SaaS Companies Using Pardot in the UK: 63 Active Firms (2026)
UK SaaS businesses using enterprise marketing technology sell subscription cloud software with measurable demand generation and compliant data handling.
For SaaS vendors, the platform usually handles form capture, email nurture, scoring, CRM hand-off and campaign attribution where a direct sales motion has outgrown newsletter tooling. Adoption points to a marketing operations function, a maintained prospect database and budget for enterprise controls, rather than a purely self-serve funnel. The buying centre tends to sit between revenue operations, demand generation and sales leadership, with IT or security involved when web tracking, consent and integrations touch customer data.
Read more
Across the UK, 63 actively trading SaaS businesses are detected running this marketing automation stack. Reported employment across the cohort totals 1,111 people, which points to a relatively compact adoption base rather than broad use across the whole SaaS long tail. Within the SaaS marketing-technology category, the system sits first by detected share, covering 13.7% of a 459-company denominator. London accounts for 49.2% of adopters, followed by the South East at 17.5%, the South West at 9.5%, the North West at 7.9% and the East Midlands at 6.3%.
UK SaaS suppliers are not generally licensed as a single sector, so regulatory exposure follows the activity and customer base rather than the software category itself. Marketing automation raises data-protection questions because prospect capture, profiling, email consent, retention and CRM syncs involve personal data; the ICO remains the relevant UK regulator, with UK GDPR and the Data Protection Act 2018 setting the main obligations. Cloud dependency also matters commercially. The CMA closed its UK public-cloud infrastructure services case on 31 July 2025, reporting an adverse effect on competition and recommending strategic market status investigations into major infrastructure providers. That is procurement context, not a licensing regime for SaaS providers.
Adoption appears concentrated among SaaS firms with sales-led or hybrid go-to-market models, where pipeline attribution and renewal marketing justify heavier marketing-operations overhead. The next phase is likely to be shaped less by new website tags and more by consolidation inside revenue stacks: consent management, enrichment, analytics and CRM workflows tend to be rationalised when budgets tighten or security teams review processors. Some users may move toward bundled suites, while others keep specialist tools where campaign governance and sales hand-off are complex. The scarcity of larger adopters suggests churn and platform migration will matter as much as fresh adoption.
Adoption by company size
Adoption of Pardot rises with company size across the trading UK SaaS companies in this cohort. 0.1% of the 37,913 companies with under 10 employees run Pardot (35 detected). 1.4% of the 1,886 companies with 10–50 employees run Pardot (27 detected). 1.2% of the 166 companies with over 50 employees run Pardot (2 detected). That is a 1.1% gap between the over 50 employees and under 10 employees bands.
63
Active firms
2026
13.7%
Of detected Marketing share
UK SaaS
8
Median headcount
Filed accounts
147
Verified contacts
Across this cohort
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Key facts
About 12% of the trading cohort reports turnover above £5M (8 of 63 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Fintech adjacencies appear in 22.2% (14) of the cohort, while AI & Machine Learning appears in 20.6% (13).
UK SaaS suppliers are not generally licensed as a single sector; exposure more often comes through the ICO, UK GDPR, Data Protection Act 2018, cyber security, consumer and contract law, and client-sector rules.
Marketing automation market share among UK SaaS
Share of the 459 UK SaaS with a detectable system. As of June 2026.
What else do Pardot-running SaaS run?
Share of the 63 Pardot-running UK companies where each technology was also detected. As of June 2026.
Where Pardot SaaS are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£1.1M
Median UK turnover
12.7%
Above £5M turnover
3
Incorporated since 2022
147 verified decision-maker contacts
across these 63 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK SaaS using Pardot
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides cloud-based email marketing and transactional email software with drag‑and‑drop design tools, automation, segmentation, A/B testing, analytics, and developer APIs/SMTP services for sending,…
Serves B2B marketing and developer teams at small businesses, technology companies, agencies, enterprises, franchises and real estate firms, plus ecommerce teams using platforms such as Shopify and…
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops customer data management software, including a customer data platform that performs data ingestion, automated data quality, identity resolution and profile unification, enabling…
Serves enterprise data, IT, marketing and advertising teams in healthcare, pharmaceuticals, financial services, retail, travel and hospitality, and media and entertainment companies.
