SaaS Companies Using Mailchimp in the UK: 95 Active Firms (2026)
SaaS companies running email marketing tools use web-based campaigns and automation to acquire, onboard and retain customers in the UK.
For SaaS vendors, a hosted email-marketing platform usually sits between the website, product sign-up flow and CRM, handling newsletter lists, trial nurturing, lifecycle prompts and light segmentation. Adoption tends to signal a direct-channel go-to-market: small commercial teams need repeatable comms without maintaining a bespoke marketing stack, while mid-market firms use it as a lower-friction layer alongside analytics, forms and customer-support workflows. Typical users are subscription software businesses with product-led acquisition, founder-led sales or relatively small marketing operations; the tool is less a pure email sender than a sign that customer journeys are being managed centrally.
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UK adoption within SaaS is a small but visible slice of the marketing-automation stack: 95 actively trading companies are in this cohort. In the sector ranking, the tool sits fourth, with 8.5% share across a 1,122-company marketing-automation denominator, behind several more widely adopted systems. The registered-office pattern is London-skewed, at 31.6%, followed by the South East at 13.7%, the South West and North West at 10.5% each, and the East of England at 9.5%. Firms with employee disclosures report 892 people in total, placing the cohort mostly in the small-team end of UK SaaS.
UK SaaS suppliers are not licensed as a single class, so obligations follow the activity and customer base rather than the label. Email-marketing use brings personal-data handling into scope: consent records, suppression lists, profiling choices and processor contracts sit under ICO oversight and UK GDPR. Contract and consumer-law exposure can also matter where subscription terms, renewal notices or trials touch end users. Cloud dependency adds a market-structure angle. The CMA has examined UK public cloud infrastructure and pointed to competition remedies, which matters for SaaS operators even though it is not a licensing regime for software providers.
Adoption appears likely to remain concentrated among smaller SaaS vendors that want managed lifecycle messaging before committing to heavier revenue-operations tooling. Some firms will graduate into broader customer-platform suites as sales teams expand, while others will keep the email layer because it is familiar, inexpensive to operate and adequate for newsletter-led demand generation. Privacy pressure tends to favour cleaner consent management and tighter links between website forms, billing events and product usage. The main direction is therefore not a rush into any vendor category, but a gradual sorting between lightweight marketing stacks and more integrated revenue systems.
Adoption by company size
Adoption of Mailchimp rises with company size across the trading UK SaaS companies in this cohort. 0.2% of the 37,913 companies with under 10 employees run Mailchimp (60 detected). 1.5% of the 1,886 companies with 10–50 employees run Mailchimp (29 detected). 3% of the 166 companies with over 50 employees run Mailchimp (5 detected). That is a 2.8% gap between the over 50 employees and under 10 employees bands.
95
Active firms
2026
8.5%
Of detected Marketing automation share
UK SaaS
8
Median headcount
Filed accounts
236
Verified contacts
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (8 of 95 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Among SaaS firms with a detectable marketing-automation system, the 95-firm cohort represents 8.5% of 1,122 detections, behind three larger detected shares at 45.1% (506), 10.4% (117) and 8.6% (97).
London accounts for 31.6% (30) of SaaS firms running the tool, ahead of the South East at 13.7% (13), with the South West and North West each at 10.5% (10).
Public websites in this cohort tend to combine campaign automation with acquisition tooling: 74.7% (71) also run a CMS, 69.5% (66) an analytics tag and 52.6% (50) a tag-management layer.
Marketing automation usually brings ICO, UK GDPR and Data Protection Act 2018 obligations into scope when SaaS suppliers process customer or prospect records for acquisition, onboarding or retention.
Cloud-dependent SaaS faces competition-policy scrutiny after the CMA closed its public cloud infrastructure services case on 31 July 2025 and reported an adverse effect on competition leading to remedies.
Marketing automation market share among UK SaaS
Share of the 1,122 UK SaaS with a detectable system. As of June 2026.
What else do Mailchimp-running SaaS run?
Share of the 95 Mailchimp-running UK companies where each technology was also detected. As of June 2026.
