Travel Sector Companies Using Mailchimp in the UK: 496 Active Firms (2026)
Travel sector firms using email-marketing tools sell trips, accommodation and experiences to UK consumers through direct digital channels.
Direct-booking teams, reservations desks and visitor-experience marketers are the usual internal owners. In this sector, hosted email marketing is less a generic newsletter tool than a mechanism for abandoned-enquiry follow-up, shoulder-season offers, repeat-guest prompts and pre-departure service messages. Adoption tends to signal a business with enough direct traffic to justify list capture, campaign planning and some segmentation, rather than an operator relying only on third-party marketplaces. The buying centre is usually commercial rather than technical, with website agencies or outsourced marketing teams often close to implementation and measurement.
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496 UK travel and hospitality companies run the profiled email-marketing platform. Within detected marketing-automation tools in the sector, it ranks second at 27.9% against a 1,778-company denominator, suggesting a sizeable but not dominant adoption base. Registered-office distribution is tilted towards London at 16.9%, the South East at 15.9%, the South West at 13.3%, Scotland at 10.9% and the North West at 9.9%. Across firms publishing headcount, reported employment totals 2,436, which points to an adoption base weighted towards smaller operators rather than large travel groups.
Flight-inclusive package selling brings the sharpest compliance edge. The CAA’s ATOL regime shapes how protected holidays are sold, described and serviced, so campaign copy around deposits, cancellations and operator failure cannot be treated as ordinary retail promotion. Hospitality venues that sell or supply alcohol also sit within a local-authority licensing framework overseen by the Home Office, which matters where email offers combine accommodation, dining or events. ABTA and UKHospitality add sector norms and dispute-routing expectations, although membership is separate from statutory permission to trade.
Direct-channel economics appear to keep email in the stack for travel and hospitality operators, particularly where repeat guests, seasonal demand and itinerary-led service messages matter. Adoption tends to be practical rather than experimental: list growth, consent capture, template upkeep and booking-system handoffs are the everyday constraints. Smaller operators may stay with familiar hosted tools because switching costs include staff retraining and agency support, while larger groups are more likely to fold email into broader customer-data and revenue-management workflows. Supplier choice has been shaped by ease of use, integrations and deliverability rather than by travel-specific functionality alone.
Adoption by company size
Adoption of Mailchimp rises with company size across the trading UK travel sector companies in this cohort. 0.2% of the 112,555 companies with under 10 employees run Mailchimp (231 detected). 1.5% of the 14,926 companies with 10–50 employees run Mailchimp (230 detected). 3.2% of the 1,150 companies with over 50 employees run Mailchimp (37 detected). That is a 3% gap between the over 50 employees and under 10 employees bands.
496
Active firms
2026
27.9%
Of detected Marketing automation share
UK travel sector
11
Median headcount
Filed accounts
1,000
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (26 of 496 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (51 firms), so a sizeable share is in its first few filing cycles.
Within detectable marketing automation in travel and hospitality, the cohort’s system ranks second at 27.9% (496) of 1,778 companies; the largest competing system accounts for 45.7% (813).
Website-stack signals point to content and direct-response marketing: 82.5% (409) also run a content management system, and 60.1% (298) also run web analytics.
London and the South East account for 16.9% (84) and 15.9% (79) of the cohort respectively, with the South West next at 13.3% (66).
Flight-inclusive package sales remain tied to the CAA’s ATOL regime; any package holiday sold in the UK must be ATOL protected, and holders pay £2.50 per traveller into a trust fund.
ONS estimates that UK residents made 94.6 million visits abroad in 2024 and spent £78.6 billion, compared with 42.6 million inbound visits and £32.5 billion inbound spend.
Marketing automation market share among UK Travel Sector
Share of the 1,778 UK Travel Sector with a detectable system. As of June 2026.
What else do Mailchimp-running Travel Sector run?
Share of the 496 Mailchimp-running UK companies where each technology was also detected. As of June 2026.
Where Mailchimp Travel Sector are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
11
Median headcount
£620K
Median UK turnover
5.2%
Above £5M turnover
51
Incorporated since 2022
1,000 verified decision-maker contacts
across these 496 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Travel Sector using Mailchimp
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDesigns and sells tailor‑made and small‑group travel experiences worldwide, including cultural, adventure and special‑interest holidays. Arranges itineraries with boutique accommodation, local guides…
Targets B2C leisure travellers, including couples, honeymooners, families with older children, and special-interest travellers focused on food, wine, creative, active, winter, wildlife, and…
Financial Health
StableStable · Hiring · 30% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsSells and arranges holiday travel including cruises, cruise‑and‑stay packages, city breaks, escorted tours, and multi‑centre trips. Provides flight and hotel packages to destinations such as the USA,…
Serves B2C leisure travellers, including families, couples, honeymooners and solo holidaymakers, seeking cruises, city breaks, escorted tours and long-haul holidays.
