitals, specialty practices and care settings.
Financial Health
StrongStrong · Hiring · 36% CAGR over 4y
Location
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Computed from 5 filingsDevelops and publishes process orchestration software that enables organisations to design, automate and monitor business workflows and microservices. The platform includes tools for workflow…
Serves enterprise and public-sector buyers, including transformation executives, IT and business leaders, chief architects, developers and software architects across financial services, healthcare,…
Financial Health
HealthyHealthy · Hiring · 75% CAGR over 4y
Location
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Computed from 3 filingsDevelops AI-powered cloud‑native PACS software for radiology departments. Platform provides an imaging viewer, automated report generation, AI measurements and segmentation, and smart worklist tools…
Serves B2B healthcare organisations, including radiology practices, imaging centres and hospital radiology departments, with radiologists and imaging leaders as key users and buyers.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
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Financial sub-scores
Computed from 5 filingsDevelops and operates a user research and product testing platform that enables teams to recruit participants, run surveys, interviews, prototype and usability tests, and analyse results with…
Sells to businesses running user research, especially research, design and product teams at tech, software, financial services, insurance and retail companies. Serves both B2B and B2C brands needing…
Financial Health
StableStable · -42% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsDevelops an online teaching and learning platform providing interactive digital curriculum, textbooks, assessments, and analytics for schools. Content supports programmes such as IB Diploma…
Serves secondary schools, international schools and school districts offering IB Diploma, Cambridge IGCSE or NGSS-aligned high school science, targeting teachers, curriculum leaders, IB coordinators…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Showing 50 of 136 — +86 more in one CSV + Excel file with company details, websites and key data.
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Get the listHow Ashby usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. SaaS companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of SaaS companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Ashby is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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