Travel Sector Companies Using Klaviyo in the UK: 65 Active Firms (2026)
UK travel and hospitality firms running email marketing automation use customer data to personalise booking, guest and re-engagement communications.
For travel and hospitality operators, an email automation platform usually sits between booking engines, customer databases and web analytics, turning browses, reservations and loyalty signals into triggered communications. Adoption signals more than newsletter capability: these firms tend to have direct-channel revenue, reusable guest or traveller profiles, and marketing staff able to manage segmentation, consent and post-visit journeys. It is most relevant where a consumer sale can recur or be cross-sold, such as accommodation, venues, leisure experiences and travel retail, rather than where the website is mainly brochureware or distributor-led.
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Across the UK, this adoption cohort contains 65 actively trading companies running this email automation platform. Among firms with headcount disclosure, reported employment totals 4,519 staff. In the marketing-automation category, the platform sits fourth for this sector, at 3.7% of 1,778 detected sector websites. Registered-address skew is concentrated in London at 32.3% of adopters, then the South West at 15.4%, the South East at 10.8%, Scotland at 9.2% and Wales at 7.7%.
Flight-inclusive travel sellers using customer automation have a procurement constraint that pure venue operators do not: the CAA's Air Travel Organiser's Licence regime protects travellers' money if an operator ceases trading, and package-holiday communications must not imply cover where it does not exist. Hospitality venues in England and Wales that sell alcohol also need authorisation from a local licensing authority under the Licensing Act 2003. For these users, consent capture, suppression lists and customer profiling fall into GDPR governance; ABTA membership may help route disputes or policy engagement, but it is not a substitute for statutory permissions.
Adoption appears selective rather than mainstream: it tends to suit operators with direct customer relationships, repeat booking behaviour and enough marketing operations capacity to maintain segments over time. Migration pressure is likely to come from stack rationalisation, especially where booking engines, loyalty files and web analytics have grown apart. The scarcer scale-up cohort may keep specialist agencies in the loop, while smaller operators stay with simpler email tools. Regulatory pressure around consent and accurate package or venue messaging should make governance a continuing constraint on campaign ambition.
Adoption by company size
Adoption of Klaviyo rises with company size across the trading UK travel sector companies in this cohort. 0% of the 112,555 companies with under 10 employees run Klaviyo (25 detected). 0.2% of the 14,926 companies with 10–50 employees run Klaviyo (27 detected). 1.1% of the 1,150 companies with over 50 employees run Klaviyo (13 detected). That is a 1.1% gap between the over 50 employees and under 10 employees bands.
65
Active firms
2026
3.7%
Of detected Marketing automation share
UK travel sector
15
Median headcount
Filed accounts
138
Verified contacts
Across this cohort
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Key facts
About 15% of the trading cohort reports turnover above £5M (10 of 65 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Among the 1,778 travel and hospitality companies with a detectable marketing-automation system, this system appears on 3.7% (65).
London accounts for 32.3% (21) of the detected travel and hospitality cohort, followed by the South West at 15.4% (10) and the South East at 10.8% (7).
Site-stack overlap points to tracking-heavy marketing operations: 66.2% (43) also run a web analytics tag and 55.4% (36) also run a tag-management system.
Flight-inclusive travel sales in the UK fall under the CAA’s ATOL regime, and ATOL holders pay £2.50 per traveller into a trust fund for refunds, reimbursement or repatriation.
Hospitality venues in England and Wales that sell or supply alcohol need authorisation from a local licensing authority under the Licensing Act 2003 framework.
Marketing automation market share among UK Travel Sector
Share of the 1,778 UK Travel Sector with a detectable system. As of June 2026.
What else do Klaviyo-running Travel Sector run?
Share of the 65 Klaviyo-running UK companies where each technology was also detected. As of June 2026.
