B2B Companies Using i-Promote in the UK: 83 Active Firms (2026)
B2B firms using on-site marketing technology sell products or services to other organisations across the UK.
For business-to-business adopters, the system sits close to the demand-generation layer: landing pages, referral traffic, quote requests and campaign attribution rather than broad consumer merchandising. Companies running this stack tend to have a maintained public site, a named marketing or sales owner, and enough budget discipline to test paid or partner traffic. The engagement is usually lighter than an enterprise marketing-suite replacement, but more deliberate than a brochure-site plug-in. Sales and marketing usually hold the brief, with finance or procurement drawn in where customer data, tracking tags or third-party hosting affect risk.
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Across the UK, 83 actively trading business-to-business firms are detected running this on-site promotion stack. The footprint is not just London-centred: South East accounts for 19.3% of the cohort, South West 13.3%, Yorkshire and The Humber 10.8%, East of England 9.6%, and London 8.4%. Employment reporting covers 58 of 58 firms, or 100%, with total reported headcount of 1,898. Within the relevant marketing-technology category, this stack sits ninth by detected share, at 2.1% against a denominator of 3,913. The profile points to adoption among operationally established firms rather than a broad micro-business tail.
Business-to-business marketing in the UK is regulated by activity rather than by a dedicated sector licence. The ICO treats PECR as relevant to direct marketing by calls, electronic mail and fax, while UK GDPR still applies when business-contact details identify individuals. The practical distinction matters for companies running on-site promotion tools: the PECR electronic-mail consent rule does not apply to “corporate subscribers”, but senders must identify themselves and provide a valid opt-out address. Live marketing calls need screening against CTPS and TPS, and prior objections have to be respected. Procurement reviews therefore tend to focus on tag governance, consent wording, suppression lists and audit trails.
Adoption appears likely to remain selective rather than universal. The cohort leans towards firms with an active direct-channel posture, where web visits, quote forms and campaign attribution feed sales follow-up, but many business-to-business suppliers still rely on referrals, tenders or distributor relationships. Vendor consolidation and bundling may pull some demand into broader marketing suites, while privacy reviews tend to make smaller teams more cautious about adding extra tags to commercial pages.
Adoption by company size
Adoption of i-Promote varies by company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run i-Promote (24 detected). 0% of the 31,788 companies with 10–50 employees run i-Promote (10 detected). 0% of the 3,773 companies with over 50 employees run i-Promote (0 detected).
83
Active firms
2026
2.1%
Of detected Marketing share
UK B2B
7
Median headcount
Filed accounts
159
Verified contacts
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (4 of 83 firms) — the rest sits below that revenue band.
1% of the cohort was incorporated since 2022 (1 firms), so a sizeable share is in its first few filing cycles.
Within B2B firms with a detectable marketing system, this on-site marketing technology has a 2.1% detected share of the 3,913-company denominator, behind several systems with shares from 4.9% to 7.6%.
Detected use skews towards operational B2B: Field Services & Trades account for 60.2% (50) of the cohort and Construction for 22.9% (19), with sector tags allowed to overlap.
The registered-company footprint is dispersed, with the South East at 19.3% (16), the South West at 13.3% (11), Yorkshire and The Humber at 10.8% (9), the East of England at 9.6% (8) and London at 8.4% (7).
Co-detected website tooling clusters around site security, publishing and analytics functions, with the largest overlaps at 60.2% (50), 53.0% (44) and 45.8% (38).
ICO guidance says B2B emails or texts to corporate bodies do not need PECR consent, but senders must identify themselves, provide a valid opt-out address and comply with UK GDPR where personal data is processed.
Advertising market share among UK B2B
Share of the 3,913 UK B2B with a detectable system. As of June 2026.
What else do i-Promote-running B2B run?
Share of the 83 i-Promote-running UK companies where each technology was also detected. As of June 2026.
