B2B Companies Using Vidyard in the UK: 171 Active Firms (2026)
B2B companies using video engagement technology host, track and personalise sales or marketing video on UK websites.
Sales and marketing teams use this video engagement stack to turn website video from a passive asset into a tracked sales, education and demand-generation channel. Among B2B suppliers, adoption tends to signal a direct-channel posture: account teams are producing content for prospects and customers, marketing operations can route engagement signals into follow-up workflows, and budget exists for more than a basic embedded-video setup. The fit is clearest where corporate buyers need explanation before purchase, including software, services, industrial supply and other considered-sale categories. Engagements are usually handled by small specialist revenue or marketing-operations teams rather than by broadcast-media functions.
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Across the UK, 171 B2B firms are actively trading with this video engagement technology detected on their websites. Reported employment totals 2,866 people. Within the marketing-technology category, the system ranks ninth at 4.4% within a denominator of 3,912. Registered locations tilt towards London (26.9%) and the South East (16.4%), ahead of the North West (12.9%), West Midlands (9.4%) and South West (8.2%).
B2B use of website video does not create a stand-alone licensed activity; obligations follow the sector and the way engagement signals are used. Financial services, telecoms, professional services and data-processing suppliers may each sit under different sector rules, while marketing operations remain within the ICO’s privacy perimeter. PECR covers direct marketing by live or automated calls, electronic mail and fax. For corporate email and text outreach, the PECR consent rule can be less restrictive, but sender identity, opt-out handling and UK GDPR still apply where business-contact data is processed. Live-calling workflows need CTPS and TPS screening, with suppression for businesses that have objected.
Adoption appears more likely to deepen inside firms that already run account-based sales, customer education and partner marketing, because recorded engagement can feed follow-up rather than sit as a standalone content metric. The constraint is operational rather than technical: smaller B2B suppliers may have the tool live on their site without the sales process needed to use viewer intent well. Over time, video engagement is likely to be bundled more closely with marketing automation, sales enablement and website analytics. That favours companies with cleaner consent, tagging and CRM hygiene, while more casual adopters may rationalise overlapping tools.
Adoption by company size
Adoption of Vidyard rises with company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Vidyard (96 detected). 0.2% of the 31,788 companies with 10–50 employees run Vidyard (56 detected). 0.5% of the 3,773 companies with over 50 employees run Vidyard (17 detected). That is a 0.4% gap between the over 50 employees and under 10 employees bands.
171
Active firms
2026
4.4%
Of detected Marketing share
UK B2B
7
Median headcount
Filed accounts
389
Verified contacts
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Key facts
About 21% of the trading cohort reports turnover above £5M (37 of 171 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (12 firms), so a sizeable share is in its first few filing cycles.
Among 3,912 B2B companies with a detectable marketing system, the video-engagement system appears on 4.4% of sites (171).
Web stacks skew towards measurement and delivery: 71.9% also run the detected tag-management tool, 63.7% run the detected web-delivery layer, and 51.5% run the detected analytics tag.
Sector tags overlap, but SaaS is the largest segment at 32.7% (56), ahead of wholesale and distribution at 12.9% (22), marketing agencies at 12.3% (21), and IT services and managed services at 11.1% (19).
London accounts for 26.9% (46) of B2B firms running the system, followed by the South East at 16.4% (28), the North West at 12.9% (22), the West Midlands at 9.4% (16), and the South West at 8.2% (14).
ICO guidance says B2B emails or texts to corporate bodies do not need PECR consent, but senders must identify themselves and provide a valid opt-out address; UK GDPR still applies to business-contact data.
Video hosting market share among UK B2B
Share of the 3,912 UK B2B with a detectable system. As of June 2026.
What else do Vidyard-running B2B run?
Share of the 171 Vidyard-running UK companies where each technology was also detected. As of June 2026.