Where Klaviyo Travel Sector are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
15
Median headcount
£750.4K
Median UK turnover
15.4%
Above £5M turnover
5
Incorporated since 2022
138 verified decision-maker contacts
across these 65 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Travel Sector using Klaviyo
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 2 filingsOperates brands offering campervan and motorhome rental and sales, providing vehicles for self‑drive road travel. Manages RV travel brands including maui, Britz, Mighty, Road Bear RV, El Monte RV and…
Serves B2C leisure travellers and holidaymakers planning road trips, including motorhome enthusiasts, first-time campers and adventure travellers across Australia, New Zealand, the USA and the UK.
Financial Health
StrongStrong · Hiring · 52% CAGR over 1y
Location
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Computed from 3 filingsOperates a travel agency selling package holidays, cruises, escorted tours and short breaks. Provides holiday booking services through retail branches and online, offering products from multiple tour…
Serves UK holidaymakers, particularly in Newcastle, Yorkshire and the North of England, including families, couples and individual travellers, plus corporate travel buyers.
Financial Health
HealthyHealthy · Profitable · -0% CAGR over 2y
Location
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Computed from 3 filingsOperates an online platform that compares and books travel services including car hire, hotels, airport parking, airport lounges and attractions. Aggregates offers from rental companies and travel…
Serves leisure and business travellers, including UK airport users, international car hire customers, families, city visitors and budget-conscious holidaymakers comparing travel options online.
Financial Health
HealthyHealthy · Hiring · 51% CAGR over 2y
Location
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Computed from 5 filingsOperates an online platform for booking short‑term holiday accommodation across European cities. Lists and manages vetted apartments, houses and other vacation rentals, and provides property…
Serves leisure travellers, families and groups seeking short-stay accommodation in major European destinations, with options for city breaks, pet-friendly stays and historic sightseeing trips.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsOperates a group of Italian-themed restaurants and trattorias. Serves dishes such as Neapolitan pizza, fresh pasta and other Italian meals, with dine‑in, reservations, takeaway and private hire…
Serves consumer diners, tourists and groups booking Italian restaurant meals, plus businesses and individuals seeking private hire or gift vouchers across its restaurant locations in the UK, Europe…
Financial Health
StrongStrong · Hiring · 28% CAGR over 4y
Location
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Computed from 5 filingsActs as a holding company and operates licensed restaurants offering themed six-course tasting menus that change regularly. Also provides management and operational support services to associated…
Serves consumers, dining groups and event organisers seeking restaurant bookings and gift vouchers in major UK and Irish cities, including London, Glasgow, Edinburgh, Manchester, Birmingham, Dublin…
Financial Health
StrongStrong · Hiring · 154% CAGR over 4y
Location
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Computed from 3 filingsOperates a country estate hospitality venue offering accommodation in restored houses and barns, along with restaurants and bars, a spa, workshops and events. Also sells retail products and hosts…
Serves leisure consumers, diners and spa visitors seeking country-estate breaks, seasonal experiences and workshops, plus private groups booking gatherings and online shoppers buying gift vouchers…
Financial Health
WeakWeak · 2% CAGR over 2y
Location
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Computed from 3 filingsOperates a network of campsites offering pitches for tents, motorhomes and seasonal stays, along with glamping accommodation. Provides campsite facilities such as showers and charging points, and…
Serves B2C leisure travellers visiting the New Forest, including families, couples, groups of friends, campers, glampers, motorhome users, dog owners, seasonal pitch holders and outdoor-focused gift…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsOperates an online travel platform that lists and books dog‑friendly hotels, cottages and holiday accommodation. Curates pet‑friendly stays, offers travel packages and gift vouchers, and enables…
Serves UK leisure travellers and dog owners, including couples, families and groups with one or more dogs, seeking pet-friendly hotel, cottage and pub stays across UK destinations.
