Travel Sector Companies Using Campaign Monitor in the UK: 56 Active Firms (2026)
Travel and hospitality businesses using email marketing in the UK manage customer campaigns, bookings and retention across regulated travel and venue markets.
For travel and hospitality operators, an email marketing platform sits close to the booking engine rather than in a detached comms stack. It supports pre-trip reminders, venue updates, seasonal newsletters, abandoned enquiry follow-up and post-visit retention, usually owned by marketing or commercial teams with input from reservations, events and customer service. Adoption tends to signal a direct-channel posture: the business is trying to capture customer permission, reduce dependence on intermediaries and measure repeat demand. Engagements are usually practical rather than enterprise-wide, with list management, template production and booking-triggered messaging mattering more than elaborate account-based marketing.
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UK adoption is a small slice of the sector: 56 active travel and hospitality firms are running this email-marketing stack. Reported headcount totals 1,369 people, so the footprint is not just micro-operators, although many adopters still look operationally lean. Within detected marketing-automation use in travel and hospitality, the platform sits sixth in the ranking, at 3.1%. Registered-region skew is away from a purely London pattern: the North West accounts for 17.9% of the cohort, Scotland 16.1%, London 14.3%, the North East 12.5% and the South West 10.7%.
Flight-linked sellers operate under the CAA’s ATOL regime, which protects customer money where a travel organiser fails and treats UK package holidays as within scope when flights are included. That affects email use because booking confirmations, balance reminders and itinerary changes need to align with the protected booking journey rather than detached promotional messaging. Hospitality operators face a different constraint: alcohol sales require authorisation from a local licensing authority, normally the council, with permanent sales tied to premises and personal licensing. UKHospitality and ABTA add sector representation and dispute-routing conventions, but membership is not a substitute for statutory permission.
Adoption appears likely to remain selective rather than universal. Travel and hospitality operators with repeat bookings, venue calendars and seasonal demand have clearer reasons to keep email automation close to reservations, while occasional-experience businesses may continue with simpler newsletter workflows. Privacy expectations and inbox deliverability tend to favour cleaner consent capture, fewer disconnected lists and closer links between web analytics, booking systems and customer service. The vendor market also keeps bundling campaign tools into broader commerce and customer-platform suites, so some operators may migrate for stack simplification rather than because email itself has lost importance.
Adoption by company size
Adoption of Campaign Monitor rises with company size across the trading UK travel sector companies in this cohort. 0% of the 112,555 companies with under 10 employees run Campaign Monitor (31 detected). 0.2% of the 14,926 companies with 10–50 employees run Campaign Monitor (25 detected). 0.2% of the 1,150 companies with over 50 employees run Campaign Monitor (2 detected). That is a 0.2% gap between the over 50 employees and under 10 employees bands.
56
Active firms
2026
3.1%
Of detected Marketing automation share
UK travel sector
8
Median headcount
Filed accounts
131
Verified contacts
Across this cohort
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Key facts
8% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
The email-marketing tool accounts for 3.1% (56) of detected marketing automation systems in travel and hospitality, within a denominator of 1,778 companies with a detectable system.
North West, Scotland and London account for 17.9% (10), 16.1% (9) and 14.3% (8) of the email-marketing cohort by registered ITL1 region.
Travel and hospitality users also run web analytics tagging at 66.1% (37), web-security and CDN tooling at 50.0% (28), and content-management software at 39.3% (22).
Flight-inclusive package travel sold in the UK sits under the CAA’s ATOL regime, and ATOL holders pay £2.50 per traveller into a trust fund for refunds, reimbursement or repatriation.
Hospitality venues in England and Wales that sell or supply alcohol need local licensing authorisation under the Licensing Act 2003; permanent alcohol sales normally require a premises licence.
Email market share among UK Travel Sector
Share of the 1,778 UK Travel Sector with a detectable system. As of June 2026.
What else do Campaign Monitor-running Travel Sector run?
Share of the 56 Campaign Monitor-running UK companies where each technology was also detected. As of June 2026.
Where Campaign Monitor Travel Sector are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£638.7K
Median UK turnover
0%
Above £5M turnover
5
Incorporated since 2022
131 verified decision-maker contacts
across these 56 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Travel Sector using Campaign Monitor
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsArranges golf-focused holiday packages including flights, hotels, tee times and itineraries for destinations worldwide. Provides booking services, sample itineraries, special offers and customer…
Serves leisure golfers and golfing groups booking packaged golf holidays to destinations across Europe, the Americas, Africa, the Middle East, Indian Ocean and Asia.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a private island holiday destination providing self‑catering cottages, apartments and hotel rooms, along with restaurants, cafés, spa facilities, gardens and visitor attractions, and manages…
Serves leisure travellers, families, couples and holiday homeowners seeking island stays and ownership on the Isles of Scilly, plus visitors to its gardens, dining and activities.
