B2B Companies Using follow.it in the UK: 151 Active Firms (2026)
B2B companies running website subscription and notification tooling sell products or services to other organisations across the UK.
Marketing, sales and service teams are the main buying centres, with owner-managers often involved where the supplier is small. The technology turns website content, subscription forms and update feeds into email or browser alerts, so its job is retention and repeat contact rather than broad advertising. For business-to-business suppliers, adoption tends to signal a direct-channel posture: enough regular content, tender updates or product news to justify subscriber management, but not necessarily a large marketing-operations function. Typical implementation looks modest, sitting beside search, analytics and contact-form tooling rather than a full marketing automation estate.
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Across the UK, 151 actively trading business-to-business suppliers are running this website-subscription and notification stack. The employment footprint is 1,836 reported employees across the cohort. Within the marketing-tooling category for this sector, the tool ranks ninth, used by 3.9% against a category denominator of 3,912. Adoption is not concentrated only in London: registered addresses skew to the South East at 17.2%, the North West at 16.6%, London at 15.9%, the East of England at 11.9% and the South West at 8.6%. The sector mix leans toward construction, field services and trades, advanced manufacturing, wholesale and recruitment.
Business-to-business adoption does not put these firms inside a single UK licensing perimeter. The relevant rules depend on the activity behind the website, such as financial services, telecoms, data processing or professional services. For subscriber alerts and marketing messages, the ICO’s position under PECR matters: electronic-mail consent rules do not apply to corporate subscribers, but senders must identify themselves and offer a valid opt-out address. UK GDPR still applies where a named work contact is personal data. Live marketing calls need screening against the relevant business and individual preference registers, and organisations should not call businesses that have objected.
Adoption appears likely to remain practical rather than fashionable. Smaller suppliers tend to keep this type of tool when it supports a regular flow of technical updates, vacancies, trade content or customer notices; they tend to drop it when content production becomes sporadic. Migration pressure may come from bundled marketing suites, privacy changes in browser and email environments, and buyer preference for fewer website scripts. The cohort therefore looks more exposed to gradual consolidation and stack rationalisation than to a broad land-grab. Demand should persist where direct subscriber relationships matter and where sales teams can show that alerts feed enquiries rather than passive readership.
Adoption by company size
Adoption of follow.it rises with company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run follow.it (87 detected). 0.2% of the 31,788 companies with 10–50 employees run follow.it (58 detected). 0.2% of the 3,773 companies with over 50 employees run follow.it (7 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
151
Active firms
2026
3.9%
Of detected Marketing share
UK B2B
8
Median headcount
Filed accounts
343
Verified contacts
Across this cohort
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Key facts
About 7% of the trading cohort reports turnover above £5M (11 of 151 firms) — the rest sits below that revenue band.
2% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
B2B firms running this notification system account for 3.9% of detected Marketing systems, against a denominator of 3,912 companies with a detectable system.
Registered-region concentrations are highest in the South East at 17.2% (26), followed by the North West at 16.6% (25) and London at 15.9% (24).
The cohort is anchored in website-publishing stacks: 100.0% also run the same publishing platform, while SEO and analytics tools appear on 59.6% (90) and 52.3% (79), respectively.
Construction 19.9% (30), field services and trades 16.6% (25), and advanced manufacturing 15.9% (24) are the largest overlapping sector tags.
ICO guidance under PECR says B2B emails or texts to corporate bodies do not need PECR consent, but senders must not conceal their identity and must provide a valid opt-out address.
Email market share among UK B2B
Share of the 3,912 UK B2B with a detectable system. As of June 2026.
What else do follow.it-running B2B run?
Share of the 151 follow.it-running UK companies where each technology was also detected. As of June 2026.
Where follow.it B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£668.5K
Median UK turnover
7.3%
Above £5M turnover
4
Incorporated since 2022
343 verified decision-maker contacts
across these 151 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using follow.it
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops and operates online information platforms for veterinary professionals, including the Vetlexicon clinical reference database and Animalis client education factsheets. Provides digital…
Serves veterinary practices, clinical teams and animal health businesses worldwide, including organisations needing veterinary resources, client-facing pet care information and practice support.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides email and event marketing automation software for financial services firms, including tools for email campaign creation, personalization and send‑time optimisation, event promotion and…
Serves B2B marketing and sales teams at financial services firms, especially global investment managers, with enterprise security, compliance, CRM integration and client engagement requirements.
