B2B Companies Using Drift in the UK: 83 Active Firms (2026)
B2B companies using website chat automation sell products or services to other organisations in the UK with digitally assisted lead capture.
Marketing operations, sales development and customer support are the main buying centres here. For business-to-business adopters, this chat-automation layer sits at the point where anonymous website visits become routed conversations, meeting requests or support tickets. Use tends to signal a company with paid acquisition, CRM discipline and enough inbound volume to justify qualification rules rather than a purely manual inbox. The typical deployment is less about a standalone chat box than about intent scoring, routing logic, calendar hand-off, content prompts and consent-aware follow-up across sales and service teams.
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Across the UK, 83 actively trading business-to-business companies are running this chat-automation stack. Reported headcount totals 1,279, which keeps the adoption picture closer to mid-market sales and service teams than high-volume consumer contact centres. The system sits ninth in the live-chat category, with 1.8% detected share. Sector overlap is concentrated in SaaS at 27.7%, marketing agencies at 15.7% and IT services and managed services at 15.7%. Registered-address distribution is London 28.9%, North West 19.3%, South West 13.3%, South East 10.8% and East of England 7.2%.
Business-to-business use of website chat sits across several regulatory regimes rather than a single licence. The underlying activity matters: financial services, telecoms, professional services and outsourced processing each bring their own rules, while the chat layer usually adds marketing, privacy and retention questions. ICO guidance treats PECR as covering direct marketing by live or automated calls, electronic mail and fax. For corporate subscribers, the electronic-mail consent rule does not apply, but senders still need a clear identity and a valid opt-out route. UK GDPR applies where staff names, work emails, chat transcripts or enrichment fields identify an individual, and live calling still requires CTPS and TPS screening where relevant.
Adoption appears tied to the maturity of direct digital acquisition rather than to company age. The cohort has the feel of sales-led business software, agencies and services firms that want tighter hand-off between marketing and revenue teams, but are not necessarily running large support operations. Migration pressure may come from bundled CRM suites and cheaper live-chat tools, especially where the requirement is basic triage. Specialist chat automation should still appeal where qualification logic, account routing and sales-development workflows matter. Consolidation in the surrounding vendor stack may make procurement more cautious, with privacy review and integration burden carrying more weight than novelty.
Adoption by company size
Adoption of Drift varies by company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Drift (53 detected). 0.1% of the 31,788 companies with 10–50 employees run Drift (28 detected). 0% of the 3,773 companies with over 50 employees run Drift (0 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
83
Active firms
2026
1.8%
Of detected Live chat share
UK B2B
7
Median headcount
Filed accounts
169
Verified contacts
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (7 of 83 firms) — the rest sits below that revenue band.
The page technology accounts for 1.8% (83) of detected live-chat use among B2B companies, within a denominator of 4,573 companies with a detectable system.
Stacks around the chat layer tend to include site instrumentation: 68.7% also run a tag-management tool, 61.4% a content-management system and 57.8% web analytics.
Registered addresses are concentrated in London at 28.9% (24), followed by the North West at 19.3% (16) and the South West at 13.3% (11).
B2B firms running this live-chat system skew towards software and digital-services tags: SaaS is 27.7% (23), while marketing agencies and IT services & managed services are each 15.7% (13).
ICO guidance says B2B emails or texts to corporate bodies do not need PECR consent, but senders must identify themselves and provide a valid opt-out address; UK GDPR still applies where personal data is processed.
Live chat market share among UK B2B
Share of the 4,573 UK B2B with a detectable system. As of June 2026.
What else do Drift-running B2B run?
Share of the 83 Drift-running UK companies where each technology was also detected. As of June 2026.
Where Drift B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£868.3K
Median UK turnover
8.4%
Above £5M turnover
0
Incorporated since 2022
169 verified decision-maker contacts
across these 83 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Drift
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops enterprise software for data management, cybersecurity, database administration and IT platform migration. Products include tools for database monitoring, endpoint management, identity…
Serves large enterprises and mid-market organisations, especially IT operations, data leadership, cybersecurity, database administration and Microsoft platform teams, plus channel and technology…
Financial Health
DistressedDistressed · -19% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops sales enablement and customer onboarding software. Provides digital sales room workspaces where sales teams share content, proposals, quotes and action plans with buyers, track engagement…
Serves B2B revenue teams, including BDR/SDR teams, account executives, customer success, account management, CROs and partnerships managers involved in sales, onboarding, account management and…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 2y
Location
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Operates an online marketplace for market research, connecting companies with survey respondents through a global panel network. Provides tools for sourcing sample audiences, collecting survey data,…
Serves B2B insights buyers including market researchers, brands, product teams, media agencies, ad-tech platforms, publishers and panel owners, plus academic researchers.