Financial Health
StableStable · Hiring · 7% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells tailor‑made holiday packages to the United States and Canada, including flights, accommodation, car hire, cruises, escorted tours, motorhome trips and fly‑drive itineraries, with…
Serves consumers booking tailor-made USA and Canada holidays, including families, couples, adventure travellers, motorhome and motorcycle tourists, cruise passengers and escorted-tour customers.
Financial Health
WeakWeak · -24% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online platform and booking service for large and luxury holiday houses and cottages across the UK, including castles, farmhouses and coastal homes, catering to group holidays,…
Serves private groups and corporate buyers seeking UK luxury holiday houses for family celebrations, birthdays, hen and stag parties, weddings, team building and seasonal breaks.
Financial Health
WeakWeak · -3% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsOperates an online platform offering holiday accommodation bookings, including cottages, lodges and glamping pods. Also provides property letting and marketing services for owners of short‑term…
Serves B2C holidaymakers seeking self-catering cottages, lodges and glamping in the Lake District, Cumbria and Yorkshire Dales, including couples, families, groups, dog owners and guests needing…
Financial Health
StrongStrong · Growing, Hiring · 71% CAGR over 3y
Location
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Computed from 5 filingsOrganises small group tours and tailor‑made holidays across Asian destinations including China, Japan, Vietnam, Cambodia, Laos, Sri Lanka and South Korea. Provides itinerary planning, travel advice,…
Serves leisure travellers, couples and small groups interested in China, Japan and other Asian destinations, plus travel agents arranging Asia holidays for clients.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
Location
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Computed from 4 filingsOrganises school ski trips for UK schools, providing travel packages to ski resorts in destinations such as Italy, Canada, and the USA. Services include trip planning, accommodation, lift passes,…
Serves UK schools, teachers and senior leadership teams planning student ski trips, with additional pages for youth organisations such as cadets, Scouts and Guides.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 3y
Location
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Computed from 5 filingsOrganises sports tours and travel programmes for schools, clubs, and teams, including football, rugby and cricket tours to international destinations. Also provides fan travel packages to major…
Serves schools, sports clubs, teams, organisations and sports fans seeking group travel, training camps and event experiences across rugby, football, cricket and other sports.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides travel agency services arranging tailor‑made holidays, tours, cruises and multi‑centre trips. Offers bookings for hotels, island‑hopping itineraries and holiday packages across destinations…
Serves UK leisure travellers and travel agents arranging luxury, tailor-made, family, cruise, beach, touring and multi-centre holidays across Europe, North Africa, the Middle East and the Indian…
Financial Health
StableStable · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsOwns and operates a five-star hotel offering guest accommodation in rooms and suites, with on-site dining including a fine dining restaurant, bar, afternoon tea service, private dining, and meeting…
Serves affluent leisure and business travellers visiting central London, plus local and visiting diners, families celebrating occasions, and corporate or private event organisers seeking five-star…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an international hospitality brand managing boutique hotels, resorts, and residences in destinations across Europe and Asia. Provides accommodation, travel experiences, and resort…
Serves affluent leisure travellers, couples, families and business guests seeking boutique luxury stays, residences, curated journeys and wellness experiences across European and Asian destinations.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 5 filingsArranges ski holidays in Megève, France, offering bookings for catered chalets, chalet hotels, self‑catered apartments and partner hotels. Provides holiday planning information, special offers, and…
Serves B2C leisure travellers, families and ski groups booking Megève ski holidays, including guests seeking catered chalets, self-catered apartments, hotels, short breaks and family-friendly trips.
