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B2B Using Dynatrace in the UK: 53 Active Firms (2026)
B2B companies running enterprise observability tooling sell products or services to other organisations in the UK market.
Enterprise observability sits close to revenue and service operations for B2B suppliers, rather than being a passive analytics tag. Adoption usually points to a web estate with application performance monitoring, real-user monitoring and reliability reporting owned by engineering, platform or digital operations teams. The buying centre tends to include heads of technology, site reliability, product analytics and revenue operations, because outages, slow pages and broken conversion journeys can affect contractual service levels and pipeline. Typical users look mid-market rather than micro-business: enough technical staff to instrument public sites, enough turnover to justify enterprise tooling, and enough direct digital selling for latency and service quality to matter.
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The UK adoption picture is small: 53 active B2B companies are running this observability stack. Reported employment associated with this UK adoption group is 3,263 people, which suggests use by operators with internal technical capacity rather than only outsourced web support. Within the wider B2B analytics comparison set of 45,590 sites, the stack appears at 0.1%, placing it ninth and well behind general web analytics and session-insight tools. London accounts for 30.2% of the cohort, followed by the South West, North West, and Yorkshire and The Humber at 11.3% each; the East of England accounts for 9.4%.
B2B adopters face regulation through their underlying activity rather than through a single UK licence for observability use. Financial services, telecoms, professional services and other regulated activities bring their own rulebooks, while the monitoring layer adds privacy and governance questions around cookies, identifiers, telemetry and access to usage logs. ICO guidance matters where marketing and site instrumentation intersect: PECR covers live calls, automated calls, electronic mail and fax, while UK GDPR applies when business-contact or usage information identifies individuals. Corporate email and text outreach does not need PECR consent for corporate subscribers, but senders still need to identify themselves, offer a valid opt-out route and screen live calls against CTPS and TPS where required.
Adoption appears likely to remain selective. The toolset suits B2B suppliers with complex customer journeys, service-level exposure and engineers close to commercial operations; it is less natural for brochureware sites or firms that outsource most digital delivery. Procurement also tends to be shaped by platform consolidation, as buyers weigh specialist observability against monitoring bundled into cloud, security or digital-experience contracts. That points to a cohort where new additions may come from maturing mid-market operators, while some existing users simplify their stack as renewal cycles, privacy reviews and cost control bring overlapping tools under scrutiny.
53
Active firms
2026
0.1%
Of detected Analytics share
UK B2B
3
Median headcount
Filed accounts
113
Verified contacts
Across this cohort
Key facts
About 16% of the trading cohort reports turnover above £5M (9 of 53 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Within B2B companies with a detectable analytics system, this observability tool appears on 0.1% of sites, equal to 53 of 45,590 companies.
The monitored B2B cohort tends to sit in instrumented web stacks: 60.4% also run tag management, 37.7% use a web security or delivery layer, and 32.1% use another delivery-layer tool.
London accounts for 30.2% (16) of registered addresses in the cohort, followed by the South West, North West and Yorkshire and The Humber at 11.3% (6) each.
B2B marketing remains within ICO rules: PECR covers live calls, automated calls, electronic mail and fax, while UK GDPR applies where business-contact personal data is processed.
For live B2B marketing calls, ICO guidance requires screening against CTPS and TPS and prohibits calls to businesses that have objected.
Analytics market share among UK B2B
Share of the 45,590 UK B2B with a detectable system. As of June 2026.
What else do Dynatrace-running B2B run?
Share of the 53 Dynatrace-running UK companies where each technology was also detected. As of June 2026.
Where Dynatrace B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
3
Median headcount
£636.6k
Median UK turnover
17%
Above £5M turnover
4
Incorporated since 2022
113 verified decision-maker contacts
across these 53 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Dynatrace
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides infrastructure monitoring software that collects metrics from servers, GPUs, databases and other systems, aggregates and transforms data, and exports telemetry to observability platforms…
Sells to B2B IT operations, DevOps and observability teams managing servers, databases, GPUs and enterprise storage, from small infrastructure teams to organisations with mission-critical,…
Financial Health
StrongStrong · Hiring · 63% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsDevelops and supplies field service management software for utilities, energy, telecommunications and transportation operators. Provides tools for scheduling and dispatch, mobile workforce…
Serves enterprise organisations in linear asset industries, including electric, gas and water utilities, oil and gas operators, telecoms providers, and transportation infrastructure operators with…
Financial Health
StrongStrong · Hiring · 53% CAGR over 2y
Location
CLICKHOUSE UK CO. LTD.
