B2B Companies Using Wistia in the UK: 676 Active Firms (2026)
B2B companies using embedded video hosting sell to other organisations in the UK and use website video for marketing, sales or education.
Adoption usually sits with marketing operations, demand generation, sales enablement and customer education teams rather than broadcast or consumer media teams. For B2B suppliers, embedded video hosting is used to gate webinars, qualify interest, equip sales conversations and make product education available on the website. Companies running this platform tend to have a direct-channel posture: analytics, tagging, search optimisation and content management often sit alongside video, suggesting a web team that cares about attribution and nurture rather than simple playback. Engagements are usually website-wide or campaign-led, with procurement involving marketing, revenue operations, legal and information-security checks.
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Across the UK, 676 active trading companies have this embedded video-hosting platform detected on their public websites. Reported employment across the cohort is 4,797 people. Within detected video players used by B2B suppliers, the system sits second by share, at 4.4%. Adoption is concentrated in London at 30.0% and the South East at 18.3%, followed by the North West at 10.7%, the East of England at 8.4% and the South West at 8.1%.
UK B2B selling does not sit under a single licence: the relevant rulebook depends on the underlying activity, such as financial services, telecoms, professional services or data processing. For companies using hosted video in demand generation or sales enablement, the practical compliance work is usually around contact capture, viewer tracking, preference management and onward use by sales teams; UK GDPR still applies where business-contact data is processed. The ICO states that PECR covers direct marketing by calls, electronic mail and fax, and that the electronic-mail rule does not apply to corporate subscribers. Identity disclosure, a valid opt-out address, CTPS and TPS screening, and respect for objections still matter.
Embedded video hosting appears to be moving from a marketing-site add-on towards a revenue-operations instrument, especially where content engagement is fed into lead scoring, onboarding or customer education. Adoption tends to favour firms with a direct sales motion and enough internal ownership to manage analytics, consent, content production and website governance. Migration pressure may come less from video quality than from bundling: website platforms, marketing suites and sales tools all want the same engagement signals. Smaller adopters may keep lighter public-video setups, while more mature B2B operators are likely to keep paying for controlled hosting, branding and reporting where those features support their sales process.
Adoption by company size
Adoption of Wistia rises with company size across the trading UK B2B companies in this cohort. 0.5% of the 76,784 companies with under 10 employees run Wistia (399 detected). 0.7% of the 31,788 companies with 10–50 employees run Wistia (218 detected). 1.2% of the 3,773 companies with over 50 employees run Wistia (45 detected). That is a 0.7% gap between the over 50 employees and under 10 employees bands.
676
Active firms
2026
4.4%
Of detected Video players share
UK B2B
7
Median headcount
Filed accounts
1,533
Verified contacts
Across this cohort
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Key facts
About 12% of the trading cohort reports turnover above £5M (84 of 676 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (41 firms), so a sizeable share is in its first few filing cycles.
Among B2B firms with a detectable video-player system, this embedded video-hosting technology ranks second by detected share at 4.4% (676) of 15,266 companies.
London has the largest registered-region concentration at 30.0% (203), followed by the South East at 18.3% (124).
The surrounding web stack is marketing-led: tag-management tooling appears at 65.8% (445), analytics tooling at 51.5% (348), and form-protection tooling at 33.7% (228).
Sector tags overlap, with SaaS at 28.8% (195), Wholesale & Distribution at 11.4% (77), IT Services & Managed Services at 10.4% (70), and Marketing Agency at 10.2% (69).
ICO guidance keeps many B2B marketing workflows within PECR for live or automated calls, electronic mail and fax, while UK GDPR still applies where business-contact data is processed.
Video hosting market share among UK B2B
Share of the 15,266 UK B2B with a detectable system. As of June 2026.
What else do Wistia-running B2B run?
Share of the 676 Wistia-running UK companies where each technology was also detected. As of June 2026.
