SaaS Companies Using Navattic in the UK: 52 Active Firms (2026)
UK SaaS companies running interactive demo software sell subscription cloud applications and use guided product experiences to support growth.
Product marketing, demand generation and sales engineering tend to be the main buying centres for interactive-demo software inside SaaS providers. The tool is used less as a generic website add-on than as a way to expose a controlled product journey before a sales call, especially where buyers need to understand workflows, permissions or integrations. Adoption usually signals a direct-channel SaaS business with enough product depth to warrant guided education, enough traffic to test conversion paths, and a commercial team that wants prospects partly qualified before a human demo.
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UK adoption remains concentrated: 52 SaaS firms are actively trading while running this interactive-demo stack. Reported headcount across the cohort totals 1,797 people, which fits a tool more often seen once marketing, product and sales operations have separated into recognisable functions. Within the marketing-technology ranking for UK SaaS, this interactive-demo stack sits third at 11.3% of a 459-company denominator. The regional pattern is London-heavy, at 57.7% of the cohort, with the North West at 13.5% and the South East at 9.6%; other regions account for smaller shares.
SaaS suppliers are not licensed as a single UK sector, so the compliance burden depends on what the software does and who buys it. For companies using interactive demos on public websites, the practical questions are usually consent, tracking, prospect profiling and whether demo journeys expose personal data. The ICO is the relevant data-protection regulator, with UK GDPR and the Data Protection Act 2018 setting obligations where personal data is processed. Cloud dependency also matters. The CMA closed its public-cloud infrastructure case on 31 July 2025, finding an adverse effect on competition and recommending remedies, without creating a SaaS-provider licensing regime.
Adoption appears likely to stay tied to SaaS firms with hybrid product-led and sales-led motions rather than spread evenly across the wider software long tail. The clearest pull comes from buyer education: complex workflow products need proof before a meeting, while sales teams want fewer unqualified demos. At the same time, website analytics, customer-relationship systems and sales-engagement tools keep absorbing adjacent functions. That bundling pressure may leave standalone interactive-demo software serving firms with deeper product libraries, more formal revenue operations and a need to localise journeys for different buyer groups.
Adoption by company size
Adoption of Navattic rises with company size across the trading UK SaaS companies in this cohort. 0.1% of the 37,913 companies with under 10 employees run Navattic (30 detected). 0.9% of the 1,886 companies with 10–50 employees run Navattic (17 detected). 1.8% of the 166 companies with over 50 employees run Navattic (3 detected). That is a 1.7% gap between the over 50 employees and under 10 employees bands.
52
Active firms
2026
11.3%
Of detected Marketing share
UK SaaS
9
Median headcount
Filed accounts
132
Verified contacts
Across this cohort
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Key facts
About 9% of the trading cohort reports turnover above £5M (5 of 52 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (2 firms), so a sizeable share is in its first few filing cycles.
Among SaaS companies with a detectable marketing system, the interactive-demo tool is third by detected share at 11.3% (52), behind systems at 13.7% (63) and 13.1% (60).
London accounts for 57.7% (30) of SaaS firms running the tool, followed by the North West at 13.5% (7) and the South East at 9.6% (5).
Tag-management software is also detected on 94.2% (49), content-delivery and security infrastructure on 86.5% (45), and cloud infrastructure on 53.8% (28).
AI & Machine Learning tags appear on 38.5% (20) of the cohort, with Scale-up on 23.1% (12) and Startup on 21.2% (11).
SaaS suppliers processing personal data need to consider the ICO, UK GDPR and the Data Protection Act 2018; cloud-dependent providers also sit within the CMA’s public cloud infrastructure services work, closed on 31 July 2025.
Lead generation market share among UK SaaS
Share of the 459 UK SaaS with a detectable system. As of June 2026.
What else do Navattic-running SaaS run?
Share of the 52 Navattic-running UK companies where each technology was also detected. As of June 2026.
Where Navattic SaaS are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£1.1M
Median UK turnover
9.6%
Above £5M turnover
2
Incorporated since 2022
132 verified decision-maker contacts
across these 52 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK SaaS using Navattic
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops cloud-based business planning software that enables organisations to model, analyse and forecast financial and operational data. The platform supports budgeting, revenue and sales planning,…
Serves enterprise businesses, targeting finance, FP&A, sales and revenue, HR, supply chain, and ESG teams involved in planning, forecasting, reporting, workforce, territory, demand and sustainability…
Financial Health
StableStable · Hiring · 130% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides a digital experience platform and headless content management system used to create, manage and deliver content across websites, apps and portals, with tools for integrations,…
Sells to global enterprises and digital teams—marketers, developers and content teams—across manufacturing, pharma and biotech, financial services, insurance, commerce and retail, media and…
Financial Health
WeakWeak · -2% CAGR over 4y
Location
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Computed from 3 filingsProvides a customer engagement software platform for marketing teams, combining customer data management, AI‑driven personalization and journey orchestration. Enables businesses to manage and analyze…
Sells to marketing and growth teams at consumer-facing brands, especially in retail/ecommerce, financial services, travel and hospitality, beauty, automotive and telecoms.