Location
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Financial sub-scores
Computed from 5 filingsProvides enterprise planning software that supports financial planning, budgeting, forecasting, and operational planning. The platform includes analytics, reporting, simulation, and AI tools used by…
Serves enterprise finance, supply chain, HR and sales planning teams, with industry focus on retail, manufacturing, CPG and financial services organisations.
Financial Health
StableStable · Hiring · 5% CAGR over 5y
Location
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Computed from 2 filingsProvides a secure coding training platform for software developers. Offers interactive coding labs, courses, challenges and assessments covering vulnerabilities and languages, plus tools to measure…
Serves enterprise software development, security and engineering teams, plus C-suite buyers, across financial services, technology, government, automotive, healthcare and retail globally.
Financial Health
StrongStrong · Hiring · 31% CAGR over 1y
Location
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Computed from 2 filingsProvides software for third‑party vendor risk management, enabling organisations to onboard and assess suppliers, conduct due diligence, monitor cybersecurity threats and vulnerabilities, manage…
Sells to businesses managing third-party and cybersecurity risk, from SMBs to large global enterprises. Targets procurement, information security, risk and compliance, and third-party risk teams in…
Financial Health
StrongStrong · Hiring · 60% CAGR over 1y
Location
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Computed from 5 filingsProvides B2B marketing consultancy services including marketing strategy development, digital demand generation, account-based marketing campaigns, campaign orchestration, and implementation of…
Serves B2B companies’ marketing leadership teams, including CMOs, demand generation, ABM and martech owners, particularly organisations operating in complex markets.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 4y
Location
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Computed from 5 filingsProvides a cloud platform‑as‑a‑service for developing, deploying, and managing web applications. Supports multiple programming languages and frameworks, Git‑driven workflows, preview environments,…
Sells to development teams and platform engineering leaders at businesses and public-sector organisations, including SaaS, ecommerce/CMS, financial services, government, manufacturing, higher…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
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Computed from 4 filingsProvides managed cybersecurity services including security monitoring, threat detection and response, incident response, risk assessment, and security awareness training. Operates a security…
Serves businesses and organisations with internal IT/security teams, including financial services, healthcare, legal, manufacturing, and sports and entertainment sectors, plus firms needing breach…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 63% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and provides a cloud-based platform for identity, access and device management. Software enables organisations to manage user identities, single sign-on, multi-factor authentication,…
Serves IT teams and leaders at businesses managing mixed Windows, Apple, Linux and Android environments, plus MSPs, value-added resellers, distributors and technology partners supporting client…
Financial Health
StrongStrong
Location
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Computed from 4 filingsProvides cloud-based contact centre software and services, including omnichannel voice and digital routing, outbound calling, reporting and analytics, agent tools, AI chatbots, and integrations with…
Serves charities, retailers, construction firms and public sector bodies, targeting customer service and contact centre teams managing multi-channel enquiries, seasonal demand, distributed sites or…
Financial Health
StableStable · -11% CAGR over 3y
Location
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Computed from 3 filingsDevelops Salesforce‑native professional services automation software providing project management, resource planning, services billing, revenue management and customer workspaces, helping services…
Serves B2B professional services organisations and teams, including implementation, consulting and managed services providers, particularly Salesforce users, partners and PS leaders.
Financial Health
StableStable · -92% CAGR over 2y
Location
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Computed from 5 filingsProvides advertising technology that enables brands to run digital ad campaigns where consumer engagement triggers brand-funded charitable donations. Also offers tools to measure and reduce the…
Serves large consumer brands, marketing and media teams, and advertising partners seeking engagement campaigns and media carbon measurement across the adtech ecosystem.
