B2B Companies Using Element in the UK: 87 Active Firms (2026)
UK B2B companies running the specified website technology sell products or services to other organisations across regulated and unregulated sectors.
Live chat on a business-to-business website is usually bought by marketing, sales development or customer operations rather than core IT. For companies running Element, the signal is less about software engineering depth and more about direct-channel maturity: the site is expected to capture enquiries, qualify prospects and route support requests without forcing every visitor into a sales call. The fit is most apparent in mid-market operators with a defined commercial team, enough inbound traffic to justify chat coverage, and procurement that can accept subscription tools alongside analytics, forms and customer-relationship systems. Engagements tend to be modest, operational purchases rather than board-level technology programmes.
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Element adoption in the UK B2B cohort remains selective: 87 actively trading companies are running it. Reported headcount across the adoption set totals 1,667, so the footprint is visible but not a mass-market deployment pattern. Website-stack overlap points to a conventional marketing-led implementation route, with live chat sitting beside content management, form protection, analytics and tag-management tooling; its detected live-chat category share is 1.9%. Regionally, adoption skews towards London at 25.3% and the South East at 19.5%, followed by the South West at 12.6%, which points to a services-heavy distribution rather than a single industrial cluster.
Buying a chat widget does not, by itself, put a UK B2B firm into a licensed sector. The obligations follow the underlying activity: financial services, telecoms, data processing and professional services each bring different rulebooks. For marketing use, the ICO treats PECR as covering direct marketing by live or automated calls, electronic mail and fax. Its guidance says the electronic-mail consent rule does not apply to corporate subscribers, but senders still need to identify themselves and give a valid opt-out address. UK GDPR remains relevant where business-contact data is processed, and live calling workflows need CTPS and TPS screening where objections have been made.
Adoption appears to sit at the practical end of the chat market, where firms want faster enquiry handling without rebuilding their sales stack. The pattern tends to favour organisations with enough inbound demand to justify staffed response workflows, but not always enough scale to commission heavily tailored customer portals. Migration pressure is likely to come from bundled marketing suites, privacy expectations around visitor tracking, and the operational cost of keeping chat staffed. Over time, these users may split between lightweight website chat for qualification and more integrated service tooling for account management.
Adoption by company size
Adoption of Element varies by company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run Element (0 detected). 0% of the 31,788 companies with 10–50 employees run Element (0 detected). 0% of the 3,773 companies with over 50 employees run Element (0 detected).
87
Active firms
2026
1.9%
Of detected Live chat share
UK B2B
9
Median headcount
Filed accounts
213
Verified contacts
Across this cohort
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Key facts
About 10% of the trading cohort reports turnover above £5M (9 of 87 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
Within B2B companies with a detectable live-chat system, this system accounts for 1.9% (87) of 4,573 detections, behind several higher-share systems.
London accounts for 25.3% (22) and the South East for 19.5% (17) of B2B firms running this live-chat system.
The detected web stack is site-led: 100.0% (87) also run a content-management system, 98.9% (86) use a visual site-builder and 65.5% (57) show bot-screening technology.
The cohort leans towards software and service suppliers: SaaS is tagged on 16.1% (14), Field Services & Trades on 12.6% (11), and Management Consulting, IT Services & Managed Services and Marketing Agency each on 9.2% (8).
ICO guidance treats B2B marketing by live or automated calls, electronic mail and fax as PECR activity; corporate-subscriber emails do not need PECR consent, but identity, opt-out and UK GDPR requirements still apply.
Live chat market share among UK B2B
Share of the 4,573 UK B2B with a detectable system. As of June 2026.
What else do Element-running B2B run?
Share of the 87 Element-running UK companies where each technology was also detected. As of June 2026.