Financial Health
StableStable · 3% CAGR over 3y
Location
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Computed from 5 filingsPublishes online and digital magazine content covering the restaurant and foodservice industry, including news, interviews, operational insights, equipment updates, and training resources for…
Targets B2B restaurant and foodservice professionals, including operators, chefs, hospitality executives, suppliers, equipment dealers, brokers, PR agencies and culinary education providers…
Financial Health
StableStable · Hiring · 3% CAGR over 5y
Location
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Computed from 5 filingsDevelops customer journey management and customer experience software that collects and analyses customer data, maps customer journeys, measures sentiment, and enables businesses to trigger…
Serves enterprise and mid-market businesses worldwide, especially customer experience, digital, marketing and revenue teams in sectors such as financial services and telecoms.
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsProvides licensed background music services for businesses. Offers subscription-based music players and software to schedule, mix, and control playlists across multiple locations, with remote…
Serves B2B customers in hospitality, retail, bars, restaurants, leisure and corporate environments, including multi-site operators needing licensed in-store or venue music.
Financial Health
StableStable · -58% CAGR over 4y
Location
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Computed from 3 filingsOrganises trade shows, professional training and certification programmes for the entertainment technology industry, and publishes industry media. Also operates a membership association providing…
Serves businesses and professionals in the entertainment technology sector, including live events, installations, lighting, audio, AV, staging, rigging and production teams.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides cloud-based software for managing organisational risk, compliance, and safety activities, including health and safety, fire safety, environmental management, incident reporting, supplier…
Serves B2B organisations managing property, buildings and built-environment assets, targeting managers and teams responsible for risk, compliance, health and safety, fire safety, environmental and…
Financial Health
StableStable · Hiring · 25% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and creative services for B2B brands, including marketing strategy, account-based and inbound marketing, branding, content creation, SEO, social and performance media…
Serves B2B brands and growth-focused companies, especially sales and marketing teams targeting prospects and pipeline growth across sectors such as facilities, logistics and industrial technology.
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment and resourcing services for human resources roles, helping organisations hire HR professionals for permanent, interim and contract positions, and supporting candidates with job…
Serves employers needing HR hires and HR professionals seeking permanent, interim, contract or temporary roles, primarily across the North of England.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 3 filingsDevelops financial transaction automation software for banks, including platforms for payment processing, financial messaging, securities operations, treasury workflows and reconciliation. Provides…
Sells B2B to banks and financial institutions, particularly payments, treasury, securities, reconciliation and operations teams needing transaction processing automation and SWIFT/ISO 20022…
Financial Health
HealthyHealthy · Growing, Hiring · 5% CAGR over 2y
Location
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Computed from 5 filingsDevelops AI-powered omnichannel contact centre software for enterprises. Provides agent desktop interfaces, workflow automation, analytics and reporting tools, and integrations with CRM and business…
Sells B2B to enterprises running cloud or on-premise contact centres, including customer service, CX and operations teams using Amazon Connect, Cisco Enterprise or Webex platforms; also addresses…
Financial Health
StableStable · -64% CAGR over 4y
Location
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Computed from 5 filingsProvides cloud computing, managed hosting, cybersecurity, and digital transformation services. Delivers Azure and AWS managed services, cloud migration, data and AI platforms, Microsoft Dynamics 365…
Serves UK businesses, channel partners and public-sector organisations, including financial services, manufacturing, professional services, ISVs, higher education, defence, government, health and…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides e-commerce technology platforms and outsourced services for leisure sector businesses, including B2C online sales systems, multilingual customer support by phone and online, order…
Serves B2B clients in the leisure sector, particularly businesses operating consumer-facing e-commerce channels and teams requiring outsourced operational, customer service, fulfilment and digital…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsDevelops and provides online market research software for quantitative and qualitative studies, including survey scripting, customer panel management, audience sampling, and AI‑based analytics…
Serves B2B organisations with customer insight needs, including insight, marketing, product, UX and customer experience teams in retail and other sectors seeking access to consumer and business…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 2y
Location
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Computed from 3 filingsOrganises policy-focused roundtable events bringing together senior leaders from government, business and the third sector, and provides bespoke research, policy analysis, evaluations and advisory…
Serves senior leaders in government, public bodies, corporates and charities/third-sector organisations, particularly those engaged with public policy in defence, security, cyber, policing, energy,…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsDevelops software for strategic portfolio and project management. Provides tools for product portfolio management, digital product delivery, enterprise agile planning, value stream management,…
Serves large organisations and enterprise teams managing project, product, service, and software delivery portfolios, including PMO, product, IT, engineering, and professional services leaders…
Financial Health
WeakWeak · -16% CAGR over 4y
Location
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Computed from 5 filingsProvides recruitment services connecting employers with job candidates, alongside managed IT services such as web design, mobile app development and cloud computing. Also offers business support…
Serves UK employers seeking staff, job candidates, and businesses across sectors needing IT and business support, including HR, payroll, administrative and governance-related buyers.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides public relations, content marketing, influencer relations, social media management, photography, strategic communications planning and event execution through a collective of independent…
Serves businesses and organisations seeking communications agency support, alongside independent communications professionals and small agencies looking to join a collaborative collective.