Financial Health
WeakWeak · -31% CAGR over 2y
Location
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Computed from 3 filingsProvides bespoke luxury travel planning services through a membership-based travel club. Arranges tailor‑made holidays including hotel stays, private villas, cruises, rail journeys, safaris, and…
Serves affluent private travellers and members seeking bespoke luxury holidays, including families, couples, solo travellers and groups interested in villas, cruises, ski, wellness, safaris and…
Financial Health
DistressedDistressed · -94% CAGR over 2y
Location
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Computed from 5 filingsOrganises small-group guided travel tours and backpacking trips across destinations including Thailand, Bali, Vietnam, Japan, Sri Lanka and Australia, providing itineraries, accommodation…
Sells to consumers, განსაკუთრებით travellers in their 20s and 30s, including solo travellers, couples and groups of friends seeking small-group backpacking and adventure trips across Southeast Asia,…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsOperates restaurants and delicatessens and sells prepared foods, bakery items, pantry ingredients, hampers and gifts through physical locations and an online shop. Publishes recipes and offers…
Sells directly to consumers seeking premium food, dining and gifting, including restaurant guests, deli shoppers, home cooks and buyers of hampers, bakery items, books and vouchers, with an emphasis…
Financial Health
HealthyHealthy · -56% CAGR over 5y
Location
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Computed from 5 filingsOperates event and wedding venues within a spa resort, offering spaces such as a chapel, garden and pavilion for ceremonies, retreats and private celebrations. Provides hosted events alongside…
Serves consumers planning intimate weddings, elopements, vow renewals, retreats and special celebrations, as well as business buyers organising team meetings and corporate events. Targets guests…
Financial Health
StableStable · Hiring · 24% CAGR over 4y
Location
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Computed from 4 filingsOperates a vineyard and winery producing English wine. Offers guided vineyard tours and tastings, private event and wedding venue hire, luxury cabin accommodation, wine club memberships, and bonded…
Serves consumers seeking vineyard tours, wine tastings, memberships and countryside cabin stays, alongside couples planning weddings, corporate event organisers, and fine-wine collectors needing…
Financial Health
DistressedDistressed
Location
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Computed from 4 filingsProvides wellness and leisure facilities including a wild swimming lake, sauna and spa treatments, yoga and sound bath sessions, paddleboarding, and accommodation in lodges and a house. Also operates…
Serves consumers seeking countryside wellness breaks, spa days and outdoor leisure near Cambridge, plus corporate clients needing rural accommodation or retreat space accessible from London, Milton…
Financial Health
DistressedDistressed · 176% CAGR over 2y
Location
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Computed from 3 filingsOperates a visitor farm and petting zoo offering animal encounters, piglet handling, feeding sessions, farm shows and rides such as tractor trailers. Sells admission tickets and hosts seasonal…
Serves B2C visitors, primarily families with children, holidaymakers and local residents seeking farm attraction days out and seasonal events in Devon.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an online platform offering short‑term holiday cottage, lodge and holiday home rentals. Provides booking services for properties with features such as hot tubs or dog‑friendly accommodation,…
Serves consumers planning self-catering holidays in Yorkshire, including families, couples, dog owners and large groups seeking cottages, lodges, hot tubs, accessible stays or seasonal breaks.
Financial Health
StrongStrong · Growing · 2% CAGR over 4y
Location
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Computed from 5 filingsOrganises escorted group tours and private travel itineraries to international destinations, including safaris, cruises and cultural trips. Plans and arranges transport, accommodation, guides and…
Serves individual travellers, private groups and corporate customers seeking escorted or tailor-made international tour holidays, with customers referenced across the UK and US.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsOperates Italian delicatessens, restaurants and bars serving fresh pasta, antipasti and Italian dishes. Sells imported Italian produce including cured meats, cheeses, sauces and wines, with deli…
Serves consumers seeking Italian restaurant dining, bar visits, deli shopping and online grocery delivery, mainly in London and Manchester, plus private dining and event customers.