Financial Health
WeakWeak · -68% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates an online platform for booking holiday cottages and lodges. Markets and manages short‑term rental properties and provides reservation handling, guest support, and property letting services…
Serves B2C leisure travellers seeking Lake District cottage, lodge, caravan or glamping breaks, including families, couples and dog owners, and also targets holiday property owners looking to let…
Financial Health
WeakWeak · Hiring · 41% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsProvides holiday property letting and management services, marketing and booking self‑catering cottages and apartments for short stays, and working with property owners to manage listings, guest…
Serves consumers booking self-catering holiday homes in St Ives and West Cornwall, including families, dog owners and beach-focused travellers, as well as holiday property owners seeking guests and…
Financial Health
StrongStrong · Growing · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsSpecialist travel agency arranging holidays to St Lucia. Curates and books stays in hotels, resorts, and private villas, and assists with flights, transfers, and travel planning, offering tailored…
Serves UK consumers planning St Lucia holidays, including couples, families, wedding and honeymoon travellers, and luxury holidaymakers seeking hotels, boutique stays or villas in the Caribbean.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a booking platform for self‑catering holiday homes, serviced apartments and exclusive‑use properties. Markets and manages short‑term accommodation and arranges guest services such as private…
Serves leisure and business travellers seeking premium short-stay accommodation in Edinburgh and Scotland, including families, groups, festival visitors, corporate guests, workcation travellers, and…
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsOperates a riverside pub and restaurant offering meals, drinks and afternoon tea, with on-site guest rooms and suites. Hosts weddings, meetings and events in a historic barn venue and provides boat…
Serves consumers and visitors seeking pub dining, afternoon tea, riverside stays and boat hire, plus wedding parties, event organisers and businesses needing meeting or function venues in Bedford.
Financial Health
StrongStrong · Hiring · 25% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOrganises golf travel packages including overseas golf holidays, coaching breaks with professionals, and club or corporate golf trips. Arranges accommodation, tee times, competitions, and related…
Serves UK golfers, golf clubs, PGA counties and golf professionals arranging individual, group, coaching, competition and corporate golf trips in the UK and overseas.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates hospitality and leisure venues including a hotel with spa and health club, golf course, restaurants, pub with rooms, and event spaces. Provides accommodation, dining, spa treatments, golf…
Serves leisure travellers, spa and golf customers, diners, wedding parties and private event hosts, plus businesses booking corporate stays, meetings, conferences and team-building in Berkshire.
Financial Health
StrongStrong · Hiring · 5% CAGR over 6y
Location
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Financial sub-scores
Computed from 2 filingsOperates a holiday park providing camping and touring pitches, cottage holiday accommodation, and on-site amenities including a swimming pool, tennis court, playground, shop, food services, and…
Serves consumers planning UK coastal holidays, including families, couples, campers and touring caravan or motorhome owners, as well as guests travelling with dogs.
Financial Health
WeakWeak · -9% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOperates a visitor attraction featuring a cable car transporting guests to a hilltop country park with guided tours of show caverns, exhibitions, woodland walks, viewing platforms, adventure…
Serves families, tourists, school groups and organised group visitors seeking leisure days out in Derbyshire and the Peak District, with additional offers for members and gift-ticket buyers.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates a recreational park centred on a lake and woodland trails, offering walking routes, wildlife viewing, alpaca walks and children’s activities. Provides a lakeside restaurant and hosts…
Serves consumers seeking day visits, families, restaurant guests, walkers, nature visitors, and people booking watersports, open-water swimming, wellness sessions and children’s activities in Surrey.
Financial Health
WeakWeak · -31% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsManages and markets a portfolio of self‑catering holiday cottages and homes, offering short‑term holiday rentals with online booking, guest support, and property letting services for owners.