Financial Health
HealthyHealthy · Hiring · 67% CAGR over 2y
Location
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Computed from 5 filingsProvides a software platform that aggregates buyer intent data from multiple sources to identify potential B2B customers, monitor account behaviour, generate leads, and support marketing and sales…
Targets B2B go-to-market, sales, marketing and customer success teams, with buyers including revenue leaders at growth-focused companies globally.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Computed from 3 filingsProvides a cloud-based application security and risk management platform that scans software for vulnerabilities across the development lifecycle, including static and dynamic testing, open‑source…
Serves B2B software and security teams, from startups to Fortune 500 enterprises, targeting CISOs, AppSec leaders, developers and security teams in financial services, public sector, healthcare,…
Financial Health
StableStable · Profitable · -7% CAGR over 2y
Location
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Computed from 4 filingsProvides cloud-based HR, payroll and recruitment software for businesses. Platform includes tools for payroll processing, pension submissions, employee onboarding, time and attendance tracking,…
Serves UK SMEs and SMB employers, especially HR, payroll and hiring teams. Also targets accounting firms, payroll bureaus and referral partners serving small-business clients.
Financial Health
StrongStrong · Hiring · 100% CAGR over 3y
Location
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Computed from 5 filingsDevelops customer data management software, including a customer data platform that performs data ingestion, automated data quality, identity resolution and profile unification, enabling…
Serves enterprise data, IT, marketing and advertising teams in healthcare, pharmaceuticals, financial services, retail, travel and hospitality, and media and entertainment companies.
Financial Health
WeakWeak · Hiring · 4% CAGR over 4y
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Develops and provides ClickHouse, an open‑source column‑oriented database management system for online analytical processing. Offers cloud-hosted and managed services for real-time analytics, data…
Serves B2B data, engineering and platform teams building analytics, observability, data warehousing, ML and AI products, with customers in technology, cybersecurity, gaming, ecommerce, automotive,…
Financial Health
N/AN/A
Location
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Computed from 4 filingsDevelops and operates an online platform for creating interactive forms, surveys, quizzes, and data collection tools. Provides templates, analytics, integrations, and automation features to gather…
Serves B2B and B2C organizations, including GTM teams and larger enterprises, with buyers in marketing, product/UX research, HR, operations, talent, customer success and education.
Financial Health
StrongStrong · Growing, Hiring · 56% CAGR over 3y
Location
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Computed from 5 filingsProvides marketing data management and activation software that connects data from advertising and analytics platforms, stores and transforms datasets, analyzes marketing performance, and enables…
Serves marketing, data and development teams at enterprises, SMBs and agencies, with emphasis on ecommerce/DTC, travel and hospitality, retail/FMCG, and media/publishing brands.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsDevelops customer service software that provides AI-powered agents, chatbots and workflow tools to manage customer interactions. The platform integrates messaging, telephony and CRM systems,…
Serves B2B brands with high-volume customer support operations, targeting contact centre and customer service teams that manage omnichannel interactions across CRM, order and business systems.
Financial Health
DistressedDistressed · -23% CAGR over 4y
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Computed from 4 filingsDevelops cloud-based HR management software for businesses, providing tools for employee records, applicant tracking and recruitment, onboarding, time and attendance tracking, performance management…
Sells to B2B HR teams, recruiters and people operations leaders at startups, mid-sized companies and enterprises worldwide seeking a unified employee management platform.
Financial Health
StrongStrong
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Computed from 5 filingsDevelops digital experience software for marketing and product teams, including content management, A/B testing, personalization, experimentation analytics, and ecommerce tools. Platform uses AI to…
Sells to B2B marketing, digital experience, ecommerce and product teams, including marketers, developers, engineers and digital leaders seeking platforms to manage and optimise customer-facing…
Financial Health
StableStable · Hiring · 38% CAGR over 6y
Location
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Computed from 3 filingsDevelops product management software that centralises customer feedback, analyses insights, prioritises feature ideas, and manages product roadmaps. Provides tools for product teams to plan strategy,…
Sells to B2B product management teams and product leaders at software, technology, and industrial companies, including enterprise organizations scaling product operations across multiple teams.
