B2B Companies Using Airtable in the UK: 120 Active Firms (2026)
B2B companies running no-code database tools coordinate sales, operations and delivery workflows across UK supplier markets.
Adoption usually sits with revenue operations, delivery operations and founder-led operations teams rather than central IT. For business-to-business suppliers, the tool behaves less like a website widget than an internal operating layer: pipeline trackers, client onboarding boards, supplier directories, campaign calendars and hand-off logs can sit in a shared workspace. Running it tends to signal a company with enough budget to formalise repeatable processes, but not necessarily a full internal systems team. It is most relevant to service-led, subscription or project-delivery models selling to corporate or public-sector buyers, where structured contact, account and fulfilment information needs to move between commercial and delivery staff.
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Across UK B2B supplier markets, 120 companies are actively trading and running this no-code database stack. Their total reported headcount is 1,242 employees, so the adoption picture is weighted towards small operating teams rather than very large enterprise estates. Within the sector’s detected widgets category, the tool accounts for 0.9% of 13,702 widget detections, below more common slider, embed and document-publishing tools. Registration geography is London-skewed: London accounts for 40.8% of the cohort, followed by the South East at 15.0%, the East of England at 8.3%, the South West at 7.5% and the North West at 5.8%.
Business-to-business adoption is not governed by a single UK licensing regime. The relevant obligations come from the activity underneath the workflow: financial services, telecoms, professional services and data processing each bring different rules. The ICO’s direct-marketing guidance matters for teams using workflow databases to manage outreach. PECR covers live calls, automated calls, electronic mail and fax; the corporate-subscriber rule means business emails or texts to corporate bodies do not need PECR consent, but senders must identify themselves and provide a valid opt-out address. UK GDPR still applies where business-contact personal data is processed, and live-call teams are expected to screen against telephone-preference registers and respect objections.
Adoption appears likely to remain pragmatic rather than speculative. The fit tends to be in messy hand-off processes: account research, partner onboarding, delivery tracking, grant administration and campaign operations. Some users may later migrate heavier workflows into CRM, ERP or sector-specific systems once governance, audit trails and permissions become harder to manage in a general-purpose workspace. Others will keep the tool as a departmental layer because it lets commercial and operations teams alter forms, views and approvals without waiting for engineering capacity. Bundling by adjacent workflow platforms may narrow the independent role of this kind of stack, but replacement is rarely straightforward once teams have built processes around it.
Adoption by company size
Adoption of Airtable varies by company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Airtable (72 detected). 0.1% of the 31,788 companies with 10–50 employees run Airtable (38 detected). 0.1% of the 3,773 companies with over 50 employees run Airtable (4 detected).
120
Active firms
2026
0.9%
Of detected Widgets share
UK B2B
7
Median headcount
Filed accounts
309
Verified contacts
Across this cohort
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Key facts
About 5% of the trading cohort reports turnover above £5M (6 of 120 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (10 firms), so a sizeable share is in its first few filing cycles.
Within B2B companies with a detectable Widgets system, the no-code database cohort accounts for 0.9% (120) of 13,702 companies, behind the largest detected widget cohort at 57.8% (7,920).
Registered locations lean towards London, which accounts for 40.8% (49) of the cohort, followed by the South East at 15.0% (18) and the East of England at 8.3% (10).
Stack overlap points to standard website operations: 49.2% (59) also run a web analytics tag, 48.3% (58) use a tag manager and 47.5% (57) run a CMS.
The largest overlapping sector tags are SaaS at 15.0% (18), Marketing Agency at 14.2% (17) and Management Consulting at 10.8% (13).
B2B marketing obligations depend on activity: ICO guidance says PECR covers direct marketing by live or automated calls, electronic mail and fax, while UK GDPR applies where business-contact data is personal data.
Collaboration & intranet market share among UK B2B
Share of the 13,702 UK B2B with a detectable system. As of June 2026.
What else do Airtable-running B2B run?
Share of the 120 Airtable-running UK companies where each technology was also detected. As of June 2026.