Develops and provides ClickHouse, an open‑source column‑oriented database management system for online analytical processing. Offers cloud-hosted and managed services for real-time analytics, data…
Serves B2B data, engineering and platform teams building analytics, observability, data warehousing, ML and AI products, with customers in technology, cybersecurity, gaming, ecommerce, automotive,…
Financial Health
Insufficient historyInsufficient history
Location
Provides cloud-based payroll processing and human resources management software for businesses, including tax filing, time and attendance tracking, recruitment and talent management, employee…
Serves employers and HR, payroll and finance teams at small businesses, midsized companies and enterprise organisations, from 1 to 1,000+ employees.
Location
SOLACE HOLDINGS LTD
Financial sub-scores
Computed from 3 filingsDevelops event broker and event mesh software for real‑time data streaming and integration. Provides messaging infrastructure, APIs and management tools that connect applications, cloud services, IoT…
Serves enterprise B2B customers, particularly IT, architecture and integration teams in financial services, manufacturing, retail, telecoms, and transportation/logistics with legacy, cloud and…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
AI Ops Ltd
Financial sub-scores
Computed from 5 filingsProvides IT consultancy and managed services focused on monitoring, observability, cybersecurity detection and IT reliability. Selects, implements and operates software tools that monitor digital…
Serves B2B clients worldwide, especially IT, operations and security teams in organisations with digital platforms and complex infrastructure requiring monitoring, observability, detectability and IT…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 4y
Location
Oemsecrets Limited
Financial sub-scores
Computed from 5 filingsOperates an online search and comparison platform for electronic components. Aggregates inventory and pricing data from multiple distributors, allowing users to search part numbers, compare prices,…
Serves electronics OEMs, contract manufacturers, design engineers and procurement teams sourcing electronic components from distributors, with some relevance to makers and education users buying…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
Gartner U.K.
Provides research and advisory services for business and technology leaders, including analyst reports, market analysis, technology vendor evaluations, consulting support, decision tools, and…
Serves enterprise and public sector executives and their teams, including CIOs, IT, cybersecurity, data, finance, HR, legal, marketing, sales, supply chain and procurement leaders, plus technology…
Location
Financial sub-scores
Computed from 4 filingsProvides IT infrastructure and cloud services including multi‑cloud architecture, data centre systems, networking, cybersecurity, and collaboration platforms. Offers consulting, deployment, managed…
Serves enterprise businesses and government organisations, targeting IT leaders, infrastructure teams and technology procurement buyers across commercial and public-sector environments.
Financial Health
HealthyHealthy
Location
Withsecure
Develops cybersecurity software and services for managed service providers. Offers the Elements Cloud platform for endpoint protection, exposure management, AI‑driven threat detection, monitoring,…
Sells to managed service providers serving business clients, including MSPs with or without their own SOC, and to businesses seeking European-compliant cybersecurity support.
Location
Motorola Solutions
Develops and supplies mission‑critical communications equipment and security technology, including two‑way radios, broadband devices, command centre software, video surveillance systems, body…
Serves B2B and public sector buyers needing critical communications and security systems, including police, fire and rescue, EMS, healthcare, education, manufacturing, utilities, transport,…
Location
Financial sub-scores
Computed from 5 filingsDistributes electronic components, industrial products and engineering tools through an online platform. Supplies semiconductors, connectors, power supplies, test equipment and embedded development…
Serves engineers, electronics designers, OEMs, industrial maintenance teams, procurement buyers and educators needing electronic components, development kits, automation products and technical…
Financial Health
StrongStrong
Location
R GUIDE LIMITED
Financial sub-scores
Computed from 5 filingsProvides subscription-based research and advisory services for IT and business leaders, including analyst reports, technology market analysis, benchmarking tools, consulting services, peer reviews,…
Serves enterprise and public-sector executives and their teams, including CIOs, IT, cybersecurity, data, finance, HR, marketing, sales, supply chain, risk, compliance, and technology provider leaders.