Financial Health
WeakWeak · Hiring · 4% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProvides a customer data platform that collects, unifies and processes customer data from multiple digital sources, enabling businesses to build customer profiles, analyse behaviour, and activate…
Serves B2C multi-channel consumer brands, including ecommerce, media, fintech and subscription businesses, targeting marketing, product, CRM and data teams managing large-scale customer engagement.
Financial Health
StrongStrong · Hiring · 41% CAGR over 3y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsDevelops financial planning software for advisers, providing tools for pension and investment analysis, switching and consolidation comparisons, cashflow forecasting, defined benefit transfer…
Sells to UK financial advisers, paraplanners and wealth planning firms handling pension, investment, drawdown, defined benefit transfer and portfolio review cases for clients; also serves pension and…
Financial Health
DistressedDistressed · -24% CAGR over 1y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops financial reconciliation software that automates matching and verification of transactions. The platform imports financial data, applies configurable matching rules, generates reports and…
Targets CFOs, finance managers and financial operations teams in B2B sectors including banking, fintech, asset management, insurance, gambling, hospitality and payments, from startups to large…
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops a digital adoption platform that provides in‑app guidance, walkthroughs and simulation training for enterprise software. Includes analytics and no‑code event tracking to monitor user…
Serves enterprises and public sector organizations managing complex software environments, especially in banking, financial services, healthcare, insurance, pharma, life sciences, education, and…
Financial Health
StrongStrong · Hiring · 35% CAGR over 5y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides an AI-powered search optimisation platform for businesses, offering analytics, recommendations, automation and content tools to improve website visibility across search engines and AI search…
Serves enterprise and growth-company brands, especially digital marketing, SEO and ecommerce teams seeking visibility across traditional search, AI search and agentic commerce channels.
Financial Health
StableStable · -52% CAGR over 5y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops a DevOps platform for Salesforce that automates application development and deployment processes. Provides CI/CD pipelines, test automation, release management, compliance controls, and…
Serves B2B and public sector Salesforce teams, from small teams to enterprises, including admins, developers, architects, DevOps leads, release managers, QA and security roles across financial…
Financial Health
StableStable · -58% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides web‑based research management software for universities and research organisations, including systems for sponsored project administration, graduate education management, research ethics…
Serves universities, research institutions and public sector research organisations, including teams managing sponsored projects, graduate education, ethics review and inventions.
Financial Health
WeakWeak · -9% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides conversational AI software for credit, collections, and payments teams. Enables automated and blended AI and live‑agent customer conversations across messaging channels, with tools for…
Sells to businesses managing credit, collections, arrears and payments, including enterprise customer service and collections teams. Targets brands needing compliant digital customer engagement…
Financial Health
WeakWeak · Hiring · 34% CAGR over 2y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides cloud-based payroll software and managed payroll services for businesses. Platform automates payroll processing, HMRC compliance and reporting, and offers employee tools such as online…
Serves UK businesses of all sizes, particularly finance, HR and payroll teams in hospitality, manufacturing, retail, care homes and distribution/logistics, from small businesses to enterprises.
Financial Health
WeakWeak · Hiring · 65% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsDevelops workplace experience software that enables organisations to manage employee communications, intranet content, digital signage, room and desk reservations, visitor management, and workplace…
Sells to organisations managing employee communications and workplaces, including communications, workplace, facilities and IT teams. Targets businesses in financial services, healthcare, industrial…
Financial Health
StableStable · Hiring · 13% CAGR over 1y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops enterprise software for commercial and specialty insurers to manage underwriting operations. Provides a SaaS platform that connects underwriting data, workflows, pricing, and submissions,…
Sells to commercial and specialty insurance organisations, including Tier 1 and Tier 2 carriers, MGAs, reinsurers, Lloyd’s syndicates, and London market insurers managing complex underwriting…
Financial Health
HealthyHealthy · -43% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides a platform and services for developing and managing brand messaging, including language calibration, content creation, and integrations to help organisations produce and distribute…
Targets B2B brand, marketing and content teams at companies and consumer brands, especially organisations responsible for maintaining brand voice and producing content at scale.
