SaaS Companies Using Vidyard in the UK: 60 Active Firms (2026)
SaaS companies running video engagement tools use website-hosted video to support sales, marketing and customer education in the UK.
For UK SaaS adopters, the video engagement layer sits between demand generation, sales enablement and customer education rather than inside a single departmental tool. Revenue marketing teams use it to qualify interest, sales and product specialists use it to explain more technical propositions, and customer success teams use it to reduce repeated onboarding questions. Adoption usually signals a mature direct-channel posture: paid acquisition, organised content ownership, integrations with analytics or CRM systems, and enough pipeline volume for viewer-level follow-up. The fit is mainly business-to-business, with mid-market and enterprise sales motions more plausible than very early self-serve software.
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There are 60 actively trading UK SaaS companies running this video engagement stack. Reported employment totals 2,120 people, giving the adoption picture some operational weight beyond micro-business experimentation. Within the marketing category denominator of 459, the stack sits second at 13.1%. Registered locations are weighted towards London, at 46.7%, followed by the South East at 10.0%, the West Midlands and East of England at 8.3% each, and Yorkshire and The Humber at 6.7%.
Regulatory exposure comes less from a software licence than from the way video engagement is wired into customer data flows. SaaS users that track named viewers, enrich sales records or trigger follow-up workflows need UK GDPR controls, with the ICO setting the relevant UK guidance. Procurement teams in regulated end-markets also tend to ask where video files, analytics events and support content are hosted. The CMA has treated public cloud infrastructure as a competition issue, with remedies aimed at infrastructure choice and switching rather than a licensing regime for SaaS suppliers.
Adoption appears tied to go-to-market maturity rather than novelty. Companies with sales-assisted buying journeys, higher-touch onboarding and customer education backlogs have clearer reasons to keep video engagement in the stack. Smaller self-serve SaaS providers may continue to rely on simpler embedded media and generic web analytics until hand-offs between marketing, sales and success become harder to manage. Procurement pressure also tends to favour reduced supplier sprawl, so standalone adoption may blur into wider revenue, learning and support platforms over time.
Adoption by company size
Adoption of Vidyard rises with company size across the trading UK SaaS companies in this cohort. 0.1% of the 37,913 companies with under 10 employees run Vidyard (33 detected). 1% of the 1,886 companies with 10–50 employees run Vidyard (19 detected). 4.2% of the 166 companies with over 50 employees run Vidyard (7 detected). That is a 4.1% gap between the over 50 employees and under 10 employees bands.
60
Active firms
2026
13.1%
Of detected Marketing share
UK SaaS
6
Median headcount
Filed accounts
131
Verified contacts
Across this cohort
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Key facts
About 26% of the trading cohort reports turnover above £5M (16 of 60 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Detected marketing systems in SaaS put the named video-engagement tool at 13.1% (60) of 459 companies with a detectable system, just behind the largest detected alternative at 13.7% (63).
London accounts for 46.7% (28) of the cohort, ahead of the South East at 10.0% (6).
86.7% (52) also run tag-management technology and 75.0% (45) also run edge-networking technology, suggesting a bias towards measured web acquisition stacks.
40.0% (24) also run analytics software and 35.0% (21) also run CRM software, linking video engagement to pipeline and account-management workflows.
SaaS providers processing personal data must consider UK GDPR and Data Protection Act 2018 obligations, with the ICO as the UK data-protection regulator.
Video hosting market share among UK SaaS
Share of the 459 UK SaaS with a detectable system. As of June 2026.
What else do Vidyard-running SaaS run?
Share of the 60 Vidyard-running UK companies where each technology was also detected. As of June 2026.
Where Vidyard SaaS are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£1.6M
Median UK turnover
26.7%
Above £5M turnover
3
Incorporated since 2022
131 verified decision-maker contacts
across these 60 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK SaaS using Vidyard
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides a video production platform and services for businesses, including portable filming kits, cloud tools to upload, edit and review footage, animation production, AI video messaging, training,…
Serves businesses and enterprise brands across sectors, especially teams responsible for sales, internal communications, onboarding, change announcements and marketing.