Financial Health
DistressedDistressed · -68% CAGR over 4y
Location
FCM Digital Limited
Financial sub-scores
Computed from 5 filingsProvides corporate travel management services including business trip booking, travel policy management, meetings and events coordination, consulting, and reporting tools through a digital platform…
Serves B2B customers, especially enterprise travel, procurement and finance teams managing corporate travel programmes, meetings and events across multiple countries.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
THE TESTING CONSULTANCY EUROPE LIMITED
Financial sub-scores
Computed from 3 filingsProvides software quality assurance and testing consultancy services, including automated, performance, security, and accessibility testing. Supports organisations with DevOps practices, AI testing,…
Serves enterprise and public-sector organisations in banking, insurance, government, healthcare, energy, manufacturing, retail, transport, travel, utilities, media, mining and non-profit sectors.
Financial Health
DistressedDistressed · -23% CAGR over 2y
Location
Distributes electronic components, semiconductors, connectors, power supplies, test equipment and industrial products from multiple manufacturers. Provides online ordering, bill‑of‑materials tools,…
Serves engineers, electronics designers, OEMs, manufacturers, maintenance teams and procurement buyers needing electronic and industrial components, from prototyping through production, with…
Location
Board Limited
Financial sub-scores
Computed from 5 filingsProvides enterprise planning software that supports financial planning, budgeting, forecasting, and operational planning. The platform includes analytics, reporting, simulation, and AI tools used by…
Serves enterprise finance, supply chain, HR and sales planning teams, with industry focus on retail, manufacturing, CPG and financial services organisations.
Financial Health
StableStable · Hiring · 5% CAGR over 5y
Location
Sensormatic
Provides retail technology including electronic article surveillance systems, RFID inventory tracking, people‑counting sensors, and shopper analytics software. Supplies tags, labels, detection…
Serves brick-and-mortar retailers, retail chains, store operations and loss prevention teams, as well as shopping centre operators using shopper traffic and occupancy data.
Financial Health
Insufficient historyInsufficient history
Location
Service Express
Financial sub-scores
Computed from 2 filingsProvides third‑party maintenance and support for data center hardware including servers, storage and networking equipment. Delivers managed infrastructure services such as backup and recovery, cloud…
Serves B2B enterprise IT teams, data centre operators and infrastructure managers responsible for server, storage, network and cloud environments, especially organisations managing multivendor…
Financial Health
StableStable · 0% CAGR over 1y
Location
HEALTHCARE TECHNOLOGY LIMITED
Financial sub-scores
Computed from 5 filingsDevelops and supplies medical imaging systems including MRI, CT, ultrasound and X‑ray equipment, along with patient monitoring devices, ventilators and anesthesia systems. Also provides contrast…
Sells to healthcare providers and clinical teams, including hospitals, imaging centres, ICUs, surgical units, cardiology, oncology, obstetrics and gynecology, and other specialist care settings…
Financial Health
StableStable · 0% CAGR over 4y
Location
Gartner
Provides technology and business research, advisory and consulting services for executives and organisations. Publishes market analysis such as Magic Quadrant and Hype Cycle, offers benchmarking…
Serves enterprise and public sector executives and leadership teams, including CIOs, IT, cybersecurity, finance, HR, marketing, sales, supply chain, legal, risk, procurement, and technology provider…
Location
Provides technology and engineering consulting services, including software and hardware engineering, AI implementation, cloud, cybersecurity, data solutions and digital strategy. Works with…
Serves enterprise and public-sector buyers in banking, insurance, healthcare, medtech, pharma, industrial, retail, energy, utilities, transport and defence, including teams leading digital and…
Location
Financial sub-scores
Computed from 3 filingsProvides electronic security products and platforms including access control systems, video surveillance cameras and software, and cloud‑based security management tools. Supports enterprise and…
Serves commercial and enterprise buyers, public-sector organisations and residential markets across aviation, education, finance, healthcare, government, oil and gas, transport, retail, leisure, IT…
Financial Health
StableStable
Location
Provides aviation software, navigation data, flight planning and dispatch tools, airspace and airport data management, crew scheduling systems, and pilot training materials and supplies for…
Serves commercial airlines, business aviation operators, general aviation pilots and flight schools, plus government and military aviation organisations; buyers include dispatch, operations, crew…
Location
IAME LTD
Financial sub-scores
Computed from 3 filingsProvides identity and access management (IAM) consulting services, including advisory, system implementation, and managed services to help organisations deploy, integrate, and operate IAM and access…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
Distributes electronic components, semiconductors, connectors, power supplies, test equipment and embedded development kits from multiple manufacturers. Provides online ordering, bill‑of‑materials…
Serves B2B electronics engineers, OEMs, manufacturers, maintenance teams and procurement buyers, with resources for education customers and sectors including industrial automation, healthcare,…
Location
Air Sea Road International Ltd
Financial sub-scores
Computed from 5 filingsProvides domestic and international freight forwarding and logistics services, including air, sea, road and rail transport, warehousing, and supply chain management. Offers shipment booking,…