Where Element B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£816K
Median UK turnover
10.3%
Above £5M turnover
9
Incorporated since 2022
213 verified decision-maker contacts
across these 87 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Element
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides IT consulting and managed services focused on software-defined networking and enterprise infrastructure. Designs, deploys and manages SD‑WAN, wireless networks, firewalls and security…
Serves enterprise and public sector IT buyers, especially organisations in healthcare, manufacturing and retail. Targets teams responsible for network infrastructure, security and digital…
Financial Health
StableStable · Hiring · 12% CAGR over 4y
Location
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Provides global custody, trade execution, and investment administration services for wealth managers and financial advisers, alongside a digital platform for portfolio management, reporting, and…
Sells to wealth management and private client investment businesses needing B2B custody, execution, investment administration and digital platform support. Targets firms seeking scalable operations,…
Location
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Financial sub-scores
Computed from 3 filingsProvides cloud-based compliance management software for regulated firms, offering tools for compliance monitoring, employee declarations and approvals, regulatory training, and client and operational…
Serves regulated financial services firms, especially asset and investment managers, targeting compliance teams, management and staff responsible for monitoring, employee declarations, training and…
Financial Health
DistressedDistressed · -86% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides IT services including managed IT support, cloud infrastructure design, cybersecurity, and business connectivity. Implements and supports Microsoft 365, Azure, Dynamics and Sage systems, and…
Serves businesses and charities, including construction, distribution, manufacturing, warehousing, retail, SaaS, commercial property and other service-sector organisations.
Financial Health
StrongStrong · Growing, Hiring · 86% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides global custody, trade execution and investment administration services, alongside a digital wealth management platform offering reporting, integration and operational support for investment…
Serves B2B wealth management firms, private client investment businesses and financial institutions that need scalable custody, administration and digital platform support for their clients.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides technology and digital transformation consultancy including software engineering, cloud and DevOps platform development, data and AI services, testing, product delivery, and architecture…
Serves UK government, public sector bodies and critical enterprise organisations, including energy and utilities, telecommunications, healthcare, financial services and defence buyers undertaking…
Financial Health
HealthyHealthy · -56% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides consulting and technology services focused on supply chain and enterprise systems. Implements and supports Oracle and Salesforce platforms, data and AI solutions, integration, application…
Serves B2B organisations in manufacturing, food, pharma, life sciences, retail and consumer sectors, targeting teams responsible for supply chain, operations, commerce, finance and enterprise systems.
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops software for insurance underwriting and risk management. Its platform integrates exposure management, catastrophe modelling outputs, and portfolio analytics to support pricing decisions,…
Sells to insurance and reinsurance businesses, particularly underwriting, exposure management and catastrophe modelling teams managing portfolio risk, pricing and event response.
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsDevelops recruitment and workforce analytics software for employers. Provides an online platform for managing job vacancies, candidate applications, automated hiring workflows, onboarding, compliance…
Serves SMB and growing organisation hiring teams, including HR and recruitment managers, that need structured candidate management, onboarding and compliance support across multiple vacancies.
Financial Health
StableStable · -41% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsDevelops software for rail operators including control room systems, revenue protection and enforcement tools, case and appeal management, mobile workforce apps, and reporting dashboards that…
Sells B2B SaaS to UK rail operators and wider transport-sector organisations, especially operations, control room, revenue protection, enforcement, prosecutions, appeals and frontline workforce teams.
Financial Health
StableStable · -75% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides IT support and managed services for businesses, including cloud solutions, cybersecurity, network and server management, VoIP phone systems, broadband connectivity, remote and on‑site…
Serves businesses in Cornwall and across the UK needing outsourced IT support, including cloud, cyber security, network, server, phone and broadband support, on flexible or managed service…
Financial Health
HealthyHealthy · Growing · 2% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides human‑operated live chat services for business websites. Agents engage visitors in real time, answer enquiries, qualify sales leads, and help book appointments, acting as an outsourced…
Serves businesses with customer-facing websites, especially professional services firms such as law firms and accountants, seeking support for online enquiries, lead generation and visitor engagement.
Financial Health
StableStable · Hiring · 52% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides recruitment technology and services including applicant tracking software, job advertising distribution across job boards, and HR consultancy. Platform manages vacancies, candidate…
Serves HR teams and HR directors in UK enterprises, SMEs, public sector bodies, education providers and HR consultancies managing recruitment and hiring processes.