Where Mailchimp SaaS are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£560.8K
Median UK turnover
8.4%
Above £5M turnover
4
Incorporated since 2022
236 verified decision-maker contacts
across these 95 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK SaaS using Mailchimp
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides website monitoring software that tracks uptime, page speed, domains, servers and SSL certificates. Sends alerts when sites go down or performance thresholds are exceeded, and offers status…
Serves individuals, small businesses, website owners, and DevOps or digital teams responsible for maintaining business websites, online services, domains, servers, and SSL certificates.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 4 filingsDevelops website crawling software used for technical SEO audits. The desktop and cloud tools scan websites, analyse pages, links, indexability and structured data, and generate reports and…
Sells to SEO professionals, including freelancers, in-house teams, digital agencies and enterprise SEO departments. Also targets ecommerce brands, news publishers and consultants needing website…
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Provides cloud-based website monitoring tools that track uptime, page speed, domains, servers and SSL certificates. Sends alerts for outages or performance issues and offers status pages,…
Serves website-owning businesses and technical teams, from individuals and small businesses to dedicated DevOps departments, plus developers needing API-based tooling.
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Computed from 5 filingsDevelops and provides a cloud-based employee recognition and rewards platform that enables organisations to run social recognition programmes, peer-to-peer appreciation, incentive schemes and…
Sells to businesses of all sizes, particularly HR and employee engagement teams, managing company-wide recognition and reward programmes for local, distributed, or global workforces.
Financial Health
WeakWeak · -6% CAGR over 5y
Location
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Computed from 5 filingsDevelops cloud software for recruitment and staffing companies that manages payroll, pay‑and‑bill processing, HR onboarding, worker scheduling, and compliance. Platform includes self‑service portals,…
Serves B2B staffing and recruitment companies, including agencies managing temporary, flexible or gig workforces, with buyers in payroll, billing, HR, compliance and workforce operations.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 3y
Location
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Develops and operates a cloud-based online assessment platform that enables organisations and educators to create question banks, design and deliver quizzes, exams and recruitment tests, administer…
Serves education providers, edtech companies, subject matter experts, credentialing bodies and employers or recruiters that run online exams, practice tests, learning assessments and hiring…
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Computed from 4 filingsProvides customer experience and voice‑of‑the‑customer software for organisations. Platform collects customer feedback through surveys, manages responses and follow‑up actions, analyses metrics such…
Serves regulated, service-driven organisations in financial services, social housing, care, energy and utilities, and multi-site operations, targeting C-suite, CX, compliance, marketing insight, and…
Financial Health
DistressedDistressed · -73% CAGR over 3y
Location
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Computed from 3 filingsProvides an on‑demand mental health platform offering coaching and therapy sessions, self‑help tools, and wellbeing content. Also delivers webinars, community events, and workplace training tools…
Sells to employers and HR/people teams that want mental wellbeing support for employees, alongside mental health practitioners engaged through the platform, with a stated global employee audience.
Financial Health
DistressedDistressed · -7% CAGR over 2y
Location
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Computed from 5 filingsDevelops software add-ons and integrations for nonprofit CRM systems, particularly Blackbaud Raiser’s Edge NXT. Offers products including Chimpegration, Importacular and Audit Trail, and provides…
Serves nonprofit organisations, charities and social-good teams using Blackbaud Raiser’s Edge NXT or Salesforce, including fundraising, database and operations staff.
Financial Health
WeakWeak · -54% CAGR over 4y
Location
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Computed from 5 filingsDevelops fleet management and compliance software for commercial vehicle operators, including tachograph analysis, driver hours monitoring, licence checking, vehicle walkaround inspections,…
Serves B2B operators of HGV, PCV/PSV and other commercial vehicle fleets, including transport and logistics firms, fleet managers, compliance teams, workshops and organisations managing DVSA…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 5y
Location
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Computed from 3 filingsDevelops corporate governance and equity management software for companies and advisers. Products manage insider lists for MAR compliance, registers of interests disclosures, and administration of…
Sells to businesses needing corporate governance, compliance and equity administration tools, including listed issuers, regulated financial institutions, corporate administrators, advisors, law firms…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
Location
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Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
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Computed from 4 filingsDevelops marketing operations software for enterprises. Platform supports campaign planning, budget and spend control, workflow approvals, reporting, and integrations, and includes tools to manage…
Serves enterprise marketing organisations, especially CMOs, marketing operations teams, revenue leaders, finance directors and channel partner managers needing oversight of campaigns, budgets and…
Financial Health
StableStable · -2% CAGR over 3y
Location
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Computed from 5 filingsProvides cloud-based software for managing organisational risk, compliance, and safety activities, including health and safety, fire safety, environmental management, incident reporting, supplier…
Serves B2B organisations managing property, buildings and built-environment assets, targeting managers and teams responsible for risk, compliance, health and safety, fire safety, environmental and…
Financial Health
StableStable · Hiring · 25% CAGR over 4y
Location
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Computed from 5 filingsDevelops cloud-based resource management and scheduling software for teams and projects. The platform provides capacity planning, staff and equipment scheduling, leave management, timesheets,…
Serves B2B teams managing people, equipment and project capacity, including agencies, consultancies, construction, engineering and IT organisations, with buyers such as project, operations and…
Financial Health
StableStable · Hiring · 17% CAGR over 4y
Location
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Computed from 5 filingsProvides an online platform for financial advisers to source and compare later‑life and equity release mortgages. Offers tools for client fact finding, compliance documentation, quick quotes,…
Serves financial advisers, mortgage brokers and equity release specialists advising clients on later-life mortgages, plus referral partners and lenders in the equity release market.