Financial Health
DistressedDistressed · -17% CAGR over 4y
Location
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Computed from 3 filingsDevelops a developer security platform that scans and monitors source code, open‑source dependencies, containers, infrastructure‑as‑code, and APIs for vulnerabilities and misconfigurations, helping…
Serves software development, DevOps and security teams at businesses and government organisations, including developers, AppSec leaders and enterprises managing AI-native applications and software…
Financial Health
WeakWeak · Hiring · 7% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsDevelops and operates an online platform for creating interactive forms, surveys, quizzes, and data collection tools. Provides templates, analytics, integrations, and automation features to gather…
Serves B2B and B2C organizations, including GTM teams and larger enterprises, with buyers in marketing, product/UX research, HR, operations, talent, customer success and education.
Financial Health
StrongStrong · Growing, Hiring · 56% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides software that analyses marketing and social media video content using AI to identify visual, narrative and audio elements affecting performance. Generates insights, predictive scores,…
Serves B2B marketing teams at brands and agencies, including media buyers, influencer and creator teams, social teams, and e-commerce brands producing video ads, UGC, influencer and social content.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 3 filingsDevelops and provides cloud-based customer experience and contact centre software, including AI-driven automation, conversational AI, workforce management, analytics, and voice services that help…
Serves large B2B and B2C enterprises with high-volume customer service operations, targeting contact centre, customer experience, operations and IT leaders managing omnichannel interactions and agent…
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
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Computed from 3 filingsDevelops a software platform for analysing and optimising digital content. Provides tools for website accessibility compliance, SEO auditing, analytics, content strategy, and governance, using…
Serves enterprise and public-sector digital teams in finance, healthcare, higher education, government, manufacturing and retail, targeting accessibility, marketing, content, SEO, performance,…
Financial Health
WeakWeak · Profitable · -8% CAGR over 2y
Location
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Computed from 5 filingsDevelops and provides Brightspace learning management system software for schools, universities, businesses and training providers. The platform enables creation, delivery and management of online…
Serves education and workplace learning buyers, including higher education institutions, K-12 schools, associations, training providers, businesses, nonprofits and government agencies.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 5y
Location
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Computed from 3 filingsProvides call tracking and conversation analytics software that analyses phone interactions to link calls with marketing campaigns, monitor agent performance, and generate data for sales, customer…
Serves B2B marketing, sales, contact centre, customer service and compliance teams in sectors including automotive, financial services, healthcare, insurance, property, retail, travel and utilities.
Financial Health
StableStable · 4% CAGR over 2y
Location
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Computed from 5 filingsProvides AI-powered recruitment software that analyses CVs, conducts video interviews, runs automated skill assessments, and scores candidates. The platform generates interview transcripts, detects…
Serves B2B recruiters, talent acquisition teams and hiring managers at organisations running candidate screening, interviews and skills assessments, including teams concerned with hiring fraud and…
Financial Health
StableStable · -73% CAGR over 4y
Location
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Develops a cyber resilience training and simulation platform that provides hands-on cybersecurity labs, cyber‑attack simulations, and crisis exercises. Enables organisations to test incident…
Serves enterprise CISOs, security teams, developers and executives needing cyber resilience readiness, including sectors such as financial services, operational technology and organisations managing…
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Computed from 5 filingsDevelops experience management software that collects and analyzes customer, employee and digital interaction feedback. Platform provides analytics, reporting, and tools for customer experience…
Sells primarily to large enterprises and public sector organisations seeking experience management, including teams in customer experience, employee engagement, contact centres and digital operations…
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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Computed from 3 filingsProvides sales support, marketing, and research and development services to affiliated companies developing enterprise automation software. Supports promotion and adoption of a platform for robotic…
Serves enterprises and public sector organisations, targeting business and IT teams in banking, financial services, healthcare, insurance, manufacturing, supply chain, finance, HR, QA/testing and…
Financial Health
StableStable · Hiring · 10% CAGR over 2y
Location
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Computed from 3 filingsProvides cloud-based software platform for subscription and quote-to-cash management including billing, payments, revenue recognition, pricing, usage metering, accounts receivable automation, and…
Serves B2B finance, billing, revenue and operations teams at companies running subscription, usage-based or hybrid monetization models, especially those managing complex quote-to-cash and subscriber…
Financial Health
StableStable · Hiring · 9% CAGR over 2y
Location
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Computed from 2 filingsProvides cloud-based data security and backup software for enterprises, including data protection, ransomware recovery, threat monitoring, and data management across cloud platforms, SaaS…
Serves enterprise IT and security teams across healthcare, financial services, government, education, critical infrastructure and legal sectors, including organizations with hybrid cloud, SaaS and…
Financial Health
StrongStrong · Hiring · 34% CAGR over 1y
Location
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Computed from 2 filingsDevelops and provides Brightspace, a cloud-based learning management system used by schools, universities, businesses and organisations to create, deliver and manage online courses, training…
Serves K-12 schools, higher education institutions, associations, training providers, businesses, nonprofits and government organisations that support learning for students, members or employees.