Financial Health
StableStable · -23% CAGR over 2y
Location
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Provides cloud software for ecommerce personalisation and digital marketing. Platform includes AI‑driven product discovery, site search, content management, marketing automation, email campaigns, and…
Targets marketing, ecommerce and merchandising teams at B2C and B2B brands, especially retailers and consumer-facing sectors such as iGaming, food and beverage, home, hospitality, travel, sport and…
Financial Health
N/AN/A
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Develops a cloud security platform that connects to cloud environments to scan infrastructure, code and workloads, providing visibility, risk prioritisation, threat detection and response to help…
Serves enterprise security, development and DevOps teams running cloud environments, including Fortune 100 companies and AI labs with cloud and AI workload security needs.
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N/AN/A
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Computed from 5 filingsProvides cloud-based sales enablement software that helps sales and marketing teams manage content, deliver training and coaching, analyse meeting interactions, and share materials with buyers…
Sells to B2B revenue, sales, marketing and enablement teams at enterprises and mid-market organizations, especially in financial services, manufacturing, technology, healthcare and life sciences.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
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Computed from 3 filingsProvides a cloud-based learning management system that enables organisations to create, deliver, and manage digital training for employees, partners, and customers, with tools for course creation,…
Sells to enterprise and public-sector learning, HR, and enablement teams training employees, partners, customers, and members across software, manufacturing, government, retail, IT services, finance,…
Financial Health
WeakWeak · 0% CAGR over 2y
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Computed from 5 filingsDevelops cloud-based practice management and electronic health record software for private healthcare providers. The platform includes patient records, telehealth, appointment scheduling, billing and…
Serves private healthcare providers, from solo practitioners and clinics to corporate, occupational health and enterprise organisations, across primary care, secondary care, mental health, allied…
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 4y
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Computed from 2 filingsProvides a customer messaging and notification platform enabling businesses to send mobile and web push notifications, email, SMS/RCS and in‑app messages, with tools for user segmentation, automation…
Sells to product, marketing, CRM, and growth teams at app-based businesses and digital publishers, including gaming, news/media, ecommerce, fintech, and mobile app companies.
Financial Health
StrongStrong · Hiring · 61% CAGR over 1y
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Computed from 3 filingsDevelops cybersecurity software that detects and blocks automated bot traffic targeting websites, APIs and mobile apps. Provides AI‑driven bot protection, threat intelligence and monitoring to…
Serves enterprise businesses with high-traffic websites, APIs and apps, especially retail and eCommerce, media and streaming, telecommunications, travel and hospitality firms, and their security…
Financial Health
WeakWeak · -92% CAGR over 2y
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Computed from 3 filingsDevelops sales enablement and customer onboarding software. Provides digital sales room workspaces where sales teams share content, proposals, quotes and action plans with buyers, track engagement…
Serves B2B revenue teams, including BDR/SDR teams, account executives, customer success, account management, CROs and partnerships managers involved in sales, onboarding, account management and…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 2y
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Computed from 4 filingsDevelops a cloud-based integration platform that connects applications, data sources, and APIs. Provides tools for data integration, ETL/ELT, API management, and workflow automation, with pre-built…
Sells to enterprise IT, data and business teams across manufacturing, retail, financial services and higher education, plus ISVs, MSPs and OEM/embedded providers.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 3y
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Computed from 5 filingsDevelops software for managing, annotating and curating multimodal datasets used to train and evaluate AI models. Platform supports video, images, text, LiDAR and sensor data, with tools for data…
Serves B2B AI and machine learning teams at enterprises building physical, frontier and applied AI systems, including robotics, autonomous vehicles, drones, smart spaces and generative AI.
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StrongStrong · Growing, Hiring · 100% CAGR over 4y
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Computed from 5 filingsDevelops software for corporate legal departments to source and manage external law firms. The platform supports matter intake, proposal requests, pricing comparison, performance analytics, and legal…
Sells to in-house legal teams and legal leaders at large enterprises, helping corporate law departments manage outside counsel, law firm selection, and legal spend. Also serves law firms…
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StrongStrong · Hiring · 40% CAGR over 4y
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Develops software supply chain management tools for development teams, including artifact repository management, open‑source component analysis, vulnerability and license compliance scanning, malware…
Serves B2B software development, DevOps and security teams in organisations using open source and AI, including government, financial services, technology, manufacturing and healthcare sectors.
