SaaS Companies Using Zapier in the UK: 97 Active Firms (2026)
UK SaaS companies running workflow automation sell subscription cloud software and use no-code integrations to connect operational apps.
For SaaS operators, no-code workflow automation usually sits between demand generation, trial activation, billing, support and customer-success systems rather than inside the core product. Adoption tends to signal a business with enough operational complexity to need repeatable hand-offs, but not necessarily the engineering capacity or appetite to build every integration internally. The buying centre is often revenue operations, customer operations or a founder-led commercial team, with the tool used to connect web forms, CRM workflows, finance tasks and support queues across a subscription lifecycle.
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Across the UK, 97 trading SaaS firms are running this workflow-automation stack. Reported employment totals 1,679 people, which points to an adoption base weighted towards small operating teams rather than enterprise IT estates. Within detected marketing-automation systems in SaaS, the stack ranks third, at 8.6% of a 1,122-company comparison set. London accounts for 44.3% of adopters, followed by the South East at 15.5%, Yorkshire and The Humber at 8.2%, the North West at 6.2% and the East of England at 6.2%.
UK SaaS suppliers are not licensed as one category, so the regulatory burden follows the work the software performs and the customers it serves. Automation that moves lead, user, employee or support information between cloud applications brings UK GDPR and Data Protection Act 2018 duties into scope, with ICO guidance the reference point for data-protection practice. Cloud dependency also matters structurally. The CMA’s work on public cloud infrastructure ended with remedies and a recommendation to prioritise strategic-market-status scrutiny of providers with the greatest market power; that is competition oversight of the supply chain, not a licensing regime for SaaS providers.
Adoption appears likely to become more selective rather than simply broader. SaaS teams that rely on direct sales and self-serve onboarding tend to keep workflow automation close to revenue operations, where small failures show up in missed trials, support delays or billing friction. At the same time, procurement teams may ask harder questions about audit trails, access controls and where customer data travels between applications. That favours companies able to document operational workflows, while lighter users may consolidate around native automations bundled into their existing software estate.
Adoption by company size
Adoption of Zapier rises with company size across the trading UK SaaS companies in this cohort. 0.1% of the 37,913 companies with under 10 employees run Zapier (51 detected). 2% of the 1,886 companies with 10–50 employees run Zapier (38 detected). 0.6% of the 166 companies with over 50 employees run Zapier (1 detected). That is a 0.5% gap between the over 50 employees and under 10 employees bands.
97
Active firms
2026
8.6%
Of detected Marketing automation share
UK SaaS
8
Median headcount
Filed accounts
232
Verified contacts
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (8 of 97 firms) — the rest sits below that revenue band.
8% of the cohort was incorporated since 2022 (8 firms), so a sizeable share is in its first few filing cycles.
Among 1,122 SaaS companies with a detectable marketing-automation system, this workflow-automation tool ranks third by detected share at 8.6% (97), behind two larger systems at 45.1% (506) and 10.4% (117).
London accounts for 44.3% (43) of the SaaS workflow-automation cohort, ahead of the South East at 15.5% (15) and Yorkshire and The Humber at 8.2% (8).
Co-detected stack markers point to website instrumentation and web infrastructure, with the two most common adjacent technologies appearing in 81.4% (79) and 77.3% (75) of the cohort.
Overlapping tags show adjacent go-to-market positions: Startup appears on 26.8% (26), AI & Machine Learning on 22.7% (22) and Scale-up on 20.6% (20) of the cohort.
Regulatory exposure usually comes through ICO oversight, UK GDPR and Data Protection Act 2018 duties, while cloud dependence sits in the competition context created by the CMA public-cloud case closed on 31 July 2025.
Integration platform market share among UK SaaS
Share of the 1,122 UK SaaS with a detectable system. As of June 2026.
What else do Zapier-running SaaS run?
Share of the 97 Zapier-running UK companies where each technology was also detected. As of June 2026.
