B2B Companies Using YouTube in the UK: 14,586 Active Firms (2026)
UK B2B firms running video embeds use public website video placements for product education, lead generation and customer support.
For business-to-business suppliers, public video embeds sit between marketing, product education and support rather than as a standalone media channel. Companies running this stack tend to have a direct-channel posture: product pages, gated resources, onboarding material and thought-leadership content need video without asking the buyer to leave the website. Adoption usually points to a marketing or revenue-operations team with enough budget for content production, tracking and consent handling, although the cohort also includes specialist operators where the website carries much of the sales explanation. The buying centre is often marketing, with input from product, sales enablement, support and data-protection owners.
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Across the UK, 14,586 business-to-business firms are actively trading with this embedded video platform detected on their public websites. Within detected video-player use in this cohort, the platform accounts for 95.5%, ahead of smaller detected video-player tools. The footprint is not simply a London pattern: London represents 19.3% of adopters, the South East 15.3%, the North West 10.9%, the East of England 9.0% and the South West 8.9%. Reported employment totals 21,865 staff, giving the cohort more labour-market weight than a narrow marketing-technology screen would imply.
Video embeds themselves do not create a separate UK licensing regime; obligations depend on the activity around them. Where embedded content supports direct marketing, the ICO’s PECR guidance matters alongside UK GDPR because contact forms, tracking, newsletter sign-ups and sales outreach can involve personal data. Corporate email marketing is treated differently from consumer messaging under PECR, but senders still need to identify themselves and provide an opt-out route. Live business marketing calls bring CTPS and TPS screening into scope, and sector rules can sit on top where financial services, telecoms, professional services or data processing are involved.
Adoption appears likely to remain broad but uneven. Many business-to-business suppliers use hosted video because it is cheap to publish, familiar to buyers and easy for small web teams to maintain; that same ubiquity limits differentiation. Larger firms tend to add governance around consent, analytics, brand safety and accessibility, while smaller operators often accept the default embed model. The pressure point is less video hosting itself than the surrounding stack: privacy controls, attribution, content operations and migration between web platforms. Consolidation may therefore show up as fewer visible widgets rather than a retreat from public video.
Adoption by company size
Adoption of YouTube rises with company size across the trading UK B2B companies in this cohort. 11.7% of the 76,784 companies with under 10 employees run YouTube (9,001 detected). 15.2% of the 31,788 companies with 10–50 employees run YouTube (4,819 detected). 19.7% of the 3,773 companies with over 50 employees run YouTube (745 detected). That is a 8% gap between the over 50 employees and under 10 employees bands.
14,586
Active firms
2026
95.5%
Of detected Video players share
UK B2B
7
Median headcount
Filed accounts
35,456
Verified contacts
Across this cohort
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Key facts
About 10% of the trading cohort reports turnover above £5M (1,500 of 14,586 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (691 firms), so a sizeable share is in its first few filing cycles.
The named video player accounts for 95.5% (14,586) of the 15,266 B2B firms with a detectable video-player system, leaving the nearest alternative at 4.4% (676).
London has 19.3% (2,811) of the cohort, followed by the South East at 15.3% (2,233) and the North West at 10.9% (1,596).
Detected use skews toward operational B2B sectors: Advanced Manufacturing is 19.6% (2,857), Wholesale & Distribution 15.8% (2,311), and Construction 12.8% (1,872).
A content-management platform is also detected on 67.1% (9,792) of these sites; analytics and tag-management tools appear on 52.6% (7,678) and 40.3% (5,881) respectively.
Video-led B2B campaigns that collect business-contact details remain within the ICO’s PECR and UK GDPR perimeter; live outbound follow-up needs CTPS and TPS screening and must not target businesses that have objected.
Video hosting market share among UK B2B
Share of the 15,266 UK B2B with a detectable system. As of June 2026.
What else do YouTube-running B2B run?
Share of the 14,586 YouTube-running UK companies where each technology was also detected. As of June 2026.
Where YouTube B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£771.9K
Median UK turnover
10.3%
Above £5M turnover
691
Incorporated since 2022
35,456 verified decision-maker contacts
across these 14,586 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using YouTube
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides cloud-based software for managing supplier pricing and rebate agreements. The platform centralises pricing and rebate data, automates calculations and workflows, and offers analytics and AI…
Sells to B2B procurement, finance and sales teams in distribution, manufacturing, retail, food services, and health and life sciences organisations managing complex partner and supplier agreements.