Financial Health
StrongStrong · Hiring · 30% CAGR over 1y
Location
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Computed from 5 filingsProvides AI-based identity verification and authentication services, including document and biometric checks, risk signals and AML screening. Supports customer onboarding, fraud detection and…
Serves businesses and digital platforms with online customer onboarding, especially risk, fraud, compliance and operations teams in regulated sectors needing identity checks and AML screening.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops business intelligence and data analytics software that connects to databases, enables users to create interactive data visualisations and dashboards, and share insights through cloud or…
Serves B2B and public-sector organisations, including financial services, healthcare, retail, media and manufacturing, targeting business leaders, data and IT teams, analysts, developers, and…
Financial Health
WeakWeak · -73% CAGR over 4y
Location
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Computed from 3 filingsDevelops conversational and generative AI software for customer service automation. Provides a platform to build and manage AI agents for voice, chat and messaging, with tools for contact centre…
Serves enterprise contact centre and customer experience teams in airlines, automotive, finance, banking, healthcare, insurance, retail, e-commerce, telecoms and utilities.
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
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Develops cybersecurity software and services for managed service providers. Offers the Elements Cloud platform for endpoint protection, exposure management, AI‑driven threat detection, monitoring,…
Sells to managed service providers serving business clients, including MSPs with or without their own SOC, and to businesses seeking European-compliant cybersecurity support.
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Computed from 5 filingsDevelops cloud-based governance, risk and compliance (GRC) and board management software. Platform provides tools for managing board meetings and materials, risk oversight, compliance, audits and ESG…
Serves B2B organisations of any size, including Fortune 500 and highly regulated firms, targeting board directors, general counsel, C-suite executives, risk, audit and compliance leaders responsible…
Financial Health
StableStable
Location
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Computed from 2 filingsDevelops and provides cloud-based data management software for enterprises, including tools for data integration, data quality monitoring, master data management, data cataloguing, governance, and…
Serves large enterprises and public-sector organizations, targeting chief data officers, IT data architects and application owners across financial services, healthcare, government, retail,…
Financial Health
DistressedDistressed · -25% CAGR over 1y
Location
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Computed from 2 filingsDevelops enterprise software platform for data science and machine learning that enables teams to build, train, deploy and monitor models, manage data science projects, and collaborate across tools,…
Serves large enterprises and public sector organisations with code-first data science, AI/ML, IT and governance teams, especially in life sciences and financial services.
Financial Health
WeakWeak · -10% CAGR over 1y
Location
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Computed from 3 filingsDevelops and provides cloud-based business planning and analytics software. The platform supports scenario planning, forecasting, and reporting across finance, sales, supply chain, and workforce…
Serves enterprise finance, operations, sales, supply chain and HR leaders in banking, insurance, manufacturing, energy, retail, healthcare, life sciences, technology, telecoms, professional services,…
Financial Health
DistressedDistressed · -29% CAGR over 2y
Location
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Computed from 5 filingsDevelops business intelligence and data analytics software that connects to databases, enables users to create interactive data visualisations, analyse datasets, and share insights. Offers products…
Serves businesses and public sector organisations across financial services, healthcare, retail, communications, media and manufacturing, targeting business leaders, data and IT leaders, analysts,…
Financial Health
DistressedDistressed
Location
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Computed from 4 filingsDevelops software for compliance and security in unified communications platforms, capturing, archiving and analysing voice, video, chat and other collaboration data. Provides tools for supervision,…
Serves regulated enterprises and public-sector organisations, especially financial services, state and local government, telemedicine, education and manufacturing teams responsible for communications…
Financial Health
StrongStrong · Hiring · 52% CAGR over 3y
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Computed from 5 filingsProvides SaaS data protection and management software for platforms such as Salesforce, Microsoft, ServiceNow and Workday, including backup and recovery, security monitoring, data masking for test…
Serves businesses and public sector organisations using Salesforce, Microsoft, ServiceNow or Workday, particularly teams responsible for SaaS data security, compliance, resilience and governance.