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Computed from 5 filingsProvides cloud communications platforms including CPaaS messaging, voice, video and email APIs, plus contact centre and unified communications services. Offers chatbots, campaign management,…
Serves businesses adopting customer engagement, contact centre and collaboration platforms, including customer experience, IT and workforce teams. Targets organisations needing CPaaS, UCaaS and…
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DistressedDistressed · -7% CAGR over 4y
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Computed from 5 filingsProvides software for B2B SaaS companies to manage billing and financial operations, including configure‑price‑quote, subscription and usage‑based billing, invoicing, revenue recognition, accounts…
Sells to B2B SaaS companies, including AI, cybersecurity and healthcare software firms. Targets finance teams, product leaders, developers and sales teams that need billing, subscription management,…
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StrongStrong · Growing, Hiring · 53% CAGR over 4y
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Computed from 2 filingsDevelops enterprise resilience and risk management software that helps organisations plan for and respond to disruptions. Platform supports business continuity, IT disaster recovery, crisis and…
Sells to enterprise organisations, especially financial services firms, technology service providers and manufacturers, targeting risk, operational resilience, business continuity and IT disaster…
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StableStable · Hiring · 19% CAGR over 1y
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Computed from 5 filingsProvides product analytics software that collects and analyses user interaction data from mobile and web applications, offering dashboards, funnels and cohort analysis tools to measure engagement,…
Serves B2B product, growth, marketing and data teams at companies running mobile, web and digital products, especially teams focused on user acquisition, engagement, retention and customer experience.
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HealthyHealthy · -5% CAGR over 5y
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Computed from 2 filingsDevelops and provides Brightspace, a cloud-based learning management system used by schools, universities, businesses and organisations to create, deliver and manage online courses, training…
Serves K-12 schools, higher education institutions, associations, training providers, businesses, nonprofits and government organisations that support learning for students, members or employees.
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StrongStrong · Hiring · 30% CAGR over 1y
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Computed from 5 filingsProvides accounts receivable automation software for finance teams. The platform centralises invoicing, collections, payment processing, cash application, reconciliation and credit risk management,…
Serves B2B finance teams, CFOs, credit controllers and collections teams at companies managing accounts receivable, payments, reconciliation and credit risk, including mid-market and enterprise…
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HealthyHealthy · Hiring · 46% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based software for managing employee global mobility programmes, including international assignments, relocations, remote work and business travel. Platform provides tools for…
Serves multinational employers and global mobility, HR, payroll and immigration teams managing mobile employees, remote work, business travel, relocations, international hires and project assignments.
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StableStable · Hiring · 3% CAGR over 4y
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Provides software and services for managing international workforce mobility and market expansion, including HR administration, payroll, benefits, compliance, immigration, and relocation management…
Serves B2B employers with international workforces, particularly HR, global mobility, payroll and compliance teams managing relocations, immigration, remote work, business travel and international…
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N/AN/A
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Computed from 5 filingsDevelops customer service software that uses AI chatbots, voice automation and live chat to handle support queries. Platform integrates with contact centres and messaging channels such as WhatsApp,…
Sells to B2C contact centres and customer service teams, especially enterprise retailers, travel companies, public sector organisations, and consumer brands handling high volumes of digital and phone…
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StableStable · Hiring · 10% CAGR over 4y
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Computed from 3 filingsDevelops and provides software platforms for schools, multi‑academy trusts and education partners, including tools for school payments, parent communication, data integration, analytics dashboards,…
Serves UK education organisations including schools, multi-academy trusts, local authorities and EdTech partners, with parents and guardians as end users.
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WeakWeak · Hiring · 79% CAGR over 2y
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Computed from 5 filingsDevelops cloud-based enterprise architecture software that maps business processes, applications, and IT systems. The platform provides data repositories, modelling, analytics and visualisation tools…
Serves enterprise architecture teams, CIOs, IT leaders, enterprise PMOs and CISOs in large organisations and state agencies managing complex IT estates, risk, compliance and transformation.
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WeakWeak · -39% CAGR over 5y
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Computed from 4 filingsDevelops procurement software that provides spend analytics, eSourcing and spend management tools. Platform analyses purchasing data, automates sourcing and procurement workflows, and helps…
Serves procurement, sourcing and finance leaders at businesses of varying sizes, especially enterprises with complex direct, indirect and tail spend, supplier networks and contract award processes.
