Widgets Used by UK Healthcare Companies: Market Share (2026)
Detected Widgets usage across 544 of 122,331 trading UK healthcare companies, with Elfsight leading at 36.4% of detected installs.
Widgets are detectable at 544 of 122,331 trading UK healthcare companies, with 12 systems appearing in use. Elfsight has the largest observed share at 36.4% (198), narrowly ahead of POWR at 33.8% (184), while Embedly is the third sizeable system at 17.5% (95).
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The split changes by headcount band. Elfsight leads among Under 10 employees, taking 40.5% of 262 companies, while POWR leads both 10–50 employees at 38.8% of 224 companies and Over 50 employees at 39.7% of 58 companies.
The rest of the market is fragmented. EmbedPlus appears at 4.4% (24), Common Ninja at 4.2% (23), Purple Bear at 3.5% (19), Buttonizer at 2.2% (12) and EmbedPress at 2.0% (11), alongside 4 further systems covering 7 companies.
544
healthcare with detected Widgets
Of 122,331 UK healthcare
0.4%
Detection rate
2026
12
Systems detected
In this category
36.4%
Leader share
Elfsight
UK Healthcare Widgets market share
Share of the 544 UK Healthcare with a detectable system. As of June 2026.
Widgets compared
| System | UK Healthcare | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Elfsight | 198 | 36.4% | 9 | 14.6% | Sub-10 teams, highest detected share |
| POWR | 184 | 33.8% | 13 | 20.7% | 10-plus teams, larger-band leader |
| Embedly | 95 | 17.5% | 8 | 26.3% | Sub-10 teams, London-skewed use |
| EmbedPlus | 24 | 4.4% | — | — | Buy these companies as a spreadsheet → |
| Common Ninja | 23 | 4.2% | — | — | Buy these companies as a spreadsheet → |
| Purple Bear | 19 | 3.5% | — | — | Buy these companies as a spreadsheet → |
| Buttonizer | 12 | 2.2% | — | — | Buy these companies as a spreadsheet → |
| EmbedPress | 11 | 2% | — | — | Buy these companies as a spreadsheet → |
| WordPress Popular Posts | 6 | 1.1% | — | — | Buy these companies as a spreadsheet → |
| Widgetic | 4 | 0.7% | — | — | Buy these companies as a spreadsheet → |
| Yoshki | 2 | 0.4% | — | — | Buy these companies as a spreadsheet → |
| TradingView | 1 | 0.2% | — | — | Buy these companies as a spreadsheet → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Widgets system shifts with company size: among UK Healthcare with under 10 employees, Elfsight leads at 40.5% of the 262 with a detectable system; among UK Healthcare with 10–50 employees, POWR leads at 38.8% of the 224 with a detectable system; and among UK Healthcare with over 50 employees, POWR leads at 39.7% of the 58 with a detectable system.
Under 10 employees
40.5% of band
This is the largest detected band, with 262 companies and a clear lean towards lightweight widget adoption. Elfsight leads with 40.5%, ahead of a set of smaller-share systems.
10–50 employees
38.8% of band
This band covers 224 companies and is where POWR moves ahead. Its 38.8% share suggests relatively broad use among healthcare employers beyond micro-business size.
Over 50 employees
39.7% of band
Only 58 detected companies sit in this band, so shares are more exposed to small count changes. POWR still leads, with 39.7% of companies in the band.
How Widgets usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Healthcare by Widgets
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Frequently asked questions
What is the most-used Widgets among UK healthcare companies?
How many UK healthcare companies have a detectable Widgets?
What is a Widgets?
How is Widgets usage detected?
Which has more UK healthcare companies, Elfsight or POWR?
What is the best Widgets for UK healthcare companies?
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