Financial Health
StrongStrong · Hiring · 77% CAGR over 5y
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Computed from 3 filingsDevelops cloud-based software for business planning and performance management. Platform provides scenario modelling, forecasting, financial planning, sales and supply chain planning, data…
Serves enterprise and mid-market businesses, public sector bodies and higher education institutions, targeting finance, sales, supply chain, HR and operations leaders across sectors including…
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
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Computed from 4 filingsDevelops a cloud-based customer platform that consolidates customer data, communications and transactions, and provides AI-driven automation, analytics and workflow tools for sales, customer success…
Serves B2B companies from start-ups to enterprises, targeting commercial, customer success, sales/GTM and professional services teams that manage customer relationships and revenue growth.
Financial Health
StrongStrong
Location
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Computed from 3 filingsDevelops experience management and market research software platforms including survey tools, online panel management, voice‑of‑customer and employee feedback systems, qualitative research…
Serves B2B enterprises, market research agencies and insight teams, especially CX, EX, market research and marketing leaders in sectors such as retail, insurance, travel, healthcare and consumer…
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 3 filingsDevelops and provides enterprise software for project-based organisations including ERP, project management, accounting, time tracking, resource planning and government contracting intelligence tools…
Serves project-based businesses and public-sector buyers, including aerospace and defence contractors, architecture and engineering firms, construction companies, consulting firms, manufacturers, and…
Financial Health
WeakWeak · -91% CAGR over 2y
Location
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Computed from 3 filingsProvides a digital intelligence platform that collects and analyses data on mobile apps, web usage and digital advertising. Offers tools and datasets on app downloads, user engagement, audience…
Serves B2B growth, marketing, product, user acquisition and corporate development teams at digital brands, app publishers, game studios, ad tech firms, CPG, travel and social media companies, plus…
Financial Health
HealthyHealthy · -1% CAGR over 2y
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Computed from 5 filingsProvides an online platform for video game publishers and developers to connect with content creators and press, distribute game access keys, manage influencer marketing campaigns, and track creator…
Serves video game publishers, developers, studios, indie and solo developers, agencies and brands running influencer campaigns, alongside gaming creators, influencers and games press seeking…
Financial Health
StableStable · Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsDevelops cloud-based automation software for finance and customer service processes, including accounts payable and receivable, order management, procurement, e‑invoicing, and cash application, using…
Serves B2B finance, procurement and customer service teams, especially Office of the CFO functions managing source-to-pay, order-to-cash, accounts payable, accounts receivable and supplier/customer…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
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Computed from 4 filingsDevelops and operates an online visual collaboration platform that provides digital whiteboards, templates and AI-assisted tools for brainstorming, planning, process mapping and coordinating product,…
Serves B2B teams from individuals to enterprises, targeting research and development, sales, marketing, consulting, design and UX teams working on product, strategy, client and go-to-market…
Financial Health
StableStable · -16% CAGR over 3y
Location
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Computed from 4 filingsProvides cloud-based human capital management software integrating HR, payroll, workforce management, talent management, benefits administration, and analytics. The platform supports employee data…
Serves HR, payroll, workforce management and talent leaders at mid-market and enterprise organisations, including multinational employers with complex workforces and compliance needs.
Financial Health
StableStable · 0% CAGR over 3y
Location
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Develops cybersecurity software for exposure and vulnerability management. Provides tools to identify, assess and prioritise security risks across IT, cloud, identity and OT/IoT environments,…
Serves enterprise and public-sector cybersecurity teams in education, energy, financial services, healthcare, retail, critical infrastructure and government, alongside managed security service…
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Computed from 3 filingsProvides a cloud-based application security and risk management platform that scans software for vulnerabilities across the development lifecycle, including static and dynamic testing, open‑source…
Serves B2B software and security teams, from startups to Fortune 500 enterprises, targeting CISOs, AppSec leaders, developers and security teams in financial services, public sector, healthcare,…
Financial Health
StableStable · Profitable · -7% CAGR over 2y
Location
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Computed from 5 filingsDevelops AI-based software for testing and analysing visual marketing and retail creative. The platform predicts attention, emotion and memorability in adverts, packaging and digital content,…
Serves enterprise CPG brands, retailers and marketing agencies, targeting shopper marketing, consumer insights, ecommerce, retail marketing and visual merchandising teams managing omnichannel…
Financial Health
StableStable · Hiring · 55% CAGR over 5y
Location
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Develops cloud-based legal data management and analytics software used for e‑discovery, investigations, legal hold, contract review, and data breach response. Provides AI tools to process, search,…
Sells primarily to B2B and public sector legal teams, including corporations, law firms, federal agencies, state and local agencies, litigators, and academic law and forensics programmes, especially…
Financial Health
N/AN/A
Location
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Develops cloud-based customer experience and contact centre software. Provides AI-driven automation, conversational AI, voice and omnichannel routing, workforce management, analytics, and knowledge…
Serves enterprise businesses and contact centre operators, targeting customer service, CX, operations and workforce management leaders responsible for large-scale customer interactions.
