B2B Companies Using Zoho Campaigns in the UK: 59 Active Firms (2026)
B2B companies in the UK use email marketing automation to manage direct marketing, customer communications and opt-outs under ICO rules.
Marketing and sales operations teams, rather than central IT, tend to own adoption of this email automation platform in business-to-business firms. It usually signals an established direct-channel motion: website forms connected to a contact database, segmented lists, suppression routines and a named owner for campaign operations. The budget profile points more to small and mid-market suppliers than enterprise procurement programmes. Implementation tends to be a configuration, migration and template exercise, often supported by a web agency or generalist marketing hire, rather than a long systems-integration project.
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Across the UK, 59 actively trading business-to-business companies are running this email automation platform. Reported employment across the cohort totals 890 people, pointing to adoption by lean operating teams rather than large marketing departments. Within the detected marketing-technology category, the system sits ninth, with a 1.5% share. Regional registration is spread rather than London-only: London accounts for 18.6% of adopters, while the South West and South East each account for 16.9%, followed by a smaller North West presence at 10.2%.
Business-to-business marketing is not a single licensed activity in the UK, so obligations depend on what the sender sells and which customer contacts it holds. For electronic mail to corporate subscribers, ICO guidance says the PECR consent rule does not apply, but senders still need to identify themselves and provide a valid opt-out route. UK GDPR remains relevant where business-contact data identifies an individual, including named employees. Live marketing calls add another operational check: organisations must screen against CTPS and TPS and respect objections before calling businesses.
Adoption appears likely to remain tied to direct-channel maturity rather than fashion in the marketing stack. Firms with small commercial teams tend to prefer tools that can cover newsletters, nurture sequences and suppression management without a dedicated marketing-operations function. Pressure is likely to come from bundled customer platforms and from buyer expectations around consent records, unsubscribe handling and cleaner hand-offs between sales and marketing. Consolidation may therefore show up less as a rush to a preferred vendor and more as gradual pruning of overlapping campaign, form and analytics tools.
Adoption by company size
Adoption of Zoho Campaigns rises with company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run Zoho Campaigns (29 detected). 0.1% of the 31,788 companies with 10–50 employees run Zoho Campaigns (26 detected). 0.1% of the 3,773 companies with over 50 employees run Zoho Campaigns (2 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
59
Active firms
2026
1.5%
Of detected Marketing share
UK B2B
9
Median headcount
Filed accounts
164
Verified contacts
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Key facts
About 6% of the trading cohort reports turnover above £5M (4 of 59 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
Within B2B firms with a detectable Marketing system, this email-marketing tool accounts for 1.5% (59) of 3,913 detected systems.
The cohort skews towards website stacks with content-management and analytics tooling: 81.4% (48) also run a content-management system and 67.8% (40) also run web analytics.
Registered offices are spread across several ITL1 regions, led by London at 18.6% (11), the South West at 16.9% (10) and the South East at 16.9% (10).
The largest overlapping sector tags are SaaS at 18.6% (11), Management Consulting at 13.6% (8) and IT Services & Managed Services at 11.9% (7).
ICO guidance says B2B emails or texts to corporate bodies do not need PECR consent, but senders must identify themselves and provide a valid opt-out address.
Email market share among UK B2B
Share of the 3,913 UK B2B with a detectable system. As of June 2026.
What else do Zoho Campaigns-running B2B run?
Share of the 59 Zoho Campaigns-running UK companies where each technology was also detected. As of June 2026.
Where Zoho Campaigns B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£1M
Median UK turnover
6.8%
Above £5M turnover
1
Incorporated since 2022
164 verified decision-maker contacts
across these 59 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Zoho Campaigns
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides a software platform that enables e‑commerce businesses to collect and manage verified customer ratings and reviews for products and services. Includes feedback collection tools, analytics,…
Serves B2B e-commerce brands and online retailers, including fashion, sports and consumer goods sellers, targeting marketing, customer experience and e-commerce teams across multiple markets.