Financial Health
HealthyHealthy · -6% CAGR over 4y
Location
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Computed from 5 filingsOperates an online marketplace for hiring, buying and selling handmade campervans. Connects campervan owners with renters, enables owners to list vehicles for rental income, and provides information…
Serves UK leisure travellers seeking campervan holidays, including couples, families, festival-goers and pet owners, plus campervan owners and buyers looking to rent out, sell, buy or convert vans.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOperates holiday and caravan parks offering camping pitches, lodges and static caravan accommodation. Sells new and pre-owned holiday homes and provides short-stay holiday bookings through park…
Serves consumers and families looking to buy holiday homes or book short stays, camping, pods and lodge holidays at holiday parks across England and Scotland.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Operates a resort hotel providing guest accommodation, restaurants and bars, spa services, golf course access, swimming pools, and meeting and event facilities for conferences, weddings, and leisure…
Sells to leisure travellers, couples and families seeking resort stays, as well as groups booking weddings, meetings, corporate outings and other events. Also targets golfers, spa guests and dining…
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides inbound tour operator services for travel in the UK and Ireland, arranging accommodation, coach transfers, attractions, theatre tickets and guided excursions. Organises escorted tours, city…
Serves school and student groups, adult and family tour groups, individual travellers, and travel trade clients arranging UK and Ireland trips, from budget to luxury travel needs.
Financial Health
HealthyHealthy · -9% CAGR over 4y
Location
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Computed from 5 filingsOperates a holiday cottage letting agency, selecting and marketing self‑catering properties and enabling guests to search availability and book short‑term stays, including dog‑friendly, large, and…
Serves consumers planning self-catering cottage holidays in Wales, including families, couples, groups and dog owners seeking beach, countryside, Snowdonia, farm-stay, hot tub or large-cottage…
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsOrganises and manages sports tours, ski trips and educational study travel for schools, clubs and supporter groups. Arranges international fixtures, tournaments and travel packages including…
Serves schools, colleges, sports clubs and teams arranging overseas educational, ski and sports trips, plus supporter groups and individuals attending major rugby events and tournaments.
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsSpecialist travel agency arranging luxury holidays to Caribbean and Indian Ocean destinations. Provides tailored holiday packages including honeymoons, family trips and island-hopping, with…
Serves consumers planning luxury leisure travel to the Caribbean and Indian Ocean, including couples, honeymooners, families, solo travellers and adults-only holidaymakers.
Financial Health
HealthyHealthy · Growing, Hiring · 2% CAGR over 4y
Location
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Computed from 4 filingsOrganises bespoke golf travel packages, arranging tee times at international courses alongside hotel bookings, transport, private aviation, and leisure activities. Also plans corporate trips and…
Serves affluent private golfers, golf groups, corporate trip organisers, travel professionals and event planners seeking luxury golf travel across Scotland, Europe and international golf destinations.
Financial Health
HealthyHealthy · 0% CAGR over 3y
Location
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Computed from 3 filingsOperates a collection of hotels providing accommodation, restaurants and bars, and venues for weddings, meetings and events. Offers individually designed guest rooms, dining services, hospitality…
Serves leisure travellers, diners, wedding couples and gift voucher buyers, plus private event organisers and corporate meeting bookers using Welsh town and country venues.
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 2y
Location
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Computed from 5 filingsOperates holiday parks offering caravan and camping pitches, lodges, and glamping pods for short stays. Also sells static caravan and lodge holiday homes located on its parks and provides booking…
Serves consumers seeking UK holiday park stays and buyers of static caravan or lodge holiday homes, including campers, families, couples and returning holidaymakers at parks in England and Scotland.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 5 filingsOperates sightseeing bus tours in Edinburgh and Glasgow using vintage double‑decker buses, offering onboard dining experiences such as afternoon tea, gin tastings and evening meals, and providing…
Serves locals and visitors in Glasgow and Edinburgh, including couples, tourist groups, birthday and celebration parties, hen parties and wedding groups, plus businesses seeking corporate hire…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsOperates a hotel and leisure complex offering guest accommodation, restaurants and bars, spa and beauty treatments, and fitness facilities with classes. Provides conference and event spaces, wedding…
Serves consumers seeking hotel stays, dining, spa, fitness, weddings and events, plus businesses booking meetings, conferences and corporate events in the Barnsley, Wakefield, Pontefract and…
Financial Health
HealthyHealthy · Profitable · 3% CAGR over 2y
Location
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Computed from 5 filingsOrganises guided historical, archaeological and battlefield holidays and study tours led by historians. Offers themed itineraries covering periods such as ancient history, the World Wars and the…
Serves individual leisure travellers and private groups interested in military, archaeological and cultural history, plus schools seeking battlefield studies trips.