Where Airtable B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£618.4K
Median UK turnover
5%
Above £5M turnover
10
Incorporated since 2022
309 verified decision-maker contacts
across these 120 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Airtable
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides consulting, implementation and support services for customer relationship management (CRM) and business automation systems. Designs, configures and integrates platforms such as Zoho,…
Serves B2B organisations seeking CRM and business automation support, particularly sales, marketing, customer service and operations teams using platforms such as Zoho, Odoo, Microsoft Dynamics,…
Financial Health
StableStable · Hiring · 11% CAGR over 4y
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Computed from 3 filingsProvides participant recruitment services for user research and usability testing. Sources consumer, professional and accessibility participants globally, manages research panels, screening,…
Serves UX and user research teams at global brands, startups, agencies and government departments needing consumer, B2B, international and accessibility participant panels for research projects.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsOperates an online talent platform connecting enterprises and consulting firms with vetted independent consultants and investment professionals for project and interim roles, managing sourcing,…
Serves quality-focused B2B and public sector buyers, including consulting firms, corporations, government entities and sovereign/investment organisations that use independent consultants and…
Financial Health
DistressedDistressed · -23% CAGR over 2y
Location
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Computed from 2 filingsProvides market intelligence and data on battery materials and energy transition supply chains, including price assessments, market indices, forecasts and research on lithium, cobalt, nickel and…
Serves B2B customers in mining, battery materials, EV, charging and energy storage markets, including supply-chain, strategy, procurement and investment teams involved in energy transition supply…
Financial Health
WeakWeak · Hiring · 27% CAGR over 1y
Location
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Computed from 4 filingsProvides a sales and recruitment prospecting platform that supplies email addresses and phone numbers for professionals. Offers a search portal, Chrome extension, data enrichment API, and tools for…
Serves B2B sales teams, recruiters and hiring teams, from startups to Fortune 500 companies, that need professional contact data for prospecting, outreach and recruitment campaigns.
Financial Health
StableStable
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Computed from 5 filingsProvides installation, maintenance and repair of air conditioning and HVAC systems for commercial clients. Delivers building services projects, energy management support, and lifecycle management of…
Serves blue-chip business clients with large, multi-site estates across the UK, including organisations seeking service, project and energy support for building assets.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
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Computed from 5 filingsProvides staffing and recruitment services, placing contract, contract‑to‑permanent, and permanent workers across sectors including IT, healthcare, finance, engineering, and administration. Also…
Serves employers, hiring teams and public-sector organisations needing talent across IT, healthcare, finance, engineering, government, manufacturing, retail, telecom and other industries in global…
Financial Health
StableStable · -37% CAGR over 4y
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Computed from 3 filingsProvides quality inspection and containment services for manufacturers, particularly automotive and medical device supply chains. Offers supplier technical assistance, resident engineering, logistics…
Serves B2B customers including major OEM automotive and medical manufacturers, Tier 1 suppliers, and other manufacturing organisations with quality, logistics, engineering or staffing needs.
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 2 filingsDevelops bespoke web-based software and digital tools for businesses, including knowledge management, collaboration, CRM and project management systems. Builds and customises Podio-based…
Serves businesses needing bespoke digital systems for knowledge management, collaboration, supply chain management and data analysis, plus entrepreneurs or teams developing new web product ideas.
Financial Health
HealthyHealthy · -3% CAGR over 1y
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Computed from 4 filingsProvides product and pricing data, estimating system updates, ERP data services, submittal management tools, and e‑commerce content for electrical, plumbing, mechanical and low‑voltage contractors,…
Serves B2B customers in the MEP supply chain: electrical, plumbing and mechanical, and ICT-low-voltage contractors, distributors, dealers, and manufacturers, plus office products and automotive…
Financial Health
StableStable
Location
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Provides retail merchandising and marketing execution services, including design and production of point‑of‑sale displays, retail signage, print materials and branded merchandise, supported by…
Serves enterprise retailers, consumer brands and agencies, especially marketing, procurement and operations teams managing point-of-purchase campaigns across large retail store networks.
Financial Health
N/AN/A
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Computed from 4 filingsProvides a contact data platform that helps sales and recruitment teams find professional email addresses and phone numbers. Offers a searchable database, Chrome extension, API access, data…
Serves B2B sales teams, recruiters, recruitment coordinators, and data/operations teams at startups, mid-market firms, and Fortune 500 companies.