Where Zapier SaaS are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£571.3K
Median UK turnover
8.2%
Above £5M turnover
8
Incorporated since 2022
232 verified decision-maker contacts
across these 97 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK SaaS using Zapier
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsDevelops cloud-based HR management software for businesses, providing tools for employee records, applicant tracking and recruitment, onboarding, time and attendance tracking, performance management…
Sells to B2B HR teams, recruiters and people operations leaders at startups, mid-sized companies and enterprises worldwide seeking a unified employee management platform.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides cloud-based email marketing and transactional email software with drag‑and‑drop design tools, automation, segmentation, A/B testing, analytics, and developer APIs/SMTP services for sending,…
Serves B2B marketing and developer teams at small businesses, technology companies, agencies, enterprises, franchises and real estate firms, plus ecommerce teams using platforms such as Shopify and…
Financial Health
StrongStrong · Hiring · 34% CAGR over 4y
Location
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Computed from 4 filingsProvides software and services for managing international workforces, including global payroll processing, employer‑of‑record employment, contractor onboarding and payments, HR information…
Serves startups, mid-market companies and enterprises with distributed or international workforces, targeting HR, payroll, recruiting and operations teams hiring employees and contractors across…
Financial Health
StrongStrong · Hiring · 38% CAGR over 3y
Location
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Computed from 5 filingsDevelops cloud-based customer relationship management (CRM) software for sales and go-to-market teams. Platform provides customizable data models, workflow automation, AI-assisted search and…
Sells to B2B companies’ go-to-market, revenue, sales and business operations teams, especially teams managing customer data, outreach, pipelines and reporting.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 4y
Location
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Computed from 4 filingsDevelops cloud-based recruitment software including applicant tracking, CRM, recruitment marketing and analytics tools. Platform posts jobs to boards, manages candidate pipelines, matches candidates…
Serves UK recruitment and staffing agencies, plus in-house HR and talent acquisition teams across sectors, including recruiters responsible for candidate pipelines, client accounts and hiring…
Financial Health
StrongStrong · Growing · 1% CAGR over 3y
Location
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Computed from 3 filingsDevelops and provides cloud-based CRM and business management software for estate and letting agents, including tools for property sales, lettings management, client accounts and payments, compliance…
Sells B2B to UK estate and letting agencies, from startups and single-branch firms to multi-branch, enterprise and franchise networks, plus agency teams managing vendors, buyers, landlords and…
Financial Health
StableStable · -7% CAGR over 2y
Location
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Computed from 5 filingsProvides a software platform that aggregates buyer intent data from multiple sources to identify potential B2B customers, monitor account behaviour, generate leads, and support marketing and sales…
Targets B2B go-to-market, sales, marketing and customer success teams, with buyers including revenue leaders at growth-focused companies globally.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Computed from 3 filingsDevelops process orchestration software for B2B service organisations. The platform manages workflows, task assignment, SLA tracking and integrations, and includes AI features such as document…
Serves B2B service delivery organisations, including BPOs and shared services teams, plus operations, transformation and IT leaders in banking, insurance, healthcare, pharmaceuticals, legal…
Financial Health
DistressedDistressed · 0% CAGR over 1y
Location
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Computed from 4 filingsDevelops after‑sales and warranty management software for retailers and manufacturers. Provides tools for customer self‑service claim submission, automated workflows, AI‑assisted claim resolution,…
Serves retailers, manufacturers and brands with complex aftersales needs, especially in furniture/interior, outdoor/sports, baby/nursery, DIY/homeware, electronics/tech and B2B sectors; buyers…
Financial Health
StableStable · Hiring · 52% CAGR over 3y
Location
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Computed from 5 filingsProvides AI-powered conversation intelligence software for contact centres, analysing customer interactions, delivering real-time guidance to agents, automating quality assurance scoring, and…
Serves contact centres and customer experience teams in financial services, insurance, credit unions, consumer goods and services, utilities and healthcare, including operations, QA, sales, fraud and…
Financial Health
StrongStrong · Hiring · 20% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides cloud-based accounting software for small businesses and accountants. The platform supports bookkeeping, invoicing, expense tracking, VAT returns, payroll management, payment…
Sells to UK small businesses needing accounting, bookkeeping and payroll support, and to accountancy practices managing client accounts through partner tools.
Financial Health
HealthyHealthy
Location
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Computed from 3 filingsDevelops cloud-based contact centre software that uses AI and real-time data to automate customer service interactions. Provides tools for voice and digital support, virtual agents, workflow…
Serves mid-market and enterprise organisations with contact centres and customer experience teams, including banking, retail, travel, healthcare and other regulated sectors.