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsOperates catered chalets and self‑catered apartments for winter ski and summer activity holidays. Arranges accommodation bookings, meals prepared by in‑house chefs, and guest services including ski…
Serves consumers seeking alpine holidays in Morzine, including families, groups and active adults booking ski, snowboard and summer activity breaks, with accommodation, childcare and holiday extras…
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 4 filingsProvides travel agency services, arranging package holidays, cruises, city breaks and long‑haul trips. Offers booking assistance, destination advice and holiday extras, helping customers plan…
Serves consumers seeking leisure travel, including individuals, couples and families booking cruises, European holidays, exotic long-haul trips, city breaks, UK weekends and complex round-the-world…
Financial Health
StableStable · -86% CAGR over 3y
Location
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Computed from 4 filingsArranges and sells sailing holiday voyages worldwide on crewed yachts, catamarans and traditional tall ships. Offers scheduled trips, expedition and activity-based sailing experiences, and private…
Serves leisure travellers, solo travellers, families and private groups seeking crewed sailing holidays worldwide, including beginners with no sailing experience and customers interested in…
Financial Health
HealthyHealthy · -74% CAGR over 3y
Location
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Computed from 4 filingsProvides travel agency services, planning and booking holidays including Disney and Universal theme park trips, cruises, river cruises, and all‑inclusive resorts. Assists with itineraries,…
Serves leisure consumers, especially families, couples and friend groups planning Disney, Universal, cruise, river cruise and all-inclusive holidays.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 3 filingsManages and lets furnished self‑catering apartments and holiday homes for short and medium stays. Provides online booking, guest support, cleaning coordination, and property management services for…
Serves leisure and business travellers seeking short-term self-catering stays in Edinburgh, including families, dog owners, festival visitors, weekend guests and corporate clients needing stays from…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsOrganises and sells golf tour packages including tee times at courses such as St Andrews, accommodation, transport and guided experiences. Provides bespoke golf vacations, itinerary planning and PGA…
Targets leisure golfers, golf groups and affluent travellers, particularly US and European visitors planning Scottish golf vacations, St Andrews trips and luxury golf breaks.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 5 filingsDesigns and organises tailor‑made travel itineraries and guided tours across the UK and Europe, including culinary, heritage, rail and scenic journeys. Arranges accommodation, transport and curated…
Serves affluent leisure travellers, including couples, solo travellers, families and honeymooners, seeking tailor-made luxury trips focused on the British Isles, France, Ireland and Italy.
Financial Health
StrongStrong · Hiring · 67% CAGR over 5y
Location
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Computed from 4 filingsProvides destination management and travel services across the UK and Europe, including hotel accommodation booking, transport arrangements, guided excursions and attractions, restaurant…
Serves B2B travel trade buyers and group organisers needing UK and Europe destination services, including FIT, MICE, student travel and leisure segments; targets tour operators, corporate event…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 3y
Location
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Computed from 4 filingsOrganises international travel packages for England cricket supporters, including tours to overseas matches. Arranges match tickets, accommodation, transport, and sightseeing for series in…
Sells to consumers, mainly England cricket supporters and fans seeking organised overseas tours to international fixtures, including repeat travellers, couples and individuals.
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a holiday park offering self‑catering woodland lodges and elevated treehouses for short breaks and holidays. Accommodation includes private hot tubs and facilities for groups and families,…
Serves consumers seeking rural self-catering breaks in Shropshire, including couples, families, groups, nature lovers and dog owners looking for lodge or treehouse stays.
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsOperates a holiday rental agency listing and managing self‑catering cottages and holiday homes. Markets properties for short stays, handles guest bookings, and provides property management and owner…
Serves leisure travellers, families, groups, couples and pet owners seeking self-catering holiday homes in Kent and Sussex, alongside holiday-home owners looking to let properties to guests.
