Video hosting Used by UK B2B Companies: Market Share (2026)
Among 112,345 trading UK B2B companies, 15,325 have a detectable video hosting system; YouTube accounts for 95.0% of detected usage in 2026.
Among 112,345 trading UK B2B companies, 15,325 have a detectable video hosting system. The market is highly concentrated: YouTube appears at 14,565 companies, or 95.0% of detected usage.
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The paid and specialist layer is much smaller. Wistia accounts for 662 companies and 4.3%, followed by Vidyard at 169 and 1.1%, Brightcove at 124 and 0.8%, VideoPress at 63 and 0.4%, JW Player at 53 and 0.3%, iPlayerHD at 44 and 0.3%, and SproutVideo at 27 and 0.2%.
The same pattern holds by company size. YouTube is used by 95.0% of detected companies under 10 employees, 95.2% of those with 10–50 employees, and 94.4% of those over 50 employees, leaving a narrow long tail for systems with more specialist positioning.
15,325
B2B with detected Video hosting
Of 112,345 UK B2B
13.6%
Detection rate
2026
8
Systems detected
In this category
95%
Leader share
YouTube
UK B2B Video hosting market share
Share of the 15,325 UK B2B with a detectable system. As of June 2026.
Video hosting compared
| System | UK B2B | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| YouTube | 14,565 | 95% | 7 | 19.3% | Small teams, broad B2B use |
| Wistia | 662 | 4.3% | 7 | 29.3% | Small teams, London-skewed marketing |
| Vidyard | 169 | 1.1% | 7 | 26.6% | Small sales-led B2B teams |
| Brightcove | 124 | 0.8% | 5 | 36.3% | Smaller headcount, London-skewed users |
| VideoPress | 63 | 0.4% | 7 | 15.9% | Small teams, lower London skew |
| JW Player | 53 | 0.3% | 6 | 20.8% | Small teams, mixed B2B publishers |
| iPlayerHD | 44 | 0.3% | — | — | View these companies in Firmbase → |
| SproutVideo | 27 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Video hosting system shifts with company size: among UK B2B with under 10 employees, YouTube leads at 95% of the 9,474 with a detectable system; among UK B2B with 10–50 employees, YouTube leads at 95.2% of the 5,062 with a detectable system; and among UK B2B with over 50 employees, YouTube leads at 94.4% of the 789 with a detectable system.
Under 10 employees
95% of band
This is the largest band, with 9,474 detected companies. YouTube accounts for 95.0%, while the remaining systems compete in a small specialist layer.
10–50 employees
95.2% of band
Mid-sized smaller businesses account for 5,062 detected companies. YouTube is slightly more concentrated here at 95.2%, leaving limited share for Wistia, Vidyard, Brightcove and the rest.
Over 50 employees
94.4% of band
The over 50 employees band has 789 detected companies. YouTube still leads at 94.4%, though systems such as Wistia, Vidyard and Brightcove have more room to appear in buyer journeys with formal marketing operations.
How Video hosting usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK B2B by Video hosting
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Frequently asked questions
What is the most-used Video hosting among UK B2B companies?
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