Financial Health
WeakWeak · 2% CAGR over 4y
Location
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Provides data collection and analysis technology for government, law enforcement and telecom operators, including mobile and network intelligence systems, packet capture tools, geospatial analysis,…
Serves governments, defence and security agencies, law enforcement, telecoms service providers, critical infrastructure operators and commercial enterprises worldwide.
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 2 filingsProvides cybersecurity incident response and ransomware recovery services. Conducts digital forensics, breach and cloud investigations, dark web monitoring, and cyber risk assessments, and offers…
Serves businesses, critical infrastructure operators and organisations with legal/eDiscovery needs worldwide, targeting security, IT, risk and legal teams responding to cyber incidents or managing…
Financial Health
StableStable · Hiring · 122% CAGR over 1y
Location
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Financial sub-scores
Computed from 2 filingsDesigns and manufactures cellular signal boosters, distributed antenna systems, and high‑power user equipment to improve mobile coverage in buildings, vehicles, and remote sites. Also provides…
Serves enterprises, public agencies and consumers, including data centres, factories, warehouses, schools, healthcare and elder care providers, hospitality venues, property managers, retailers,…
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsDevelops cloud‑based field service management software that handles job scheduling, asset and contract management, stock and parts tracking, quotations, invoicing, mobile workforce tools, and…
Serves B2B field service and maintenance businesses managing equipment, including HVAC, catering, EPoS, garage, medical, fire/CCTV, IT/AV, heavy machinery and utilities service providers.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsDesigns and supplies cellular IoT hardware and connectivity services, including wireless modules, modems, and rugged routers. Provides SIM‑based global connectivity, device management platforms, and…
Serves B2B customers developing and operating IoT deployments, including device manufacturers, enterprises, network teams and operations teams managing cellular or LoRaWAN device fleets and…
Financial Health
StableStable · -73% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides membership management software and payment collection services for gyms and fitness clubs, including CRM, online joining, class booking, member apps, EPOS tills, and access control systems…
Serves gym owners and fitness businesses, including independent gyms, health and fitness centres, personal trainers, yoga and Pilates studios, boxing and MMA clubs, and sports and leisure centres.
Financial Health
StrongStrong · Growing, Hiring · 17% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides regulatory compliance consultancy and support for businesses in regulated product sectors. Services include regulatory strategy, dossier preparation and filings, compliance documentation,…
Serves founders and fast-growing B2B brands in regulated product markets, including novel nicotine, cannabis, cosmetics, medical devices, children’s toys, PPE and adult health.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 6y
Location
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Financial sub-scores
Computed from 5 filingsProvides consultancy to pharmaceutical and biotechnology companies, specialising in pharmacovigilance, quality management and auditing, and AI governance. Services include regulatory compliance…
Serves pharmaceutical and biotech companies, particularly compliance, quality, pharmacovigilance and AI governance teams operating across multiple regulatory territories.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides consulting and implementation services for data, cloud and AI platforms, including data strategy, governance, master data management, data warehousing, integration, analytics, and…
Serves B2B organisations and data teams undertaking data, cloud and AI transformation, including enterprises using platforms such as Microsoft, AWS, Snowflake, Informatica and Semarchy; works with…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsDesigns and implements AI-driven business process automation. Builds custom AI agents, copilots and applications on platforms such as Microsoft Power Platform and Nintex, and provides integration,…
Targets B2B organisations using Microsoft Power Platform, Nintex Automation Cloud or K2, particularly IT, operations and process teams looking to extend existing automation platforms with agentic AI.
Financial Health
HealthyHealthy · Hiring · 52% CAGR over 4y
Location
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Computed from 5 filingsDevelops digital security software and services to protect video content, applications, and connected devices. Provides DRM systems, anti‑piracy monitoring, forensic watermarking, and mobile app…
Serves B2B customers in media, entertainment and digital services, including OTT streaming platforms, pay TV operators, live sports and esports providers, content owners, and product, engineering and…
Financial Health
StableStable · -8% CAGR over 4y
Location
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Computed from 4 filingsOperates a portfolio of digital brands providing marketing campaigns and strategy, address data and validation tools, affordable website design for businesses, and a podcast platform featuring…
Serves businesses needing marketing, address-data and affordable website support, plus innovators, disruptors and business leaders seeking a podcast platform for their stories.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 2 filingsProvides international expansion consulting for companies entering foreign markets, including market research and prioritisation, market entry strategy, business development support, subsidiary…
Serves SMEs and midcap businesses operating, investing, or setting up abroad, particularly companies seeking support across international markets in Europe, Asia Pacific, the Americas and the UAE.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 1y
Location
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Computed from 5 filingsDevelops and provides cloud-based e-learning software and digital training content for businesses, publishers, schools and universities, including learning management systems, content authoring…
Serves B2B learning and development buyers, HR teams and training managers in enterprises, plus publishers, schools, universities and cultural/public institutions.