Financial Health
StableStable · -17% CAGR over 3y
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Provides a spend management platform that links corporate credit cards with software for tracking expenses, collecting receipts, processing invoices, and reconciling transactions. Includes budgeting…
Sells to finance teams, CFOs and operations leaders at businesses managing corporate card spend, expenses, invoices and multi-entity or cross-border operations, with integrations for ERP, HRIS and…
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Computed from 4 filingsProvides shipping management software for e‑commerce businesses. Platform integrates with online stores and 160+ carriers to generate shipping labels, automate order fulfilment, manage parcel…
Serves e-commerce businesses and online retailers across Europe, from growing Shopify, Etsy and Amazon sellers to larger enterprise brands needing multi-carrier shipping, checkout, tracking and…
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StableStable · -80% CAGR over 3y
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Computed from 5 filingsDevelops and provides Brightspace learning management system software for schools, universities, businesses and training providers. The platform enables creation, delivery and management of online…
Serves education and workplace learning buyers, including higher education institutions, K-12 schools, associations, training providers, businesses, nonprofits and government agencies.
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StrongStrong · Growing, Hiring · 15% CAGR over 5y
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Computed from 2 filingsProvides cloud-based working capital management software that helps businesses manage payables, receivables and inventory. Offers supply chain finance, dynamic discounting, virtual card payments and…
Serves large enterprises and their treasury, procurement and finance teams, plus their supplier networks, with a focus on industries including energy, retail, consumer goods, and aerospace and…
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StrongStrong · Growing, Hiring · 13% CAGR over 1y
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Computed from 4 filingsDevelops AI software that analyses publicly available data to detect breaking events, emerging threats, and operational risks in real time. Provides alerting and intelligence platforms used by…
Serves large enterprises, government agencies, public sector emergency and law enforcement teams, newsrooms, nonprofits and humanitarian organisations, with buyers in corporate security, cyber risk,…
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StrongStrong · Profitable · -8% CAGR over 3y
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Computed from 5 filingsDevelops cloud-based health and safety management software for workplaces. Provides tools and mobile apps for incident reporting, risk assessments, audits, inspections, action tracking, document…
Sells to B2B organisations managing workplace health and safety, especially safety, compliance and operations teams in construction, manufacturing, transport and logistics, entertainment and leisure,…
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StrongStrong · Growing, Hiring · 18% CAGR over 5y
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Computed from 4 filingsDevelops AI-powered recruitment software that integrates with ATS and CRM systems. Provides tools for candidate sourcing, contact data retrieval, multi‑channel outreach, call transcription, meeting…
Sells to recruitment businesses, especially staffing agencies and executive search firms. Serves recruiting teams that need ATS/CRM, sourcing, outreach and data tools for managing candidates and…
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StrongStrong · Growing, Hiring · 96% CAGR over 3y
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Computed from 5 filingsProvides a platform for procuring, deploying, tracking and recovering employee IT equipment. Combines SaaS asset management with warehousing and logistics to manage laptops, peripherals and other…
Serves B2B organisations with remote, hybrid or distributed workforces, targeting IT, HR, finance and facilities teams at growing companies through to global enterprises.
Financial Health
StableStable · -61% CAGR over 4y
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Computed from 4 filingsProvides checkout‑as‑a‑service software for e‑commerce merchants, offering plug‑and‑play checkout integration with payment methods, digital wallets, buy‑now‑pay‑later options, shipping tools, loyalty…
Sells to B2B ecommerce merchants and retail brands, especially online stores on WooCommerce, Magento and Prestashop, including European retailers serving web, mobile, social and in-store shoppers.
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StableStable · 0% CAGR over 3y
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Computed from 5 filingsDevelops software applications for the NetSuite ERP platform that automate financial operations, including billing and revenue recognition, payments integration, invoice capture, approval workflows,…
Sells to B2B finance teams using NetSuite, including CFOs, controllers, AP professionals, and operations or systems leaders in manufacturing, SaaS, retail, and consumer services organisations.
Financial Health
WeakWeak · -6% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based governance, risk and compliance (GRC) and board management software. Platform provides tools for managing board meetings and materials, risk oversight, compliance, audits and ESG…
Serves B2B organisations of any size, including Fortune 500 and highly regulated firms, targeting board directors, general counsel, C-suite executives, risk, audit and compliance leaders responsible…
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StableStable
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Computed from 5 filingsDevelops sales enablement software that creates AI‑generated digital sales rooms for individual prospects. Integrates with HubSpot and Salesforce to share documents, tasks and updates via a single…
Serves B2B sales, revenue operations and customer success teams using HubSpot or Salesforce, especially companies managing prospect follow-up, onboarding and deal collaboration.
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WeakWeak · 0% CAGR over 4y
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How Navattic usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. SaaS companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of SaaS companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Navattic is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK SaaS companies use Navattic?
What share of UK SaaS companies run Navattic?
How is Navattic usage detected?
What size SaaS companies use Navattic in the UK?
What do Navattic-running SaaS companies also run?
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