Serves leisure travellers, couples, families, groups and dog owners seeking self-catering holiday homes around Falmouth and the Helford River, and targets local holiday-home owners looking to let…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a four‑star hotel offering guest accommodation, including rooms and an apartment, alongside an on‑site restaurant and bar. Provides dining services, breakfast, afternoon tea, and hosts…
Sells to leisure travellers and couples seeking hotel stays, dining breaks and nature-based escapes around Loch Ness, as well as wedding, private event and gift voucher buyers. Serves both overnight…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides short‑term holiday accommodation through a portfolio of apartments, cottages, and houses available for online booking. Offers self‑catering stays for leisure trips, golf visits, university…
Sells to leisure travellers booking self-catering holiday homes in St Andrews and the East Neuk, including golfers, short-break visitors, wedding guests, St Andrews University visitors, and pet…
Financial Health
StableStable · Hiring · 53% CAGR over 4y
Location
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Computed from 3 filingsOperates a holiday letting agency managing and marketing self‑catering cottages and holiday homes. Provides online property listings, booking services for guests, and management and marketing support…
Sells to leisure travellers booking self-catering holidays in Padstow and North Cornwall, including families, couples, dog owners, surfers, golfers and larger groups. Also serves holiday property…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a boutique hotel offering ensuite bedrooms, self-catering holiday cottages and glamping pods, alongside an on-site bistro serving breakfast and dinner. Provides short-stay accommodation and…
Serves leisure travellers, walkers, cyclists, families, couples, dog owners and diners visiting the Lake District, including guests seeking hotel rooms, cottages, glamping stays or casual bistro…
Financial Health
HealthyHealthy · Hiring · 46% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel service promoting and arranging stays at boutique, rural and small hotels in Mallorca. Provides curated hotel listings, villas and apartments, destination guides, and…
Serves consumers planning holidays in Mallorca, especially couples, families and travellers seeking rural, boutique, spa, village, villa or apartment accommodation with personalised booking advice.
Financial Health
WeakWeak · -67% CAGR over 4y
Location
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Computed from 5 filingsOperates a 50-bedroom hotel offering accommodation, on-site dining and bar services, and facilities for events, conferences, and group bookings. Provides guest rooms, seasonal offers, and hospitality…
Serves leisure travellers booking stays in Llandudno, plus tour operators, FIT group organisers, corporate clients, conference bookers and event guests.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsOperates and manages a collection of self-catering holiday homes available for short-term stays. Provides online booking for multi-bedroom holiday houses and guest access to shared leisure facilities…
Serves B2C leisure travellers seeking self-catering coastal stays in North Cornwall, especially families, surfers, dog owners and groups looking for 3-5 bedroom holiday homes near Polzeath and Daymer…
Financial Health
StableStable · Hiring · 28% CAGR over 4y
Location
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Computed from 4 filingsOperates a holiday accommodation business offering self-catering cottages and lodges for short stays, including pet‑friendly units. Provides booking for leisure visitors and on‑site facilities within…
Serves B2C leisure travellers, including families, couples, pet owners and motorhome or caravan visitors seeking coastal self-catering stays in Newton-by-the-Sea, Northumberland.
Financial Health
StableStable · 0% CAGR over 5y
Location
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Operates an online platform for booking self‑catering holiday apartments and short‑stay rentals. Lists curated properties and enables guests to search availability, manage bookings, and allows…
Serves visitors to Edinburgh seeking city-centre self-catering holiday apartments, and property owners who want to list accommodation for short-stay guests.