Where Vidyard B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£924.6K
Median UK turnover
21.6%
Above £5M turnover
12
Incorporated since 2022
389 verified decision-maker contacts
across these 171 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Vidyard
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsProvides software that analyses marketing and social media video content using AI to identify visual, narrative and audio elements affecting performance. Generates insights, predictive scores,…
Serves B2B marketing teams at brands and agencies, including media buyers, influencer and creator teams, social teams, and e-commerce brands producing video ads, UGC, influencer and social content.
Financial Health
StrongStrong · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsDevelops business intelligence and data analytics software that connects to databases, enables users to create interactive data visualisations and dashboards, and share insights through cloud or…
Serves B2B and public-sector organisations, including financial services, healthcare, retail, media and manufacturing, targeting business leaders, data and IT teams, analysts, developers, and…
Financial Health
WeakWeak · -73% CAGR over 4y
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Computed from 5 filingsOrganises business conferences, industry awards and digital media focused on customer and employee engagement. Publishes online content, webinars and newsletters, and provides sponsorship, speaking…
Serves B2B organisations and professionals focused on customer and employee engagement, including large brands, CX/EX leaders, sponsors and solution providers seeking industry audiences and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 5 filingsDevelops and provides Brightspace learning management system software for schools, universities, businesses and training providers. The platform enables creation, delivery and management of online…
Serves education and workplace learning buyers, including higher education institutions, K-12 schools, associations, training providers, businesses, nonprofits and government agencies.
Financial Health
StrongStrong · Growing, Hiring · 15% CAGR over 5y
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Computed from 5 filingsProduces video content for businesses, including promotional adverts, recruitment videos, testimonials, case studies, social media videos, filmed podcasts, event films and internal communications,…
Serves B2B brands and marketing teams across the UK and beyond, from start-ups to established companies in sectors such as agriculture, finance, technology and leisure.
Financial Health
DistressedDistressed · -4% CAGR over 4y
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Computed from 5 filingsDesigns and supplies interactive displays, digital whiteboards and collaboration software used in classrooms, meeting rooms and government environments. Products include touch‑enabled displays and…
Serves schools and education providers, business collaboration teams, and government agencies requiring secure, compliant technology for classrooms, meeting rooms, and team environments.
Financial Health
HealthyHealthy · Profitable · -5% CAGR over 4y
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Computed from 5 filingsDevelops and provides cloud-based accounting software for small businesses and accounting professionals. The platform supports invoicing, bank feeds, expense claims, bill payments, payroll, financial…
Serves small businesses, including sole traders, new businesses and the self-employed, as well as accountants, bookkeepers and enterprise practices seeking tools to manage clients and practice…
Financial Health
HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsProvides marketing services for B2B companies including website design, graphic design, search engine optimisation, paid search advertising, social media and content marketing. Also supports HubSpot…
Serves B2B companies seeking sales and marketing growth, including firms in construction, insurance, SaaS software, cyber security, IT services and cloud technology.
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
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Computed from 3 filingsProvides sales support, marketing, and research and development services to affiliated companies developing enterprise automation software. Supports promotion and adoption of a platform for robotic…
Serves enterprises and public sector organisations, targeting business and IT teams in banking, financial services, healthcare, insurance, manufacturing, supply chain, finance, HR, QA/testing and…
Financial Health
StableStable · Hiring · 10% CAGR over 2y
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Computed from 5 filingsProvides HubSpot CRM consultancy and implementation services for B2B organisations, including platform onboarding, advanced implementations, system integrations, CRM‑connected website development,…
Serves B2B organisations using or adopting HubSpot, including mid-market and enterprise teams in manufacturing, higher education, SaaS and other sectors that need CRM, marketing, sales and service…
Financial Health
StableStable · Hiring · 5% CAGR over 4y
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Computed from 5 filingsProvides HubSpot consultancy and revenue operations services, including CRM implementation, system integration, automation, data architecture and user training. Helps organisations configure and…
Serves B2B organisations and nonprofits using HubSpot, especially software, professional services, recruitment, manufacturing, automotive and real estate teams seeking RevOps, CRM and data support.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
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Computed from 2 filingsProvides sales, marketing, and research and development services to its parent company, supporting a cloud-based identity platform that delivers user authentication, authorization, single sign-on,…
Serves developers, product and security teams at businesses building customer-facing or B2B SaaS applications, including retail, financial services, healthcare, nonprofits and startups.