Financial Health
StrongStrong · Hiring · 25% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides software for capturing, archiving, and supervising electronic communications across channels such as voice, messaging, and social platforms. Offers compliance archiving, surveillance,…
Serves regulated enterprises and public sector organisations, including financial services, legal, life sciences, insurance, energy, government and corporate teams with communications compliance…
Financial Health
HealthyHealthy · -55% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsDevelops a cloud-based integration platform that connects applications, data sources, and APIs. Provides tools for data integration, ETL/ELT, API management, and workflow automation, with pre-built…
Sells to enterprise IT, data and business teams across manufacturing, retail, financial services and higher education, plus ISVs, MSPs and OEM/embedded providers.
Financial Health
HealthyHealthy · Hiring · 39% CAGR over 3y
Location
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Financial sub-scores
Computed from 4 filingsProvides software and managed services for recruitment agencies, hirers and contractors, including pre‑employment screening, payroll and timesheet processing, compliance checks, invoice finance, and…
Serves recruitment agencies, hirers and contractors, including businesses managing temporary or global workforces and agencies needing compliance, screening, payroll, finance and back-office support.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDesigns, installs, and manages audio‑visual and unified communications systems for workplaces. Provides video conferencing solutions, meeting room technology, digital signage, collaboration…
Serves enterprise and public sector IT, workplace and facilities teams across commercial real estate, financial services, higher education, manufacturing, government, healthcare, hospitality and…
Financial Health
StableStable · 1% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides IT and digital technology services including application development, systems integration, application management, testing and support. Also delivers cloud, data analytics, AI, cybersecurity…
Serves large enterprises on a B2B basis, particularly major organisations in banking, capital markets, media, energy, healthcare, insurance, life sciences, manufacturing, retail, travel and…
Financial Health
StrongStrong · 38% CAGR over 2y
Location
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Computed from 4 filingsProvides managed IT services including cybersecurity, cloud and datacentre infrastructure, network connectivity, telephony, Microsoft consulting, and bespoke software development, with 24/7 support…
Serves UK businesses and public-sector organisations, including manufacturers, retailers, business parks, financial and legal firms, healthcare providers, hospitality and leisure operators,…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 16% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsProvides outsourced customer contact and telemarketing services including inbound and outbound call handling, customer support, digital marketing and AI-enabled customer experience management. Also…
Serves large organisations and public sector bodies worldwide, including automotive, travel, financial services, insurance, healthcare, retail/e-commerce, telecoms, media, technology and utilities.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsProvides business finance solutions including asset finance, asset‑based lending, unsecured loans and M&A funding. Supports companies with capital for equipment, growth and acquisitions, and delivers…
Sells to businesses seeking finance, particularly firms in print and packaging, engineering, construction, professional services, renewable energy and start-ups. Targets business borrowers needing…
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 5y
Location
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Computed from 3 filingsDevelops and provides an online collaborative whiteboard and visual workspace platform that enables teams to plan projects, design products, run workshops, create diagrams, and manage workflows using…
Serves distributed business teams of any size, from startups and small businesses to enterprises, especially product, engineering, design, marketing, operations and IT teams in software, professional…
Financial Health
StrongStrong · Hiring · 33% CAGR over 2y
Location
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Computed from 5 filingsProvides a programmatic advertising platform that enables agencies and brands to plan, buy, and optimise digital ad campaigns. Offers AI‑driven targeting, campaign management and analytics across…
Serves advertising agencies, brands and in-house digital marketing teams running programmatic campaigns, across sectors including B2B, political, retail, travel, healthcare, finance and regulated…
Financial Health
StrongStrong · Growing, Hiring · 52% CAGR over 4y
Location
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Computed from 2 filingsProvides direct mail and mailing house services including bulk printing, personalisation, data processing and cleansing, mail fulfilment, and postal preparation. Handles large‑volume mail campaigns…
Serves UK and overseas businesses and organisations running small to high-volume direct mail campaigns, including marketing, operations and data teams requiring secure handling of customer data.
Financial Health
HealthyHealthy · 8% CAGR over 1y
Location
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Computed from 3 filingsDevelops software platforms and data solutions for insurance providers and retailers, including policy administration systems, online quote and purchase platforms, telematics integration, pricing…
Serves large UK personal lines insurance retailers, brokers and insurers, including major consumer-facing brands and providers with high-volume digital sales and servicing operations.
Financial Health
StrongStrong · Profitable
Location
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Computed from 4 filingsProvides IT lifecycle and asset disposition services including device refurbishment, configuration, secure data erasure, onsite shredding, data centre decommissioning, storage and logistics, and…
Serves B2B and public-sector organisations, including government departments, enterprises, financial institutions and IT channel partners managing large-scale IT asset estates across UK, European and…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 3y
Location
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Computed from 3 filingsProvides programmatic advertising technology for digital publishers, app developers, and media buyers. Operates a supply-side platform and related tools for ad inventory monetization, media buying,…
Serves digital publishers, app developers, CTV/OTT publishers, commerce media networks, agencies, and media buyers or advertisers operating programmatic advertising across the open internet.