Financial Health
StableStable · -24% CAGR over 4y
Location
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Adopts, owns and operates last‑mile utility networks for property developments, including electricity distribution as an independent distribution network operator (IDNO), alongside water networks…
Sells to B2B customers including UK commercial property developers, landowners, consultants, masterplan developers, data centre operators and other high-consumption users needing electricity, water,…
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Computed from 5 filingsDevelops technology and programmes that detect and counter online extremism, abuse, and violence. Provides threat monitoring, intelligence analysis, and targeted online interventions for governments,…
Serves governments, public safety bodies, technology platforms, sports organisations and civil society partners dealing with online abuse, extremism, violence and digital manipulation risks.
Financial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 3 filingsProvides contract research services for clinical trials, including clinical project management, protocol writing, site monitoring, data management, pharmacovigilance, biostatistics, medical writing,…
Serves biotech and pharmaceutical companies, particularly clinical operations and research teams running early-phase clinical trials and drug development studies.
Financial Health
WeakWeak · -13% CAGR over 2y
Location
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Computed from 3 filingsProvides blockchain‑as‑a‑service software and infrastructure for enterprises, enabling development and deployment of blockchain applications for supply chain tracking, digital assets, tokenisation,…
Serves enterprise businesses in supply chain and logistics, consumer brands, and loyalty and rewards, targeting teams seeking blockchain-based digital asset and tokenisation initiatives.
Financial Health
DistressedDistressed · -44% CAGR over 2y
Location
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Computed from 4 filingsDevelops software and systems for video processing and media workflow management, including tools for video transcoding, live streaming, capture, quality monitoring, screen recording, captioning, and…
Serves B2B media and content organisations, including broadcasters, streaming and telecom providers, sports teams and venues, production and post-production teams, corporate communications teams,…
Financial Health
StrongStrong · Hiring · 12% CAGR over 5y
Location
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Computed from 5 filingsDevelops software for managing and automating changes in SAP enterprise systems, including transport and release management, analytics and integrations. Also provides consultancy, implementation,…
Sells to large enterprises running SAP, especially IT, SAP change, transformation and compliance teams managing complex global operations across finance, supply chain, utilities and customer…
Financial Health
StrongStrong · Hiring · 10% CAGR over 5y
Location
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Computed from 5 filingsDevelops technology and programmes to detect and prevent online abuse, violent extremism, and harmful content. Provides threat intelligence, digital monitoring, and intervention campaigns that help…
Serves governments, public safety agencies, technology platforms, sports organisations and international bodies addressing online harms, extremism, abuse and violence prevention.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsOrganises sector-focused conferences and networking events for public and private sector professionals, particularly in government, healthcare, education, blue light services and enterprise IT,…
Serves senior public-sector and private-sector IT decision-makers, including central and local government, NHS/healthcare, blue light services, education, enterprise IT, security and digital…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides strategic management consulting to businesses and investors, advising on growth strategy, value creation, customer insight research, and mergers and acquisitions. Uses market research,…
Serves B2B clients: business owners, senior managers and investors, including private equity, in business and financial services, technology, built environment, industrials, education, training,…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsProvides interpreting, translation and transcription services in multiple languages, including sign language and accessibility support. Also offers localisation, subtitling, voice‑over, language…
Serves B2B and public-sector organisations, from SMEs to multinationals, including central and local government, NHS/emergency services, education, legal, healthcare, manufacturing,…
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsDevelops digital monitoring and safeguarding software for schools and education providers. The platform monitors pupil activity on school devices and networks, captures incidents such as bullying or…
Serves schools, colleges, multi-academy trusts and other education or child protection settings, selling to safeguarding leads, DSLs, IT teams, headteachers and governors responsible for pupils.
