Live chat Used by UK B2B Companies: Market Share (2026)
Detected live chat usage across 3,426 UK B2B companies, with Tawk.to first on 39.4% of detected installs.
Across 112,345 trading UK B2B companies, 3,426 have a detectable live chat system. Tawk.to accounts for 39.4% of detected use, with 1,350 companies, ahead of Tidio at 12.8% with 439 companies and LiveChat at 10.2% with 350 companies.
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The split by employee band is unusually consistent. Tawk.to has the largest share in companies under 10 employees, 10–50 employees, and over 50 employees, ranging from 35.6% to 40.2% across the three bands.
The market is not only an eight-system contest. After Tawk.to, Tidio, LiveChat, Freshworks, Chaty, NinjaTeam, Joinchat and Pure Chat, a further 12 systems cover 573 companies, giving the category a sizeable long tail.
3,426
B2B with detected Live chat
Of 112,345 UK B2B
3%
Detection rate
2026
20
Systems detected
In this category
39.4%
Leader share
Tawk.to
UK B2B Live chat market share
Live chat compared
| System | UK B2B | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Tawk.to | 1,350 | 39.4% | 7 | 15.4% | Small B2B sites, broad uptake |
| Tidio | 439 | 12.8% | 8 | 16.6% | Small firms, mid-share contender |
| LiveChat | 350 | 10.2% | 8 | 17.7% | Small firms, mid-share contender |
| Freshworks | 267 | 7.8% | 8 | 25.5% | Small firms, London-skewed uptake |
| Chaty | 152 | 4.4% | 6 | 32.9% | Micro firms, London-skewed uptake |
| NinjaTeam | 142 | 4.1% | 6 | 23.9% | Micro firms, moderate share |
| Joinchat | 112 | 3.3% | 6 | 33.9% | Micro firms, London-skewed uptake |
| Pure Chat | 108 | 3.2% | 7 | 7.4% | Small firms, lower London share |
| Crisp | 99 | 2.9% | 9 | 23.2% | Small firms, higher headcount median |
| Drift | 81 | 2.4% | 7 | 25.9% | Small firms, London-skewed uptake |
| Chatbase | 69 | 2% | 6 | 36.2% | Micro firms, London-skewed uptake |
| Help Scout | 68 | 2% | 8 | 23.5% | Small firms, support-led chat |
| Qualified | 67 | 2% | 6 | 47.8% | Micro firms, London-heavy uptake |
| Leadoo | 60 | 1.8% | 9 | 18.3% | Small firms, higher headcount median |
| JivoChat | 43 | 1.3% | — | — | View these companies in Firmbase → |
| Smartsupp | 42 | 1.2% | — | — | View these companies in Firmbase → |
| Formilla | 37 | 1.1% | — | — | View these companies in Firmbase → |
| Zoho SalesIQ | 19 | 0.6% | — | — | View these companies in Firmbase → |
| MsgBoxx | 19 | 0.6% | — | — | View these companies in Firmbase → |
| Yomdel | 13 | 0.4% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Live chat system shifts with company size: among UK B2B with under 10 employees, Tawk.to leads at 39.3% of the 2,069 with a detectable system; among UK B2B with 10–50 employees, Tawk.to leads at 40.2% of the 1,183 with a detectable system; and among UK B2B with over 50 employees, Tawk.to leads at 35.6% of the 174 with a detectable system.
Under 10 employees
39.3% of band
Under 10 employees is the largest detected band, with 2,069 companies. Tawk.to has the largest share at 39.3%, while the rest of the market is split across smaller chat and messaging tools.
10–50 employees
40.2% of band
10–50 employees covers 1,183 companies and still tilts towards Tawk.to, which accounts for 40.2% of detected use. Tidio, LiveChat and Freshworks sit behind it in the wider market, with a long tail of other systems.
Over 50 employees
35.6% of band
Over 50 employees is a smaller detected band, with 174 companies. Tawk.to remains first at 35.6%, though the lower share leaves more room for competing systems than in the 10–50 employee band.
How Live chat usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK B2B by Live chat
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Frequently asked questions
What is the most-used Live chat among UK B2B companies?
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