Financial Health
StableStable · Hiring · 29% CAGR over 5y
Location
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Computed from 3 filingsDevelops software for contract cleaning and site‑based service companies, including workforce and site management systems, mobile applications for supervisors, and a cloud portal for sharing…
Serves B2B contract cleaning companies and other site-based service businesses, targeting operations managers, site managers and supervisors overseeing staff, contracts, sites and client…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Provides a behavioural cybersecurity platform that monitors and reduces human cyber risk in organisations. Software delivers personalised training, micro‑learning and risk insights, helping companies…
Sells to B2B organisations managing employee cyber risk, including small businesses, enterprises, partners and directors/C-suites in finance, education, hospitality and manufacturing.
Financial Health
N/AN/A
Location
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Computed from 4 filingsDevelops and provides a unified cybersecurity platform offering endpoint, network and email security, vulnerability and patch management, privileged access management, and threat detection and…
Sells to businesses and public sector organisations needing cybersecurity, including SMBs and enterprises in critical infrastructure, education, engineering, energy, government, healthcare,…
Financial Health
WeakWeak · 0% CAGR over 3y
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Computed from 4 filingsDevelops manufacturing operations software that captures shop floor production data, provides real-time visibility of factory performance, and manages quality and compliance processes through…
Serves B2B manufacturing companies and factory teams seeking shop-floor data capture, production visibility, compliance management and continuous improvement across real manufacturing operations.
Financial Health
WeakWeak · -7% CAGR over 3y
Location
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Computed from 3 filingsProvides software platforms and support services for automotive dealers and marketplaces, including tools for vehicle marketing, online deal structuring, CRM integration, service appointment and…
Serves B2B automotive retailers, dealerships and dealer groups, including marketing, sales, service, inventory and back-office teams seeking connected retail and customer management tools.
Financial Health
DistressedDistressed · -34% CAGR over 2y
Location
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Computed from 5 filingsDevelops software asset and SaaS management tools that help organisations manage and optimise software licensing, particularly for Microsoft 365. Products include licence management, usage analytics,…
Serves B2B and public-sector organisations using Microsoft 365, including healthcare, charities, retail and distribution, local government and education, as well as sales partners supporting end…
Financial Health
DistressedDistressed · -6% CAGR over 5y
Location
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Computed from 5 filingsProvides workflow automation and operations management software for financial institutions. Platform integrates data and systems, enabling no‑code workflow design, compliance processes, KYC and…
Serves B2B financial institutions, including credit unions and banks, targeting operations, compliance, audit and reporting teams managing regulated workflows and KYC/suspicious transaction processes.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops cloud-based software for the insurance sector. Platform provides tools for product building, underwriting, policy administration, client management, accounting, reporting, and APIs, enabling…
Sells to B2B insurance organisations: brokers, insurers, MGAs and developer teams responsible for building, distributing and administering insurance products.
