SaaS Companies Using HubSpot in the UK: 506 Active Firms (2026)
UK SaaS companies using CRM technology sell subscription cloud software while signalling structured marketing, sales and customer operations.
For SaaS suppliers, a CRM and marketing-automation stack usually sits between the public website, sales pipeline and customer-success function. Adoption tends to signal named commercial ownership, content-led demand generation and enough sales motion to need lifecycle tracking rather than a shared inbox. Companies running this stack are typically selling to business, public-sector or regulated-industry buyers, with marketing forms, sales hand-offs and renewal work all connected to the same customer record. The buying centre is usually revenue operations or marketing, with finance and security teams involved once the tool starts handling prospect, account and usage data.
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506 UK SaaS companies are actively trading and running this CRM and marketing-automation stack. Reported employment totals 13,009 people, with 121 of 121 firms reporting headcount, or 100% of those with employment disclosure. Within the marketing-automation comparison set for UK SaaS, the system has a 45.1% share against a sector base of 1,122, placing it first in the category-share ranking. Registered-address skew is clear: London accounts for 46.2% of the cohort, followed by the South East at 14.6%, the North West at 9.1%, the West Midlands at 5.7% and the East of England at 5.5%.
Regulatory exposure comes less from sector licensing and more from what the software supplier does with customer, prospect and user information. The ICO is the main UK data-protection regulator in scope for UK GDPR and Data Protection Act duties, particularly where SaaS providers act as processors for regulated clients or run marketing workflows using personal data. Cyber security, consumer and contract law can also matter where the software supports public-sector procurement or regulated-industry operations. Cloud-dependent SaaS teams sit within a vendor market under CMA scrutiny; the public-cloud infrastructure review reported an adverse effect on competition and remedies, with strategic market status work aimed at major infrastructure providers rather than SaaS suppliers themselves.
Adoption appears tied to the maturing of SaaS go-to-market teams rather than to experimentation. Companies running this stack tend to have moved beyond founder-led selling, with marketing operations, customer-success reporting and renewal workflows needing a common system. Pressure may come from integration sprawl, privacy governance and changes in cloud-platform pricing. Smaller suppliers may keep the stack as their operating centre if it remains easy to administer, while more complex SaaS groups may add specialist tools around it rather than replace it outright. The adoption pattern therefore looks evolutionary, not uniform.
Adoption by company size
Adoption of HubSpot rises with company size across the trading UK SaaS companies in this cohort. 0.7% of the 37,913 companies with under 10 employees run HubSpot (278 detected). 10.1% of the 1,886 companies with 10–50 employees run HubSpot (191 detected). 12.7% of the 166 companies with over 50 employees run HubSpot (21 detected). That is a 12% gap between the over 50 employees and under 10 employees bands.
506
Active firms
2026
45.1%
Of detected Marketing automation share
UK SaaS
7
Median headcount
Filed accounts
1,296
Verified contacts
Across this cohort
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Key facts
About 10% of the trading cohort reports turnover above £5M (51 of 506 firms) — the rest sits below that revenue band.
12% of the cohort was incorporated since 2022 (61 firms), so a sizeable share is in its first few filing cycles.
Within SaaS firms with a detectable marketing-automation system, the detected share is 45.1% (506), versus 10.4% (117) for the next largest system.
Co-detection is highest with website infrastructure and measurement tools: 97.6% (494), 75.1% (380) and 63.6% (322) for the three most common adjacent technologies.
London accounts for 46.2% (234) of SaaS firms running this system, followed by the South East at 14.6% (74) and the North West at 9.1% (46).
Adjacent sector tags point to commercial-software overlap: AI & Machine Learning appears in 26.1% (132), Startup in 22.3% (113), Scale-up in 15.6% (79) and Fintech in 12.8% (65).
UK SaaS suppliers are not generally licensed as a single sector, but the ICO’s remit matters where customer and end-user personal data is processed under UK GDPR and the Data Protection Act 2018.