Financial Health
StableStable · Hiring · 29% CAGR over 4y
Location
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Computed from 3 filingsDevelops AI-based contract lifecycle management software that centralizes contract documents, extracts and structures data, supports drafting and negotiation workflows, and provides search,…
Serves enterprise legal, legal operations, procurement, sales and finance teams, with sector focus on financial services, insurance, automotive, IT services, healthcare, pharma, telecom, and oil and…
Financial Health
StableStable · Hiring · 24% CAGR over 2y
Location
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Computed from 5 filingsDevelops CatDV media asset management software for organising, cataloguing and automating workflows for video and digital media. Provides integrations, workflow tools, support services, downloads,…
Serves B2B media and video teams, including broadcasters, production companies, post-production teams and organisations managing digital media workflows.
Financial Health
StableStable · -75% CAGR over 4y
Location
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Computed from 5 filingsProvides merchant payment processing services, including credit card and mobile payments, payment gateways, terminals, and e‑commerce processing. Also offers gift and loyalty card programs, text…
Serves small and medium-sized businesses in retail, restaurants, hospitality, B2B commerce, eCommerce, trade shows and special events, including physical-location and online merchants.
Financial Health
WeakWeak · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides crowdtesting services for software companies through a global network of testers. Tests mobile apps and websites across devices, locations, and payment systems to identify functional,…
Serves B2B software organisations, particularly enterprise teams in tech, telecoms, gaming, fintech, digital identity and GenAI. Targets QA, engineering, product, localization and go-to-market…
Financial Health
DistressedDistressed · -70% CAGR over 4y
Location
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Develops and supplies business support systems (BSS) and operations support systems (OSS) software for telecommunications providers, including billing, charging, CRM, order management, analytics and…
Serves B2B telecoms and communications service providers, including quad-play, mobile, fixed, cable and multi-play operators, plus digital brands, subscription businesses and smart city operators.
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Computed from 2 filingsProvides third‑party maintenance and support for data center hardware including servers, storage and networking equipment. Delivers managed infrastructure services such as backup and recovery, cloud…
Serves B2B enterprise IT teams, data centre operators and infrastructure managers responsible for server, storage, network and cloud environments, especially organisations managing multivendor…
Financial Health
StableStable · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides HubSpot consultancy and revenue operations services, including CRM implementation, system integration, automation, data architecture and user training. Helps organisations configure and…
Serves B2B organisations and nonprofits using HubSpot, especially software, professional services, recruitment, manufacturing, automotive and real estate teams seeking RevOps, CRM and data support.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsProvides revenue management software and consulting for FMCG and consumer goods companies, including trade promotion management, pricing strategy, promotion optimisation, international pricing…
Serves B2B revenue, pricing and commercial teams at FMCG, CPG, food and beverage, and consumer healthcare brands, including large multinational consumer goods companies operating across European and…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 4y
Location
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Computed from 5 filingsDevelops data management software and platforms for storing, managing, protecting and analysing large volumes of unstructured data. Products include file systems, object storage software, media asset…
Sells to data-intensive enterprises, cloud providers and public sector organisations in media, government, life sciences, retail, education, energy, manufacturing, financial services, gaming and…
Financial Health
StrongStrong · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides cloud-based VoIP business phone systems, hosted telephony, and Microsoft Teams calling solutions. Also offers IT support, business broadband, mobile services, and connectivity products to…
Sells to UK businesses seeking telecoms, connectivity and IT support, including teams managing office phones, remote working, Microsoft Teams calling, mobiles and business broadband.
Financial Health
StableStable · -18% CAGR over 4y
Location
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Computed from 5 filingsDevelops and operates an e‑commerce review platform for online stores, particularly Shopify merchants. Provides tools to collect customer product and store reviews, display them through website…
Serves B2B e-commerce merchants using Shopify, including dropshippers, new online stores and growing retailers, plus agency and technology partners in the e-commerce ecosystem.