Financial Health
N/AN/A
Location
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Computed from 4 filingsOperates a boutique hotel providing guest accommodation, an on-site restaurant serving Scottish cuisine, and hospitality services including dining, events, and leisure experiences such as sauna…
Sells to consumers seeking boutique hotel stays, restaurant dining, spa-style experiences and gift vouchers, particularly leisure travellers, couples and day visitors looking for rural breaks and…
Financial Health
WeakWeak · -5% CAGR over 3y
Location
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Computed from 4 filingsOperates a motel with guest rooms and cottage accommodation alongside a restaurant, bar and café serving breakfasts, meals, cakes and drinks. Hosts events and live music, and offers venue hire,…
Serves consumers including travellers on the A84 to the Highlands, overnight guests, diners, locals, walkers, cyclists, joggers, dog owners, event attendees and people seeking gift vouchers or…
Financial Health
DistressedDistressed · -6% CAGR over 3y
Location
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Computed from 2 filingsOperates a heritage steam railway offering passenger train rides along a preserved branch line. Provides dining train experiences, special events, group visits and private hire, and maintains…
Serves families, tourists and railway enthusiasts, plus coach parties, schools, Scouts and Guides, clubs and group organisers. Also targets film/photo charter clients and private-hire customers.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Computed from 4 filingsOperates a boutique hotel with themed guest rooms alongside a restaurant and champagne and oyster bar. Provides dining services featuring English dishes, drinks service, overnight accommodation, and…
Serves consumers in Kent seeking boutique hotel stays, restaurant dining, champagne and oyster bar visits, and private celebrations, including couples, overnight guests, families and special-occasion…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates a hotel offering guest accommodation, an on-site restaurant with set menus, wine and cocktails, and breakfast service. Provides room bookings, private dining, event hosting including…
Serves leisure travellers and diners, including couples, dog owners and guests seeking accessible stays, plus private dining, wedding and exclusive-use event customers visiting Grasmere and the Lake…
Financial Health
StableStable · -73% CAGR over 4y
Location
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Computed from 3 filingsOperates a hotel and spa offering guest accommodation, spa days and overnight spa breaks, therapeutic treatments, and thermal spa facilities. Also provides restaurant dining, wedding and event…
Serves consumers seeking UK spa days, spa breaks, hotel stays and dining, plus wedding parties, private event organisers and corporate clients booking meetings or events in Nottinghamshire and nearby…
Financial Health
StableStable · -6% CAGR over 2y
Location
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Computed from 5 filingsOrganises and operates small-group guided travel tours focused on geology, history, nature and culture. Offers scheduled, private and custom itineraries with specialist guides, including walking and…
Serves leisure travellers seeking small-group, expert-led holidays focused on geology, history, nature, wildlife and local culture, including private and custom groups, across the UK, Ireland, Europe…
Financial Health
StrongStrong · Hiring · 45% CAGR over 4y
Location
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Computed from 5 filingsOperates a hotel providing guest accommodation, restaurant and bar dining, and hospitality services. Offers room packages, breakfast and evening meals, Sunday lunches, weddings, private events, and…
Serves leisure travellers and couples seeking coastal hotel breaks in Lytham, plus local diners, wedding parties, private event organisers and gift voucher buyers.
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsOperates a traditional inn and hotel providing guest accommodation, a bar, and a restaurant serving breakfast, lunch, and evening meals. Offers online room and table bookings, short-break packages,…
Serves consumers seeking countryside hotel stays, dining, short breaks and gift experiences in Teesdale, including couples, leisure travellers, dog owners, walkers, cyclists and visitors to Barnard…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 3 filingsOperates an outdoor activity centre offering paintball, quad trekking, high ropes, escape rooms, shooting and rafting activities. Provides adventure days, school trips, team‑building events,…
Serves B2C and B2B/group customers: families with children, schools, youth groups, junior sports teams, corporate teams, hen and stag parties, and groups of friends, with a focus on visitors to…
Financial Health
HealthyHealthy · 2% CAGR over 2y
Location
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Computed from 3 filingsOperates a visitor attraction featuring a hilltop country park accessed by cable car, guided tours of show caverns, heritage exhibitions, woodland walks, viewing towers, playgrounds, and on‑site…
Serves consumers, families, tourists, schools and organised groups visiting the Peak District and Derbyshire for day trips, educational visits, group outings, gift tickets, memberships and dining.
Financial Health
StableStable · Profitable, Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsOperates a hotel providing guest accommodation, an on-site restaurant and takeaway food. Offers short-break packages, wedding and event hosting, gift vouchers, and online booking, with pet-friendly…
Sells to leisure travellers seeking short breaks in Scotland, including couples, families and pet owners. Also serves diners, wedding parties and guests interested in outdoor activities, golf, whisky…
Financial Health
WeakWeak · -9% CAGR over 4y
Location
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Computed from 3 filingsProvides private guided tours and sightseeing experiences including day tours, walking tours, museum visits and overnight trips with driver-guides by car or coach. Also offers themed tours such as…
Serves private travellers, tourist groups and VIP clients, primarily visitors staying in London, seeking guided leisure, heritage, military, ancestry, walking and special-interest experiences across…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates passenger boat trips and private hire vessels for sightseeing cruises, themed party cruises, and events. Offers short and extended river cruises, picnic boat hire, and charter services for…
Serves leisure consumers, tourists and local residents visiting Chester, plus groups and event organisers booking private parties, weddings, themed cruises, Christmas parties and small picnic boat…
Financial Health
StableStable · -6% CAGR over 5y
Location
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Computed from 3 filingsOperates luxury safari lodges, camps and private villas within wildlife reserves, providing accommodation, guided wildlife viewing and safari tourism experiences. Also manages hospitality services…
Serves affluent leisure travellers, couples, families and private groups seeking luxury safari lodge and villa stays in African wildlife reserves, with guests booking high-end nature, conservation…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a hotel, restaurant and traditional pub offering guest accommodation, dining and bar services. Also provides conference, event and function facilities, including space for meetings,…
Serves leisure travellers, local diners and pub visitors, couples and families marking occasions, plus businesses and organisers planning conferences, functions and larger events near the Lake…
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsOperates and manages self‑catering holiday and serviced apartments available for short‑term, winter and longer stays. Provides online booking for furnished properties with amenities such as Wi‑Fi,…
Serves consumers seeking self-catering coastal stays in Plymouth and Torquay, including holidaymakers, short-term visitors, longer-stay guests, pet owners, and travellers with accessibility…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Operates a heritage steam railway offering passenger journeys on a preserved branch line using historic locomotives and rolling stock. Provides dining train experiences, special events, museum…
Serves B2C leisure visitors, families and railway enthusiasts, plus group organisers including coach parties, schools, Scouts and Guides, clubs, private hire customers, and film/photo charter clients.