Where Wistia B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£864.3K
Median UK turnover
12.4%
Above £5M turnover
41
Incorporated since 2022
1,533 verified decision-maker contacts
across these 676 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Wistia
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsDevelops a digital analytics platform that collects and analyzes user behaviour data from websites and apps, providing product analytics, session replay, heatmaps, A/B testing, and experimentation…
Serves product, data, engineering, marketing and executive teams at startups and enterprises, including financial services, B2B, media, healthcare and ecommerce organisations.
Financial Health
StrongStrong · Hiring · 32% CAGR over 2y
Location
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Computed from 4 filingsDevelops software for visual effects, animation, and digital content production used in film, television, and design industries, including tools for compositing, 3D texturing, lighting, look…
Serves VFX, animation and media production studios, digital design teams, visual effects artists, and entertainment brands working on film, TV, animation and virtual production.
Financial Health
StrongStrong · Growing · 3% CAGR over 3y
Location
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Computed from 5 filingsDevelops software for IT service observability and operations management, including infrastructure monitoring, event intelligence, incident alert management, service mapping and workflow automation,…
Serves large enterprises and managed service providers, targeting ITOps, site reliability, DevOps, infrastructure monitoring and service assurance teams responsible for critical digital services…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 5y
Location
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Computed from 5 filingsDevelops a data intelligence platform that provides data cataloguing, metadata management, governance, lineage tracking, and data quality tools. Software enables organisations to discover, document,…
Serves enterprise data, analytics, governance and AI teams in financial services, healthcare, insurance, manufacturing, retail, technology and the public sector, especially organisations with complex…
Financial Health
StrongStrong · Hiring · 37% CAGR over 5y
Location
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Computed from 5 filingsDevelops automated software testing and quality assurance tools covering the software development lifecycle, including static code analysis, unit testing, API and UI test automation, service…
Sells to software development and QA teams in regulated embedded and enterprise organisations, including automotive, aviation, medical devices, defense, rail, finance, healthcare, public sector,…
Financial Health
StrongStrong · Hiring · 8% CAGR over 5y
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Computed from 3 filingsProvides a cybersecurity platform that connects organisations with a global community of security researchers to identify vulnerabilities. Offers bug bounty programmes, vulnerability disclosure…
Serves security and engineering teams at enterprises and public sector organisations, including financial services, healthcare, retail/e-commerce, automotive, crypto/blockchain, hospitality, US…
Financial Health
StrongStrong · Hiring · 26% CAGR over 2y
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Computed from 2 filingsProvides software for third‑party vendor risk management, enabling organisations to onboard and assess suppliers, conduct due diligence, monitor cybersecurity threats and vulnerabilities, manage…
Sells to businesses managing third-party and cybersecurity risk, from SMBs to large global enterprises. Targets procurement, information security, risk and compliance, and third-party risk teams in…
Financial Health
StrongStrong · Hiring · 60% CAGR over 1y
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Computed from 5 filingsProvides B2B account-based marketing and lead generation services, including targeted lead acquisition, programmatic display advertising, intent‑data campaigns, event marketing support, and marketing…
Serves B2B marketing and sales teams seeking account-based growth, lead generation, intent data and pipeline support, typically for brands targeting specific business buyers.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 4y
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Computed from 5 filingsProvides electronic signature software that enables businesses to send, sign and manage documents online. Platform includes document tracking, audit trails, team access, integrations and API,…
Serves UK businesses and public-sector organisations of varied sizes, especially HR, finance, operations, sales, legal, property and care teams managing document approvals across sites or departments.