Financial Health
WeakWeak · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial printing services including full-colour and digital printing of brochures, catalogues, magazines and leaflets. Offers in‑house finishing such as folding, cutting and stitching,…
Serves charities, local businesses, event companies, media agencies and global corporations needing printed marketing and direct mail materials for customer communications and campaigns.
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 5 filingsDevelops video production and remote contribution software used by broadcasters, media and corporate teams. Products enable integrating remote guests, managing contributions, cloud-based production,…
Serves broadcasters, production companies, sports and esports organisations, corporate video teams, education providers, government bodies and worship organisations globally.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsProvides engineering, manufacturing and systems integration services, including defence systems, specialised commercial and emergency vehicles, industrial maintenance and repair, and ICT, cyber…
Serves all levels of government and business customers across defence, emergency services, health, law enforcement, rail, road, port, marine and industrial sectors.
Financial Health
StableStable · -10% CAGR over 4y
Location
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Computed from 5 filingsSupplies pharmaceutical and biotech processing equipment including water‑for‑injection stills, pure steam generators, lyophilisers, sterilisation systems, aseptic filling lines, depyrogenation ovens,…
Serves pharmaceutical, biotech and biopharma companies, including manufacturing, engineering, validation and research teams requiring compliant sterile-processing and purity-focused production…
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Computed from 3 filingsProvides internal communications and employee engagement consulting for organisations, including communication strategy, change and transformation communications, culture and leadership messaging,…
Serves large and multinational organisations across sectors, targeting leadership, HR, internal communications and employee engagement teams responsible for employee culture, change, strategy and…
Financial Health
WeakWeak · -8% CAGR over 2y
Location
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Computed from 3 filingsProvides business consultancy services focused on business, process and finance transformation, including mergers and acquisitions support, restructuring, strategy and implementation. Also develops…
Serves global enterprise clients, particularly in life sciences, consumer goods and oil & gas, including organisations undergoing M&A, restructuring, process change or finance transformation.
Financial Health
DistressedDistressed · -4% CAGR over 2y
Location
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Computed from 5 filingsAdopts, owns and operates multi‑utility infrastructure for new developments, including electricity distribution (IDNO), water and wastewater (NAV), and heat networks. Works with property developers…
Serves UK property developers, consultants, landowners, data centre operators and masterplan or heat network project owners, plus end customers connected to adopted utility networks.
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Computed from 3 filingsProvides testing, inspection and certification services for commodities and industrial products including energy, agriculture, chemicals, metals and consumer goods. Operates laboratories and field…
Serves B2B customers across energy, agriculture, chemicals, consumer products, environmental testing, infrastructure, marine, and metals and minerals sectors, including companies needing product…
Financial Health
StableStable · Profitable, Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsProvides commissioning, qualification, and operational readiness consulting for life sciences and mission‑critical facilities. Services include facility and equipment readiness, quality and…
Serves B2B organisations in life sciences and mission-critical sectors, including facility owners, operators and project teams managing complex regulated or high-availability facilities worldwide.
Financial Health
HealthyHealthy · Hiring · 66% CAGR over 2y
Location
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Computed from 5 filingsProvides consultancy for research and development projects, including funding strategy, grant proposal writing, consortium building and project management. Supports businesses, universities and…
Serves SMEs, multinational corporates, universities and research technology organisations across UK and European innovation sectors, including deep tech, clean energy, advanced manufacturing,…
Financial Health
StrongStrong · Growing, Hiring · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy services including annual accounts preparation, bookkeeping, payroll, corporate and personal tax compliance, and wealth management. Advises businesses on performance improvement,…
Serves businesses, especially startups and small owner-managed companies, needing accountancy, tax and payroll support. Also sells to business owners seeking growth advice, including firms with VAT,…
Financial Health
StrongStrong · Hiring · 46% CAGR over 4y
Location
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How Element usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Element is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Element?
What share of UK B2B companies run Element?
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