Video hosting Used by UK SaaS Companies: Market Share (2026)
Detected video hosting usage covers 1,436 UK SaaS companies, with YouTube ahead at 84.9% (1,219 detections).
Among 39,965 trading UK SaaS companies, 1,436 have a detectable Video hosting system. YouTube appears on 84.9% of those companies (1,219), making it the default visible choice across the category.
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Wistia is the next sizeable presence at 14.9% (214), followed by Vidyard at 4.1% (59) and Brightcove at 2.2% (31). YouTube leads in every employee band: 85.5% among Under 10 employees, 85.9% among 10–50 employees, and 68.3% among Over 50 employees.
The remaining systems form a small long tail across 8 detected systems. JW Player appears at 0.5% (7), while VideoPress and SproutVideo each appear at 0.4% (6), and iPlayerHD appears at 0.1% (2).
1,436
SaaS with detected Video hosting
Of 39,965 UK SaaS
3.6%
Detection rate
2026
8
Systems detected
In this category
84.9%
Leader share
YouTube
UK SaaS Video hosting market share
Video hosting compared
| System | UK SaaS | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| YouTube | 1,219 | 84.9% | 7 | 38.8% | 7-person median, 84.9% share |
| Wistia | 214 | 14.9% | 6 | 43.5% | 6-person median, 14.9% share |
| Vidyard | 59 | 4.1% | 6 | 45.8% | 6-person median, 4.1% share |
| Brightcove | 31 | 2.2% | — | — | View these companies in Firmbase → |
| JW Player | 7 | 0.5% | — | — | View these companies in Firmbase → |
| VideoPress | 6 | 0.4% | — | — | View these companies in Firmbase → |
| SproutVideo | 6 | 0.4% | — | — | View these companies in Firmbase → |
| iPlayerHD | 2 | 0.1% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Video hosting system shifts with company size: among UK SaaS with under 10 employees, YouTube leads at 85.5% of the 882 with a detectable system; among UK SaaS with 10–50 employees, YouTube leads at 85.9% of the 491 with a detectable system; and among UK SaaS with over 50 employees, YouTube leads at 68.3% of the 63 with a detectable system.
Under 10 employees
85.5% of band
Micro SaaS firms make up the largest detected band, with 882 companies. YouTube leads at 85.5%, leaving the other 7 systems to share relatively small and sometimes overlapping usage.
10–50 employees
85.9% of band
The 10–50 employees band contains 491 companies and looks very similar to the smallest band. YouTube leads at 85.9%, with Wistia, Vidyard and the rest of the field sitting behind it.
Over 50 employees
68.3% of band
Larger SaaS companies are a smaller detected group, with 63 companies. YouTube still leads at 68.3%, but its share is lower than in the smaller bands, leaving more room for secondary systems.
How Video hosting usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK SaaS by Video hosting
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Frequently asked questions
What is the most-used Video hosting among UK SaaS companies?
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What is a Video hosting?
How is Video hosting usage detected?
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What is the best Video hosting for UK SaaS companies?
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