Marketing automation market share among UK SaaS
Share of the 1,122 UK SaaS with a detectable system. As of June 2026.
What else do HubSpot-running SaaS run?
Share of the 506 HubSpot-running UK companies where each technology was also detected. As of June 2026.
Where HubSpot SaaS are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£734.4K
Median UK turnover
10.1%
Above £5M turnover
61
Incorporated since 2022
1,296 verified decision-maker contacts
across these 506 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK SaaS using HubSpot
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides a configurable data platform for go-to-market teams to map target markets, enrich company and contact data, define personas, prioritise accounts, segment prospects, and sync data with sales…
Sells to commercial, revenue operations and sales development leaders at B2B companies, particularly teams running account-based, SDR-led or programmatic go-to-market strategies from startup to IPO…
Financial Health
StrongStrong · Hiring · 98% CAGR over 2y
Location
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Computed from 3 filingsDevelops software for marketing identity resolution and first‑party data activation. Provides tools to build ID graphs, recognise users across systems in real time, manage consent, and activate…
Serves marketing, data and digital leaders at fast-growing scale-ups and global enterprises with significant customer data, media spend, and CRM/CDP stacks.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides marketing dashboard and analytics software that integrates data from multiple platforms. Enables teams to centralise, visualise, and share marketing, sales, and business performance metrics,…
Serves B2B marketing, sales and customer success teams, with named segments including ecommerce, SaaS, marketing agencies and financial services businesses.
Financial Health
HealthyHealthy · -42% CAGR over 2y
Location
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Computed from 2 filingsProvides data analytics, predictive marketing tools and CRM software for automotive aftersales operations. Uses dealership, connected vehicle and customer data to deliver performance metrics,…
Sells to automotive dealership groups and their aftersales, CRM, contact centre, trade parts and customer experience teams, especially managers responsible for service retention and workshop…
Financial Health
StrongStrong · Growing, Hiring · 162% CAGR over 1y
Location
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Computed from 5 filingsProvides cloud-based contact centre and unified communications software, including omnichannel customer engagement, IVR, AI automation, workforce management and analytics. Also delivers consultancy,…
Serves B2B and public-sector organisations with customer service and contact centre operations, including retail, financial services, travel and leisure, and energy and utilities teams.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 5y
Location
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Computed from 3 filingsDevelops behavioural biometrics and analytics software used by banks and financial institutions to detect fraud and financial crime in digital channels, including account takeover, mule accounts,…
Sells to banks and financial institutions, targeting fraud management, anti-money laundering, risk, compliance, and digital banking teams responsible for preventing online fraud and financial crime.
Financial Health
StrongStrong · Hiring · 221% CAGR over 2y
Location
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Computed from 5 filingsDevelops customer relationship management software for B2B enterprises. Provides a digital platform for conducting business reviews, collecting client feedback, tracking NPS and CSAT scores,…
Sells to B2B enterprises with key-account and customer success teams, particularly in facilities management, contract catering, BPO, logistics and manufacturing, that manage customer reviews and…
Financial Health
StrongStrong · Growing, Hiring · 55% CAGR over 4y
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Computed from 5 filingsDevelops sales intelligence and prospecting software that analyses UK company data and annual reports to identify potential customers. Provides CRM integrations, predictive scoring, trigger alerts,…
Sells to B2B sales and revenue teams, including SDRs, account managers and data leaders, particularly in foreign exchange, logistics, banking, energy, insurance, recruitment and R&D tax advisory…
Financial Health
StrongStrong · Growing, Hiring · 38% CAGR over 5y
Location
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Computed from 5 filingsDevelops digital healthcare software that manages clinical pathways and remote patient monitoring. Platform collects patient data, images and questionnaires, automates triage and administrative…
Sells to NHS Trusts and other healthcare providers, targeting clinical, operational and digital transformation teams managing hospital, community, mental health and specialist care pathways.