Financial Health
StrongStrong · Hiring · 53% CAGR over 4y
Location
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Computed from 5 filingsMembership organisation for contact centre professionals. Provides training courses, leadership programmes, industry events, benchmarking, research, and resources that enable members to share best…
Serves contact centre leaders, managers and frontline professionals in the UK, including organisations operating customer service teams and industry suppliers seeking access to that professional…
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 4y
Location
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Computed from 2 filingsProvides staffing and recruitment services, supplying temporary, contract, and permanent staff. Offers candidate sourcing, screening, and interviewing, along with workforce management, HR support,…
Serves employers and HR/talent teams needing temporary, contract, professional and permanent staff across office, warehouse, finance, purchasing, marketing, insurance and benefits roles, alongside…
Financial Health
HealthyHealthy · -67% CAGR over 1y
Location
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Computed from 5 filingsMembership organisation supporting companies in the chemical, pharmaceutical, and process industries. Provides networking events, industry forums, business support, skills and innovation programmes,…
Serves process industry businesses, supply chain companies and key decision makers in North East England, including chemical, manufacturing and industrial service firms seeking membership and sector…
Financial Health
HealthyHealthy · -70% CAGR over 4y
Location
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Computed from 5 filingsDevelops insurance software platforms used by insurers and administrators to manage products such as pet, travel, gadget, health and dental insurance, extended warranties, and loss adjusting,…
Serves B2B insurance businesses in pet insurance and related markets, including travel, gadget, health, dental, extended warranty and loss adjusting providers.
Financial Health
StrongStrong · Hiring · 12% CAGR over 5y
Location
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Computed from 3 filingsProvides business IT services including cloud hosting, online backup, hosted VoIP and Exchange email, broadband connectivity, website hosting and domains. Supplies computer hardware, networking…
Serves businesses that need outsourced IT support, cloud and connectivity purchasing, hardware supply, network infrastructure, maintenance and security systems.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
Location
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Computed from 3 filingsProvides accounting, audit, tax and business advisory services to businesses and individuals. Services include bookkeeping, payroll, VAT and corporation tax compliance, management accounts, corporate…
Serves SMEs, start-ups, UK subsidiaries, charities and not-for-profits across Yorkshire and beyond, including engineering, manufacturing, hospitality, property, construction, farming, technology,…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment and placement services for the healthcare and early childhood education sectors, sourcing and hiring staff such as nurses, healthcare assistants, caregivers, and preschool…
Sells to healthcare and early childhood education employers, including hospitals, community hospitals, nursing homes, hospices, senior care centres and preschools, as well as jobseekers seeking care,…
Financial Health
StableStable · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT support and cybersecurity services for businesses, including endpoint detection and response, multi‑factor authentication, email security and DNS filtering. Also supplies…
Sells to small and mid-sized businesses in Bracknell, Reading, Wokingham and wider Berkshire that need outsourced IT and cyber security support.