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides sales and marketing support for a group developing enterprise DevOps software. Activities promote tools for version control, test data management, application testing, infrastructure…
Sells to enterprise software development and DevOps teams building mission-critical applications, including organisations in financial services, software and IT, media, gaming, semiconductor,…
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsProvides content marketing services for financial services firms, producing videos, animations, infographics and interactive media. Works with banks, asset managers and investment companies to…
Sells to financial services businesses, particularly private banks, asset managers and investment companies. Serves C-suite, marketing teams and financial professionals seeking content and…
Financial Health
StableStable · Hiring · 31% CAGR over 4y
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Computed from 3 filingsDevelops AI-enabled legal software for law firms, supporting litigation and arbitration with tools for case management, document and transcript analysis, virtual hearings, workflow automation, and…
Sells B2B to law firms and legal teams, especially litigation and arbitration practices, partners, lead counsel, associates, legal innovation teams, paralegals and litigation support teams managing…
Financial Health
StrongStrong · Profitable, Growing · 4% CAGR over 2y
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Computed from 3 filingsDevelops subscription management and recurring billing software for digital and ecommerce businesses. The platform manages subscription lifecycles, integrates with payment gateways and business…
Sells to subscription-based businesses and digital commerce teams, including SaaS, consumer goods and retail, streaming media, travel, hospitality and entertainment brands managing recurring…
Financial Health
StrongStrong · Hiring · 145% CAGR over 2y
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Computed from 3 filingsProvides cybersecurity risk intelligence and third‑party risk management software. Platform monitors organisations’ external attack surface, security ratings and threat data to detect…
Serves enterprise security, risk, TPRM and SOC teams managing large supplier ecosystems, across sectors including financial services, healthcare, technology, public sector, critical infrastructure,…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 2y
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Computed from 3 filingsProvides cloud-based electronic quality management system (eQMS) software for medical device and life sciences development, including document control, design controls, training management, CAPA and…
Serves medical device and IVD developers, biotech and pharma teams, CROs/CMOs, high-tech product companies, and consultants, from small teams to large regulated organisations.
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
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Computed from 4 filingsDevelops web governance software that scans and monitors websites for accessibility, content quality, SEO, user experience, and compliance issues. Provides tools for automated testing, analytics,…
Sells to large organisations and web teams managing complex websites, including stakeholders responsible for accessibility, content, SEO, user experience, analytics, and data privacy compliance.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
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Computed from 5 filingsDevelops business management and field service software for industries such as pest control, lawn care, cleaning and security. Products include routing optimisation, workforce management, ERP,…
Serves B2B field service and mobile workforce businesses, including pest control, lawn care, landscaping, cleaning, janitorial, security guarding, delivery, logistics and medical transport operators.
Financial Health
StrongStrong · Growing, Hiring · 3% CAGR over 4y
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Computed from 5 filingsProvides employer of record services and software platform enabling businesses to hire, onboard, manage, and pay employees and contractors in multiple countries. Supports global employment…
Sells to startups, mid-market and enterprise businesses expanding internationally, especially HR, legal, finance, IT and leadership teams responsible for global hiring, workforce compliance and…
Financial Health
StrongStrong · Hiring · 46% CAGR over 4y
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Computed from 5 filingsProvides support services to an affiliated company that develops and operates a developer data platform. Activities include assisting with sales, marketing, and technical support for cloud database…
Serves software developers, startups, AI innovators and enterprise technology teams, with industry focus on financial services, telecoms, healthcare, retail, public sector and manufacturing.
Financial Health
StrongStrong · Hiring · 28% CAGR over 5y
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Computed from 5 filingsDevelops cloud-based visual collaboration software used for diagramming, virtual whiteboarding, product roadmapping, and planning. The platform enables teams to design systems, map processes, plan…
Serves business and public-sector teams handling product, UX, engineering, IT, project management, operations, HR, finance and go-to-market work, with stated industry focus including education,…
Financial Health
StrongStrong
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Computed from 5 filingsProvides cloud-based talent acquisition software used by organisations to manage recruitment processes, including job posting, applicant tracking, candidate screening, interview scheduling, offer…
Serves mid-size and enterprise employers, targeting HR, talent acquisition, hiring, IT and finance teams with corporate, high-volume and professional hiring needs across sectors including healthcare,…
Financial Health
StrongStrong · Hiring · 43% CAGR over 4y
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Computed from 5 filingsProvides sales and commercial support for a group offering a managed open‑source data platform. The platform delivers hosted services for databases, event streaming, search and analytics technologies…
Serves B2B developers, data engineering teams and technology leaders at startups and scaling enterprises, with emphasis on software, fintech and retail companies using cloud-based data infrastructure.