Serves businesses from local startups to global enterprises, with sector focus on aerospace, automotive, technology, healthcare and pharma, renewable energy, industrial, consumer goods and chemicals…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
Distributes electronic components, semiconductors, connectors, test equipment and industrial automation products from multiple manufacturers through an online platform. Provides development kits,…
Serves B2B electronics engineers, OEMs, industrial maintenance teams and procurement buyers, plus educators and hardware developers, across prototype, production, automation, embedded systems,…
Location
Financial sub-scores
Computed from 3 filingsDevelops and supplies electronic security products and platforms, including access control systems, video surveillance cameras, and cloud-based security management software. Provides integrated…
Sells to commercial and enterprise customers, plus channel partners such as integrators, consultants, distributors, dealers and installers. Serves sectors including aviation, education, government,…
Financial Health
StableStable · 0% CAGR over 2y
Location
CALITII LTD
Financial sub-scores
Computed from 2 filingsProvides consulting and implementation services focused on the ServiceNow platform, enterprise agility and digital transformation. Offers DevOps enablement, security operations and governance…
Serves large enterprises in highly regulated sectors, including banking, insurance, life sciences, utilities and energy, targeting organisations with complex governance, security and operational…
Financial Health
StrongStrong · Hiring · 401% CAGR over 1y
Location
Financial sub-scores
Computed from 4 filingsProvides security products and systems including access control hardware, video surveillance cameras, monitoring software, and cloud‑based security management platforms, and supports integration of…
Serves commercial and enterprise customers, public-sector bodies and security channel partners across sectors including aviation, education, finance, healthcare, retail, transport, oil and gas, and…
Financial Health
WeakWeak
Location
Motorola Solutions
Develops and supplies mission‑critical communications and security technologies, including two‑way radios, broadband push‑to‑talk devices, video surveillance systems, body cameras, access control…
Sells to public safety agencies, schools, enterprises and security teams needing critical communications, video security and command centre systems. Targets police, emergency services, frontline…
Location
TELUS Health (UK) Holdco Limited
Financial sub-scores
Computed from 5 filingsHolding company for subsidiaries that provide corporate health and employee wellbeing services, including employee assistance programmes (EAP), mental health support, wellbeing platforms, leadership…
Serves employers, HR teams and people leaders in organisations seeking workforce wellbeing, mental health, engagement, leadership development and employee retention support.
Financial Health
HealthyHealthy · -10% CAGR over 4y
Location
ADT Finance
Provides electronic security products and systems, including access control, video surveillance cameras, and cloud‑based security management platforms. Develops and supports integrated security…
Serves commercial and enterprise customers across aviation, education, finance, government, healthcare, telecoms, oil and gas, transport, retail, leisure and residential markets, often via…
Financial Health
Insufficient historyInsufficient history
Location
Motion 12 Ltd
Financial sub-scores
Computed from 5 filingsProvides software development and digital design services including website and application development, API integration, infrastructure design, and user experience design. Also produces motion…
Serves startups, founders and established businesses seeking digital product support, including teams scaling systems, brands creating digital experiences, and organisations such as charities with…
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
Location
Johnson Controls
Develops and provides building technologies including HVAC equipment, building automation and control systems, fire detection and suppression products, security systems, and digital platforms that…
Serves businesses, public-sector bodies and facility operators managing commercial, industrial and institutional buildings, including offices, retail sites, healthcare, education, data centres and…
Location
NATHANIEL CARTER & MCSKELLY AUCTIONEERS LIMITED
Financial sub-scores
Computed from 5 filingsProvides auctioneering and industrial asset management services, selling surplus business assets through live and online auctions. Handles machinery, vehicles, catering equipment and other commercial…
Sells to businesses and organisations disposing of surplus assets, including manufacturers, logistics operators, hospitality firms, gyms, education providers, public sector bodies, and insolvency,…
Financial Health
StableStable · -56% CAGR over 4y
Location
TECHNOFY LTD
Financial sub-scores
Computed from 4 filingsProvides cloud and DevOps consulting and engineering services focused on Amazon Web Services, including cloud migration, infrastructure automation, CI/CD pipeline setup, containerisation with…
Sells primarily to businesses needing AWS, cloud and DevOps support, including channel partners, large corporates and start-ups. Serves organisations seeking DevOps engineers, managed delivery, or…
Financial Health
StrongStrong · Growing, Hiring · 96% CAGR over 3y
Location
Rina
Financial sub-scores
Computed from 2 filingsProvides engineering consulting, testing, inspection, classification and certification services, along with digital solutions and research support for sectors including energy, maritime,…
Serves organisations in aerospace and defence, construction, energy, financial institutions, food, heavy industry, infrastructure and mobility, manufacturing, maritime and real estate sectors.