Financial Health
HealthyHealthy · -7% CAGR over 1y
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Computed from 3 filingsProvides B2B social media marketing services including strategy development, content creation, LinkedIn marketing, influencer campaigns, paid social advertising, and social media management to help…
Serves B2B brands, particularly technology companies, seeking social media support. Targets marketing teams and decision-makers focused on brand awareness, lead generation and engagement, including…
Financial Health
DistressedDistressed · -10% CAGR over 2y
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Computed from 5 filingsDevelops cloud-based software for law firms, including CRM, matter and case management, and client engagement tools built on Microsoft 365. Provides implementation and support services to help legal…
Targets large law firms, including internal marketing, business development, lawyer and legal operations teams, with buyers responsible for client engagement and matter management systems.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
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Computed from 4 filingsDevelops and operates an online visual collaboration platform that provides digital whiteboards, templates and AI-assisted tools for brainstorming, planning, process mapping and coordinating product,…
Serves B2B teams from individuals to enterprises, targeting research and development, sales, marketing, consulting, design and UX teams working on product, strategy, client and go-to-market…
Financial Health
StableStable · -16% CAGR over 3y
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Computed from 3 filingsOrganises regional business events and exhibitions featuring seminars, speakers and exhibitors focused on finance, IT and marketing. Runs showcase events where vendors present products, software and…
Targets business professionals and organisational teams in finance, IT and marketing, including SMEs and companies evaluating ERP, finance services, HR, technology and marketing suppliers across UK…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 2y
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Computed from 3 filingsProvides video production services including corporate, promotional and training videos, event filming and live streaming. Produces 2D and 3D animation and social media content, with scripting,…
Serves businesses, charities and organisations, primarily marketing, communications, sales and HR teams or executives, across the UK and internationally. Targets clients needing corporate,…
Financial Health
StableStable · Hiring · 27% CAGR over 2y
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Computed from 5 filingsProvides software for capturing, archiving, and supervising electronic communications across channels such as voice, messaging, and social platforms. Offers compliance archiving, surveillance,…
Serves regulated enterprises and public sector organisations, including financial services, legal, life sciences, insurance, energy, government and corporate teams with communications compliance…
Financial Health
HealthyHealthy · -55% CAGR over 4y
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Computed from 3 filingsDevelops experience management and market research software platforms including survey tools, online panel management, voice‑of‑customer and employee feedback systems, qualitative research…
Serves B2B enterprises, market research agencies and insight teams, especially CX, EX, market research and marketing leaders in sectors such as retail, insurance, travel, healthcare and consumer…
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HealthyHealthy · 0% CAGR over 2y
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Computed from 5 filingsProvides enterprise software and implementation services for professional services firms, including ERP and business management systems such as Deltek Maconomy, Vantagepoint and Workbook for project…
Sells to project-based professional services firms, including architects and engineers, consulting firms, creative agencies, and accounting and legal practices, especially teams managing projects,…
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HealthyHealthy · Hiring · 32% CAGR over 4y
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Computed from 5 filingsDevelops enterprise content management and content services software that captures, manages and automates document‑centric processes. Provides cloud platforms, intelligent document processing, system…
Serves enterprise organizations across healthcare, financial services, government, insurance, education, media, manufacturing, CPG and retail, including finance, HR and legal departments.
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HealthyHealthy · 0% CAGR over 4y
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Computed from 2 filingsDevelops and provides Brightspace, a cloud-based learning management system used by schools, universities, businesses and organisations to create, deliver and manage online courses, training…
Serves K-12 schools, higher education institutions, associations, training providers, businesses, nonprofits and government organisations that support learning for students, members or employees.