Financial Health
StrongStrong · Hiring · 20% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides cloud-based software for construction project management, including procurement, cost tracking, invoicing, supplier management, scheduling and workforce administration, with…
Sells to construction businesses and contractors, targeting project, procurement, finance and site management teams involved in supplier purchasing, project costing, invoicing, workforce tracking and…
Financial Health
StrongStrong
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Computed from 3 filingsProvides a software platform and databases for medical device, digital health and pharmaceutical organisations to access regulatory, clinical research, market and post‑market surveillance data, and…
Serves regulatory, clinical, market, PMS and vigilance teams at MedTech, digital health, pharmaceutical and life sciences organisations, from startups to large enterprises.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides event technology including custom event and member mobile apps, event websites, registration tools, lead capture and networking features for conferences, trade shows and associations, with…
Serves associations, conference organisers and trade show/exhibition teams, including medical congresses, nonprofits and organisations running internal meetings, with buyers focused on attendees,…
Financial Health
HealthyHealthy · Hiring · 20% CAGR over 5y
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Computed from 5 filingsProvides real-time risk intelligence and verified breaking news alerts for organisations. Uses AI and journalists to monitor global incidents and notify companies about events affecting facilities,…
Sells primarily to businesses with corporate security, travel risk, business continuity, supply chain, crisis communications and geopolitical risk teams, plus media newsrooms and humanitarian NGOs…
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
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Computed from 5 filingsProvides online recruitment advertising services enabling employers to post job adverts across hundreds of UK job boards from a single platform. Offers advert writing support, distribution to partner…
Serves UK employers, HR teams and hiring managers seeking to advertise vacancies across job boards, including businesses that want recruitment support without using traditional recruitment agencies.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
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Computed from 3 filingsDevelops pharmacy delivery management software, including apps for pharmacies, drivers and patients. Platform integrates with PMR systems to schedule prescriptions, optimise delivery routes, track…
Serves independent and multi-site pharmacies that manage prescription deliveries, collections and care/nursing home drops, including teams using PMR systems and delivery drivers.
Financial Health
StrongStrong · Growing, Hiring · 58% CAGR over 2y
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Computed from 5 filingsDevelops a mobile app platform for travel companies, hotels and villa operators to share trip information with clients. The app delivers itineraries, tickets, documents, maps and updates, and…
Sells to B2B travel operators, hotels, villa providers, event organisers and relocation firms that manage client or guest trips and need a branded digital experience for travellers.
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 4 filingsDevelops cloud-based business management and CRM software for the kitchen, bedroom and bathroom (KBB) industry, including product pricing databases, quoting tools, sales management features,…
Serves B2B customers in the kitchen, bedroom and bathroom (KBB) industry, particularly businesses and teams that quote, sell and manage customer relationships for fitted interior products.
Financial Health
StableStable · -68% CAGR over 3y
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Computed from 4 filingsDevelops case record management software for supported housing and social care providers. The system manages client records, risk assessments, housing support activities, incident reporting,…
Serves UK supported housing and social care organisations, including charities, CICs, housing associations, local authority service providers, supported living and OFSTED-registered services working…
Financial Health
WeakWeak · -5% CAGR over 3y
Location
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Computed from 5 filingsDevelops software for schools, colleges and training providers to manage careers guidance, work experience and industry placements. Products include student career‑tracking tools, employer engagement…
Sells to schools, colleges, training providers and other education providers, particularly careers, work placement and employer engagement teams managing student careers education, industry…
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsDevelops digital assessment and analytics tools for schools to monitor student wellbeing, mental health risks, attendance and safeguarding indicators. The platform collects survey data, analyses…
Sells to schools, including primary and secondary settings, targeting headteachers, DSLs, pastoral leaders and safeguarding teams responsible for student wellbeing, mental health, attendance and SEND…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides AssessNET, a cloud-based health and safety management software platform. The system includes modules for risk assessments, incident and accident reporting, COSHH and chemical…
Serves organisations across the UK and globally with workplace health and safety compliance needs, especially EHS teams managing risks involving employees, contractors, chemicals, permits, incidents…
Financial Health
WeakWeak · -8% CAGR over 6y
Location
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Provides a digital investment platform for financial advisers, offering client account opening, transfers, portfolio management tools, model portfolio services marketplace, custom indexing, and…
Serves B2B financial advisers, financial planners and wealth management firms seeking investment platform technology for managing portfolios and client accounts.
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Computed from 3 filingsDevelops and supplies cloud-based digital signage software for creating, managing and deploying visual and interactive content to screens and connected devices. Also provides media players, hardware…
Serves businesses and organisations needing digital screen networks, including retailers, bars and restaurants, corporate communications teams, healthcare providers and outdoor signage operators,…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 4 filingsProvides cloud-based board management software for estate agents and sign erection companies. The system allows agents to request property boards and track installations, while sign erectors manage…
Serves B2B customers in the property sector, primarily estate agents and sign erectors or signage contractors that manage estate agency board requests for clients.
