Travel Sector Companies Using Wheree in the UK: 61 Active Firms (2026)
Travel sector companies running the detected website technology sell trips, stays and guest services across the UK market.
Direct-channel teams, venue marketers and reservations staff are the main buying centres here, rather than central IT alone. For travel and hospitality operators, the detected marketing layer tends to support location-aware content, campaign landing pages, enquiry capture and guest journeys that sit between paid acquisition and booking. Adoption usually signals a firm with some owned-web budget, basic consent tooling, and an appetite to manage customer acquisition without relying entirely on marketplaces. The likely users are small to lower-mid-market operators: accommodation groups, leisure venues, tour sellers and guest-service businesses where marketing, operations and customer support overlap.
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Across the UK travel and hospitality cohort, 61 active trading companies are detected running this marketing system. Within the sector’s marketing-technology ranking, it sits second, with 13.4% detected share against a sector denominator of 456. Reported headcount across the cohort totals 429 people. The regional skew is fairly spread, led by London at 18.0%, followed by the North West at 14.8%, the South West at 13.1%, the West Midlands at 11.5%, and Yorkshire and The Humber at 9.8%.
The CAA’s ATOL regime matters where a user sells flight-inclusive packages: the scheme protects traveller money if an operator ceases trading, and the CAA says package holidays sold in the UK must be protected. Travel pages, quote forms and booking flows therefore sit close to claims that may need careful wording. For hospitality venues, alcohol sales or supply bring local licensing authority authorisation under the Licensing Act framework overseen by the Home Office. ABTA and UKHospitality shape representation and dispute-routing, but membership is not a substitute for statutory permissions.
Adoption appears most likely to deepen among operators that want more control over direct web demand without building large in-house product teams. The cohort’s small-company skew suggests that bundling will matter: tools that combine location content, consent, analytics and enquiry handling tend to fit lean marketing teams better than separately procured point solutions. Flight-inclusive sellers and licensed venues face more scrutiny over customer claims, booking terms and local permissions, so website technology is likely to be judged less on novelty and more on governance, support and fit with existing reservation workflows.
Adoption by company size
Adoption of Wheree varies by company size across the trading UK travel sector companies in this cohort. 0% of the 112,555 companies with under 10 employees run Wheree (41 detected). 0.1% of the 14,926 companies with 10–50 employees run Wheree (21 detected). 0% of the 1,150 companies with over 50 employees run Wheree (0 detected).
61
Active firms
2026
13.4%
Of detected Marketing share
UK travel sector
8
Median headcount
Filed accounts
88
Verified contacts
Across this cohort
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Key facts
36% of the cohort was incorporated since 2022 (22 firms), so a sizeable share is in its first few filing cycles.
Within Travel & Hospitality, the page’s detected marketing system accounts for 13.4% (61) of 456 companies with a detectable marketing system, ranking second by detected share behind a 14.5% (66) system.
The cohort’s website stacks are uniform at the basic layer: content-delivery, cookie-consent, mapping and tag-management tools are each detected on 100.0% (61) of sites.
Registered offices skew towards larger English regions, led by London at 18.0% (11), the North West at 14.8% (9) and the South West at 13.1% (8).
Flight-inclusive UK package sales sit under the CAA’s ATOL regime, where package holidays must be ATOL protected and holders pay £2.50 per traveller into a trust fund.
ONS estimates put inbound travel at 42.6 million overseas-resident visits and £32.5 billion of spend in 2024, while UK residents made 94.6 million visits abroad and spent £78.6 billion.
Marketing automation market share among UK Travel Sector
Share of the 456 UK Travel Sector with a detectable system. As of June 2026.
What else do Wheree-running Travel Sector run?
Share of the 61 Wheree-running UK companies where each technology was also detected. As of June 2026.
Where Wheree Travel Sector are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£256.4K
Median UK turnover
0%
Above £5M turnover
22
Incorporated since 2022
88 verified decision-maker contacts
across these 61 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Travel Sector using Wheree
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Serves local consumers, commuters and motorists, including travellers on routes toward Dublin, Drogheda and Dundalk, seeking supermarket, convenience, hot food and fuel stops.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsServes B2C customers including local shoppers, motorists and travellers in and around Newry seeking convenience retail, supermarket goods, hot food and fuel.