Financial Health
StrongStrong · Growing, Hiring · 98% CAGR over 4y
Location
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Computed from 4 filingsProvides software and services for managing international workforces, including global payroll processing, employer‑of‑record employment, contractor onboarding and payments, HR information…
Serves startups, mid-market companies and enterprises with distributed or international workforces, targeting HR, payroll, recruiting and operations teams hiring employees and contractors across…
Financial Health
StrongStrong · Hiring · 38% CAGR over 3y
Location
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Computed from 5 filingsDevelops artificial intelligence software platforms for digital marketing and customer engagement. Products include advertising optimisation, personalised messaging, chatbots, and data analytics…
Serves B2B marketing and growth teams at enterprises and digital businesses in e-commerce, retail, finance and insurance, gaming, and automotive sectors.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 3 filingsDevelops cloud-based accounting workflow software used by finance teams to manage month-end close processes, automate reconciliations and journal entries, track tasks, and collect audit evidence,…
Serves accounting and finance teams at global companies, targeting CFOs, CAOs, controllers, accountants, internal audit, compliance/risk and finance transformation roles across software,…
Financial Health
StrongStrong · Hiring · 47% CAGR over 2y
Location
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Computed from 4 filingsDevelops governance, risk and compliance (GRC) software that helps organisations manage enterprise risk, compliance, audits, operational resilience, vendor risk and workplace safety. The platform…
Serves enterprise risk, compliance, audit and resilience teams, particularly in financial services such as banks, credit unions, insurers, fintechs, asset managers, retirement plans and payments…
Financial Health
StrongStrong · Hiring · 19% CAGR over 3y
Location
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Computed from 5 filingsDevelops software for real estate professionals, providing an AI-powered platform with CRM, lead generation tools, IDX agent websites, marketing automation, transaction management, and mobile apps to…
Serves B2B customers in residential real estate, including individual agents, sales teams, brokerages and real estate technology partners focused on lead-driven sales growth and agent productivity.
Financial Health
StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 3 filingsDevelops and provides cloud-based software for managing social prescribing and exercise referral programmes, including referral processing, booking, CRM features, automated communications, and…
Sells to B2B and public sector organisations running community health and wellbeing programmes, including Public Health teams, Local Authorities, Leisure Trusts, NHS organisations, and providers of…
Financial Health
HealthyHealthy · 0% CAGR over 2y
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Computed from 3 filingsProvides a media effectiveness and ad verification platform for digital advertising. Measures viewability, detects ad fraud, assesses brand suitability and context, and offers analytics and…
Serves global brands, advertisers and advertising agencies, plus digital publishers, marketplaces, and commerce media, social media and streaming TV platforms across the digital advertising ecosystem.
Financial Health
StrongStrong · Growing, Hiring · 45% CAGR over 2y
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Computed from 3 filingsDevelops software for eCommerce sites that tracks visitor behaviour, models purchase intent and triggers real-time on-site messages, offers and prompts such as discounts, email capture and product…
Serves B2B eCommerce brands and online retailers, particularly growth, CRM, CRO and digital trading teams responsible for improving website conversion, revenue and margin.
Financial Health
StrongStrong · Hiring · 63% CAGR over 2y
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Computed from 3 filingsProvides a real-time credit data platform and API for lenders to search, report, and manage credit information. Offers tools for affordability assessment, fraud detection, identity and risk analysis,…
Sells to B2B lenders and financial services firms, especially credit risk, underwriting, fraud and compliance teams. Targets organisations using real-time credit, affordability and identity data for…
Financial Health
StrongStrong · Hiring · 134% CAGR over 2y
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Computed from 5 filingsProvides cloud-based security and data protection tools for Microsoft 365 environments, including email spam and malware filtering, threat protection, encryption, backup and recovery, email…
Serves businesses using Microsoft 365, especially IT and security teams, administrators, and managed service providers managing multiple tenants. Also targets channel partners and distributors.