Financial Health
StrongStrong · Growing, Hiring · 46% CAGR over 4y
Location
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Computed from 5 filingsOrganises field sports travel packages, arranging hunting and shooting trips such as pheasant, partridge, grouse, deer stalking and wild boar. Provides itinerary planning including estates,…
Serves private leisure clients, shooting parties and their non-shooting guests seeking bespoke field sport travel across UK and international destinations.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsOperates an online booking platform for short‑term holiday accommodation, listing cottages, houses and apartments. Markets and manages privately owned holiday homes, enabling guests to search…
Serves leisure travellers seeking holiday stays in Fife, including couples, families, larger groups and dog owners, with options around villages such as St Andrews, Elie, Crail, Anstruther and…
Financial Health
StrongStrong
Location
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Computed from 5 filingsOperates a holiday park providing camping and touring pitches, glamping pods, lodges, cottages and self‑catering accommodation. Also sells holiday homes and offers on‑site facilities such as a shop,…
Serves UK leisure travellers visiting Ullswater and the Lake District, including families, couples, campers, tourers, glamping guests, dog owners, and buyers seeking holiday homes or lodges.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsProvides a platform that connects short‑term rental properties and serviced apartments to the global distribution system (GDS) used by travel agents and corporate travel buyers, enabling property…
Serves professional short-term rental property managers, operators and owners seeking corporate demand, plus corporate travellers, government departments, travel agents and travel management…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
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Computed from 5 filingsOperates and manages self‑catering holiday cottages, lodges, and shepherd huts for short‑term stays. Provides online booking, group accommodation options, and properties with amenities such as hot…
Serves B2C leisure travellers seeking Lake District stays, including couples, families, dog owners, walkers and larger groups, plus wedding couples planning ceremonies or celebrations around Coniston…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOrganises guided painting holidays and art workshops for amateur and professional artists. Provides tutored travel experiences and online courses focused on wildlife, landscapes, architecture and…
Serves individual artists of all levels, art hobbyists and creative travellers seeking small-group art holidays, UK or virtual workshops, plus accompanying non-painting partners.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 5y
Location
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Computed from 4 filingsOperates a holiday park offering self‑catering cottages, converted barns and large group accommodation, alongside caravan and camping pitches. Provides on-site facilities including seasonal pitches,…
Serves leisure travellers, families, groups, campers and caravan owners seeking cottage, barn, caravan or camping holidays in South West Wales.
Financial Health
StableStable · Hiring · 12% CAGR over 3y
Location
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Computed from 5 filingsOperates a visitor attraction featuring waterfalls, landscaped gardens, lakeside walks and outdoor play areas. Sells admission tickets, annual memberships and experience packages, and hosts events,…
Serves B2C leisure visitors, including families, adults, children, seniors, students, carers and dog owners, plus school groups, birthday parties, charity groups and coach parties.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 3 filingsOperates a holiday lodge park offering self‑catering accommodation in contemporary eco lodges with private hot tubs. Provides short breaks and holiday stays, with online booking, gift vouchers, and…
Serves leisure consumers seeking UK countryside breaks, including couples planning romantic retreats, families, dog owners, and short-stay holidaymakers looking for self-catering stays in Somerset.
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
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Computed from 4 filingsOperates coach and bus transport services including private coach hire, contract travel and group transport. Organises UK and European coach holidays, day trips and entertainment outings, and…
Serves UK leisure travellers booking coach holidays, day trips and entertainment outings, plus groups, schools and organisations needing private, contract or local bus transport in Hertfordshire and…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 3y
Location
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Computed from 5 filingsOperates and manages self‑catering holiday apartments for short‑term stays, offering online booking of furnished flats with kitchens and amenities for leisure or business travellers, and providing…
Serves leisure and business travellers visiting Edinburgh, including families, groups, couples, festival-goers and conference attendees, and also targets landlords seeking holiday-let management.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 5y
Location
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Computed from 5 filingsOperates an independent travel agency arranging holiday packages and travel bookings, including city breaks, cruises, ski trips, coach tours, luxury holidays and worldwide trips. Provides advice and…
Serves consumers and holidaymakers, including couples, families, solo travellers and retirees interested in cruises, escorted tours, city breaks, ski holidays, UK breaks and worldwide holidays.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides travel agency services arranging leisure and business travel. Organises tailor‑made holidays, city breaks, cruises, tours, flights, hotel bookings and car hire, and assists with group trips,…
Serves individual holidaymakers, couples, families and solo travellers, as well as businesses needing corporate travel, conferences, company trips and incentive or award travel.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
Unlock all 496 leads
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Unlock all 496 leads
Showing 49 of 496 — +447 more with verified decision-maker contacts, live data, and CRM sync.
How Mailchimp usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. travel sector companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of travel sector companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Mailchimp is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Travel Sector by Marketing automation
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Frequently asked questions
How many UK travel sector companies use Mailchimp?
What share of UK travel sector companies run Mailchimp?
How is Mailchimp usage detected?
What size travel sector companies use Mailchimp in the UK?
What do Mailchimp-running travel sector companies also run?
Can I get contact details for these companies?
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