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
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Computed from 3 filingsProvides an online contact discovery and outreach platform offering email and phone lookup for professionals. Includes a searchable database, Chrome extension, data enrichment tools, API access,…
Serves B2B sales teams, recruiters, recruitment coordinators and growth teams, including users in Fortune 500 companies and startups seeking professional contact data for prospecting, hiring and…
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
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Computed from 5 filingsProvides marketing and talent management services, developing influencer campaigns, viral video content and branded experiences. Manages a roster of influencers, artists and presenters, and produces…
Serves brands and agencies in lifestyle, music, entertainment, technology, automotive, gaming, sports, fashion and travel, mainly across the UK, USA, Canada and Europe.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 5 filingsProvides market intelligence, price assessments, forecasts and supply chain data for lithium, cobalt, nickel, graphite and battery materials. Offers subscription research platforms, analyst access,…
Serves businesses across the battery and critical minerals supply chain, including miners, raw material processors, battery and EV manufacturers, energy storage and charging firms, traders, and…
Financial Health
StrongStrong · Hiring · 84% CAGR over 4y
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Computed from 3 filingsProvides travel management services for businesses, including booking and administration of corporate travel, meetings and events, group air travel and sports travel. Also arranges luxury and VIP…
Serves businesses whose travel is mission critical, from SMEs to large corporates, especially in pharmaceuticals, IT, private equity, banking, professional services, retail, insurance, manufacturing,…
Financial Health
StableStable · -86% CAGR over 2y
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Computed from 5 filingsDevelops and operates a user research and product testing platform that enables teams to recruit participants, run surveys, interviews, prototype and usability tests, and analyse results with…
Sells to businesses running user research, especially research, design and product teams at tech, software, financial services, insurance and retail companies. Serves both B2B and B2C brands needing…
Financial Health
StableStable · -42% CAGR over 5y
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Computed from 5 filingsDevelops AI-based retail planning software that forecasts product demand and provides pricing, promotion, buying, allocation and replenishment recommendations. The platform analyses sales and…
Serves B2B retail merchandising, planning and buying teams at brands and retailers, particularly in apparel, accessories, leisure, home, furniture, sporting goods and beauty.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
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Computed from 5 filingsProvides event production and management services for festivals, sporting events, cultural and ceremonial events, conferences and brand activations, including project management, logistics, site and…
Serves event organisers, brands, venues, stadia and rights holders needing production and operational support for festivals, live music, sport, ceremonial, cultural and corporate events, including…
Financial Health
StableStable · -69% CAGR over 4y
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Computed from 5 filingsDevelops and manages influencer marketing and brand campaigns. Services include creator partnerships, celebrity collaborations, community partnerships, content co-creation, photography and video…
Sells to consumer brands and marketing teams seeking influencer partnerships, creator-led campaigns and cultural activations, particularly in fashion, sportswear, outdoor and lifestyle sectors.
Financial Health
WeakWeak · -67% CAGR over 4y
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Computed from 4 filingsDevelops software platforms and data analytics tools for transport and mobility networks. Provides data hubs, AI analytics and reporting tools that process real‑time and historical traffic, bus and…
Serves public and private sector transport organisations, including local and transport authorities, bus network planners, public transport officers, highways operators, highways contractors and…
Financial Health
WeakWeak · Hiring · 10% CAGR over 3y
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Computed from 2 filingsProvides a platform that aggregates data from 150+ providers and AI research agents to identify companies and contacts, enrich CRM records, track buying signals, and automate go‑to‑market workflows…
Serves B2B growth, sales, marketing and GTM operations teams at startups and enterprises, including companies running outbound, ABM, CRM enrichment, inbound and territory-planning workflows.
Financial Health
DistressedDistressed · -25% CAGR over 1y
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Computed from 5 filingsProvides an email and contact data platform for sales and recruitment teams. Offers email and phone lookup, a Chrome extension, prospect search portal, outreach campaign tools, AI email…
Serves B2B sales teams, recruiters and hiring teams, from startups to Fortune 500 companies, that need professional contact data for prospecting and outreach.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
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Computed from 3 filingsProvides human data annotation and dataset services for artificial intelligence and large language models, including multilingual transcription, linguistic annotation, multimodal data linking,…
Serves enterprise AI builders and technology teams developing LLMs, conversational AI, computer vision and search, including clients in retail, healthcare, robotics and fraud detection.
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StableStable · -47% CAGR over 2y
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Computed from 4 filingsDesigns and builds custom exhibition stands for trade shows, offering stand hire with fixed‑price packages. Services include stand design, graphics production, flooring, lighting, furniture and…
Serves UK and European businesses exhibiting at trade shows and events, particularly teams needing hired exhibition stands with fixed budgets across exhibition venues.
Financial Health
StableStable · Hiring · 9% CAGR over 3y
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Computed from 3 filingsOperates technology accelerator programmes supporting startups and scaleups developing IoT, deeptech, and industrial technologies. Connects startups with corporates, investors, and public agencies…
Serves B2B and public-sector technology ecosystems: corporates, government agencies, investors, startups, scaleups and SMEs across industrial, deeptech, retail, space, legaltech and connected-places…
Financial Health
StableStable · -29% CAGR over 2y
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Computed from 4 filingsProvides digital workflow and production support services for film and television projects, including on‑set data management, cloud dailies, metadata coordination, and post‑production pipeline tools.…
Serves film and TV production companies, studios, producers and post-production teams, from major streaming or Hollywood productions to local television shoots.