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
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Computed from 5 filingsOperates boutique guesthouses and serviced residences offering short and extended stays. Also provides coworking studios for creatives, a restaurant, and wellness facilities including gym, pool and…
Sells to consumers seeking boutique stays or longer-term residences in London, plus creative freelancers, artists, makers and small teams needing workspace memberships. Also serves local diners,…
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsOperates a collection of restaurants, gastropubs and bars serving British cuisine, alongside a chocolate shop and online retail store. Also provides private and corporate event services through an…
Serves consumers seeking Michelin-starred dining, gastropub experiences, bars and chocolate, plus corporate/private event clients and other events companies arranging occasions at its venues.
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 3 filingsOperates a private country estate offering wedding and event venues, holiday cottages and accommodation, camping, and rural experiences. Also hosts a farmers market and provides exclusive-hire houses…
Serves consumers seeking North Norfolk wedding venues, countryside holiday accommodation and rural escapes, including engaged couples, families, couples on short breaks, campers and farmers market…
Financial Health
WeakWeak
Location
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Operates quick‑service Mexican burrito bars serving made‑to‑order burritos, tacos, bowls, salads and sides using slow‑cooked meats and fresh ingredients. Offers takeaway, click‑and‑collect and…
Serves B2C diners, takeaway and delivery customers, app loyalty users and gift-card buyers seeking casual Mexican food, plus retail shoppers in Northern Ireland and groups using catering.
Financial Health
N/AN/A
Location
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Computed from 5 filingsOperates a heritage railway running steam and diesel passenger trains on a preserved line. Provides rides in restored vintage carriages, dining trains, themed events, driving experiences, private…
Serves consumers including families, tourists, heritage rail enthusiasts and dining-event guests, plus groups, wedding parties, private charter customers and film/production clients seeking heritage…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOperates a rural estate offering exclusive-hire country houses and holiday cottages, a thatched barn wedding venue, and event spaces. Also runs camping facilities, on-site experiences, and a farmers…
Serves consumers seeking North Norfolk countryside weddings, private events, holiday cottages, couples’ breaks, family holidays, camping and farmers market visits.
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
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Computed from 5 filingsOperates bus services and provides coach hire for private groups, events and school transport. Organises coach day trips and tour travel, and maintains a fleet of coaches used for scheduled routes…
Serves consumers and community passengers in Kent, schools, event organisers, and businesses needing group transport, plus leisure travellers booking UK and overseas coach trips.
Financial Health
StableStable · Hiring · 9% CAGR over 4y
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Computed from 5 filingsOrganises luxury group travel experiences, arranging week‑long trips that combine villa accommodation, planned activities, and social events for groups of travellers. Offers curated destinations such…
Targets consumers: solo or small-group leisure travellers who want social, luxury holiday experiences with like-minded people in international destinations such as Bali, Thailand, Cape Town and Dubai.
Financial Health
WeakWeak · Hiring · 50% CAGR over 4y
Location
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Computed from 5 filingsOperates a rural leisure park offering holiday cottage accommodation, a café, and outdoor activities including mini golf, climbing courses, sports courts, woodland walks and dog park facilities. Also…
Serves families, holidaymakers, wellbeing enthusiasts, dog owners, social sports players, and local community groups seeking countryside leisure, events, and short breaks on the Wiltshire–Somerset…
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsOperates an interactive museum featuring optical illusions and perception-based exhibits that combine art and science. Provides hands-on installations, educational displays, school visits, private…
Serves consumers seeking days out in London, especially families, children, couples and social media-focused visitors, plus schools booking trips and organisations arranging private events.
Financial Health
StableStable · Hiring · 21% CAGR over 2y
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Computed from 2 filingsOperates a hotel and inn providing bed-and-breakfast accommodation and guest rooms, with on-site dining and restaurant services. Hosts events including weddings, private parties, meetings, and themed…
Serves leisure travellers and visitors to Bramber and the South Downs, local diners, families and adult event attendees, plus couples, private party organisers and small business meeting bookers in…
Financial Health
WeakWeak · Hiring · 37% CAGR over 1y
Location
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Computed from 5 filingsOperates an outdoor inflatable waterpark and lake-based activity centre offering aquapark obstacle courses, kayaking, stand‑up paddleboarding, open water swimming, sauna experiences, and group…
Serves consumers seeking outdoor leisure activities, including families, friends and children’s birthday groups, plus B2B and community buyers such as schools, youth groups, corporate teams and…
Financial Health
WeakWeak
Location
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Computed from 3 filingsOperates a historic country hotel offering guest accommodation, a restaurant, pub, café and outdoor pizza dining. Provides short‑stay lodging, food and drink services, and hospitality amenities…
Serves leisure travellers, tourists visiting Tintern Abbey and the Wye Valley, local diners, pub and café customers, and dog owners seeking countryside hotel stays and dining.