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Computed from 5 filingsOperates a hotel providing guest accommodation, restaurant dining and leisure facilities including swimming pools and tennis courts. Offers event and meeting spaces, gift vouchers and hospitality…
Serves leisure travellers, families and dog owners seeking coastal hotel stays in Dorset, plus diners, gift voucher buyers, and businesses or groups needing meetings and event hire near the Jurassic…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsOperates a bar, restaurant and events venue offering Scottish food and drink. Hosts weddings, private functions, corporate events and entertainment including ceilidh dancing, live performances and…
Serves consumers and event organisers seeking Scottish dining, entertainment, weddings, private celebrations, stag and hen parties and graduation balls, plus businesses planning corporate gatherings.
Financial Health
DistressedDistressed · -23% CAGR over 3y
Location
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Computed from 5 filingsOperates a pub, bar and restaurant offering food and drinks alongside live music, comedy and entertainment events. Also provides event spaces for private functions and weddings, and boutique hotel…
Serves local residents, diners, nightlife and live entertainment audiences, private party and wedding organisers, and leisure or business travellers in Balham.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates a country estate wedding and events venue offering ceremony and reception spaces, banqueting facilities, landscaped gardens, and on-site guest accommodation including lodges and cottages for…
Sells primarily to engaged couples and their families seeking an exclusive-use wedding venue in Cheshire, plus some corporate clients and private event organisers looking for a country-estate setting…
Financial Health
StrongStrong · Hiring · 21% CAGR over 4y
Location
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Computed from 5 filingsOperates a boutique hotel offering individually designed en‑suite guest rooms for short stays. Provides accommodation packages, breakfast service, and facilities for small weddings, private parties,…
Serves leisure travellers and couples visiting Brighton, plus gift-card buyers and private parties seeking small weddings, celebrations or exclusive-use functions near the seafront.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsOperates a pub, bar and restaurant with live music and comedy events, serving food and alcoholic beverages. Provides event spaces for private functions and weddings, and offers boutique hotel…
Serves consumers in Balham and London, including pub and restaurant guests, live music and comedy audiences, hotel visitors, families, dog owners, and people booking parties, weddings, funerals or…
Financial Health
StrongStrong · Hiring · 3% CAGR over 5y
Location
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Computed from 5 filingsOperates a hospitality venue combining a pub, restaurant and hotel. Serves lunch and pub-style meals, drinks, and private dining, and provides accommodation including guest bedrooms and self‑catering…
Serves consumers including local diners, pub visitors, overnight guests and self-catering travellers around Darlington, Yarm and Teesside, with options for dog owners and private dining groups.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsOperates a hospitality venue providing a restaurant serving seafood and seasonal dishes, guest accommodation rooms, and a fishmonger and deli selling fresh fish and prepared foods, alongside a studio…
Serves consumers in and around Topsham/Exeter and visitors to Devon: restaurant diners, overnight leisure guests, seafood shoppers, and people attending yoga, Pilates and wellbeing workshops.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsOperates a fine dining restaurant offering multi-course tasting menus created by chef Simon Martin. Provides table reservations, private or exclusive use bookings, and gift cards through its website.
Serves consumers seeking Michelin-starred fine dining in Manchester, including reservation holders and gift card purchasers, plus private or corporate groups booking exclusive use of the restaurant.
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 1y
Location
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How Campaign Monitor usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. travel sector companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of travel sector companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Campaign Monitor is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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