Travel Sector Companies Using ActiveCampaign in the UK: 813 Active Firms (2026)
Travel and hospitality businesses using CRM automation run booking follow-ups, guest communications and retention campaigns across the UK market.
For travel and hospitality operators, CRM automation sits between reservations, ecommerce, guest services and revenue management rather than in a standalone marketing corner. Adoption usually signals a direct-channel posture: enquiries, bookings, cancellations, upsell prompts and loyalty journeys are being handled by a dedicated CRM or ecommerce function, not only by front-desk or call-centre staff. The buying centre tends to include marketing, digital sales, reservations and finance, because campaign logic touches deposit timing, refund handling, vouchers and repeat purchase. Engagements are usually operational rather than experimental, with the platform expected to integrate with booking forms, consent capture and customer-service processes.
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The UK adoption cohort contains 813 trading travel and hospitality operators running this CRM automation stack. Within detected marketing-automation usage in the sector, the system ranks first at 45.7%, on a denominator of 1,778. Reported headcount totals 2,412 people, which points to a long tail of smaller operators alongside a thinner set of larger groups. The regional skew is visible but not London-only: London accounts for 19.6% of adopters, followed by the South East at 10.9%, the South West at 10.8%, the North West at 10.3% and the East Midlands at 9.1%.
Flight-inclusive package travel sits under the CAA’s ATOL regime, so CRM journeys for some operators intersect with protected-money messaging, refund paths and customer reassurance when itinerary risk changes. Hospitality venues selling or supplying alcohol need authorisation from a local licensing authority under the Licensing Act framework, with the Home Office sitting behind the regime. Those obligations shape how teams handle consent, suppression lists, identity matching and campaign timing under GDPR. ABTA and UKHospitality add policy representation and dispute-routing routes, although trade-body membership is not the same as statutory permission to sell travel or alcohol.
Adoption appears likely to be shaped by integration work rather than by pure campaign ambition. Travel sellers and hospitality groups tend to carry older reservation, point-of-sale and venue-management systems, so CRM automation has to fit around fragmented customer identifiers and seasonal demand. Bundled marketing suites may pull some buyers towards broader customer platforms, while operators with high repeat-visit or loyalty exposure still have reasons to keep specialist lifecycle tooling. The scarcity of scaled operators in the cohort suggests a market where churn, consolidation and stack simplification may matter as much as new adoption.
Adoption by company size
Adoption of ActiveCampaign varies by company size across the trading UK travel sector companies in this cohort. 0% of the 112,555 companies with under 10 employees run ActiveCampaign (7 detected). 0.1% of the 14,926 companies with 10–50 employees run ActiveCampaign (8 detected). 0% of the 1,150 companies with over 50 employees run ActiveCampaign (0 detected).
813
Active firms
2026
45.7%
Of detected Marketing automation share
UK travel sector
11
Median headcount
Filed accounts
1,352
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (11 of 813 firms) — the rest sits below that revenue band.
19% of the cohort was incorporated since 2022 (161 firms), so a sizeable share is in its first few filing cycles.
Among travel and hospitality firms with a detectable marketing automation system, the profiled system accounts for 45.7% (813) of the 1,778 companies, compared with 27.9% (496) for the next largest system.
London accounts for 19.6% (159) of travel and hospitality firms running the system, followed by the South East at 10.9% (89) and the South West at 10.8% (88).
Co-detection is concentrated around a few stack combinations: 90.4% (735) also run each of three other technologies, while 53.9% (438) also run a payments technology.
Flight-inclusive package sales are shaped by the CAA’s ATOL regime: any package holiday sold in the UK must be ATOL protected, and ATOL holders pay £2.50 per traveller into a trust fund.
UKHospitality puts hospitality employment at 3.6 million people and direct annual contribution at £96 billion; ONS estimates overseas residents made 42.6 million UK visits in 2024 and spent £32.5 billion.
Marketing automation market share among UK Travel Sector
Share of the 1,778 UK Travel Sector with a detectable system. As of June 2026.