Financial Health
DistressedDistressed · -18% CAGR over 2y
Location
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Computed from 5 filingsOperates vegan fast‑food restaurants serving plant‑based burgers, fried chicken alternatives, fries and milkshakes. Provides dine‑in, takeaway, click‑and‑collect and delivery ordering through its…
Serves B2C fast-food customers, including vegans and plant-based diners, ordering for delivery, click-and-collect, or eating at restaurant locations in Bristol, London and Brighton.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsOperates South African-themed steak restaurants and wine bars serving seasonal menus focused on red meat, cheese and South African wines. Provides dine‑in meals, wine tastings, private dining and…
Sells to consumers dining out in London, including steak and wine enthusiasts, lunch guests, event attendees, and people booking private dining, weddings, parties or meeting rooms.
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsOperates a manor house venue providing wedding ceremonies and receptions, private and corporate event hosting, restaurant dining, and guest accommodation, with bookable stays and table reservations…
Serves couples planning weddings, private hosts, corporate event organisers, diners and overnight leisure guests seeking a countryside setting near Ely, within reach of London.
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
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Computed from 2 filingsOperates a boutique hotel offering guest accommodation including bedrooms and suites, alongside a bar, banqueting hall, and event spaces. Provides short‑stay lodging and hospitality services, with…
Serves leisure and business travellers visiting Swansea, couples and guests seeking boutique city-centre accommodation, and individuals or groups booking special occasions and events.
Financial Health
StableStable · 2% CAGR over 1y
Location
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Computed from 5 filingsOperates seafood-focused restaurants and a guest house, taking reservations and providing dining experiences. Also offers chef consultancy services and sells food products, vouchers and merchandise…
Serves B2C customers, including diners making restaurant reservations and guests booking stays at its guest house.
Financial Health
HealthyHealthy · Hiring · 16% CAGR over 4y
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Computed from 4 filingsBrews and sells craft beer, including canned and limited‑release beers, through an online shop and trade supply. Operates branded bars, offers brewery tours and events, and sells merchandise,…
Serves UK adult consumers buying craft beer, merchandise, gifts and brewery tour/bar experiences, alongside trade customers such as pubs, bars, retailers and hospitality venues looking to stock its…
Financial Health
WeakWeak · -4% CAGR over 3y
Location
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Computed from 5 filingsOperates a mountain bike park offering downhill and trail riding tracks of varying difficulty. Provides uplift transport to trailheads, bike coaching and guiding sessions, online ride bookings, and…
Serves mountain bikers and downhill riders, from experienced racers and World Cup-level athletes to weekend enthusiasts, including individuals seeking private guiding or coaching.
Financial Health
StableStable · Hiring · 68% CAGR over 4y
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Operates Sri Lankan restaurants serving traditional dishes such as rice and curry, sambols, and rotis. Provides dine‑in meals, set lunch menus, private dining for groups, takeaway and delivery…
Serves consumers dining out in London, including lunch and dinner guests, delivery customers at home or office, and small groups of friends, family or colleagues booking private dining or…
Financial Health
N/AN/A
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Computed from 5 filingsProvides venue finding and booking services for corporate events, parties and hospitality. Operates an online platform listing venues and event suppliers, and offers concierge support to source…
Serves corporate event planners, office managers and business support professionals, as well as private customers planning weddings, trips and celebrations, across venue, supplier and hospitality…
Financial Health
StrongStrong
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Computed from 5 filingsDevelops and operates a hotel providing guest accommodation and hospitality services, with room bookings, guest enquiries and information about the Arthouse-branded hotel available through its…
Serves leisure guests and corporate travellers seeking luxury hotel accommodation in Glasgow city centre.