Financial Health
StrongStrong · Hiring · 55% CAGR over 1y
Location
TELUS Health (UK) Limited
Financial sub-scores
Computed from 5 filingsProvides employee assistance programmes and workplace health services, including mental health support, short‑term counselling, crisis intervention, wellbeing programmes, and training and development…
Serves UK employers, HR and people leaders, and managers responsible for workforce wellbeing, employee engagement, retention, leadership development and mental health support across organisations.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
MD AND NH LIMITED
Designs and supplies building technologies including HVAC equipment, industrial refrigeration systems, building automation and controls, fire detection and suppression systems, security and video…
Serves B2B and public-sector customers that own or operate buildings, including facilities teams, industrial sites, retailers and institutional estates across global markets.
Financial Health
Insufficient historyInsufficient history
Location
UPTIME PROFESSIONAL SERVICES LIMITED
Financial sub-scores
Computed from 5 filingsProvides consulting and assessment services for data centre infrastructure, including design, construction and operations reviews, Tier certification and gap analysis, energy and sustainability…
Serves data center owners, operators and enterprise IT infrastructure teams worldwide, including organisations building new facilities or managing existing business-critical data centre environments.
Financial Health
StableStable · -63% CAGR over 4y
Location
Provides commercial property insurance for businesses, offering policy coverage, risk engineering and loss‑prevention services, risk management guidance, and claims support. Publishes research, data…
Sells to businesses seeking commercial property insurance and risk management, including organisations in multiple industries with complex property exposures. Also serves insurance brokers through…
Location
BM SAVINGS ADVICE SCOTLAND LTD
Financial sub-scores
Computed from 3 filingsProvides buy‑to‑let mortgage lending through mortgage intermediaries, offering loan products for property investors. Supplies brokers with lending criteria, application tools, calculators, and…
Serves mortgage intermediaries and other professional advisers, especially mortgage brokers arranging buy-to-let finance for individual and limited company landlord clients.
Financial Health
DistressedDistressed · -9% CAGR over 2y
Location
RAJAPACK LIMITED
Financial sub-scores
Computed from 3 filingsSupplies packaging materials and logistics supplies through an online catalogue, including cardboard boxes, envelopes, mailing bags, protective packaging, tapes, labels and stretch wrap. Also…
Serves UK businesses in eCommerce, logistics, retail, food service, offices and facilities management, including purchasing, warehouse and procurement teams.
Financial Health
WeakWeak · -3% CAGR over 2y
Location
Serves institutional investors and shareholders allocating capital to private investment strategies and opportunities.
Location
Serves institutional investors and shareholders seeking private investment strategies and access to alternative investment platforms.
Location
Financial sub-scores
Computed from 5 filingsDevelops and supplies building technologies including HVAC equipment, building automation and control systems, fire detection and suppression equipment, security systems, and digital platforms used…
Serves commercial, industrial and public-sector organisations operating buildings and facilities, including facility managers, retailers, data centres, manufacturers, healthcare and education estates…
Financial Health
DistressedDistressed
Location
Ayata Group Ltd.
Financial sub-scores
Computed from 5 filingsProvides e-commerce consultancy and managed services, including digital commerce strategy, platform design and implementation, customer experience management, data engineering, analytics, AI…
Serves retail and ecommerce businesses, including brands operating in global marketplaces, that need B2B consultancy and managed support for digital commerce platforms and customer experiences.
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
Designs and supplies industrial automation and process control equipment, including valves, actuators, measurement instruments, control systems, electrical components and software used to monitor,…
Serves B2B customers in process industries, factory automation, utilities, marine operations, electrical construction, maintenance and MEP trades, targeting engineers, plant operators, reliability…
Location
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How Dynatrace usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Dynatrace is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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