Financial Health
StableStable · 0% CAGR over 2y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops software and services for managing indirect taxes. Provides a platform for VAT compliance, e‑invoicing, VAT recovery and cross‑border payment processing, alongside consultancy, VAT…
Serves B2B customers, mainly multinational and multi-jurisdiction businesses, targeting indirect tax, VAT, finance and accounts payable teams responsible for compliance across countries.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsDevelops financial data aggregation and analytics software for banks, lenders and pension providers. Provides APIs and tools for transaction categorisation, customer data enrichment, segmentation,…
Serves banks, lenders, pension providers, wealth managers and master trusts seeking data-driven personalisation, decisioning and payments capabilities for digital financial services.
Financial Health
StableStable · 0% CAGR over 1y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops embedded analytics and business intelligence software for SaaS applications, including dashboards, reporting, and predictive analytics tools. Platform integrates into products to provide…
Targets B2B SaaS vendors and software product teams, especially in healthtech, fintech, edtech and retailtech, with buyers in product, engineering and leadership roles.
Financial Health
DistressedDistressed · -1% CAGR over 5y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides cloud-based call recording and voice data capture from telecommunications networks and communication platforms such as Microsoft Teams, Zoom and Cisco Webex. Uses AI to analyse…
Serves enterprises and public sector organisations in regulated sectors, including finance, government, retail, healthcare, automotive and payments, as well as telecoms, unified communications and…
Financial Health
DistressedDistressed · -60% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsDevelops and provides enterprise trading technology for financial institutions, including multi-asset execution systems, pricing and risk management hubs, market connectivity, liquidity distribution…
Serves B2B financial markets clients, including retail brokers, institutional brokers, banks, liquidity providers, and buy-side or sell-side firms needing trading infrastructure and market access.
Financial Health
StrongStrong · -10% CAGR over 1y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops and provides cloud-based unified communications and VoIP telephony systems for businesses, including PBX, video meetings, team messaging, contact centre software, call analytics and CRM…
Serves businesses and channel partners/MSPs, targeting organisations in retail, manufacturing, legal, education, automotive, hospitality and real estate, plus teams running contact centres or…
Financial Health
StableStable · Hiring · 38% CAGR over 2y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides AI-based identity verification and authentication services, including document and biometric checks, risk signals and AML screening. Supports customer onboarding, fraud detection and…
Serves businesses and digital platforms with online customer onboarding, especially risk, fraud, compliance and operations teams in regulated sectors needing identity checks and AML screening.
Financial Health
HealthyHealthy · 0% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProvides recruitment marketing technology for employers and staffing agencies, including platforms for job advertising distribution, multiposting across job boards, programmatic advertising, employer…
Serves enterprise employers, recruitment teams and staffing agencies seeking to attract candidates across niche specialist and high-volume hiring needs.
Financial Health
StrongStrong
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops property management and leasing software for residential rental operators. Platform supports marketing listings, enquiry handling, leasing workflows, resident communication, community…
Serves B2B residential rental owners, operators and investors, including BTR, SFR, PRS, affordable housing, PBSA, co-living and later-living portfolios, targeting negotiators, property managers,…
Financial Health
StrongStrong · Hiring · 94% CAGR over 2y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides recruitment software that distributes job adverts to thousands of job boards, social media channels and search engines, and offers tools for candidate sourcing, résumé database search,…
Sells to B2B recruitment teams, including direct employers, in-house talent acquisition teams, and agency recruiters seeking to advertise roles, manage applicants, and optimise job board spend.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 5y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides a cloud platform for selling and managing subscription-based digital services. Offers tools for B2B marketplaces, subscription billing, partner and reseller management, cloud distribution,…
Serves B2B organizations in the subscription economy, including communications service providers, software companies, manufacturers, IT and managed service providers, financial services firms,…
Financial Health
HealthyHealthy · -6% CAGR over 2y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops product management software that centralises customer feedback, analyses insights, prioritises feature ideas, and manages product roadmaps. Provides tools for product teams to plan strategy,…
Sells to B2B product management teams and product leaders at software, technology, and industrial companies, including enterprise organizations scaling product operations across multiple teams.