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Computed from 5 filingsProvides education sector marketing services and data tools, including a database of school staff, email campaigns to teachers, school lead generation, and postal marketing. Offers CRM and…
Serves B2B organisations selling into schools, including edtech enterprises, startups and scaleups, plus university recruitment and marketing teams targeting teachers, staff and education…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 4y
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Computed from 2 filingsProvides video production services for businesses, creating corporate films, promotional and marketing videos, and animated content. Produces 2D/3D animation, motion graphics, social media adverts,…
Serves B2B organisations and brands across sectors, particularly executive leadership, internal communications and marketing teams seeking support for corporate communications, campaigns, product…
Financial Health
HealthyHealthy · 0% CAGR over 1y
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Computed from 3 filingsDevelops stakeholder management software used to map stakeholders, track engagement activity, and manage consultation and communication processes. The platform includes stakeholder databases,…
Serves public sector bodies, nonprofits, utilities, energy and transport operators, healthcare providers and education institutions managing complex stakeholder and community engagement across…
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 2y
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Computed from 3 filingsProvides video production services including corporate, promotional and training videos, event filming and live streaming. Produces 2D and 3D animation and social media content, with scripting,…
Serves businesses, charities and organisations, primarily marketing, communications, sales and HR teams or executives, across the UK and internationally. Targets clients needing corporate,…
Financial Health
StableStable · Hiring · 27% CAGR over 2y
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Computed from 4 filingsDevelops and operates an online platform for creating interactive forms, surveys, quizzes, and data collection tools. Provides templates, analytics, integrations, and automation features to gather…
Serves B2B and B2C organizations, including GTM teams and larger enterprises, with buyers in marketing, product/UX research, HR, operations, talent, customer success and education.
Financial Health
StrongStrong · Growing, Hiring · 56% CAGR over 3y
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Computed from 3 filingsDesigns and delivers immersive events, installations and exhibition experiences. Combines projection mapping, interactive technology, audio, special effects and custom software to create large‑scale…
Serves B2B marketing teams, event producers and creative agencies at major brands, plus visitor attractions and exhibition teams seeking immersive, interactive audience experiences.
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StrongStrong · Growing, Hiring · 5% CAGR over 2y
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Computed from 3 filingsProvides managed hosting platforms for WordPress websites and applications, including site management, security, performance optimisation, developer tools, and infrastructure for e‑commerce, media,…
Serves B2B customers including enterprise digital teams, creative agencies, developers, small businesses, ecommerce retailers and media/newsroom organisations using WordPress websites and…
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StrongStrong · Profitable, Growing · 4% CAGR over 2y
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Computed from 4 filingsProvides a customer data platform that collects, unifies and processes customer data from multiple digital sources, enabling businesses to build customer profiles, analyse behaviour, and activate…
Serves B2C multi-channel consumer brands, including ecommerce, media, fintech and subscription businesses, targeting marketing, product, CRM and data teams managing large-scale customer engagement.
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StrongStrong · Hiring · 41% CAGR over 3y
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Computed from 3 filingsDevelops and provides a cloud-based social media management platform that enables businesses to plan and schedule posts, manage customer interactions, monitor conversations, run influencer campaigns,…
Serves B2B marketing, social media and customer care teams at small businesses, agencies and enterprise brands managing multiple social profiles, high engagement and cross-functional workflows.