Financial Health
StableStable · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsManufactures and supplies protective workwear and personal protective equipment for industries including construction, rail, utilities, fire services, and oil and gas. Product range includes…
Sells to trade buyers and industrial employers across the UK and Europe, including construction, fire services, oil and gas, police, rail, and utilities organisations needing certified workwear and…
Financial Health
StableStable · -62% CAGR over 4y
Location
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Develops electronic monitoring and telemetry systems that collect data from assets in extreme or hard‑to‑access environments. Provides sensors, remote diagnostics and analytics for condition…
Serves B2B asset owners, operators and maintainers in automotive, defence, industrial, rail, food and beverage, and down-well markets, especially organisations managing remote or difficult-to-access…
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Computed from 5 filingsProvides AI-powered creative production and media operations services for brands, agencies and publishers. Develops the Mediaferry platform to automate content production workflows, and supplies…
Serves B2B marketing and media organisations, including brands’ in-house creative teams, external agencies, news publishers and media companies with cross-channel production and media operations…
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT support and infrastructure services for businesses, including cloud solutions, Microsoft 365 deployment and migration, cybersecurity, data backup and disaster recovery, hosted…
Serves SMEs and enterprises needing IT support across Northern Ireland, London and Dublin, with sector focus on charities, hospitality, retail, legal and accountancy firms, web and app developers,…
Financial Health
StableStable · Hiring · 7% CAGR over 5y
Location
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Computed from 5 filingsDevelops enterprise automation software combining AI, robotic process automation and process orchestration. Provides a low‑code platform for designing workflows, automating decisions, analysing data…
Serves large businesses pursuing AI-led process automation, particularly enterprise teams in banking, insurance, healthcare, energy and utilities, telecoms and media, retail and CPG, plus functions…
Financial Health
StableStable · -33% CAGR over 4y
Location
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Computed from 3 filingsManufactures printed and plain self‑adhesive labels for product and industrial use. Supplies and installs labelling machinery, print‑and‑apply systems, label printers, thermal transfer ribbons and…
Serves manufacturers across the UK and Europe that need labels, labelling systems and related support, including food, industrial and regulated product sectors.
Financial Health
StableStable · -2% CAGR over 2y
Location
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Computed from 3 filingsSupplies fire‑rated and specialist glazing products for the construction industry, including safety, laminated, toughened, acoustic and insulated glass units. Provides glazing systems, product…
Serves UK construction-sector businesses, including architects and specifiers, main contractors, joinery firms, partition and screen manufacturers, door companies and glass companies, across…
Financial Health
StableStable · -90% CAGR over 2y
Location
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Computed from 5 filingsProvides on-site diesel fuel delivery for vehicle fleets using mobile refuelling vans that service vehicles at customer locations. Offers a digital platform for scheduling deliveries, tracking fuel…
Targets B2B fleet operators and organisations managing diesel vehicle fleets, particularly businesses needing 24/7 on-site refuelling, fuel tracking and centralised invoicing, with some messaging to…
Financial Health
StrongStrong · Hiring · 46% CAGR over 4y
Location
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Computed from 3 filingsProvides project development, design and build, and managed environment services for healthcare facilities, including refurbishment, new builds, infrastructure and facility management. Uses digital…
Serves public and private healthcare organisations, including NHS trusts, private healthcare providers and public sector estate teams, with needs around healthcare facilities and estates.
Financial Health
StableStable · Profitable · -4% CAGR over 2y
Location
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Computed from 5 filingsProvides managed IT support and cloud services for businesses, including Microsoft Azure cloud migration and infrastructure management, endpoint and device management, cybersecurity testing,…
Serves businesses needing outsourced IT support, managed Microsoft Azure cloud infrastructure, endpoint management and cybersecurity, targeting organisations looking to migrate applications and data…
Financial Health
HealthyHealthy · Hiring · 35% CAGR over 4y
Location
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Computed from 5 filingsSupplies, installs and maintains playground equipment and safety surfacing for schools, councils, developers and leisure sites. Provides play area design, wet pour and artificial grass surfacing,…
Serves local authorities, town and parish councils, schools, nurseries, architects, designers, new-build developers, construction companies, leisure operators, and playground equipment manufacturers…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsProvides consultancy and brokerage for business energy and water procurement. Reviews usage and contracts, negotiates tariffs with utility suppliers, manages switching, and advises organisations on…
Serves UK businesses and corporate organisations with energy, water and sustainability needs, including buyers responsible for utilities contracts, cost control, compliance and net zero objectives.