Financial Health
StableStable · -23% CAGR over 2y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides software platform for businesses to send global payouts to creators, freelancers and marketplace sellers, with tools for payment automation, tax form collection and reporting, identity…
Sells to B2B digital platforms, marketplaces, and internet businesses with finance, AP, risk, compliance, product, engineering, operations, and support teams managing creators, artists, freelancers,…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides a software platform for digital publishers and media companies to manage user identity, control access to content, implement paywalls and subscriptions, segment audiences, and monetise…
Sells to B2B digital media organisations, including online publishers and content brands, that want to grow subscription revenue. Targets teams managing audience engagement, identity, access control,…
Financial Health
StableStable · -7% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Provides customer engagement and loyalty platforms for ecommerce businesses. Operates a rewards and cashback programme integrated into partner checkout journeys, offering shoppers incentives while…
Sells to ecommerce and consumer-facing brands, including online retail, travel, ticketing, cinema, deals and gifting businesses, typically via partnership teams and digital commerce leaders.
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProvides sales, consulting and software development services for financial markets technology, supporting platforms for portfolio management, trading, risk management and analytics used by asset…
Serves buy- and sell-side financial institutions, including asset and alternative asset managers, asset owners, wealth managers, private banks, prime brokers, risk managers and trading desks.
Financial Health
StableStable · -57% CAGR over 5y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Develops and provides cloud-based software for financial institutions supporting electronic trading, order and execution management, portfolio management, and real-time risk analysis. Platform…
Sells to financial institutions on both the buy side and sell side, including asset managers, alternative asset managers, asset owners, wealth managers, prime brokers, private banks, risk teams and…
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops association management software built on Salesforce, providing tools for membership management, event management, payments, e‑commerce, online communities, and data reporting used by trade…
Serves B2B membership-based organizations using Salesforce, including trade associations, professional societies, association management companies, customer user groups, fraternities and sororities.…
Financial Health
StableStable · 0% CAGR over 2y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsDevelops fleet management software that helps organisations track vehicles, manage maintenance and fuel usage, automate workflows, collect driver and technician data via mobile apps, and integrate…
Sells to organisations that operate vehicle fleets, including fleet managers, drivers and maintenance teams. Targets businesses needing fleet tracking, fuel, maintenance and workflow management, with…
Financial Health
HealthyHealthy · -67% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Develops software for packaging design, artwork management, prepress editing and print production. Products support packaging manufacturers and brands with workflow automation, asset management,…
Serves B2B packaged goods markets, including brand owners, retailers, packaging manufacturers, converters, and enterprise or growing packaging teams involved in artwork, prepress, print, and…
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides software for B2B SaaS companies to manage billing and financial operations, including configure‑price‑quote, subscription and usage‑based billing, invoicing, revenue recognition, accounts…
Sells to B2B SaaS companies, including AI, cybersecurity and healthcare software firms. Targets finance teams, product leaders, developers and sales teams that need billing, subscription management,…
Financial Health
StrongStrong · Growing, Hiring · 53% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides programmatic advertising technology for digital publishers, app developers, and media buyers. Operates a supply-side platform and related tools for ad inventory monetization, media buying,…
Serves digital publishers, app developers, CTV/OTT publishers, commerce media networks, agencies, and media buyers or advertisers operating programmatic advertising across the open internet.
Financial Health
StrongStrong · Hiring · 8% CAGR over 2y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops and supplies software for investment fund administration, including fund accounting, transfer agency, fund of funds management, private equity support and regulatory reporting. Provides web…
Serves B2B fund administrators and investment administration firms handling traditional and alternative funds, including hedge funds, fund of funds, partnerships and private equity structures.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides cloud-based supply chain network software for retail businesses, including electronic data interchange (EDI), order management, product data synchronisation, analytics, supplier onboarding,…
Serves B2B retail supply chain organisations, including retailers, grocery businesses, distributors, brands, manufacturers, e-commerce marketplaces, 3PLs and suppliers needing trading partner…
Financial Health
StrongStrong · Growing, Hiring · 22% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsProvides an e-commerce platform and fulfilment services for hotels and resorts to sell and manage gift vouchers, event tickets, retail products and guest add-ons, including online storefronts,…
Serves B2B hospitality clients: luxury hotels, hotel groups, resorts and destination restaurants, including individual venues and multi-site groups.