Where i-Promote B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£674.8K
Median UK turnover
4.8%
Above £5M turnover
1
Incorporated since 2022
159 verified decision-maker contacts
across these 83 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using i-Promote
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides managed IT support and cybersecurity services for businesses, including device and network monitoring, cloud services, Microsoft 365 management, backup and disaster recovery, email and…
Serves SMBs across Lancashire and the North West, including accountancy, legal, professional services, manufacturing, private healthcare, leisure and tourism businesses.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
Location
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Computed from 3 filingsDevelops and supplies library, archive and museum management software, including library management systems, collections management, discovery and digital preservation tools. Also provides system…
Serves libraries, archives, museums and organisations with specialist information centres or knowledge bases, including corporate and cultural institutions worldwide that manage collections, records…
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides digital marketing services for trade businesses, including website design and development, search engine optimisation, Google Ads management, social media advertising, branding, content…
Serves B2B trade companies, particularly heating, plumbing, landscaping and related home improvement contractors, that need industry-specific marketing support and lead generation.
Financial Health
DistressedDistressed · -5% CAGR over 4y
Location
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Computed from 5 filingsProvides website design, branding, and digital marketing services for plumbing and heating businesses. Services include responsive website development, local SEO, Google Ads management, social media…
Targets B2B trade businesses in the UK heating and plumbing sector, including Worcester Bosch WAI installers, independent plumbing installers and local tradespeople.
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 5 filingsSupplies packaging materials and equipment including cardboard boxes, tapes, pallet wrap, protective and postal packaging, labels and strapping. Also provides packaging machinery, custom packaging…
Serves UK businesses that pack, store or ship goods, including manufacturers, warehouses, distributors and ecommerce or retail operations with ongoing packaging requirements.
Financial Health
HealthyHealthy · -73% CAGR over 3y
Location
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Computed from 4 filingsDesigns and manufactures electronic instruments for educational and industrial use, including digital meters, power supplies, radiation detectors, timers and counters, optical equipment, and wave…
Serves educational and industrial buyers, including school and laboratory suppliers, scientific distributors, and organisations requiring electronic instruments for science, measurement and testing…
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 5 filingsProvides insurance broking, claims support and risk management services. Arranges commercial and specialist insurance programmes for sectors including construction, retail, manufacturing, transport…
Serves corporate and global businesses, SMEs and private clients, including high-net-worth individuals, across sectors such as food and drink, retail, leisure, construction, life sciences,…
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 4 filingsProvides recruitment and staffing services for employers and jobseekers, offering temporary and permanent placements, candidate sourcing and headhunting. Operates job listings and recruitment support…
Serves employers and job seekers in Swindon and Wiltshire, particularly across commercial, industrial, education and engineering sectors, covering temporary and permanent staffing needs.
Financial Health
WeakWeak · 3% CAGR over 3y
Location
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Computed from 3 filingsProvides professional training, apprenticeships, and adult education programmes for employers and individuals. Delivers accredited qualifications and bespoke workforce development courses in areas…
Serves UK employers developing staff from trainees to senior managers, with roots in engineering and coverage of management, procurement and project management, plus adult learners seeking accredited…
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides recruitment and staffing services for employers and job seekers. Sources and places workers in industrial, commercial, hospitality and care roles, including manual, administrative and…
Serves employers of any scale needing industrial, hospitality, care and commercial staff, alongside job seekers in manual, semi-skilled, skilled, administrative and professional roles.
Financial Health
HealthyHealthy · 0% CAGR over 6y
Location
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Computed from 5 filingsProvides occupational health services to employers, including employee health assessments, sickness absence management, pre-employment screening, health surveillance, workplace medicals, counselling…
Serves UK employers, from SMEs to large single- and multi-site organisations, across private and public sectors, including schools, academies, colleges, care providers, manufacturing, processing,…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDesigns, develops and integrates renewable energy systems including solar PV, battery storage, EV charging and heat pumps. Provides EPC and project delivery services, energy efficiency upgrades, and…
Serves businesses and public-sector organisations across the UK, including airports, facilities management teams, offices, warehouses, schools and commercial property owners seeking renewable energy…
Financial Health
HealthyHealthy · -14% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial property surveying and consultancy services, including agency for letting and sale, property management, valuations, investment advisory, and development support for office,…
Serves businesses, landlords, investors, pension funds and individuals involved in commercial, industrial, office, retail, leisure and warehouse property across Yorkshire and the North of England.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 3 filingsSupplies industrial and automotive drive system components including V‑belts, timing and synchronous belts, ribbed and banded belts, pulleys, sprockets, bushings, and belt tensioning tools.…
Sells B2B to distributors, dealers and OEMs needing drive-system parts, serving automotive, agricultural, industrial, oil and gas, construction, mining, lawn and garden, powersports and transport…
Financial Health
WeakWeak · -5% CAGR over 2y
Location
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Computed from 3 filingsProvides video production and photography services including corporate films, adverts, event coverage and training videos. Also offers media training, film crew hire, equipment rental, production…
Serves organisations across the UK, including corporate clients, creative agencies and brands, charities and nonprofits, and film, TV, animation and videogame teams.