Financial Health
StrongStrong
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Computed from 4 filingsDevelops research management software used by universities and research organisations to manage grants and funding applications, ethics reviews, research contracts, compliance, data protection impact…
Serves universities, healthcare institutions, national research organisations and other large research bodies worldwide, targeting research governance, compliance, funding, ethics and clinical trial…
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 3y
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Computed from 5 filingsProvides SaaS platforms and services for managing secure data sharing via APIs, including trust directories, PKI infrastructure, OAuth authorisation servers, AI‑driven access control, and conformance…
Sells to businesses, governments, regulators, central banks and industry consortia building secure API and open data-sharing ecosystems, especially in financial services, digital identity and…
Financial Health
StrongStrong · Growing, Hiring · 40% CAGR over 4y
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Computed from 3 filingsDevelops cloud-based BSS/OSS software for broadband and fibre network operators, supporting sales, customer management, service provisioning, billing, wholesale network management, and field service…
Serves broadband and fiber network operators, including traditional ISPs, wholesale providers and open-access/shared infrastructure networks, plus their sales, field operations, billing and…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
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Computed from 4 filingsProvides online background screening and identity verification services for employers. Offers criminal record checks, right‑to‑work verification, employment and education verification, credit and…
Serves SMBs and enterprises hiring staff or contractors, plus staffing, property, healthcare, logistics, tech, retail, manufacturing, gig economy, financial services, construction, non-profit,…
Financial Health
StrongStrong · Hiring · 27% CAGR over 5y
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Computed from 5 filingsDevelops software for capturing, archiving and supervising digital communications and website content. The platform records emails, messaging apps, social media and websites, using automated…
Serves regulated B2B and public-sector teams, including financial services, government, healthcare, insurance, legal and technology organisations, from small firms to global operations.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
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Computed from 5 filingsDevelops cybersecurity awareness and human risk management software that monitors on‑device behaviour and delivers real‑time prompts and micro‑training to employees, helping organisations identify…
Serves B2B organisations, especially enterprise security, IT, GRC and HR leaders responsible for employee cyber risk, security awareness, compliance and board-level reporting.
Financial Health
StrongStrong · Hiring · 61% CAGR over 4y
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Computed from 5 filingsProvides an employee benefits and rewards platform for employers, offering a discount marketplace and voluntary benefits such as insurance, travel and retail deals. Software enables organisations to…
Serves B2B employers, HR and benefits teams, including large enterprises and Fortune 500 companies with global workforces, plus benefits brokers, associations, membership and loyalty groups.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 3 filingsDevelops workforce management software that automates staff scheduling, time and attendance tracking, HR records, payroll processing, and employee communications. Provides reporting, system…
Sells to businesses with frontline workforces, especially hotel groups, casual dining and QSR operators, retailers, and social care providers. Targets operational, HR, scheduling, payroll, and people…
Financial Health
StrongStrong · Hiring · 117% CAGR over 2y
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Computed from 4 filingsDevelops cloud-based brand management software that provides digital asset management, brand guidelines portals, templates, and workflow tools, enabling organisations and agencies to store, organise,…
Sells to marketing, brand and creative operations teams at mid-market and enterprise organisations, plus agencies and brand consultants responsible for client brand management.
Financial Health
StrongStrong · Hiring · 66% CAGR over 3y
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Computed from 5 filingsDevelops a cloud platform for managed service providers and cloud solution providers to manage subscriptions, automate billing and invoicing, control pricing, handle renewals, and integrate services…
Serves B2B cloud service providers, MSPs, telcos, software distributors and enterprise Microsoft CSP teams managing complex subscription, billing and renewal operations.
Financial Health
HealthyHealthy · Profitable · -16% CAGR over 4y
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Computed from 4 filingsDevelops and supplies care management software for social care providers, including digital care planning, medication management (eMAR), staff training, operations and maintenance tools, resident…
Serves UK social care providers, including residential care homes, nursing homes, supported and retirement living operators, learning disability services and mental health support providers.