Financial Health
WeakWeak · Hiring · 53% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and provides Microsoft Teams telephony and unified communications software. Its C360 platform integrates calling, contact centre functions and system integrations, with tools for monitoring…
Sells to businesses and organisations using Microsoft Teams, from small teams adopting Teams calling to growing and complex, regulated or mission-critical environments needing contact centre, voice…
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops ERP and business management software for retailers, wholesalers, and manufacturers. Provides tools for sales order processing, inventory and warehouse management, purchasing, CRM,…
Serves UK SMEs and large businesses with multichannel sales operations, particularly in retail, wholesale, manufacturing, education, pharmaceutical, giftware and clothing sectors.
Financial Health
HealthyHealthy · -12% CAGR over 2y
Location
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Computed from 3 filingsProvides secure virtual data room software used in mergers and acquisitions, real estate transactions, fundraising and due diligence. Platform offers document storage, sharing, analysis and AI tools…
Serves B2B dealmakers and transaction teams in M&A, real estate, financial services, legal, energy and startups, including advisory firms, asset managers and fundraising teams managing due diligence…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides IT consulting and implementation services focused on Zoho cloud software. Designs, deploys and integrates CRM, finance, HR, marketing and analytics systems, develops custom applications, and…
Serves UK businesses and organisations adopting or running Zoho, especially teams needing connected systems across sales, customer service, finance, marketing, HR, recruitment, field services and…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides website design and development services including WordPress and e‑commerce sites, alongside digital marketing such as SEO, Google Ads, social media advertising, email marketing and…
Serves small and established businesses, e-commerce brands and charities needing digital presence and marketing support, including organisations seeking sales, enquiries, awareness or donor…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
Location
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Computed from 5 filingsDevelops and supplies cloud-based care management software for healthcare and social care providers. The platform includes electronic care planning, medication administration records (eMAR), staff…
Serves UK care providers including residential care homes, domiciliary care agencies, supported living services, large care groups, council day centres and specialist colleges, targeting managers and…
Financial Health
HealthyHealthy · -63% CAGR over 4y
Location
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Computed from 3 filingsDevelops and provides a cloud-based internal communications and employee engagement platform that enables organisations to share updates, messaging, forms and documents, onboard employees, and…
Sells B2B to employers needing internal communications for office and frontline teams, from mid-sized to large organisations. Targets HR, communications and operations teams in local authorities,…
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Computed from 5 filingsSupplies catering equipment, cleaning and hygiene products, furniture, and medical and care equipment to businesses and care facilities. Offers items such as kitchenware, PPE, beds, mattresses,…
Serves businesses and organisations including care homes, specialist care providers, hospitality venues, retail, dining and leisure destinations, national brands and event venues across the UK.
Financial Health
StableStable · Hiring · 8% CAGR over 6y
Location
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Financial sub-scores
Computed from 4 filingsDevelops software and services for data compliance and risk management, including data mapping for privacy requests, enterprise information archiving, trade surveillance, communications recording,…
Serves compliance, risk and data governance teams in highly regulated sectors, including financial services, legal, insurance, crypto, pharmaceuticals, healthcare, recruitment, public sector and…
Financial Health
HealthyHealthy · Hiring · 40% CAGR over 3y
Location
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Computed from 3 filingsDevelops and provides cloud-based CRM and business management software for estate and letting agents, including tools for property sales, lettings management, client accounts and payments, compliance…
Sells B2B to UK estate and letting agencies, from startups and single-branch firms to multi-branch, enterprise and franchise networks, plus agency teams managing vendors, buyers, landlords and…
Financial Health
StableStable · -7% CAGR over 2y
Location
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Computed from 3 filingsProvides marketing consultancy and agency services through a network of independent digital and marketing agencies and consultants. Offers brand strategy, digital transformation, media and PR…
Serves B2B clients across sectors with marketing, digital and technology needs, including brands needing agency teams or consultants, and independent agencies and consultants seeking network…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides a communications compliance and surveillance platform for regulated financial firms. Software monitors employee and client communications across messaging and voice channels, using…
Serves regulated financial firms, principal firms and regulatory hosts, targeting compliance and risk teams overseeing employees, clients, appointed representatives and secondees.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
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Computed from 3 filingsProvides EPOS (electronic point‑of‑sale) systems and payment solutions for retail and hospitality businesses, including tills, card machines, cloud-based POS software, handheld terminals, online…
Serves B2B customers in leisure, hospitality and retail, including pubs, restaurants, shops, parks and event operators, from independents to multi-site businesses.