Financial Health
WeakWeak · -11% CAGR over 3y
Location
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Computed from 5 filingsDevelops corporate performance management and financial planning software that integrates with Microsoft Excel. Provides tools for financial consolidation, budgeting, forecasting, reporting and…
Sells to finance and management teams in businesses from small companies to large multinationals, particularly Excel users needing corporate performance management, FP&A, budgeting, forecasting and…
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsDevelops and supplies web‑based software for managing student work placement programmes in universities. Provides the PEMS (Placement Education Management System) platform used to administer…
Serves universities and higher education institutions, particularly placement, faculty and administration teams responsible for organising work-based student placements and related processes.
Financial Health
WeakWeak · 0% CAGR over 4y
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Computed from 5 filingsDevelops and supplies software systems for cruise and travel operators, including reservation and booking management, CRM, POS/PMS, inventory and yield management, crew and fleet management,…
Serves B2B travel and cruise operators, from small and medium-sized operators to large corporations, including ship, shore and hybrid operations across global markets.
Financial Health
DistressedDistressed · -16% CAGR over 4y
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Computed from 3 filingsProvides online tools and data for financial advisers to analyse investment funds, compare impact metrics, construct impact investing portfolios, and generate impact reports. Also offers training…
Sells to financial advisers, financial planners and wealth management firms seeking tools, data and training to assess impact funds and build impact investing portfolios for their clients.
Financial Health
DistressedDistressed · -18% CAGR over 2y
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Computed from 3 filingsProvides an online comparison and analysis platform for critical illness insurance policies. Offers a database of policy documents, statistical incidence analysis, and auto‑generated reports to help…
Sells to B2B customers in financial advice and protection insurance, especially UK financial advisers recommending critical illness policies. Also serves adviser firms, networks and compliance teams…
Financial Health
StrongStrong · Growing, Hiring · 10% CAGR over 2y
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Computed from 5 filingsProvides cloud‑based vehicle diagnostics and programming services for automotive professionals. Uses an OBD-connected cable and online platform to link vehicles to remote technicians who perform…
Serves automotive repair businesses, including independent garages, mechanics, auto locksmiths, body shops and ADAS specialists needing remote diagnostic and programming support.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 4y
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Computed from 5 filingsProvides digital fundraising software for charities and NGOs, including tablet-based tools for face‑to‑face and door‑to‑door campaigns. Platform supports donor sign‑ups, payment processing,…
Serves charities and NGOs running face-to-face, door-to-door, venue and telemarketing fundraising campaigns, including organisations needing donor sign-up, payment and fundraiser management tools.
Financial Health
StrongStrong · Growing, Hiring · 73% CAGR over 4y
Location
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Computed from 3 filingsDevelops software for moving and storage companies, including CRM and ERP systems for sales, move management, operations planning, storage management and accounting, with mobile applications, client…
Sells to B2B moving and storage companies worldwide, including relocation firms with sales, operations, surveyor, crew, accounting and customer service teams managing domestic, international and…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsDevelops a digital platform and mobile app for healthcare teams to access, manage and share clinical guidelines, protocols and educational resources. Provides search and AI tools to retrieve…
Serves healthcare institutions, clinical departments and individual healthcare professionals, including EMS agencies, nurses, pharmacists and doctors across emergency medicine, critical care,…
Financial Health
StrongStrong · Growing, Hiring · 86% CAGR over 4y
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Computed from 5 filingsDevelops digital workplace software for retail and operations teams, providing tools for employee communications, workforce scheduling, time and attendance, HR management, compliance audits, activity…
Sells to businesses with operational workforces, especially multi-site retail and store-based organisations. Targets operations, compliance, HR, project and marketing teams needing workforce…
Financial Health
StableStable · -2% CAGR over 4y
Location
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Computed from 4 filingsDevelops software plugins for WordPress websites, including tools for automated backup, restoration, and migration, plus plugins for site optimisation, security, web analytics, and centralised…
Sells to WordPress agencies, freelancers, website owners and site administrators needing backup, restore and migration tools for WordPress websites, including users managing multisite networks and…
Financial Health
WeakWeak · Hiring · 104% CAGR over 3y
Location
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How Mailchimp usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. SaaS companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of SaaS companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Mailchimp is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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