Financial Health
HealthyHealthy · -4% CAGR over 4y
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Computed from 5 filingsOperates a pub, restaurant and countryside hospitality venue offering dining, guest accommodation and campervan stopovers. Provides spaces and services for weddings, private parties, corporate events…
Serves consumers seeking dining, countryside accommodation and wedding venues, plus families and groups booking private parties, funerals and celebrations. Also targets businesses needing corporate…
Financial Health
StableStable · Hiring · 3% CAGR over 4y
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Computed from 5 filingsOperates Sri Lankan restaurants serving traditional dishes including rice, curries, sambols and rotis. Offers dine‑in meals, set lunch and brunch menus, private dining for groups, and takeaway or…
Serves individual diners, couples and groups in London, including friends, families, colleagues, private dining parties and brunch or Sunday lunch guests around Soho, Liverpool Street, Shoreditch and…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 5 filingsOperates dessert retail outlets and an online shop selling baked cookie dough desserts, cookies, ice cream, milkshakes and coffee. Provides takeaway and delivery ordering and runs branded kiosks and…
Serves consumers seeking desserts through retail stores, cafés, kiosks and online ordering, including shoppers, families, friends and customers buying treats for delivery in the UK and other markets.
Financial Health
StableStable · -5% CAGR over 4y
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Computed from 3 filingsOperates gelato shops and kiosks selling artisanal Italian gelato, ice cream flavours, and desserts. Provides takeaway and delivery ordering, gift cards, and retail sales of frozen treats through…
Sells primarily to consumers of all ages through shops, kiosks, markets and delivery, with a retail presence highlighted in London, Brighton and other European cities.
Financial Health
StableStable · -4% CAGR over 2y
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Computed from 5 filingsOperates cafés and restaurants and sells coffee products through an online shop and subscription service. Offers roasted coffee beans, ground coffee, compostable pods, instant and canned iced coffee,…
Sells to UK coffee-drinking consumers shopping for home delivery, subscriptions and gifts, and also targets workplace buyers seeking coffee supplies for offices.
Financial Health
DistressedDistressed · -67% CAGR over 4y
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Computed from 5 filingsOperates a hotel providing guest accommodation, an on-site restaurant and bar, and facilities for meetings, private functions and events. Also offers room hire and dining services including…
Serves leisure and business travellers visiting West Cumbria, local restaurant and bar customers, and organisers of private functions, retreats, group holidays and small corporate meetings near the…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 5 filingsOperates an online platform that lists family-friendly attractions, events, theatre shows and activity venues, allowing users to search by location, read reviews and access ticket offers and…
Serves parents and families across the UK seeking child-friendly days out, events, theatre tickets and deals, plus visitor attractions and advertisers wanting to reach family audiences.
Financial Health
WeakWeak · Hiring · 26% CAGR over 4y
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Financial sub-scores
Computed from 3 filingsProvides catering and bar services for weddings, corporate functions and events. Offers bespoke menus featuring traditional and modern dishes, with options such as plated meals, buffets and BBQ-style…
Serves a B2C and B2B market: engaged couples planning wedding breakfasts, plus wedding and event venues and corporate venue-hire businesses hosting functions and private events.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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How Klaviyo usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. travel sector companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of travel sector companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Klaviyo is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Travel Sector by Marketing automation
Other Travel Sector technology
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Frequently asked questions
How many UK travel sector companies use Klaviyo?
What share of UK travel sector companies run Klaviyo?
How is Klaviyo usage detected?
What size travel sector companies use Klaviyo in the UK?
What do Klaviyo-running travel sector companies also run?
Can I get contact details for these companies?
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