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StableStable · 0% CAGR over 3y
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Computed from 3 filingsDevelops sales enablement and customer onboarding software. Provides digital sales room workspaces where sales teams share content, proposals, quotes and action plans with buyers, track engagement…
Serves B2B revenue teams, including BDR/SDR teams, account executives, customer success, account management, CROs and partnerships managers involved in sales, onboarding, account management and…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 2y
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Computed from 5 filingsProvides B2B digital marketing services for SaaS, AI and technology companies, including go‑to‑market strategy, demand and lead generation, account‑based marketing, paid search and social…
Serves B2B SaaS, AI and technology companies, typically £2M-£20M ARR from seed to Series B, selling to marketing leaders, founders, revenue leaders, CFOs and fractional CMOs.
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 4y
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Computed from 3 filingsDevelops enterprise software for managing intellectual property rights and royalty processes. Platform tracks IP assets, contracts and licensing, calculates royalties, manages financial reporting,…
Serves enterprise content and IP owners in media and entertainment, publishing, consumer brands, high tech and life sciences, including teams managing rights, royalties, licensing and IP commerce.
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StrongStrong · Hiring · 30% CAGR over 2y
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Computed from 3 filingsSupplies and installs vehicle CCTV systems, dashcams, MDVR recorders, GPS trackers, alarms, and safety equipment for commercial vehicles and fleets. Provides Direct Vision Standard safety packages…
Sells to fleet operators and vehicle-owning businesses needing CCTV, tracking and safety systems, especially operators seeking DVS compliance in Greater London. Also serves individual vehicle owners,…
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StrongStrong · Growing · 0% CAGR over 2y
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Computed from 5 filingsProvides audio equipment rental, sound system design and integration, and technical crew for live productions, concerts, broadcasts, corporate events and tours. Also supplies communications systems,…
Serves B2B live production clients globally, including touring artists, event producers, broadcasters, corporate event teams, sports organisers and special event organisers needing audio,…
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WeakWeak
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Computed from 2 filingsProvides architecture, landscape architecture and urban design services. Undertakes master planning, interior architecture and experience design for developments including sports venues, mixed‑use…
Serves B2B and institutional clients in real estate, sports, workplace, film and television, life sciences, landscape and residential development.
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WeakWeak · -25% CAGR over 1y
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Computed from 5 filingsDevelops and supplies electronic health record (EHR) software and healthcare management systems for hospitals, clinics and public health services, including modules for patient records, pharmacy,…
Serves healthcare providers and public health organisations, including hospitals, GP practices, clinics, community care teams, mental health services, pharmacies, labs, imaging centres and specialist…
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StableStable · 1% CAGR over 4y
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Computed from 5 filingsDevelops business software including connectors that integrate accounting systems such as Xero, Sage and QuickBooks with Microsoft Dynamics 365, SQL databases and Stripe, plus billing, data migration…
Serves SMEs and finance/CRM teams using Microsoft Dynamics 365 with Xero, QuickBooks Online, Sage 50/200, Stripe, SQL, Power BI or Tableau, plus IT and accounting software resellers.
Financial Health
DistressedDistressed · -16% CAGR over 3y
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Computed from 5 filingsOperates an online platform for booking and managing vehicle movements. Arranges driven, plated and transported delivery of cars and fleet vehicles between locations, providing tracking, pricing and…
Serves UK businesses with fleet vehicle movement needs, including fleet operators, automotive retailers, rental/leasing companies and organisations managing inter-site transfers, retail deliveries or…
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StrongStrong · Hiring · 27% CAGR over 4y
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Computed from 5 filingsProvides digital identity verification and compliance software for businesses. Offers KYC, KYB and AML screening, document and face verification, liveness checks, transaction monitoring, and fraud…
Serves B2B organisations with online customer onboarding and compliance needs, including banks, fintechs, crypto exchanges, forex platforms, gaming operators, gig-economy firms, marketplaces and…
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StrongStrong
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Computed from 4 filingsProvides logistics and transport services for food and catering supplies across the UK. Operates delivery of ambient, chilled and frozen meals between production sites, schools and catering locations…
Serves UK public-sector and education clients, especially local authorities, schools and school catering teams, plus transport providers needing outsourced delivery capacity.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 3y
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Computed from 5 filingsDevelops software and cloud-based tools for life science research, including platforms for microscopy data management, data visualisation, gene signature analysis, and computational notebooks. Also…
Serves life science and healthcare organisations, including pharmaceutical companies, universities, research institutes, researchers, scientists and clinicians in the US, UK, Canada and Europe.