Financial Health
StrongStrong · Hiring · 28% CAGR over 4y
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Computed from 5 filingsDevelops behavioural finance software for financial institutions, wealth managers and pension providers. Provides tools for investor risk profiling, personality assessment, engagement analytics, fund…
Sells B2B to wealth managers, financial planners, banks, robo-advisers, pension providers, asset managers and investment product providers serving retail investors.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 4y
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Computed from 4 filingsDevelops software platforms for asset managers and private markets firms to manage investors, fundraising and fund operations. Provides tools for datarooms, electronic subscriptions, investor…
Serves B2B financial services clients, including private markets and asset managers, private wealth firms, banks, and asset management service providers such as placement agents, fund administrators,…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 3y
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Computed from 5 filingsDevelops and provides document management and workflow automation software, including cloud and on‑premise platforms for capturing, indexing, storing and processing business documents, with tools for…
Serves small and mid-sized businesses, large enterprises and public-sector bodies, especially finance, HR and sales teams in auto dealerships, financial services, healthcare, higher education,…
Financial Health
StableStable · -58% CAGR over 4y
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Computed from 5 filingsDevelops and provides applicant tracking and recruitment management software for employers. The platform supports vacancy approval, job advertising, online applications, candidate screening,…
Serves HR and recruitment teams in organisations of all sizes, including care providers, NHS bodies, local government, education and other employers managing structured hiring.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 3 filingsDevelops software for building and managing integrations between software systems. Provides a platform to connect APIs, automate workflows, transform data, and create embedded connectors and…
Targets B2B software vendors and enterprise product, engineering, partnerships and operations teams, especially in ERP, WMS, retail/ecommerce, logistics, hospitality and marketplace sectors.
Financial Health
StrongStrong · Hiring · 36% CAGR over 2y
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Computed from 3 filingsProvides software and managed services for global indirect tax compliance. Platform automates sales tax, VAT and GST registration, calculation, filing and remittance, integrating with e‑commerce and…
Serves B2B eCommerce, SaaS, tech and marketplace businesses, including Shopify-led brands and global companies, with founders, CFOs, accountants and operators as key buyers.
Financial Health
StrongStrong · Hiring · 134% CAGR over 2y
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Computed from 3 filingsProvides cloud-based electronic quality management system (eQMS) software for medical device and life sciences development, including document control, design controls, training management, CAPA and…
Serves medical device and IVD developers, biotech and pharma teams, CROs/CMOs, high-tech product companies, and consultants, from small teams to large regulated organisations.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
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Computed from 5 filingsDevelops information governance and records management software that provides visibility and control over digital and physical records. Tools support data lifecycle management, retention policies,…
Serves law firms and other regulated organisations managing large volumes of client, matter and records data, including information governance, risk, compliance, records management and data…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 5y
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Computed from 5 filingsProvides AI-powered conversation intelligence software for contact centres, analysing customer interactions, delivering real-time guidance to agents, automating quality assurance scoring, and…
Serves contact centres and customer experience teams in financial services, insurance, credit unions, consumer goods and services, utilities and healthcare, including operations, QA, sales, fraud and…
Financial Health
StrongStrong · Hiring · 20% CAGR over 4y
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Computed from 4 filingsProvides a software platform for influencer and creator marketing. Offers tools for creator discovery and evaluation, campaign management, payments, brand safety monitoring, and performance…
Serves enterprise marketing teams at global brands, agencies and direct-to-consumer businesses, especially in beauty, fashion, retail, gaming, media and sports, that run creator or influencer…
Financial Health
StrongStrong · Hiring · 43% CAGR over 3y
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Computed from 3 filingsProvides cloud-based software for managing supplier pricing and rebate agreements. The platform centralises pricing and rebate data, automates calculations and workflows, and offers analytics and AI…
Sells to B2B procurement, finance and sales teams in distribution, manufacturing, retail, food services, and health and life sciences organisations managing complex partner and supplier agreements.