Financial Health
StrongStrong · Hiring · 8% CAGR over 2y
Location
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Computed from 2 filingsProvides IT infrastructure and cloud services including hybrid cloud design and deployment, data centre consolidation, containerised data centres, cybersecurity, managed IT support, and multi‑vendor…
Serves UK commercial and public sector organisations, particularly IT leaders and in-house IT teams seeking hybrid cloud, data centre, cybersecurity and managed IT support.
Financial Health
HealthyHealthy · Profitable, Hiring · 20% CAGR over 1y
Location
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Computed from 4 filingsProvides cyber security certification and assurance schemes for organisations, connected devices and maritime vessels. Delivers the UK NCSC Cyber Essentials and Cyber Advisor programmes, assesses…
Serves B2B, public sector and regulated-sector organisations of all sizes seeking cyber security certification and assurance, plus providers in the NCSC assurance ecosystem; also targets aviation,…
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 5y
Location
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Computed from 5 filingsProvides management consultancy services including project and programme management (P3M), digital transformation, enterprise architecture, service management, cyber security, and assurance. Supports…
Serves public and private sector organisations, including central government, NHS bodies, local councils, defence and nuclear organisations, and IT/infrastructure operators managing complex…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial asset finance including hire purchase, finance leasing, refinance and chattel mortgages. Funds equipment and vehicles for sectors such as agriculture, construction, engineering,…
Serves UK asset finance brokers, equipment vendors and stock finance partners serving SME customers in agriculture, construction, engineering, manufacturing, transport, materials handling, waste and…
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 4y
Location
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Computed from 2 filingsManages private equity and venture capital funds that invest in small and medium-sized businesses. Provides growth capital and management buyout funding, and supports portfolio companies with…
Serves UK small and medium-sized businesses, founders and management teams seeking £3m–£15m growth capital or management buyout funding, alongside investors in its VCT and buyout funds.
Financial Health
HealthyHealthy · Hiring · 23% CAGR over 1y
Location
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Computed from 5 filingsProvides employment background screening and identity verification services, including criminal record checks, drug and alcohol testing, fingerprinting, social media screening, and employment or…
Serves businesses and organisations hiring workers, including small, mid-market, enterprise and global employers across business services, education, financial services, healthcare, hospitality,…
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
Location
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Computed from 3 filingsProvides HR, employment law, and health and safety support services to businesses, including HR outsourcing, compliance advice, employment tribunal representation, redundancy guidance, workplace…
Serves UK employers, from small businesses to larger organisations, across sectors including care, construction, healthcare, hospitality, manufacturing, retail, logistics, education, charities and…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 17% CAGR over 2y
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Computed from 5 filingsProvides crisis and risk management services including risk intelligence and analysis, travel risk management, critical event monitoring, security consulting, executive protection, medical evacuation…
Serves global enterprises, Fortune 500 companies, universities and international NGOs, particularly leaders and risk/security teams responsible for employees, travellers, executives and operations…
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
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Computed from 3 filingsDevelops cloud-based management information and finance software for education institutions. Provides systems for pupil data management, school administration, accounting, parent and student portals,…
Serves education-sector organisations, including primary and secondary schools, multi-academy trusts, SEND and all-through schools, maintained schools, local authorities and school finance or…
Financial Health
StrongStrong · Profitable
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Computed from 5 filingsDevelops digital commerce and finance software for the automotive industry. Provides online showroom, checkout and vehicle reservation tools, credit eligibility checks, and APIs that integrate…
Sells to automotive businesses, including vehicle manufacturers, OEM retailers, dealers, lenders and brokers, serving digital commerce and finance teams that sell cars online and through omnichannel…
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 5y
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Computed from 5 filingsProvides technology and engineering services to the telecommunications and broadband sector, including network design and planning, fibre and cable network build, overhead line construction,…
Serves UK communications-sector organisations, including network operators, broadband and service providers, utility providers, private enterprises and public bodies.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
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Computed from 2 filingsDevelops software for airlines, rail operators and travel companies that automates passenger communications. The platform integrates with reservation systems to send notifications such as booking…
Serves B2B travel organisations, including airlines, rail operators, travel agencies and travel management companies that need to communicate with passengers at scale.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 1y
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Computed from 4 filingsProvides digital ordering and checkout technology for restaurants and retailers, including self-service kiosks, drive‑thru systems, digital signage and order management software, with integration,…
Serves B2B customers in quick-service restaurants, hospitality and retail, including restaurant and retail brands in the UK, Ireland and beyond with drive-thru, self-service or checkout-heavy…
Financial Health
StrongStrong · Profitable · 15% CAGR over 2y
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Computed from 5 filingsProvides software, pricing access and support services for energy brokers and consultants, acting as an intermediary with energy suppliers. Offers broker platforms, sales support, metering services,…
Serves UK-based B2B energy brokers, consultants and TPIs, working with energy suppliers and technology partners that support business customers across energy, water and utilities markets.