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HealthyHealthy · 0% CAGR over 4y
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Provides a cloud-based platform that automates security and regulatory compliance processes. Software monitors systems, collects audit evidence, manages access controls and risk, handles vendor…
Serves startups, mid-market and enterprise businesses, especially security, compliance and GRC teams in healthcare, government and fintech, plus organisations pursuing SOC 2, ISO 27001, HIPAA, PCI…
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N/AN/A
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Computed from 4 filingsProvides an online learning management system for health and social care organisations. Platform offers digital training courses, compliance tracking, course and document management, incident…
Sells primarily to B2B health and social care organisations, especially small to medium-sized providers needing CQC compliance and staff training. Also serves care homes, charities, education,…
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WeakWeak · -16% CAGR over 3y
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Computed from 5 filingsProvides user research and service design consultancy. Works with organisations to analyse user needs, map service journeys, and design or improve digital and operational services through research,…
Sells to public sector bodies, universities, local councils and large organisations seeking user-centred change, especially teams responsible for education, justice, welfare and internal employee…
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DistressedDistressed · -14% CAGR over 4y
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Computed from 3 filingsDevelops cybersecurity software for data and identity security. Provides tools for privileged access management, identity governance, data discovery and classification, data loss prevention, and…
Sells to businesses and public sector organisations needing identity, data security and compliance tools, including IT and security teams, MSPs, and smaller organisations with up to 150 employees via…
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StableStable · Hiring · 12% CAGR over 2y
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Computed from 3 filingsDesigns and develops digital products for businesses, including mobile and web applications, product strategy and UX design, AI and data engineering, IoT solutions, enterprise platforms, and…
Serves businesses and enterprise teams with ambitious digital initiatives, including clients in smart lighting, film production, hospitality, consumer appliances, IoT, AI, cybersecurity and platform…
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DistressedDistressed · -77% CAGR over 2y
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Computed from 5 filingsProvides strategic consulting and marketing services for organisations in the research communications sector. Conducts market research and analysis, develops marketing and brand strategies, and…
Serves organisations in the research communications sector, including international governmental organisations, academic publishers, scholarly societies and technology companies.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
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Computed from 5 filingsProvides managed IT support and consultancy for businesses, including helpdesk services, Office 365 support, cloud computing, server monitoring, data backup and disaster recovery, cybersecurity,…
Serves small and mid-sized businesses, particularly in the Midlands, that need outsourced IT support, Office 365 help, cyber security, cloud, backup, hardware and infrastructure support.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides cyber security consultancy, software resale and managed services. Conducts risk assessments, penetration testing and incident readiness reviews, and delivers security monitoring, employee…
Serves UK organisations, including security leaders, boards, IT teams and firms without in-house CISOs, across commercial and public-sector environments needing cyber security resilience and risk…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
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Computed from 5 filingsProduces live entertainment and event experiences for sports, attractions and entertainment venues. Services include creative development, show production, technical production, casting and staffing…
Serves B2B clients in sports, entertainment, destinations and attractions, including major brands, sports properties, entertainment providers, institutions and retailers seeking live guest…
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HealthyHealthy · 2% CAGR over 4y
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Computed from 5 filingsProvides cross‑border payment infrastructure for businesses, including multi‑currency accounts, global payment collection and payouts, foreign exchange services, card issuing, and APIs to integrate…
Serves B2B customers with cross-border payment needs, including fintechs, marketplace and logistics platforms, international trade firms, maritime service providers, corporate treasury teams,…
Financial Health
StrongStrong · 145% CAGR over 2y
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Computed from 5 filingsPublishes Treasury Management International, an online and print platform providing articles, analysis, and resources on corporate treasury. Produces industry magazines, directories, awards…
Serves B2B audiences in corporate treasury and finance, including treasurers, CFOs, finance leaders and newcomers to treasury, plus sponsors seeking to reach the international treasury community.
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Showing 50 of 120 — +70 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 120 leads
Showing 50 of 120 — +70 more with verified decision-maker contacts, live data, and CRM sync.
How Airtable usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Airtable is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Collaboration & intranet
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Frequently asked questions
How many UK B2B companies use Airtable?
What share of UK B2B companies run Airtable?
How is Airtable usage detected?
What size B2B companies use Airtable in the UK?
What do Airtable-running B2B companies also run?
Can I get contact details for these companies?
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