Financial Health
StrongStrong · Hiring · 25% CAGR over 2y
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Computed from 5 filingsProvides cloud-based social media management software that allows businesses and agencies to schedule and publish posts, manage content, monitor messages and comments, collaborate in teams, and…
Serves marketing teams and social media managers at agencies, small businesses, franchises, enterprises, higher education institutions and real estate firms managing client or brand social channels.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 5y
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Computed from 5 filingsProvides an embedded payments API enabling software platforms to integrate payables such as supplier bill payments, payroll and expenses. Supports bank transfers and card payments, real-time or…
Sells to B2B software platforms, especially accounting, payroll, expense and finance products, whose users need to make supplier, payroll or business payments within the platform.
Financial Health
StrongStrong · Growing, Hiring · 94% CAGR over 4y
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Computed from 5 filingsProvides digital identity and age verification services using Open Banking data. Offers APIs for customer onboarding, KYC checks, e‑signing authentication, direct debit setup, and pre‑employment or…
Serves UK businesses needing online identity or age checks, including financial services KYC teams, eCommerce and gaming operators, employers, landlords, e-signing providers and platforms subject to…
Financial Health
StrongStrong · Hiring · 7% CAGR over 5y
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Computed from 5 filingsDevelops conversational artificial intelligence software that automates customer service and operational workflows. Provides multilingual chat and voice interactions, system integrations, and AI…
Sells to organisations needing AI customer engagement and workflow automation, especially healthcare providers, financial services firms, banks, insurers, forex businesses, iGaming operators and…
Financial Health
StrongStrong
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Computed from 3 filingsDevelops digital workplace software that integrates intranet, internal communications, workflow automation, e‑forms and learning management tools. Platform supports collaboration, compliance,…
Sells to businesses and organisations needing a digital workplace, particularly franchise networks, multi-site organisations, charities and nonprofits, and regulated sectors including healthcare,…
Financial Health
HealthyHealthy · Growing, Hiring · 11% CAGR over 2y
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Computed from 5 filingsProvides a cloud-based platform for designing and publishing interactive digital documents and content. Features include design tools, embedded assessments, AI-generated video avatars, controlled…
Sells to businesses and public sector organisations needing interactive communications, training or marketing content, including HR, L&D, recruitment, marketing and internal communications teams at…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
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Computed from 5 filingsDevelops visual commerce software for retailers, providing 3D and augmented reality product visualisation, CGI imagery, product configurators, modular furniture configuration tools, and web‑based…
Serves B2B retail eCommerce teams and consumer brands, particularly furniture and home-goods retailers with configurable or space-dependent product catalogues.
Financial Health
HealthyHealthy · -7% CAGR over 5y
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Computed from 5 filingsDevelops hotel booking software for travel management companies. Platform aggregates hotel content from GDS and other sources, providing agent and traveller booking tools, APIs, payment handling,…
Sells to travel management companies, especially corporate travel agencies managing hotel bookings for business travellers and client travel programmes.
Financial Health
StrongStrong · Hiring · 37% CAGR over 4y
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Financial sub-scores
Computed from 5 filingsProvides employer of record services and software platform enabling businesses to hire, onboard, manage, and pay employees and contractors in multiple countries. Supports global employment…
Sells to startups, mid-market and enterprise businesses expanding internationally, especially HR, legal, finance, IT and leadership teams responsible for global hiring, workforce compliance and…
Financial Health
StrongStrong · Hiring · 46% CAGR over 4y
Location
Unlock all 506 leads
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Unlock all 506 leads
Showing 50 of 506 — +456 more with verified decision-maker contacts, live data, and CRM sync.
How HubSpot usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. SaaS companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of SaaS companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
HubSpot is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK SaaS by Marketing automation
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Frequently asked questions
How many UK SaaS companies use HubSpot?
What share of UK SaaS companies run HubSpot?
How is HubSpot usage detected?
What size SaaS companies use HubSpot in the UK?
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