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StrongStrong · Hiring · 100% CAGR over 2y
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Computed from 3 filingsProvides software and consulting services for pharmaceutical and biotechnology drug development, including biosimulation and pharmacokinetic modelling, clinical trial data analysis, regulatory…
Serves life sciences organisations, including biotech, pharmaceutical companies and CROs, across drug discovery, clinical development, regulatory, market access and commercial functions.
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StrongStrong · Profitable, Growing, Hiring · 10% CAGR over 2y
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Computed from 5 filingsProvides software that analyses marketing and social media video content using AI to identify visual, narrative and audio elements affecting performance. Generates insights, predictive scores,…
Serves B2B marketing teams at brands and agencies, including media buyers, influencer and creator teams, social teams, and e-commerce brands producing video ads, UGC, influencer and social content.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
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Computed from 5 filingsProvides a software platform for product analytics and user experience management. Tracks user interactions in applications, with features including session replay, in‑app guides, feedback…
Serves B2B product, engineering, marketing and customer success teams at software-led companies managing web/mobile apps and AI agents across digital product portfolios.
Financial Health
StrongStrong · Hiring · 30% CAGR over 4y
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Computed from 5 filingsDevelops cybersecurity software and services for managing cyber risk. Provides attack surface management, vulnerability scanning, digital risk protection, penetration testing, and threat intelligence…
Sells to B2B security, IT and risk teams at organisations needing cyber risk management, attack surface visibility, application security testing, threat intelligence and PCI compliance support.
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StableStable · Hiring · 6% CAGR over 4y
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Computed from 5 filingsDevelops identity governance and administration software delivered as a cloud platform. Enables organisations to manage digital identities, automate user access provisioning and deprovisioning,…
Serves B2B enterprise IT, security, compliance and identity teams in organizations managing complex workforce access across cloud and legacy systems, including those migrating from Oracle IAM or SAP…
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HealthyHealthy · Hiring · 52% CAGR over 4y
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Computed from 5 filingsDevelops a cloud-based file data platform that provides enterprise storage, data management, backup and disaster recovery. Software enables hybrid cloud file systems, multi-site file sharing,…
Serves enterprise IT and infrastructure teams, including global multi-site organisations, across architecture and engineering, energy, financial services, healthcare, manufacturing, media, retail and…
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StrongStrong · Growing, Hiring · 32% CAGR over 4y
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Computed from 5 filingsProvides cloud-based HR and payroll platform enabling companies to hire, pay, and manage employees and contractors internationally. Offers employer-of-record services, global payroll, compliance…
Serves businesses with international or distributed workforces, especially HR and people teams hiring employees or contractors across multiple countries, plus partners needing global hiring…
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StrongStrong · Hiring · 101% CAGR over 4y
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Computed from 5 filingsProvides employer-of-record and global workforce management services enabling companies to hire employees internationally without establishing local entities. Services include global payroll…
Serves businesses expanding or hiring internationally, targeting HR, finance and legal teams across technology, manufacturing, financial services, AI, retail and professional services, including…
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StrongStrong · -55% CAGR over 4y
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Computed from 5 filingsDevelops and supplies enterprise resource planning (ERP) software for manufacturing companies, integrating production scheduling, shop floor data collection, inventory, purchasing, quality control,…
Serves B2B manufacturing companies in the UK and Ireland across multiple industries, targeting owners, operations leaders, finance teams and shop-floor managers responsible for production,…
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StrongStrong · Growing, Hiring · 19% CAGR over 4y
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Computed from 5 filingsDevelops behavioural finance software for financial institutions, wealth managers and pension providers. Provides tools for investor risk profiling, personality assessment, engagement analytics, fund…
Sells B2B to wealth managers, financial planners, banks, robo-advisers, pension providers, asset managers and investment product providers serving retail investors.