What else do ActiveCampaign-running Travel Sector run?
Share of the 813 ActiveCampaign-running UK companies where each technology was also detected. As of June 2026.
Where ActiveCampaign Travel Sector are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
11
Median headcount
£523.8K
Median UK turnover
1.4%
Above £5M turnover
161
Incorporated since 2022
1,352 verified decision-maker contacts
across these 813 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK Travel Sector using ActiveCampaign
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsOperates a global hotel brand and online reservation platform enabling travellers to search and book rooms at affiliated hotels. Manages the Best Western Rewards loyalty programme and provides…
Serves leisure and business travellers booking hotel stays online, including rewards members, families, pet owners, corporate travellers, AAA/CAA members, seniors, and government or military…
Financial Health
StrongStrong · Hiring · 12% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an international hospitality brand managing boutique hotels, resorts, and residences in destinations across Europe and Asia. Provides accommodation, travel experiences, and resort…
Serves affluent leisure travellers, couples, families and business guests seeking boutique luxury stays, residences, curated journeys and wellness experiences across European and Asian destinations.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Operates a luxury hotel offering guest rooms and suites, restaurants, bars, and afternoon tea services. Provides event and private hire spaces, wellness access, and hospitality services including…
Serves affluent leisure and business travellers, families, restaurant and bar guests, wellness users, and private event organisers seeking five-star hospitality in central London.
Location
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Financial sub-scores
Computed from 4 filingsSells tickets and holiday packages for theme parks, attractions and experiences through an online platform, including Walt Disney World, Universal Orlando and other Florida and Paris attractions,…
Serves leisure travellers and families, primarily UK holidaymakers, planning visits to Orlando, Florida, Disneyland Paris and other major tourist attractions.
Financial Health
StableStable · 1% CAGR over 5y
Location
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Operates a group of pubs and inns offering food and drink service, including seasonal menus, Sunday roasts and wine, alongside boutique guest rooms. Provides table and room bookings, private event…
Serves pub diners, drinkers, families, leisure travellers, gift buyers and people planning celebrations, plus business customers booking meetings or using a business club.
Location
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Financial sub-scores
Computed from 3 filingsOperates a global hotel brand and online reservation platform enabling travellers to search, book, and manage stays at affiliated hotels. Provides a loyalty rewards programme and booking services for…
Serves leisure and business travellers booking hotel stays, including families, rewards members, corporate customers, seniors, government and military personnel, and pet owners across its hotel…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates a group of hotels, inns and gastropubs offering accommodation, restaurant and bar dining, spa facilities, and venues for weddings and events. Provides hospitality services, guest stays,…
Serves leisure consumers, local diners, hotel and spa guests, couples planning weddings, and private event bookers, with audiences including Cheshire residents, UK visitors, and guests from beyond.
Financial Health
StableStable · -11% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsActs as an agent and management service provider for passenger and freight ferry operations. Facilitates booking and ticketing for ferry travel, including vehicle and freight transport services, on…
Serves leisure travellers and vehicle passengers booking routes between the UK, Channel Islands and St Malo, plus businesses, freight operators and commercial vehicle users moving goods on those…
Financial Health
WeakWeak · Hiring · 12% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel agency offering flight bookings, holiday packages, hotel reservations and car hire. Compares fares across multiple airlines and provides ticketing, travel planning support,…
Sells to consumers in the UK booking international leisure travel, including solo travellers, families and groups seeking flights, holidays, hotels and car hire, with emphasis on price-sensitive…
Financial Health
StrongStrong · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform that curates and lists boutique hotels, villas, B&Bs and holiday rentals worldwide, allowing users to browse properties, access travel advice, check availability…
Serves leisure travellers seeking boutique hotels, guesthouses, villas and house rentals, plus independent accommodation owners wanting to list properties. Also engages travel media for press…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a luxury hotel providing guest accommodation in suites and rooms, with on-site restaurants, bars and cafés, spa and wellness facilities, and venues for events, celebrations and private…
Serves affluent leisure travellers, business visitors, diners, spa guests and private event hosts seeking luxury hospitality and celebrations in Mayfair, London.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOrganises small‑group guided travel tours to destinations worldwide. Offers packaged itineraries including accommodation, transport, and tour management for groups typically of 12–24 travellers, with…