Financial Health
WeakWeak · 3% CAGR over 2y
Location
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Computed from 5 filingsDevelops cloud-based software for accountants and advisers to prepare and document UK R&D tax credit claims. The platform provides structured workflows, report generation and guidance to help firms…
Serves UK accountancy firms and tax advisers that support SME clients with R&D tax credit claims, especially practices bringing specialist tax services in-house.
Financial Health
DistressedDistressed · -14% CAGR over 4y
Location
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Computed from 5 filingsSupplies compostable foodservice packaging and catering disposables, including coffee cups, cold drink cups, paper straws, takeaway containers, cutlery, napkins, bags and custom printed packaging,…
Sells to UK food service businesses, including cafés, coffee shops, takeaway operators, caterers, bakeries and hospitality venues seeking compostable disposable packaging and custom-printed catering…
Financial Health
DistressedDistressed · -16% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT support, IT consultancy and cybersecurity services for businesses. Offers cloud and network management, internet and VoIP systems, disaster recovery, and governance and compliance…
Serves SME businesses needing outsourced IT support and cyber security compliance, including organisations seeking Cyber Essentials, Defence Cyber Certification, IASME Cyber Assurance or ISO 27001…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsProvides public relations, communications and digital marketing services for property, construction and built environment organisations. Services include media relations, strategic communications…
Serves B2B organisations in property, construction and the built environment, including innovators and thought leaders in architecture, planning, building safety, sustainability, digital…
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 4y
Location
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Computed from 5 filingsProvides consulting and implementation services for enterprise service management (ESM) and IT service management (ITSM) platforms, including platform selection, system migration, integrations, and…
Serves enterprise and mid-market organisations with ITSM/ESM needs, including MSPs, government departments, financial services, aerospace and defence, broadcasting and media, typically engaging CIOs,…
Financial Health
StrongStrong · Hiring · 54% CAGR over 4y
Location
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Computed from 5 filingsProvides business finance and asset finance to SMEs, including equipment finance, hire purchase, leasing, vehicle finance and equipment refinancing. Also arranges business loans such as VAT and…
Serves UK SMEs and small business owners across sectors including construction, hospitality, farming, retail, manufacturing, medical, logistics and professional services, plus plant and vehicle…
Financial Health
StableStable · -60% CAGR over 5y
Location
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Computed from 5 filingsProvides digital marketing and web development services, including search engine optimisation, PPC advertising on Google and Microsoft Ads, social media advertising, website design and development,…
Serves businesses, particularly in Shropshire and surrounding areas, that rely on their websites to generate online enquiries and sales, including organisations investing in lead generation and…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 3 filingsProvides leadership and management coaching services through an online platform, offering one‑to‑one and group coaching for employees and executives. Hosts internal and external coaches and delivers…
Serves businesses seeking employee and executive development, especially HR, learning and development, and leadership teams needing scalable support for managers, leaders, women in leadership, teams…
Financial Health
StableStable · -13% CAGR over 2y
Location
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Provides delivery management and logistics services, including courier rate access, shipping automation, and fulfilment integrations for e‑commerce platforms. Offers tracking and proof of delivery,…
Serves e-commerce retailers, marketplace sellers and businesses shipping parcels or bulky items, especially volume eBay sellers needing carrier access, fulfilment integrations, tracking, returns and…
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides business consultancy and professional support services to SMEs, including strategic planning, marketing and brand development, web design and CRM implementation, accountancy and bookkeeping,…
Serves SMEs and business owners seeking multi-disciplinary professional support, including clients in the UK SME market and around Wimbledon and Kingston.