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StrongStrong · Growing, Hiring · 18% CAGR over 4y
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Computed from 5 filingsProvides search engine marketing services including SEO strategy, digital PR, link building, and data‑driven content assets to improve organic search visibility. Also offers search strategy…
Serves mid-market and enterprise brands, particularly marketing and in-house search teams, that need external agency support and clear reporting for organic visibility across Google and AI platforms.
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StrongStrong · Growing, Hiring · 28% CAGR over 4y
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Computed from 3 filingsProvides language and content services including translation, localization, interpreting, transcription, and media dubbing and subtitling. Develops AI‑enabled translation and content workflow tools,…
Serves public and private sector organisations, including global brands and teams in life sciences, manufacturing, finance, legal, public institutions, defence and security, and media and…
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StrongStrong · Growing, Hiring · 14% CAGR over 2y
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Computed from 5 filingsProvides HubSpot consultancy and revenue operations services, including CRM implementation, system integration, automation, data architecture and user training. Helps organisations configure and…
Serves B2B organisations and nonprofits using HubSpot, especially software, professional services, recruitment, manufacturing, automotive and real estate teams seeking RevOps, CRM and data support.
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StrongStrong · Growing, Hiring · 13% CAGR over 4y
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Computed from 5 filingsProvides sustainability consulting and digital tools to help companies and their suppliers improve environmental performance and meet sustainable supply chain requirements, including supplier…
Serves global blue-chip companies, procurement and sustainability teams, and their supplier networks, including businesses seeking to meet sustainable supply chain requirements and improve…
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StrongStrong · Hiring · 19% CAGR over 4y
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Computed from 2 filingsProvides a customer messaging and notification platform enabling businesses to send mobile and web push notifications, email, SMS/RCS and in‑app messages, with tools for user segmentation, automation…
Sells to product, marketing, CRM, and growth teams at app-based businesses and digital publishers, including gaming, news/media, ecommerce, fintech, and mobile app companies.
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StrongStrong · Hiring · 61% CAGR over 1y
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Computed from 5 filingsProvides integrated facility services including building maintenance, cleaning, engineering and infrastructure operations, HVAC and mechanical services, parking and transportation management,…
Serves large business and public-sector facility owners/operators across aerospace, airports, manufacturing, commercial real estate, data centres, healthcare, education, hospitality, retail, sports…
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StrongStrong · Growing · 0% CAGR over 4y
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Computed from 5 filingsProvides research, benchmarking, and advisory services focused on data and artificial intelligence leadership. Publishes reports and insights, operates professional networks and events, and runs…
Serves data and AI leaders and their teams in large organisations, including senior data, analytics, automation and technology executives across sectors such as aviation, energy, retail, media and…
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StrongStrong · Growing, Hiring · 25% CAGR over 4y
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Computed from 5 filingsProvides product analytics software that collects and analyses user interaction data from mobile and web applications, offering dashboards, funnels and cohort analysis tools to measure engagement,…
Serves B2B product, growth, marketing and data teams at companies running mobile, web and digital products, especially teams focused on user acquisition, engagement, retention and customer experience.
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HealthyHealthy · -5% CAGR over 5y
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Computed from 5 filingsProvides market data, analytics, and research on energy storage and power markets. Offers a platform with revenue benchmarks, forecasts, and valuation tools for battery and solar assets, alongside…
Serves B2B energy market participants, including investors, developers, asset managers, structured finance teams, and traders involved in battery storage, solar, renewables, co-location, and data…
Financial Health
StrongStrong · Growing, Hiring · 75% CAGR over 4y
Location
Unlock all 676 leads
Showing 50 of 676 — +626 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 676 leads
Showing 50 of 676 — +626 more with verified decision-maker contacts, live data, and CRM sync.
How Wistia usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Wistia is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK B2B companies use Wistia?
What share of UK B2B companies run Wistia?
How is Wistia usage detected?
What size B2B companies use Wistia in the UK?
What do Wistia-running B2B companies also run?
Can I get contact details for these companies?
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