Financial Health
HealthyHealthy · Profitable · -29% CAGR over 2y
Location
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Computed from 5 filingsProvides software platform for businesses to send global payouts to creators, freelancers and marketplace sellers, with tools for payment automation, tax form collection and reporting, identity…
Sells to B2B digital platforms, marketplaces, and internet businesses with finance, AP, risk, compliance, product, engineering, operations, and support teams managing creators, artists, freelancers,…
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
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Provides a cloud-based platform that automates security and regulatory compliance processes. Software monitors systems, collects audit evidence, manages access controls and risk, handles vendor…
Serves startups, mid-market and enterprise businesses, especially security, compliance and GRC teams in healthcare, government and fintech, plus organisations pursuing SOC 2, ISO 27001, HIPAA, PCI…
Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops accounts receivable automation software that helps businesses manage outstanding invoices, send automated payment reminders via email, SMS and calls, monitor debtor activity, forecast cash…
Serves B2B finance and accounts receivable teams at businesses worldwide, plus accountants and bookkeepers supporting clients with late-payment and receivables processes.
Financial Health
StableStable · Hiring · 13% CAGR over 4y
Location
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Provides payroll and back‑office software for recruitment agencies, umbrella companies and payroll bureaus. Platform supports worker onboarding, timesheets, pay‑and‑bill processing, client invoicing,…
Serves recruitment agencies, umbrella companies and payroll bureaus of varying sizes, targeting payroll and back-office teams that manage timesheets, worker payments and client billing.
Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops customer relationship management (CRM) software used by sales teams and financial services firms to manage contacts, sales pipelines, leads and client interactions, with features for…
Sells to financial services firms, including wealth and financial advisors, credit unions and insurance advisors, as well as B2B sales leaders and teams using Microsoft 365.
Financial Health
WeakWeak · -77% CAGR over 4y
Location
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Computed from 3 filingsDevelops cloud-based service management software for facilities management and field service companies, providing tools for asset management, job scheduling, preventative maintenance, contractor…
Serves B2B facilities service organisations, including facilities management providers, field service contractors, asset management teams, specialist cleaning firms, manufacturers and dealers, and…
Financial Health
DistressedDistressed · Hiring · 11% CAGR over 2y
Location
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Computed from 5 filingsDevelops and operates an integration platform for ecommerce brands that connects systems such as Shopify, ERP, warehouse and returns platforms. Provides implementation and support to synchronise…
Serves fast-growing ecommerce brands, particularly fashion, apparel, beauty, lifestyle and consumer goods companies with operations teams managing high order volumes and complex tech stacks.
Financial Health
HealthyHealthy · -11% CAGR over 4y
Location
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Develops and operates a SaaS business automation platform using AI agents to manage sales pipelines, customer communications, and marketing workflows, with tools for email responses, SMS and WhatsApp…
Serves small and medium-sized businesses and agencies managing sales, marketing, recruitment, customer support and client communications, including agencies running sub-accounts for their own clients.
Financial Health
N/AN/A
Location
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Computed from 2 filingsProvides online form-building software to create forms, surveys, quizzes, and polls, collect registrations, feedback, payments, and data, and integrate responses with other applications and automated…
Targets B2B and individual users, including entrepreneurs, educators, event organisers, marketers, HR, sales and IT teams, plus enterprises needing online data collection from audiences, customers,…
Financial Health
DistressedDistressed
Location
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Computed from 5 filingsProvides Equinox, a cloud-based intellectual property management system used by law firms and corporate IP teams to manage patents, trademarks and designs, including docketing, case and document…
Sells to IP professionals at law firms and corporate IP departments, including enterprise-scale law firms and businesses managing patent, trademark and design portfolios globally.
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDevelops business software for distributors, including order management, master data management, and customer margin management systems. Software captures and processes orders from emails, PDFs and…
Serves B2B distribution companies, particularly food and beverage wholesalers and distributors, targeting operations, finance and commercial teams handling high-volume customer orders, pricing,…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
Location
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Computed from 5 filingsDevelops and supplies OpenCRM, a customer relationship management (CRM) software platform that helps businesses manage contacts, sales opportunities, marketing activities and customer support, with…
Serves businesses and organisations seeking CRM software, including trial users, paying customers and existing clients with contractual, billing and data-processing needs.