Financial Health
StableStable · -9% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsServes local consumers and passing motorists in the Newry area, including grocery shoppers, commuters and travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
DistressedDistressed · -39% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsTargets consumers: local Newry residents, motorists, commuters and travellers on routes toward Dublin, Drogheda and Dundalk, rather than business or public-sector buyers.
Financial Health
WeakWeak · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Growing · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Hiring · 37% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsServes local consumers, commuters and motorway travellers around Newry, including convenience shoppers and drivers stopping for food, groceries or fuel.
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed · -16% CAGR over 3y
Location
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Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
WeakWeak · Hiring · 30% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsServes local consumers in Newry and surrounding areas, including grocery shoppers, commuters, motorists and travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
StableStable · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsServes local consumers, commuters and road travellers around Newry, including shoppers seeking convenience retail and motorists stopping for fuel, food-to-go and groceries.
Financial Health
WeakWeak · Hiring · 18% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsServes local consumers, commuters and motorists in and around Newry, including travellers on routes toward Dublin, Drogheda and Dundalk seeking a convenience retail and service-station stop.
Financial Health
DistressedDistressed · -37% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 33% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsFinancial Health
DistressedDistressed · -21% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsServes local consumers and passing motorists seeking supermarket shopping, ready-to-eat food, alcohol and fuel, including travellers using routes through Newry towards Dublin, Drogheda and Dundalk.
Financial Health
WeakWeak · -4% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsServes local consumers and motorists in the Newry area, including grocery shoppers, customers buying hot food and ready-to-eat meals, and drivers seeking fuel and convenience purchases.
Financial Health
HealthyHealthy · -24% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsServes local consumers and passing motorists in Newry, including grocery shoppers, hot food buyers, alcohol shoppers and drivers refuelling or
Financial Health
HealthyHealthy · -5% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsServes local consumers, motorists and commuters in and around Newry, including travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsServes local consumers, commuters and motorists, including travellers on routes toward Dublin, Drogheda and Dundalk, seeking a convenience retail and food stop.
Financial Health
DistressedDistressed · -8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 21% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 2 filingsFinancial Health
StrongStrong · Growing, Hiring · 33% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsServes B2C customers: local shoppers in Newry, motorists using petrol and diesel pumps, and travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
StrongStrong · Growing, Hiring · 202% CAGR over 2y
Location
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Financial Health
N/AN/A
Location
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Operates a convenience store and petrol service station selling groceries, meat from an in‑store butcher counter, ready‑to‑eat meals, sandwiches, cakes, and alcoholic drinks, alongside petrol and…
Serves local consumers and passing motorists seeking groceries, convenience items, hot food, alcohol, and fuel, including travellers using routes through Newry towards Dublin, Drogheda, and Dundalk.
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
DistressedDistressed · -10% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a convenience store and service station offering groceries, meats from an in‑house butcher counter, hot food and takeaway meals, ready‑to‑eat items, cakes, wines and spirits, and petrol and…
Serves local consumers, commuters and motorists in Newry, including grocery shoppers, fuel customers and travellers on routes toward Dublin, Drogheda and Dundalk.
Financial Health
HealthyHealthy · Growing · 3% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsFinancial Health
HealthyHealthy · Hiring · 71% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates a convenience store and service station retailing groceries, fresh meat from an in‑store butcher counter, ready‑to‑eat meals, sandwiches, cakes, and alcoholic beverages, alongside petrol and…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates a petrol filling station and convenience store offering groceries, fresh meat from an in‑store butcher counter, hot takeaway food, ready‑to‑eat meals, cakes, and alcoholic beverages,…
Serves local consumers, motorists and travellers around Newry, including grocery shoppers, hot-food customers and drivers using petrol and diesel pumps.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 2 filingsOperates a convenience store and supermarket with an in‑house butcher counter, hot food takeaway, ready meals, bakery items, and alcoholic beverages, alongside a petrol and diesel service station…
Financial Health
StableStable · Hiring · 20% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 5y
Location
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How Wheree usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. travel sector companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of travel sector companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Wheree is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Travel Sector by Marketing automation
Other Travel Sector technology
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Frequently asked questions
How many UK travel sector companies use Wheree?
What share of UK travel sector companies run Wheree?
How is Wheree usage detected?
What size travel sector companies use Wheree in the UK?
What do Wheree-running travel sector companies also run?
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