Serves B2C leisure travellers, including individuals, couples and solo guests, who book small-group escorted holidays to worldwide destinations and prefer planned itineraries with travel counselor…
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Operates intercity passenger rail services and sells train tickets across Britain, offering online and app-based booking, seat reservations, journey updates, and onboard services including first…
Serves leisure and business rail passengers travelling across England, Scotland and Wales, including commuters, families, students, seniors, disabled travellers and customers booking intercity trips…
Location
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Operates an online travel booking platform that allows users to search and reserve hotels, flights, rental cars, holiday packages, cruises and travel experiences, and access deals, trip management…
Serves individual consumers and travelers, including leisure, holiday and business trip planners, families, cruise passengers and app-based loyalty members seeking travel options across domestic and…
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
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Operates an online travel booking platform that enables users to search, compare and reserve hotels, flights, rental cars, vacation packages, cruises, and travel activities, and manage trip bookings…
Serves individual consumers and leisure travellers booking hotels, flights, rental cars, packages, cruises and travel experiences, with deal-focused options for domestic and international trips.
Location
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Brews cask and craft beers and operates a network of managed and tenanted pubs. Sells bottled and packaged beer online and to trade customers, and offers brewery tours, pub accommodation, and…
Sells to pub-goers and beer buyers, and serves prospective pub tenants. Also targets pubs and hospitality venues seeking to stock its beers, mainly across the South and West of England.
Location
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Financial sub-scores
Computed from 5 filingsOrganises Christian-themed holidays and group travel, including summer resort stays, ski trips, and activity programmes such as walking and watersports. Provides hosted accommodation, excursions, and…
Serves Christian consumers, including families, solo travellers and young adults, seeking faith-based group holidays with fellowship, worship and activities such as skiing, sailing, walking and art.
Financial Health
HealthyHealthy · Hiring · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates temporary luxury glamping hotels and accommodation villages at major festivals, sporting events and private functions. Provides furnished tents, hospitality areas, dining, entertainment and…
Serves affluent consumers attending events such as Glastonbury, Silverstone and Monaco Grand Prix, plus brands, private event hosts and hospitality businesses seeking experiential accommodation or…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates a holiday park offering touring and camping pitches and self‑catering accommodation. Provides on-site facilities including a bar and restaurant, shop, swimming pool, play areas, sports…
Serves leisure travellers, families, campers, touring caravan and motorhome owners, dog owners, and self-catering holiday guests seeking stays near St Ives and the West Cornwall coast.
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel platform listing hotels and accommodation worldwide. Publishes reviews, ratings, and promotional offers, and enables users to search destinations, compare properties, and…
Serves leisure and business travellers seeking hotel stays and flight bookings worldwide, and accommodation providers looking to reach guests through travel-brand and B2B distribution channels.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsOperates caravan and lodge holiday parks and residential park sites. Provides touring pitches and sells new and pre-owned holiday homes and lodges located across multiple leisure parks in the UK.
Serves consumers seeking caravan or lodge holiday-home ownership, touring pitches, or residential park homes in rural UK leisure locations, particularly the Lake District, Yorkshire, Lancashire,…
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsOperates an entertainment and hospitality brand offering hotel accommodation, pool club access, and ticketed music and lifestyle events. Provides online booking for rooms, day passes, tables and…
Financial Health
StrongStrong · Growing · 3% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsOperates an online travel booking platform offering flights, hotel reservations, holiday packages, car hire and travel insurance. Provides search and booking for airline tickets, city breaks,…
Sells to consumers and travellers booking flights, hotels, car hire, insurance, airport parking, city breaks and package holidays, including economy, business, first-class, group and multi-city…
Financial Health
StableStable · -12% CAGR over 4y
Location
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Provides travel agency services including planning and booking tailor‑made holidays, tours, cruises and ski trips worldwide. Also offers corporate travel management and repatriation travel…
Targets private leisure customers—couples, families and adventure travellers—booking luxury tailor-made holidays
Financial Health
N/AN/A
Location
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Operates passenger rail services and sells train tickets through online and digital channels. Provides timetables, real-time train information, ticket types including season and off‑peak fares, and…
Serves B2C rail passengers, including London commuters, part-time workers, students, families and leisure travellers using routes to London, Brighton, the Sussex coast and nearby destinations.