Financial Health
HealthyHealthy · Hiring · 84% CAGR over 4y
Location
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Provides payroll processing and HR management services for employers, including payroll tax filing, time and attendance tracking, employee onboarding, benefits administration, and workforce…
Sells to small and mid-sized employers, serving HR, payroll and workforce management buyers. Targets businesses needing payroll, HR, time and attendance, tax and compliance support, particularly…
Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops software for strategic portfolio and project management. Provides tools for product portfolio management, digital product delivery, enterprise agile planning, value stream management,…
Serves large organisations and enterprise teams managing project, product, service, and software delivery portfolios, including PMO, product, IT, engineering, and professional services leaders…
Financial Health
WeakWeak · -16% CAGR over 4y
Location
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Computed from 3 filingsDevelops digital intelligence and investigation software that aggregates and analyses communications, open‑source, and other data. Provides tools for data analytics, link analysis, reporting, and…
Serves public-sector security and investigation teams, including law enforcement, national security, government, defense and public safety agencies, plus financial services and enterprise…
Financial Health
StableStable · Hiring · 155% CAGR over 2y
Location
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Computed from 5 filingsProvides software platform for businesses to send global payouts to creators, freelancers and marketplace sellers, with tools for payment automation, tax form collection and reporting, identity…
Sells to B2B digital platforms, marketplaces, and internet businesses with finance, AP, risk, compliance, product, engineering, operations, and support teams managing creators, artists, freelancers,…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
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Computed from 3 filingsDevelops product management software that centralises customer feedback, analyses insights, prioritises feature ideas, and manages product roadmaps. Provides tools for product teams to plan strategy,…
Sells to B2B product management teams and product leaders at software, technology, and industrial companies, including enterprise organizations scaling product operations across multiple teams.
Financial Health
StableStable · -23% CAGR over 2y
Location
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Computed from 5 filingsProvides IT support, cybersecurity services, web hosting, and telecommunications including broadband, leased lines, and telephone systems. Also offers web design and marketing services, and supplies…
Serves SMEs and organisations seeking outsourced IT, cyber security, communications, hosting, marketing and IT procurement support, with Bristol and nearby areas emphasised.
Financial Health
StableStable · Hiring · 31% CAGR over 4y
Location
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Computed from 5 filingsProvides an online platform for website and app usability testing. Enables organisations to recruit remote testers, run structured user tests, record user sessions, gather survey feedback, and…
Serves B2B customers: UX researchers, product managers, designers, ecommerce teams and website owners running digital products across desktop, mobile and tablet experiences.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 4 filingsDevelops Dradis, a penetration testing management platform that helps security teams manage engagements, collaborate on findings, generate reports, maintain issue libraries, track remediation, and…
Serves B2B penetration testing and information security teams, including security consultancies, corporate security departments and enterprise teams managing client engagements, QA, remediation and…
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 3y
Location
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Computed from 3 filingsProvides employment background screening and security vetting services for organisations. Conducts BS7858-compliant vetting, criminal record checks, digital identity verification, and pre-employment…
Serves businesses and organisations needing staff, contractor or tenant screening across aviation, care, security, telecoms, financial services, legal, NHS/medical, rental, data destruction and…
Financial Health
StrongStrong · Growing, Hiring · 12% CAGR over 2y
Location
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Computed from 3 filingsProvides early‑career recruitment services connecting employers with graduates, interns and apprentices. Operates student job boards and campus marketing networks, and delivers diversity‑focused…
Serves employers and early-careers hiring teams seeking graduates, interns and apprentices, especially organisations focused on diversity. Also engages students at UK universities and schools as…
Financial Health
StableStable · -21% CAGR over 2y
Location
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Computed from 5 filingsProvides human‑operated live chat services for business websites. Agents engage visitors in real time, answer enquiries, qualify sales leads, and help book appointments, acting as an outsourced…
Serves businesses with customer-facing websites, especially professional services firms such as law firms and accountants, seeking support for online enquiries, lead generation and visitor engagement.
Financial Health
StableStable · Hiring · 52% CAGR over 5y
Location
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Computed from 5 filingsDevelops and distributes a low‑code software development platform used to build, deploy and manage enterprise web and mobile applications and AI agents. Also provides consulting, training,…
Targets large enterprises and public-sector organisations, especially IT, development and digital transformation teams in banking, insurance, government, manufacturing, healthcare, energy, utilities,…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDevelops a digital adoption platform that provides in‑app guidance, walkthroughs and simulation training for enterprise software. Includes analytics and no‑code event tracking to monitor user…
Serves enterprises and public sector organizations managing complex software environments, especially in banking, financial services, healthcare, insurance, pharma, life sciences, education, and…
Financial Health
StrongStrong · Hiring · 35% CAGR over 5y
Location
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Computed from 5 filingsDevelops e-commerce software platforms that enable retailers, manufacturers and distributors to run online marketplaces and dropshipping programs. Provides tools for supplier catalog onboarding,…
Targets large retailers, B2B manufacturers and distributors, and marketplace sellers or brands operating digital commerce channels, including organisations with multi-supplier catalogues,…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDevelops cloud-based software for managing workplace safety, compliance, and operational risk. Platform includes incident and near‑miss reporting, risk assessments, audits and inspections, document…
Serves B2B organisations managing health, safety, compliance and risk, including EHS teams, health and safety managers, care and healthcare providers, and businesses with lone workers or field-based…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsSupplies network monitoring, packet capture, and NetFlow analysis tools, along with cybersecurity and data centre infrastructure products such as firewalls, DDoS mitigation systems, servers, and…
Serves enterprises and public-sector organisations, including financial services firms, police forces, government bodies and large advertising companies, typically IT and network teams managing…
Financial Health
WeakWeak · -16% CAGR over 4y
Location
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Computed from 5 filingsDevelops software platforms for life sciences and regulated manufacturing, including TrackWise quality management systems, manufacturing execution systems, electronic logbooks, and tools supporting…
Serves B2B quality, compliance and manufacturing teams at pharmaceutical, biotechnology, medical device, diagnostics, food and beverage, discrete manufacturing, and consumer products companies.