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides energy and sustainability consultancy for businesses, including energy audits, ESOS compliance, carbon footprinting, ISO 14001 support, utility metering and management, sub‑metering…
Serves B2B clients, especially corporate real estate owners, asset managers, property advisors and large multi-site organisations needing energy, sustainability and compliance support.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsSupplies IT hardware and software as a reseller and provides managed IT services and end‑to‑end technology solutions for businesses. Also develops tools such as a sustainability dashboard to monitor…
Serves UK businesses and organisations, particularly IT and procurement teams seeking technology suppliers with sustainability reporting and device estate management needs.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT support and outsourced IT services for businesses, including network management, cyber security, data backup, technical consulting, and assistance with Cyber Essentials…
Serves businesses in Bath, Bristol and surrounding areas that need outsourced IT support and cyber security, including firms seeking strategic technology input for leadership teams.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsSupplies security and workforce management technology including biometric time and attendance terminals, access control systems, entrance control equipment, smart locks and security inspection…
Sells to businesses and channel partners needing security and workforce management systems, including installers, distributors and HR or operations teams using access control, entrance control, smart…
Financial Health
StrongStrong · Growing, Hiring · 57% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial waste management and recycling services, including waste collections, hazardous and clinical waste disposal, asbestos removal, confidential shredding, and environmental compliance…
Serves businesses and public sector organisations needing waste services, with sector focus on construction, events, hospitality, installation, manufacturing, retail and commercial sites.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides exit planning and advisory services for business owners, including business value assessment, succession and sale preparation, positioning for buyers or investors, and guidance on deal…
Serves business owners and founders planning an exit, succession, sale or growth capital process, alongside professional partners seeking support to increase their clients’ business value.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsOperates an out-of-home advertising network providing classic poster sites and digital billboards. Offers national and local advertising placements across roadside, city centre, leisure and…
Serves B2B advertisers, from major UK brands and media agencies running national campaigns to small local businesses seeking nearby in-store footfall across the UK.
Financial Health
StableStable
Location
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Computed from 3 filingsProvides data quality engineering, automated software testing, and data migration and integration services. Implements data pipelines, synchronisation, and workflow automation to move and connect…
Serves B2B and public sector organisations with complex data needs, especially regulated industries such as legal, financial services, healthcare, higher education, government, law firms and wealth…
Financial Health
WeakWeak · -10% CAGR over 2y
Location
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Computed from 5 filingsProvides HR and recruitment consultancy, outsourcing, and on‑demand support services. Activities include HR audits and diagnostics, change and transformation projects, talent attraction and retention…
Serves B2B organisations, particularly HR, talent and recruitment leaders seeking external support for workforce planning, attraction, retention, HR operations and recruitment function improvement.
Financial Health
WeakWeak · -72% CAGR over 4y
Location
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Computed from 3 filingsProvides instructor training courses for workplaces, including first aid, fire safety, manual handling and the Level 3 Award in Education and Training. Also supplies first aid training materials,…
Targets UK businesses wanting employees qualified as in-house workplace trainers, plus self-employed trainers seeking credentials and support in first aid, fire safety and manual handling compliance.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsSupplies branded stationery and office products to businesses at wholesale trade prices via an online store. Product range includes paper and notebooks, filing supplies, adhesives and tapes, mailing…
Serves UK B2B trade customers buying stationery, office supplies, educational products, craft materials, party goods and household essentials at wholesale volumes, including retailers, offices,…
Financial Health
StableStable · -14% CAGR over 4y
Location
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Computed from 5 filingsProvides software for managing Mental Health Act processes, including digital statutory forms, case workflows and data sharing. Platforms support hospitals, social services, police and regulators to…
Serves NHS mental health trusts, integrated care systems, local authorities, AMHP teams, police forces, private mental health providers and regulators involved in Mental Health Act pathways.
Financial Health
StableStable · Hiring · 37% CAGR over 4y
Location
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Computed from 5 filingsSupplies sublimation printing equipment and consumables, including heat presses, sublimation inks, printers and transfer systems, along with a range of printable blanks such as mugs, textiles, photo…
Serves businesses and creators producing personalised gifts, photo products, apparel, signage and promotional items, including print shops, sublimation specialists, craft businesses and gift…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides communications consultancy for the financial services sector, specialising in pensions, investment and insurance. Offers strategy and insight, and produces digital, print and film content,…
Serves B2B clients across the financial ecosystem, including pension schemes and providers, asset managers, insurers and advisers in pensions, investment and insurance.