Location
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Financial sub-scores
Computed from 2 filingsOperates an online price comparison platform for holidays. Aggregates offers from multiple travel companies, allowing users to search and compare package holidays, flights, and hotel deals by…
Targets UK consumers planning leisure travel, including families, couples and individuals seeking package holidays, all-inclusive breaks, city trips, cruises and last-minute deals from UK airports.
Financial Health
DistressedDistressed · -33% CAGR over 1y
Location
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Financial sub-scores
Computed from 4 filingsDesigns and arranges tailor‑made safari holidays across Southern and East Africa. Plans custom itineraries including lodges, wildlife safaris, beach stays, and activities, and manages bookings while…
Serves leisure travellers and travel agents arranging African safari holidays, including families, honeymooners, solo travellers, golfers, divers and wildlife-focused clients seeking trips across…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides travel agency services including booking international flights, holiday packages, cruises, rail travel and Umrah pilgrimage packages. Also arranges hotel reservations and travel deals to…
Serves UK-based consumers, families and leisure travellers booking international trips, with emphasis on flights and holiday packages to Pakistan, India, the Middle East, Africa, North America,…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsArranges honeymoon holidays and travel packages including luxury resort stays, multi-centre trips, cruises and adventure itineraries. Provides destination advice, booking services and travel planning…
Serves engaged and newly married UK consumers planning honeymoons, weddings abroad, minimoons, babymoons, stag and hen trips, including LGBT couples seeking luxury or multi-centre travel.
Financial Health
HealthyHealthy · 0% CAGR over 1y
Location
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Financial sub-scores
Computed from 5 filingsOrganises international sports and educational tours for schools and youth clubs, including football tours, ski trips, study tours and tournaments. Plans itineraries, travel, accommodation and…
Serves schools, teachers, PE departments and youth sports or football clubs booking organised group tours for students, school teams and junior athletes across sports and study subjects.
Financial Health
HealthyHealthy · Hiring · 86% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and arranges tailor‑made African safari holidays for families, including itineraries across destinations such as Kenya, Tanzania, Botswana and South Africa. Provides trip planning,…
Sells to affluent families seeking tailored luxury African safari and beach holidays, including multigenerational groups and first-time safari travellers, with UK and US enquiry channels highlighted.
Financial Health
StableStable · Hiring · 31% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides furnished serviced apartments and corporate housing for short and extended stays. Sources and manages temporary accommodation for business travellers, relocations, and mobility programmes,…
Serves corporate travel and global mobility teams, business travellers, relocating employees, interns, digital nomads and individuals between leases seeking furnished serviced apartments for extended…
Financial Health
StableStable · Hiring · 66% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsOperates a horse racing venue hosting flat and jump race meetings under British Horseracing Authority rules. Provides raceday hospitality, restaurant and private boxes, and hires facilities for…
Serves a mix of consumers and businesses: racegoers, annual badge holders, horse owners and trainers, corporate hospitality buyers, sponsors, advertisers, couples, exhibitors and event organisers in…
Financial Health
StableStable · 5% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsOperates a creative hospitality venue offering member-based accommodation, bar and bistro services, and spaces for cultural and social events. Manages bookings, memberships, and community…
Targets private members, their guests, leisure travellers, diners and event attendees interested in a creative hospitality venue with accommodation, bar/bistro and cultural programming.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsOperates holiday parks offering lodges and park homes for sale and holiday stays. Provides residential park home living, subletting of owned holiday homes, and student accommodation through resorts…
Serves private buyers and holidaymakers seeking holiday lodges, residential park homes and student accommodation around St Andrews and Fife, including touring caravan owners looking to part-exchange.