Financial Health
StableStable · -66% CAGR over 4y
Location
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Computed from 5 filingsSupplies branded and unbranded promotional merchandise for marketing campaigns, events and corporate use. Offers product sourcing across items such as clothing, drinkware, stationery, technology…
Serves businesses, brands, and event or marketing teams needing merchandise for promotions, facilities requirements, conferences, charity events, sports, freshers’ events and seasonal campaigns.
Financial Health
DistressedDistressed · -2% CAGR over 4y
Location
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Computed from 5 filingsProvides consulting, implementation and customisation services for the Bullhorn recruitment CRM platform. Develops tools for data management, document automation, AI‑assisted recruitment workflows,…
Serves recruitment and staffing businesses using Bullhorn, including light industrial, healthcare and executive search agencies, and teams adopting Bullhorn Recruitment Cloud, Analytics or Automation.
Financial Health
DistressedDistressed · -62% CAGR over 5y
Location
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Provides supply chain technology and services including warehouse automation systems, palletizing and conveyor equipment, parcel and postal sorting solutions, and supply chain software. Also offers…
Serves B2B enterprises with complex supply chains, including manufacturers, warehouse and distribution operators, logistics providers, parcel carriers and postal organisations.
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Provides outsourced customer experience and contact centre services for businesses, including customer care, technical support, sales and retention, collections, trust and safety, and back‑office…
Serves businesses and brands needing outsourced customer experience support, particularly enterprise and global organisations in banking, government, healthcare, insurance, manufacturing, media,…
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Computed from 3 filingsDevelops and provides supply chain software and digital logistics solutions, including warehouse management, transportation and yard management systems, parcel logistics platforms, and SAP‑based…
Serves B2B organisations with complex supply chains, including manufacturers, logistics and warehousing operators, parcel and postal networks, and enterprises using SAP supply chain systems.
Financial Health
WeakWeak · -8% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment services for science and technology sectors, placing candidates in roles such as software development, IT support, bioinformatics, life sciences, engineering and environmental…
Serves employers hiring IT and scientific roles, plus candidates seeking technology and science jobs. Targets organisations in software development, IT management/support, life sciences, biotech,…
Financial Health
DistressedDistressed · -10% CAGR over 4y
Location
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Develops industrial software for engineering design, operations control and data management. Products include SCADA and HMI systems, manufacturing execution software, predictive analytics, and the PI…
Serves industrial businesses and infrastructure operators in sectors including energy, chemicals, manufacturing, mining, utilities, water, transportation, data centres, marine, and engineering,…
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Computed from 4 filingsProvides operational cost management services for businesses, focusing on utilities and telecommunications contract management. Reviews invoices, manages supplier contracts, and assists with cost…
Serves businesses across the United Kingdom, especially organisations with multiple sites or complex utility, telecoms and premises cost needs, across sectors including healthcare, legal services,…
Financial Health
WeakWeak · -13% CAGR over 2y
Location
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Computed from 5 filingsDevelops AI‑driven software for supply chain management, providing platforms for planning, forecasting, order and inventory management, warehouse and transportation operations, workforce management,…
Serves enterprise retailers, manufacturers, distributors, logistics providers, carriers and government/defense organisations, targeting supply chain, commerce, warehouse, transportation and workforce…
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
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How Drift usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Drift is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Drift?
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