Financial Health
WeakWeak · -5% CAGR over 4y
Location
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Develops an AI video creation platform that converts text, documents and presentations into narrated videos using AI avatars and synthetic voices. Provides tools for screen recording, translation,…
Sells to businesses running training, enablement and communications, including teams in healthcare, professional services, manufacturing, technology, education and retail, from small firms to large…
Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops software that integrates with card payment machines to identify customers, run card‑linked loyalty programmes, collect transaction feedback, and provide analytics and remarketing tools for…
Serves SMEs and enterprise merchants using card machines, plus payment providers including banks, payment acquirers, ISOs and card issuers.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops software for online retailers that delivers targeted on-site offers and promotions. The platform analyses shopper behaviour to optimise discounts, increase basket value, reduce checkout…
Serves B2B online retailers and eCommerce businesses, targeting digital commerce, marketing and performance teams responsible for promotions, conversion rates, basket value and customer abandonment.
Financial Health
WeakWeak · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsDevelops workforce management software for shift‑based organisations, providing tools for employee scheduling, time and attendance tracking, mobile clock‑in, payroll data export, incident reporting,…
Serves shift-based organisations with hourly workforces, including live events venues, security firms, temporary staffing agencies and fire departments, targeting shift, operations, finance and HR…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides cloud-based business communication and IT support software, including VoIP phone systems, contact centre platforms, webinar and online meeting tools, and remote endpoint…
Sells to businesses of all sizes, especially customer-facing teams and IT teams, including MSPs. Serves organisations in sectors such as automotive, education, healthcare, government and retail.
Financial Health
StrongStrong
Location
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Computed from 4 filingsProvides a contact data platform that helps sales and recruitment teams find professional email addresses and phone numbers. Offers a searchable database, Chrome extension, API access, data…
Serves B2B sales teams, recruiters, recruitment coordinators, and data/operations teams at startups, mid-market firms, and Fortune 500 companies.
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
Location
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Computed from 5 filingsDevelops a software platform for retailers to manage targeted reward and discount programmes. Provides tools to verify customer eligibility for groups such as students or key workers and deliver…
Sells to retail and ecommerce businesses, particularly marketing, loyalty and customer retention teams targeting shopper segments such as students, key workers and other verified groups.
Financial Health
StrongStrong · Growing, Hiring · 82% CAGR over 4y
Location
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Computed from 5 filingsOperates an online bulk SMS platform that enables businesses to send, receive and manage text messages. Provides tools for marketing and transactional messaging, including scheduling, throttling, URL…
Sells to SMEs, enterprise organisations, NHS bodies and government teams in the UK, especially marketing, customer service and operations teams communicating with customers, patients and service…
Financial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDevelops software for IT service observability and operations management, including infrastructure monitoring, event intelligence, incident alert management, service mapping and workflow automation,…
Serves large enterprises and managed service providers, targeting ITOps, site reliability, DevOps, infrastructure monitoring and service assurance teams responsible for critical digital services…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 5y
Location
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Computed from 5 filingsDevelops and supplies psychometric assessments, skills tests, and video interview tools used by employers to evaluate job candidates and employees. Provides platforms and services supporting…
Serves B2B HR, talent acquisition and talent management teams at organisations hiring or developing employees, including enterprise employers in technology, retail, contact centres and BPO.
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
Location
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Computed from 3 filingsDevelops software for managed service providers and IT departments, including remote monitoring and management (RMM), professional services automation (PSA), remote access, cybersecurity, backup, and…
Targets MSPs and other B2B IT service organisations, including IT departments, managed print providers, VARs and security leaders responsible for service delivery, endpoints, remote support, backup…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsDevelops resource scheduling and planning software used to manage staff, equipment, rooms, and other assets. The platform provides drag‑and‑drop scheduling, availability checks, utilisation tracking,…
Serves businesses and organisations needing to coordinate staff, assets, rooms, equipment, jobs and projects, with stated industry use cases in engineering, training, service, healthcare, education…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDevelops customer relationship management (CRM) software for kitchen, bedroom, bathroom and home improvement companies. Platform manages enquiries, leads, sales pipelines and installations, with…
Serves B2B customers in the KBB and home improvement sectors, including showroom-based retailers and installation-led companies with sales, operations, project and after-care teams.