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Provides short- and long-term car and van rental services for individuals and businesses. Offers a fleet including economy, electric, premium and wheelchair-accessible vehicles, with online booking,…
Serves consumers and businesses needing short- or long-term car and van rental in the UK and worldwide, including leisure travellers, movers, business account customers and customers requiring…
Location
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Financial sub-scores
Computed from 3 filingsOperates a rural estate hosting guided tours, public events and visitor experiences. Provides accommodation including campsite and lodge stays, and sells estate-produced goods such as grass‑fed beef,…
Serves consumers visiting the Lincolnshire Wolds, including holidaymakers, campsite guests, estate tour attendees and food and drink buyers, plus businesses seeking corporate gifts or rural…
Financial Health
DistressedDistressed · -94% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsOperates an 18‑hole golf course and leisure venue offering golf memberships, green fees, lessons and a pro shop. Also provides hotel accommodation, restaurant dining, gym facilities, and hosts…
Serves leisure and business customers in Kent, including visiting golfers and members, golf societies, wedding couples, hotel guests, diners, gym users, and organisers of conferences, events and golf…
Financial Health
StableStable · 2% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsOwns and manages marina facilities and related waterfront property. Operates a network of yacht marinas providing berths, dockage and marina services for recreational vessels and superyachts, and…
Serves yacht owners, captains and crews, charter operators and marina users seeking berths and marina access across destination ports in the US, Caribbean, Latin America, Europe and the Middle East.
Financial Health
StableStable · -16% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Hiring · 63% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsOperates takeaway and delivery pizza outlets with online ordering. Prepares and sells pizzas alongside pasta dishes, salads, side items and drinks for collection or home delivery.
Serves B2C customers seeking takeaway or delivered meals, including individuals, households and groups ordering online for collection or delivery.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsOrganises international football (soccer) tours, pre‑season training camps, and tournament participation for youth teams and clubs. Arranges training facilities, friendly matches, accommodation,…
Serves football clubs, youth teams, coaches, leagues and associations, including pre-season groups, tournament squads and coach-development cohorts.
Financial Health
StableStable · -13% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsOperates a large events venue hosting weddings, corporate functions, concerts and social gatherings. Provides event planning and coordination, ballroom facilities, staging, lighting and audiovisual…
Serves couples and families planning weddings and social gatherings, plus corporate event teams, promoters and gala organisers seeking large-capacity event space in London.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsArranges corporate hospitality packages and event management for sports, entertainment and cultural events, including football, horse racing, cricket and concerts. Also organises bespoke trips,…
Serves businesses of varying sizes seeking corporate hospitality, client entertainment, event management, corporate gifts, meeting rooms and travel around sports, cultural and entertainment events…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsOperates a purpose-built barn wedding venue offering exclusive-use hire for ceremonies and receptions. Provides event spaces, on-site accommodation, and facilities for private weddings, with…
Serves engaged couples and wedding parties seeking exclusive-use wedding venues, private hire and guest accommodation in the Yorkshire Dales and North Yorkshire countryside.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Operates a hotel offering en-suite guest accommodation, apartments and leisure facilities including indoor pool and gym. Provides restaurant and pub dining, spa and massage treatments, and hosts…
Serves leisure travellers and families visiting South Devon, couples planning weddings or celebrations, and businesses or organisations needing conference, meeting and banqueting venues in Devon.
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · Hiring · 19% CAGR over 4y
Location
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How ActiveCampaign usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. travel sector companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of travel sector companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
ActiveCampaign is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK Travel Sector by Marketing automation
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Frequently asked questions
How many UK travel sector companies use ActiveCampaign?
What share of UK travel sector companies run ActiveCampaign?
How is ActiveCampaign usage detected?
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What do ActiveCampaign-running travel sector companies also run?
Can I get contact details for these companies?
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