Financial Health
HealthyHealthy · Profitable, Hiring · 3% CAGR over 4y
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Computed from 5 filingsProvides digital performance marketing services including paid search, paid social, programmatic advertising, SEO, digital PR, influencer marketing, and creative strategy. Uses data analysis,…
Serves marketing and growth teams at leading brands and start-ups, particularly consumer retail, ecommerce, hospitality, health and lifestyle businesses seeking agency support.
Financial Health
StrongStrong · Growing, Hiring · 35% CAGR over 4y
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Computed from 5 filingsProvides ICT support services to primary, secondary and multi‑academy schools, including network management, helpdesk support, broadband provision, management information system (MIS) support, data…
Serves UK education organisations, including primary, SEN and secondary schools, multi-academy trusts and local authorities, targeting senior leaders, IT coordinators, curriculum staff and school…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 5y
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Computed from 5 filingsProvides receivables finance and asset-based lending to businesses, including invoice factoring, accounts receivable financing, inventory and acquisition financing, payroll funding, and supply chain…
Serves SMEs and high-growth businesses, especially in healthcare, staffing, consumer goods and transportation/trucking, plus companies facing seasonal, turnaround, acquisition or cash-flow pressures.
Financial Health
StrongStrong · Profitable, Growing, Hiring · 12% CAGR over 4y
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Computed from 3 filingsPlans, designs and delivers experiential marketing campaigns and brand activations, including exhibitions, trade show stands, launch events, sponsorship activations, themed attractions, VIP…
Serves B2B brand and marketing teams at global companies seeking experiential campaigns, events, exhibitions, sponsorship activations, luxury retail experiences and customer experience centres.
Financial Health
StrongStrong · Profitable, Hiring · 21% CAGR over 2y
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Computed from 5 filingsProvides business consultancy services focused on sales growth, marketing and brand development, people and HR strategy, AI and technology systems, and mergers and acquisitions. Activities include…
Targets business owners, C-suite leaders and management teams across sectors, including companies needing consultancy support for sales growth, HR, technology adoption or mergers and acquisitions.
Financial Health
StrongStrong · Profitable
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Computed from 3 filingsProvides IT infrastructure and managed services including design, deployment and management of enterprise servers and storage. Offers cloud hosting, backup and disaster recovery, remote monitoring,…
Serves UK businesses and public sector organisations with business-critical IT estates, particularly in financial services, manufacturing, distribution and retail, as well as teams managing…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 15% CAGR over 2y
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Computed from 5 filingsProvides quantitative and qualitative market research services, collecting primary data from consumer, business, and healthcare audiences. Conducts surveys and studies that support PR campaigns,…
Serves PR, marketing and business decision-makers at brands, agencies, B2B/corporate firms, consumer businesses, healthcare organisations, charities and public sector bodies seeking audience insight…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
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Computed from 4 filingsProvides management consulting focused on commercial growth strategy, advising companies on pricing, product strategy, marketing, sales, and business models, and offering software and analytics tools…
Serves senior business leaders and commercial teams at companies across consumer, financial services, healthcare and life sciences, industrials, and technology/media/telecom sectors, plus private…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 10% CAGR over 3y
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Computed from 2 filingsSupplies business utilities including water services, commercial waste collection, environmental services, and broadband and phone connectivity. Manages utility accounts and contracts for businesses,…
Serves UK businesses of all sizes, including small businesses and multi-premise organisations, that need business utility accounts across water, waste, broadband and phone services; also works with…
Financial Health
StrongStrong · Hiring · 16% CAGR over 1y
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Computed from 3 filingsDesigns, builds and operates large-scale data centres and digital infrastructure. Develops powered sites, constructs modular facilities, and provides secure, energy‑efficient hosting environments and…
Serves hyperscalers, government and public sector bodies, and global enterprises with high-security, scalable digital infrastructure needs, including AI and high-density workload operators.