Financial Health
HealthyHealthy · 4% CAGR over 2y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides a sales intelligence platform offering company insights, brand activity signals, and curated contact data to help businesses identify prospects, research organisations, and connect with…
Serves B2B sales, business development and partnerships teams, particularly in charity and arts, HR and people services, marketing, and sport and entertainment organisations.
Financial Health
WeakWeak · -4% CAGR over 3y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides cloud-based software and network services for business payments. Offers accounts payable automation, B2B payment network access, payment processing hubs, financial messaging connectivity,…
Serves B2B customers including banks, financial institutions and businesses needing payment, cash management, AP and fraud-related systems, with specific offerings for real estate businesses and…
Financial Health
StableStable · -12% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 5 filingsProvides an online platform for creating animated and AI‑generated explainer videos from text scripts. Offers tools for avatar videos, illustrated animations and interactive video formats, plus…
Serves enterprises and organisations, especially learning and development, internal communications, HR, sales and marketing, compliance, health and safety, project management and education teams.
Financial Health
StableStable · Hiring · 7% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsDevelops and provides cloud‑native telecom network platforms and software, including Open RAN infrastructure, operational support systems (OSS), AI‑driven automation tools, and enterprise internet…
Sells to telecom operators, mobile network providers, and enterprises managing critical infrastructure, especially teams responsible for cloud-native networks, Open RAN, OSS, automation, and edge…
Financial Health
StableStable · 3% CAGR over 3y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Provides cloud-based accounting software built on the Salesforce platform and related consultancy services. Implements and configures Salesforce systems, migrates accounting processes to the cloud,…
Serves SMBs and enterprises using Salesforce, including teams from 1 to 16,000 users across multiple sectors, with stated customers in education and non-profit as well as commercial organisations.
Financial Health
N/AN/A · 7% CAGR over 4y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 4 filingsProvides supply chain management software and services for manufacturers, focusing on product compliance, ESG reporting, and trade compliance. Collects supplier data, tracks materials and emissions,…
Serves B2B complex manufacturers, especially compliance, ESG and supply chain teams in medical devices, industrial equipment, aerospace and defence, electronics and automotive sectors.
Financial Health
WeakWeak · Hiring · 115% CAGR over 3y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops warehouse optimisation software and voice‑directed picking systems for distribution centres. Products include AI‑driven tools for travel optimisation, slotting, pallet building, labour…
Serves B2B warehouse and distribution center operators in beverage, foodservice, grocery, medical, industrial, retail, ecommerce and manufacturing sectors, targeting operations and logistics teams…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops print management information system (MIS) and workflow software for printing companies. Software supports job estimating, quoting, production scheduling, shop floor data capture, inventory…
Sells to B2B print businesses, including commercial printers, digital print franchises, in-plant print operations, mailing firms, publication and book printers, sign and display companies, and large…
Financial Health
DistressedDistressed · -8% CAGR over 2y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 2 filingsDevelops cloud-based ediscovery software and provides related legal technology services. Platform includes AI-assisted document review, search, deposition management, legal hold management, data…
Sells to B2B legal teams, especially law firms, corporate legal departments, litigation boutiques and enterprise organisations handling ediscovery, document review and legal holds. Also serves public…
Financial Health
WeakWeak · -6% CAGR over 1y
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Financial sub-scores
Computed from 3 filingsDevelops governance, risk and compliance (GRC) management software. Provides a cloud platform for risk assessment, policy management, regulatory compliance, audit workflows and reporting, integrating…
Serves enterprise risk, cybersecurity, compliance and audit teams in financial services, insurance, retail, healthcare, manufacturing, technology, telecoms, energy, utilities and business services.
Financial Health
StrongStrong
Location
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 63 leads
Showing 50 of 63 — +13 more with verified decision-maker contacts, live data, and CRM sync.
How Pardot usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. SaaS companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of SaaS companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Pardot is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK SaaS by Marketing automation
Other SaaS technology
Related directories
Frequently asked questions
How many UK SaaS companies use Pardot?
What share of UK SaaS companies run Pardot?
How is Pardot usage detected?
What size SaaS companies use Pardot in the UK?
What do Pardot-running SaaS companies also run?
Can I get contact details for these companies?
Search 63 UK companies by the marketing automation technology they run.
Find the right decision-makers, see verified company data, and export your list in seconds.