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Develops software for packaging design, artwork management, prepress editing and print production. Products support packaging manufacturers and brands with workflow automation, asset management,…
Serves B2B packaged goods markets, including brand owners, retailers, packaging manufacturers, converters, and enterprise or growing packaging teams involved in artwork, prepress, print, and…
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Computed from 5 filingsDevelops automated software testing and quality assurance tools covering the software development lifecycle, including static code analysis, unit testing, API and UI test automation, service…
Sells to software development and QA teams in regulated embedded and enterprise organisations, including automotive, aviation, medical devices, defense, rail, finance, healthcare, public sector,…
Financial Health
StrongStrong · Hiring · 8% CAGR over 5y
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Computed from 5 filingsProvides software for B2B SaaS companies to manage billing and financial operations, including configure‑price‑quote, subscription and usage‑based billing, invoicing, revenue recognition, accounts…
Sells to B2B SaaS companies, including AI, cybersecurity and healthcare software firms. Targets finance teams, product leaders, developers and sales teams that need billing, subscription management,…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 4y
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Computed from 5 filingsDevelops cloud-based software for law firms, including CRM, matter and case management, and client engagement tools built on Microsoft 365. Provides implementation and support services to help legal…
Targets large law firms, including internal marketing, business development, lawyer and legal operations teams, with buyers responsible for client engagement and matter management systems.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides sales and marketing support for a group developing enterprise DevOps software. Activities promote tools for version control, test data management, application testing, infrastructure…
Sells to enterprise software development and DevOps teams building mission-critical applications, including organisations in financial services, software and IT, media, gaming, semiconductor,…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides a digital platform for client and staff onboarding compliance, including identity verification, anti‑money laundering checks, right‑to‑work and right‑to‑rent checks, DBS processing,…
Serves B2B compliance, HR and operations teams in legal, financial services, property, healthcare and recruitment organisations that need high-volume client or staff onboarding checks.
Financial Health
StrongStrong · Growing, Hiring · 29% CAGR over 4y
Location
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Computed from 5 filingsProvides information and technology solutions for legal, tax, accounting, and risk professionals. Develops research platforms, compliance and tax software, data services, and AI-powered tools for…
Serves B2B and public-sector professional customers, including law firms, tax, audit and accounting firms, corporate legal and tax teams, government agencies, and risk, fraud, trade and supply-chain…
Financial Health
HealthyHealthy
Location
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Computed from 5 filingsDevelops and provides cloud-based accounting software for small businesses and accounting professionals. The platform supports invoicing, bank feeds, expense claims, bill payments, payroll, financial…
Serves small businesses, including sole traders, new businesses and the self-employed, as well as accountants, bookkeepers and enterprise practices seeking tools to manage clients and practice…
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops software for strategic portfolio and project management. Provides tools for product portfolio management, digital product delivery, enterprise agile planning, value stream management,…
Serves large organisations and enterprise teams managing project, product, service, and software delivery portfolios, including PMO, product, IT, engineering, and professional services leaders…
Financial Health
WeakWeak · -16% CAGR over 4y
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Computed from 5 filingsProvides software for e‑commerce brands to manage ambassador and influencer marketing programmes. The platform supports recruiting ambassadors, coordinating campaigns, tracking referrals and…
Sells to eCommerce brands and marketing teams that use ambassadors, influencers, affiliates, customers and fans to drive community-led sales, content, launches and social media engagement.
Financial Health
StableStable · Hiring · 13% CAGR over 4y
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How Vidyard usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. SaaS companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of SaaS companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Vidyard is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK SaaS companies use Vidyard?
What share of UK SaaS companies run Vidyard?
How is Vidyard usage detected?
What size SaaS companies use Vidyard in the UK?
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