Financial Health
DistressedDistressed · -39% CAGR over 2y
Location
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Computed from 5 filingsSupplies machinery and equipment for glass production, including toughening plants, insulating glass sealed‑unit lines, laminating systems, grinding and arrissing lines, washing machines and…
Serves B2B glass manufacturers and processors in the UK, including firms producing toughened, laminated and sealed insulating glass units.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsSupplies laminating materials and systems for glass production, including EVA interlayer films, cast-in-place (CIP) laminating resins such as Unilam 1418, and ancillary laminating products and…
Serves B2B glass manufacturers and processors, from smaller CIP resin users to large-scale EVA production operations, in the UK and export markets.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsStocks and distributes stainless steel, mild steel and aluminium products including bars, sheets, tubes, fittings and structural sections. Provides metal processing services such as flat‑bed and tube…
Serves B2B buyers in manufacturing, marine, engineering and fabrication, including trade customers sourcing stainless steel, mild steel and aluminium stock and processed metal components.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 5y
Location
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Computed from 5 filingsSupplies structural and mild steel products including beams, box sections and aluminium. Provides steel cutting and fabrication services and designs and manufactures items such as gates, railings,…
Serves builders, contractors, developers and homeowners needing steel stock, fabrication, welding supplies and ironmongery for residential and commercial projects in Worcester, Hereford and…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures patient transfer and care equipment for hospitals and healthcare facilities, including stretchers, transfer chairs, treatment and surgical chairs, examination couches and…
Sells to hospitals, NHS Supply Chain buyers and other medical-sector care providers, addressing procurement teams, caregivers and clinical departments involved in patient transfer, examination,…
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsSupplies ready-mix and volumetric concrete for domestic, commercial, and highway projects. Provides concrete delivery, on-site mixing, collection, wheelbarrowing, and concrete pump hire, along with…
Serves homeowners, builders and commercial contractors across West Yorkshire, including customers working on domestic driveways and bases, commercial projects and highways schemes.
Financial Health
StableStable · 3% CAGR over 2y
Location
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Computed from 3 filingsProvides scaffolding hire, sales, design and installation for commercial and industrial projects. Supplies scaffold tubes, fittings, ladders, fencing and barriers, and offers scaffold wrap and…
Serves B2B customers in commercial, industrial, offshore and onshore sectors, plus trade buyers needing scaffolding supplies, across the North East, Teesside, Scottish Borders and Cumbria.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsDesigns and installs playground equipment, outdoor gym and sports areas for schools, councils and parks. Supplies safety surfacing and street furniture, and provides site design, project delivery and…
Serves councils, schools, main contractors and visitor attractions across the UK and Ireland that commission playgrounds, outdoor gyms, sports areas, safety surfacing and street furniture for public…
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides property renovation and building services for commercial premises, including office refurbishments, warehouse rebuilds and industrial unit renovations. Delivers building works such as…
Serves B2B clients across the UK, including commercial property owners, investors, landlords and developers managing offices, warehouses and industrial units.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 4 filingsProvides plant and tool hire for construction, civil engineering and domestic projects. Supplies equipment including excavators, dumpers, telehandlers, rollers, trailers, generators, pumps, access…
Sells to businesses and domestic customers needing plant and tool hire, especially contractors, civil engineers, groundwork contractors, builders, highway agencies, utilities, construction firms,…
Financial Health
HealthyHealthy · 1% CAGR over 3y
Location
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Computed from 5 filingsSupplies hydraulic compression, crimping and cutting tools, cable cutters, pumps and related accessories, including dies and connectors. Also provides spare parts, servicing and repair for tools used…
Sells primarily to B2B customers in transmission and distribution, telecoms and general industrial sectors, as well as other organisations needing specialist tooling, spares and repair support.
Financial Health
StableStable · -12% CAGR over 4y
Location
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Computed from 4 filingsProvides civil engineering and surfacing services for commercial and residential projects, including road and asphalt surfacing, driveway installation, drainage works, piling, retaining walls,…
Serves commercial clients, local authorities and homeowners with surfacing, driveway and civil engineering project needs across Kent, Sussex, Essex, Surrey and within the M25.
