Live chat Used by UK Wholesale Companies: Market Share (2026)
Detected live chat market share across 860 UK wholesale companies, with Tawk.to the most frequently observed system at 43.6% of detected installs.
Among 77,014 trading UK wholesale companies, 860 have a detectable Live chat system. Tawk.to accounts for 43.6% of detected use, with 375 companies; Tidio follows at 13.3% (114) and LiveChat at 12.7% (109).
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Tawk.to ranks first in every employee band: 43.2% of the 526 companies under 10 employees, 46.2% of the 303 companies with 10–50 employees, and 25.8% of the 31 companies over 50 employees. Its share is highest in the 10–50 employee band and lower among larger wholesalers.
The market is not confined to three systems. There are 18 Live chat systems detected across the wholesale cohort, with 10 further systems covering 110 companies beyond Tawk.to, Tidio, LiveChat, NinjaTeam, Pure Chat, Chaty, Crisp and Freshworks.
860
wholesale with detected Live chat
Of 77,014 UK wholesale
1.1%
Detection rate
2026
18
Systems detected
In this category
43.6%
Leader share
Tawk.to
UK Wholesale Live chat market share
Live chat compared
| System | UK Wholesale | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Tawk.to | 375 | 43.6% | 7 | 9.3% | Micro wholesalers, widest detected footprint |
| Tidio | 114 | 13.3% | 7 | 10.5% | Micro wholesalers, second-placed share |
| LiveChat | 109 | 12.7% | 9 | 11% | Small wholesalers, third-placed share |
| NinjaTeam | 41 | 4.8% | — | — | View these companies in Firmbase → |
| Pure Chat | 39 | 4.5% | — | — | View these companies in Firmbase → |
| Chaty | 31 | 3.6% | — | — | View these companies in Firmbase → |
| Crisp | 27 | 3.1% | — | — | View these companies in Firmbase → |
| Freshworks | 24 | 2.8% | — | — | View these companies in Firmbase → |
| Joinchat | 19 | 2.2% | — | — | View these companies in Firmbase → |
| Smartsupp | 18 | 2.1% | — | — | View these companies in Firmbase → |
| Chatbase | 15 | 1.7% | — | — | View these companies in Firmbase → |
| JivoChat | 15 | 1.7% | — | — | View these companies in Firmbase → |
| Formilla | 15 | 1.7% | — | — | View these companies in Firmbase → |
| Drift | 10 | 1.2% | — | — | View these companies in Firmbase → |
| Leadoo | 8 | 0.9% | — | — | View these companies in Firmbase → |
| Help Scout | 8 | 0.9% | — | — | View these companies in Firmbase → |
| MsgBoxx | 7 | 0.8% | — | — | View these companies in Firmbase → |
| Zoho SalesIQ | 4 | 0.5% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Live chat system shifts with company size: among UK Wholesale with under 10 employees, Tawk.to leads at 43.2% of the 526 with a detectable system; among UK Wholesale with 10–50 employees, Tawk.to leads at 46.2% of the 303 with a detectable system; and among UK Wholesale with over 50 employees, Tawk.to leads at 25.8% of the 31 with a detectable system.
Under 10 employees
43.2% of band
Under 10 employees contains 526 wholesale companies with a detectable Live chat system, and Tawk.to accounts for 43.2% of them. The band is mainly small operators, with Tidio and LiveChat forming part of the wider set of 18 detected systems.
10–50 employees
46.2% of band
10–50 employees covers 303 companies, with Tawk.to on 46.2%, its highest share across the three employee bands. This is the clearest Tawk.to segment, although Tidio, LiveChat and the wider long tail still appear.
Over 50 employees
25.8% of band
Over 50 employees is a smaller group at 31 companies, and Tawk.to still ranks first with 25.8%. Its lower share in this band leaves more of the market to other Live chat systems.
How Live chat usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
All product names are trademarks of their respective owners. Firmbase is not affiliated with, sponsored by, or endorsed by any trademark owner.
UK Wholesale by Live chat
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Frequently asked questions
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