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsProvides an online contact discovery and outreach platform offering email and phone lookup for professionals. Includes a searchable database, Chrome extension, data enrichment tools, API access,…
Serves B2B sales teams, recruiters, recruitment coordinators and growth teams, including users in Fortune 500 companies and startups seeking professional contact data for prospecting, hiring and…
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsProvides cloud-based software for estate and letting agents to manage property sales and rentals. Features include property marketing distribution to portals and social media, lettings management,…
Sells to estate agencies and letting agencies needing cloud software for sales, lettings management, property marketing, client portals and agency websites.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Computed from 5 filingsDevelops field service management software for commercial service businesses. Platform includes job scheduling and tracking, CRM, quoting and invoicing, asset and stock management, mobile apps for…
Sells to B2B field service and trades companies, especially commercial service providers in generator installation, HVAC, electrical, plumbing and building maintenance with office teams and field…
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
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Computed from 5 filingsDevelops and provides cloud-based online booking and scheduling software for businesses and public sector organisations. Platform manages appointments, events and resources, processes payments,…
Sells to businesses and public sector organisations, especially local and central government teams, healthcare and education providers, and professional and personal service businesses needing…
Financial Health
WeakWeak · -37% CAGR over 4y
Location
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Computed from 3 filingsDevelops cloud-based job management software for trades businesses, enabling quoting, job scheduling, team task assignment, job tracking, invoicing, payment processing and reporting, with mobile…
Sells to UK trades businesses and field service operators, including electricians, plumbers, builders, HVAC firms, roofers, cleaners, pest control companies and locksmiths managing jobs, teams and…
Financial Health
StableStable · Hiring · 18% CAGR over 2y
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Computed from 4 filingsProvides online accounting software and accountancy services for freelancers, contractors and small businesses, including bookkeeping tools, tax and self‑assessment filing, payroll support, financial…
Serves freelancers, contractors, sole traders, limited company directors and small businesses, including e-commerce businesses, across the UK.
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
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Computed from 5 filingsDevelops and provides event management software for planning and operating events, including guest list management, RSVPs, contact databases, seating plans, digital passes, guest communications,…
Serves B2B event professionals, luxury brands, cultural festivals, media and hospitality organisations, and enterprise teams running guest-focused events worldwide.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
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Computed from 4 filingsDevelops software for self‑storage operators that manages online unit bookings, payment processing, facility operations, pricing, and reporting. Platform includes website building tools, automation,…
Serves B2B self-storage operators, from single-site facilities to multi-site groups, in markets including the UK, EU, US, Canada and Australia. Targets owners and teams responsible for bookings,…
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 3y
Location
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Computed from 5 filingsDevelops and provides cloud-based CRM software for charities. The platform supports fundraising, donation management, events and ticketing, memberships, volunteer coordination, grantmaking, case…
Sells to charities and nonprofit organisations, including animal rescues, NHS charities, museums, hospices, Christian organisations and sports charities, serving teams managing fundraising,…
Financial Health
StableStable · Hiring · 57% CAGR over 4y
Location
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Computed from 2 filingsDevelops and operates a software platform for building and running automated workflows and AI agents. Provides tools to design logic, create user interfaces, integrate third‑party services, and…
Serves founders, engineers, builders and service agencies seeking to create client-facing software, branded portals and internal automations, including fast-growing companies and teams using…
Financial Health
StableStable · Hiring · 75% CAGR over 1y
Location
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Computed from 5 filingsProvides cloud-based video interviewing and candidate screening software for recruitment. Platform enables employers to conduct asynchronous video interviews, verify candidate identity, manage…
Serves B2B employers with high-volume recruitment needs, including recruiters, hiring managers and business leaders in high-growth companies, staffing agencies, early careers teams, and technical or…
Financial Health
StableStable · Hiring · 60% CAGR over 4y
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Computed from 5 filingsProvides cloud-based quoting software that enables businesses to create, send and manage sales quotes, allow customers to accept quotes online, track quote views, automate follow-ups, manage pricing…
Serves small and mid-sized businesses and sales teams that issue customer quotes, including service providers and product-based businesses seeking a structured sales process.
Financial Health
WeakWeak · -70% CAGR over 4y
Location
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Computed from 3 filingsProvides cloud-based business communications software including VoIP phone systems, virtual numbers, call routing, power dialers and call recording, with AI transcription and analytics, plus…
Serves B2B organisations from very small firms to enterprises, especially staffing and recruiting agencies, sales teams, customer service teams and call centres needing to communicate with clients,…
Financial Health
StableStable · Hiring · 12% CAGR over 2y
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How Zapier usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. SaaS companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of SaaS companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Zapier is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK SaaS companies use Zapier?
What share of UK SaaS companies run Zapier?
How is Zapier usage detected?
What size SaaS companies use Zapier in the UK?
What do Zapier-running SaaS companies also run?
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