Financial Health
WeakWeak · -84% CAGR over 3y
Location
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Computed from 5 filingsDesigns and manufactures marine hardware including drip‑free propeller shaft seals, rudder bearings and sealing systems, sail track and slide systems, and related hoses, fittings, and spare parts for…
Serves marine industry businesses, including vessel OEMs, boatbuilders, shipyards, repair/service shops and distributors, plus yacht and boat owners needing replacement marine components.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides commercial and industrial cleaning services including high‑level window cleaning and building exterior cleaning. Uses trained, certified staff and access equipment to clean windows and…
Serves B2B commercial and industrial organisations, including blue-chip companies and facilities teams, across Basingstoke, London, the South of England and wider contract areas in England.
Financial Health
StableStable · -6% CAGR over 2y
Location
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Computed from 5 filingsProvides repair and maintenance services for commercial vehicles, including HGVs and trailers. Offers MOT preparation and testing support, fleet maintenance, vehicle hire, and roadside breakdown…
Serves businesses and fleet operators with commercial vehicles in Essex and surrounding areas, including HGV and trailer owners, lease/fleet management clients, and organisations needing fleet…
Financial Health
HealthyHealthy · -10% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial and industrial cleaning services including high‑pressure water jetting, drain and drainage system cleaning, CCTV drain surveys, tank cleaning and sludge removal. Also carries out…
Serves industrial and commercial organisations in Hull and the wider UK, particularly manufacturing sites and facilities teams, alongside domestic customers needing specialist heavy-duty cleaning…
Financial Health
StrongStrong · 5% CAGR over 3y
Location
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Computed from 3 filingsDesigns, supplies and installs stage lighting, sound and audio‑visual systems for theatres, schools, studios and performance venues. Provides rigging, lighting bars, control systems, curtains and…
Serves UK education, arts, leisure and community venues, including primary and secondary schools, colleges, universities, theatres, village halls, places of worship, TV studios, cinemas, hotels and…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
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Computed from 3 filingsSupplies green and roasted coffee as a wholesale merchant, sourcing beans from producing countries, managing quality control and logistics, and distributing coffee to commercial buyers while…
Serves business clients in the global coffee trade, including wholesale buyers and organisations sourcing coffee at scale.
Financial Health
WeakWeak · -6% CAGR over 2y
Location
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Manufactures chemical additives and materials for lead‑acid battery production, including expanders, treated additives, oxides, and specialty chemicals. Supplies formulations and technical support…
Sells to B2B lead-acid battery manufacturers serving automotive, industrial, energy storage, UPS, telecoms and motive power applications, with customers across global battery supply chains.
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Computed from 3 filingsProvides scrap metal recycling and processing for ferrous and non‑ferrous metals. Purchases and dismantles end‑of‑life vehicles, recycles appliances and tyres, exports processed metal, and offers…
Serves households, vehicle owners, tradespeople and businesses in Norwich, Norfolk and East Anglia needing to sell or dispose of ferrous and non-ferrous scrap, appliances, tyres, end-of-life vehicles…
Financial Health
StableStable · -17% CAGR over 2y
Location
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Computed from 5 filingsProvides installation, repair, maintenance, cleaning and refurbishment of commercial catering equipment. Engineers service gas and refrigeration units and work on appliances such as ovens,…
Serves B2B customers operating commercial kitchens, including catering companies, foodservice businesses and bakery equipment users across Hertfordshire, Bedfordshire, Buckinghamshire and London.
Financial Health
StrongStrong · Hiring · 25% CAGR over 5y
Location
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Computed from 5 filingsProvides structural and architectural steel fabrication services including design, CAD modelling, fabrication drawings, welding and installation. Produces and installs steelwork and stainless steel…
Serves commercial and domestic customers needing structural or architectural steelwork, including construction firms, project managers and homeowners across Kent, the South East and London.