Financial Health
StrongStrong · Hiring · 21% CAGR over 2y
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Computed from 4 filingsDevelops recruitment and staffing CRM software built on Microsoft Dynamics 365 and the Power Platform. Provides tools for candidate and vacancy management, workflow automation, analytics dashboards,…
Serves medium and large recruitment and staffing agencies, particularly businesses using Microsoft 365 that need CRM and platform tools for recruiters, consultants and agency operations teams.
Financial Health
StrongStrong · Growing, Hiring · 43% CAGR over 4y
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Computed from 5 filingsProvides social and market research services for public sector bodies and commercial organisations, including surveys, evaluations, behavioural insight studies, customer and stakeholder research, and…
Serves public sector bodies, policymakers, regulators, housing providers, financial services firms, education and health organisations, legal/justice and third-sector organisations, and other UK…
Financial Health
StableStable · -15% CAGR over 4y
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Computed from 5 filingsProvides SAP supply chain consultancy, software development, and implementation services. Designs and integrates solutions for warehouse, manufacturing, and distribution operations, including SAP…
Serves B2B organisations using SAP in warehouses, manufacturing sites and distribution centres, particularly supply chain, operations and IT teams managing end-to-end logistics and production…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
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Computed from 5 filingsProvides recruitment and staffing services for employers and job seekers across sectors including manufacturing, logistics, engineering, healthcare, construction and office services. Sources, screens…
Serves UK employers and jobseekers across manufacturing, logistics, engineering, health and social care, construction, energy, telecoms, finance, office, sales, automotive, education and life…
Financial Health
HealthyHealthy · -32% CAGR over 4y
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Computed from 4 filingsProvides IT asset lifecycle management services including site audits, secure data sanitisation and destruction, refurbishment and recycling of IT equipment, data centre decommissioning, and recovery…
Serves businesses and organisations with end-of-life IT and telecoms assets, including data centres and teams responsible for secure hardware disposal, compliance, sustainability reporting,…
Financial Health
HealthyHealthy · -4% CAGR over 3y
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Computed from 5 filingsProvides architectural design, urban planning and masterplanning services for cultural, residential, commercial and civic projects. Works on museums, offices, housing developments and public…
Serves public and private clients commissioning major architecture projects, including cultural institutions, universities, government bodies, developers and organisations with civic, commercial,…
Financial Health
StrongStrong · Hiring · 7% CAGR over 5y
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Computed from 3 filingsProvides commercial legal services to businesses, including advice on corporate transactions, banking and finance, employment, intellectual property, real estate, regulatory matters, and dispute…
Serves businesses and organisations across the UK and beyond, including start-ups and clients in aviation, energy, fintech, food and beverage, health and social care, medtech, life sciences, social…
Financial Health
HealthyHealthy · Profitable, Hiring · 13% CAGR over 2y
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Computed from 4 filingsSupplies CCTV and video surveillance equipment, access control systems, intruder alarms, and related security products through an online store, including cameras, recorders, detectors, intercoms,…
Sells B2B to security installers, electrical contractors and trade buyers across the UK needing CCTV, access control, intruder alarm, networking, lighting and related security products.
Financial Health
StrongStrong · -90% CAGR over 2y
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Financial sub-scores
Computed from 5 filingsSupports innovation by connecting businesses, researchers and investors, delivering sector networks, funding programmes, events and knowledge resources, and managing initiatives such as Knowledge…
Serves UK businesses, researchers, entrepreneurs, investors and public-sector innovation teams across sectors including agrifood, digital, health, energy, manufacturing, transport and defence.
Financial Health
StrongStrong · Hiring · 8% CAGR over 6y
Location
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Computed from 5 filingsOperates a network of vehicle accident repair centres and develops digital platforms that manage repair workflows, insurance claims integration, analytics and financial processes, connecting…
Serves UK motor insurers, fleet and claims clients, accident repair centres, suppliers, and vehicle owners needing accident repair support through an approved repairer network.
Financial Health
StrongStrong · Hiring · 11% CAGR over 5y
Location
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Computed from 5 filingsManufactures digital signage hardware including LCD and DV‑LED displays, advertising screens, video walls, touch screen monitors, kiosks and digital posters. Also supplies media players and content…
Sells to businesses and organisations in retail, food service, corporate, healthcare, hospitality, education, finance, transport, entertainment and fitness, plus system integrators.
Financial Health
StrongStrong · Hiring · 14% CAGR over 5y
Location
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Showing 50 of 14,586 — +14,536 more with verified decision-maker contacts, live data, and CRM sync.
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How YouTube usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
YouTube is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use YouTube?
What share of UK B2B companies run YouTube?
How is YouTube usage detected?
What size B2B companies use YouTube in the UK?
What do YouTube-running B2B companies also run?
Can I get contact details for these companies?
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