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 5 filingsSupplies DMfit push‑fit fittings and fluid connection components for water and air systems. Product range includes metric and imperial fittings, valves, filters, tubing, polypropylene and stainless…
Serves B2B customers in beverage, liquid food, soft drinks, water dispenser and hydration sectors, including OEMs, equipment manufacturers, installers and trade buyers.
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides data engineering and analytics consulting services, designing and implementing cloud data platforms, AI and IoT solutions, and Microsoft Power Platform applications. Also offers data…
Serves enterprise and large organisations on a B2B basis, particularly in utilities, finance, transport and infrastructure, and smart places. Targets buyers seeking data, AI, IoT and governance…
Financial Health
HealthyHealthy · Hiring · 72% CAGR over 4y
Location
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Computed from 5 filingsProvides freight forwarding, pallet distribution and closed-network freight transport services. Offers logistics and supply chain management, including collection and delivery of goods, freight…
Serves B2B customers that need logistics and supply chain support, including companies shipping pallets, freight or fulfilment orders, and organisations requiring secure closed-network transport.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides insurance-backed consumer products for retailers, including mechanical breakdown warranties, GAP insurance, gadget and appliance cover, and tyre or cosmetic protection. Arranges insurer…
Serves large-scale retailers and dealer groups, including motor, leisure vehicle, gadget, household appliance and furniture retailers, seeking insurance-backed consumer products and policy…
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Computed from 5 filingsProvides audio production and post‑production services including voiceover recording, voice artist casting, dubbing, ADR, sound design, audio restoration, and multilingual localisation such as…
Serves B2B clients including brands, advertising and creative agencies, broadcasters, production companies and content teams with multilingual audio and voiceover project needs.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 4 filingsSells used and refurbished office furniture including desks, chairs, storage units, meeting tables and reception furniture through an online store and showrooms. Also provides office furniture…
Serves UK businesses, trade buyers and organisations furnishing offices, including education and building/construction sectors, with bulk-buy options for multi-site offices and commercial premises.
Financial Health
HealthyHealthy · -6% CAGR over 3y
Location
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Computed from 3 filingsProvides IT asset disposal (ITAD) services including secure collection, data destruction, recycling and refurbishment of redundant computers, laptops and other electronic equipment. Also handles EPOS…
Sells to businesses needing secure disposal of redundant IT assets, including firms seeking GDPR-compliant data destruction, ITAD and recycling services. Serves organisations in London, Manchester…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsProvides marketing and brand experience services for drinks and spirits brands, including event management, trade show activations, brand promotion campaigns, and industry projects showcasing…
Serves B2B drinks and spirits brands, especially premium alcohol and aperitivo labels, and their marketing or brand teams targeting trade shows, launches and hospitality industry audiences.
Financial Health
HealthyHealthy · Hiring · 63% CAGR over 4y
Location
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Computed from 4 filingsProvides data management services for organisations using tape media, including eDiscovery data restoration, tape‑to‑cloud migration, legacy system retirement, and media catalogue management.…
Serves B2B and regulated organisations needing access to tape-stored data, including legal, compliance and IT teams handling eDiscovery, cloud migration, legacy system retirement and tape data…
Financial Health
StrongStrong · Hiring · 10% CAGR over 3y
Location
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Computed from 3 filingsProvides consulting and outsourced operational services for e‑commerce businesses, including strategy development, operational management, recruitment and office setup, technology platform support,…
Sells to e-commerce businesses seeking strategic guidance, operational management, technology support, customer service and fulfilment, including firms wanting in-house or outsourced operational…
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 2y
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Computed from 5 filingsProvides enterprise IT hardware and network infrastructure services, including on‑site smart hands support, equipment installation and deployment, hardware maintenance, project management, and secure…
Sells to businesses with enterprise IT infrastructure, from international content caching and cloud providers to small businesses. Serves IT departments and remote engineering teams needing…
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsProvides freight forwarding and logistics services, arranging transport of goods from manufacturers to warehouses. Offers sea, air, and road freight, customs clearance, storage, and shipment tracking…
Targets mainly UK-based businesses with international supply chains, including importers, exporters, manufacturers, distributors and retailers moving goods between manufacturers, warehouses and…
Financial Health
HealthyHealthy · -6% CAGR over 2y
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How follow.it usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
follow.it is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use follow.it?
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