Financial Health
HealthyHealthy · -6% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy services for businesses and individuals, including accounts preparation, bookkeeping, VAT returns, tax planning, personal and property tax advice, company formation, and…
Serves local businesses and individual clients in Hemel Hempstead and surrounding areas, particularly business owners needing ongoing accountancy support, tax, VAT, bookkeeping and growth advice, as…
Financial Health
WeakWeak · -11% CAGR over 4y
Location
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Computed from 5 filingsProvides installation of internal concrete flooring for commercial and industrial construction projects. Services include concrete floor slabs, screeds, paving and decking, with options for fibre…
Serves construction contractors, developers and commercial or industrial site operators delivering projects such as residential accommodation, bus depots and heliports across Scotland, England, Wales…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsSupplies and installs bespoke mirrors and glass products for trade and retail customers, including toughened glass door assemblies, double‑glazed units, fire‑resistant glass, splashbacks, shelving…
Sells to both trade and retail customers, including contractors, glaziers and property-related buyers, as well as individual consumers seeking bespoke mirrors, glazing, splashbacks, shelving and…
Financial Health
WeakWeak · -3% CAGR over 4y
Location
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Computed from 2 filingsProvides self-drive rental of commercial vehicles including vans, trucks, minibuses, HIAB crane lorries and Moffett forklift trucks. Offers short‑term and long‑term hire to businesses and private…
Serves a mixed B2B, public sector and consumer market across mainland Britain, including self-employed tradespeople, SMEs, local authorities, large corporates and private individuals.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides block and estate management services for residential developments, including purpose-built apartments, private estates and converted buildings. Works with freeholders, developers,…
Sells to B2B and residential property stakeholders, including freeholders, developers, right-to-manage companies, residents’ management companies and leaseholders needing block and estate management…
Financial Health
StableStable · -69% CAGR over 4y
Location
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Computed from 5 filingsManufactures, supplies and installs industrial and domestic roller shutters, sectional overhead doors, garage doors and security grilles. Also provides fire shutters, high‑speed doors, PVC strip…
Serves businesses and homeowners, including agricultural sites, factories, industrial units, distribution centres, shop fronts, shopping centres, offices and domestic garage owners.
Financial Health
HealthyHealthy · Growing, Hiring · 3% CAGR over 4y
Location
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Computed from 5 filingsProvides land and building surveying services including topographical surveys, measured building and elevation surveys, 3D laser scanning, hydrographic surveys, volumetric calculations, boundary…
Serves both businesses and private clients needing land and building surveys, including homeowners with house plots or boundary disputes and organisations commissioning larger developments such as…
Financial Health
WeakWeak · -69% CAGR over 4y
Location
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Computed from 5 filingsProvides collection and recycling of IT and electronic equipment under WEEE regulations. Offers data sanitisation, hard drive shredding and secure data destruction, processing devices and issuing…
Serves UK businesses and organisations disposing of IT and electronic equipment, especially clients needing WEEE compliance, GDPR-compliant data destruction and secure collection of old hardware.
Financial Health
DistressedDistressed · -29% CAGR over 4y
Location
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Computed from 4 filingsProvides scaffolding erection and access solutions for domestic, commercial and industrial projects, including roofing repairs, renovations, loft conversions, new builds and temporary roofs. Also…
Serves homeowners, private property developers, local councils, and commercial or industrial organisations in Sussex, Surrey and London, including shops, pubs, warehouses, airports, train stations,…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 3y
Location
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Computed from 3 filingsProvides scaffolding services for construction and building projects, supplying, erecting and dismantling scaffolding structures to support new build developments, renovations and maintenance work on…
Serves homeowners, builders and property developers needing scaffolding for new builds and construction projects in Horndon-on-the-Hill.
Financial Health
WeakWeak · -9% CAGR over 2y
Location
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Computed from 5 filingsProvides engineering and construction services using rope access techniques to reach difficult locations. Services include fabrication and coded welding, pipe fitting and pipeline work, surface…
Serves B2B industrial, engineering and construction organisations with difficult-access sites, including asset owners, contractors and project teams in pipelines, structural inspection, civil…
Financial Health
HealthyHealthy · -52% CAGR over 5y
Location
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Computed from 3 filingsSupplies and installs street lighting and road signage, and provides street lighting maintenance. Carries out groundwork services including trenching, ducting and cable laying, along with service…
Serves public-sector and infrastructure customers, including highways contractors and organisations responsible for roads, street lighting and signage projects around Milton Keynes, Bletchley and…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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How i-Promote usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
i-Promote is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use i-Promote?
What share of UK B2B companies run i-Promote?
How is i-Promote usage detected?
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