Financial Health
WeakWeak · Hiring · 10% CAGR over 3y
Location
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Computed from 5 filingsProvides supply chain tracking and monitoring solutions, including GPS tracking devices for shipments and containers and a platform for viewing asset location, condition, and security in real time…
Serves B2B supply chain, logistics and shipping teams that need visibility over parcels, pallets, containers and high-value assets in transit, including businesses in consumer goods, wine and…
Financial Health
WeakWeak
Location
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Computed from 3 filingsProvides sustainability and energy consultancy services to organisations, including carbon footprint assessments, net zero strategy development, life cycle analysis, supply chain decarbonisation,…
Serves UK organisations and businesses, including SMEs and firms with investor, regulator, customer or board sustainability requirements, across sectors seeking net zero, energy efficiency,…
Financial Health
WeakWeak · Hiring · 34% CAGR over 2y
Location
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Computed from 4 filingsOperates a membership network and online platform focused on impact investing for pension funds and asset owners. Provides research, training, events, case studies and collaboration resources to…
Serves pension funds, trustees, LGPS/public-sector fund members, asset owners, investment managers and advisers focused on ESG, sustainable and impact investment.
Financial Health
StrongStrong · Hiring · 40% CAGR over 3y
Location
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Computed from 2 filingsProvides global relocation and move management services for corporate assignments, including international and domestic removals, home search and destination orientation, temporary housing…
Targets corporate global mobility, HR and procurement teams in multinational businesses, as well as relocating employees and assignees, with needs spanning domestic and international assignments.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 1y
Location
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Provides asset finance for businesses, including hire purchase, finance leasing, asset equity release and loan schemes. Supports the acquisition of plant and machinery across sectors such as…
Serves UK businesses and broker/dealer partners in asset-heavy sectors, including agriculture, bus and coach, construction, engineering, manufacturing, materials handling, packaging, print,…
Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops AI-driven personalization software for OTT and broadcast media platforms. Provides predictive content scoring, dynamic user interfaces, search, notifications and analytics to tailor content…
Sells to media companies operating OTT and TV services, including broadcasters, streaming platforms, pay-TV operators and FAST channel providers, targeting teams responsible for audience engagement,…
Financial Health
StableStable · Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides consultancy and implementation services for generative AI and intelligent automation. Develops agentic process automation platforms, delivers AI‑enabled automation projects, and supports…
Serves enterprise buyers pursuing AI, automation and cloud transformation, including industry leaders and organisations needing large-scale advisory, implementation and global delivery support across…
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides advisory and training services to manufacturing businesses, including productivity improvement, digital transformation, product development, supply chain optimisation, workforce development…
Serves manufacturing businesses, especially SMEs and their leadership teams, through publicly funded support programmes and peer networks focused on business improvement.
Financial Health
WeakWeak · -14% CAGR over 4y
Location
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Computed from 5 filingsProvides IT consulting and infrastructure services including enterprise platform design, hybrid cloud strategy, data storage and protection, cybersecurity reviews, managed services, and support for…
Serves enterprise IT leaders and data-heavy organisations with complex infrastructure, security, compliance, hybrid cloud and IBM platform requirements, including regulated UK businesses seeking…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 5 filingsDevelops software tools and analytics for primary care practices, including extensions for EMIS Web and TPP SystmOne clinical systems. Provides clinical templates, reporting tools, referral pathways,…
Sells to GP practices, primary care networks and NHS primary care teams using EMIS Web or TPP SystmOne, including clinicians and practice managers responsible for CQC, QOF, IIF, PCN DES and local…
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides engineering consultancy and development of automated test, measurement and control systems for industrial and manufacturing applications. Services include LabVIEW and Python software…
Serves engineering, R&D and manufacturing teams in industrial businesses and academia, including automotive, aerospace and defence, energy, life sciences and manufacturing organisations.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides environmental consultancy focused on asbestos management and water hygiene. Services include asbestos surveys, sample and air testing, clearance certification, Legionella risk assessments,…
Serves B2B and public sector organisations in healthcare, housing, industrial, local authority, marine, nuclear, retail and leisure sectors needing workplace and environmental risk compliance support.
Financial Health
HealthyHealthy · -61% CAGR over 4y
Location
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How Zoho Campaigns usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Zoho Campaigns is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Zoho Campaigns?
What share of UK B2B companies run Zoho Campaigns?
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