Financial Health
StrongStrong · Hiring · 30% CAGR over 1y
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Computed from 5 filingsProvides an online platform for video game publishers and developers to connect with content creators and press, distribute game access keys, manage influencer marketing campaigns, and track creator…
Serves video game publishers, developers, studios, indie and solo developers, agencies and brands running influencer campaigns, alongside gaming creators, influencers and games press seeking…
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StableStable · Hiring · 19% CAGR over 4y
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Computed from 5 filingsProvides video production services for businesses, including corporate videos, promotional and advertising content, explainer and animated videos, location filming, and video editing. Produces…
Serves B2B clients, including brands, corporates, agencies and marketing or communications teams needing campaign, promotional, corporate, explainer and social media video content.
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WeakWeak · -23% CAGR over 4y
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Computed from 3 filingsProvides cloud-based software platform for subscription and quote-to-cash management including billing, payments, revenue recognition, pricing, usage metering, accounts receivable automation, and…
Serves B2B finance, billing, revenue and operations teams at companies running subscription, usage-based or hybrid monetization models, especially those managing complex quote-to-cash and subscriber…
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StableStable · Hiring · 9% CAGR over 2y
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Computed from 5 filingsProvides sales training, messaging development, buyer insight research, and skills assessment tools for B2B sales and marketing teams. Offers revenue enablement programs, coaching frameworks, and…
Serves B2B revenue teams, especially sales enablement, sales leadership, product marketing, account management, and executive leaders seeking support for sales performance, messaging, coaching, and…
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StableStable
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Computed from 5 filingsProvides digital marketing services including search engine optimisation, paid search and paid social advertising, digital PR, conversion rate optimisation, CRM and analytics, and marketing…
Serves B2B companies and other growth-focused businesses, especially marketing and revenue teams measured on leads, MQLs, recurring revenue and customer acquisition.
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WeakWeak · -17% CAGR over 4y
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Computed from 5 filingsProvides AI-based identity verification and authentication services, including document and biometric checks, risk signals and AML screening. Supports customer onboarding, fraud detection and…
Serves businesses and digital platforms with online customer onboarding, especially risk, fraud, compliance and operations teams in regulated sectors needing identity checks and AML screening.
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HealthyHealthy · 0% CAGR over 4y
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Computed from 5 filingsProvides media and communication training for organisations, including media interview skills, crisis communication, presentation and leadership communication, writing and social media training. Also…
Serves businesses and organisations needing communication training for their teams, including leaders, spokespeople and media-facing staff. Targets corporate clients, including global companies,…
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HealthyHealthy · 2% CAGR over 4y
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Computed from 5 filingsProvides digital marketing and creative services including website design and development, search engine optimisation, pay‑per‑click advertising, social media marketing, branding, video production,…
Serves small and medium-sized B2B organisations, including in-house marketing teams, with emphasis on automotive, engineering and technical sectors in Kent and the UK.
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DistressedDistressed · 0% CAGR over 4y
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Computed from 5 filingsProvides digital strategy and marketing services, including brand strategy, creative design, web development, and digital media planning and management. Works with businesses to plan, build, and…
Serves businesses and organisations seeking an agency partner, primarily marketing leaders and internal teams needing strategic, creative, web and media support across varied industries.
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StableStable · -5% CAGR over 4y
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Computed from 4 filingsDevelops brand tracking and market research software that measures consumer sentiment and responses to marketing campaigns. Provides real-time dashboards, brand funnel metrics, and creative asset…
Serves marketing teams, brand leaders and insight teams at consumer-facing businesses and large brands that run campaigns and need to understand customer sentiment, loyalty and brand choice.
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StableStable
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Computed from 5 filingsDevelops a platform for building and deploying AI agents that automate business tasks within tools such as Slack, Microsoft Teams, Google Workspace, and marketing platforms. Provides ready‑made…
Sells to SMEs and enterprises, particularly marketing, e-commerce, operations, customer support, customer success and SaaS teams using tools such as Slack, Microsoft Teams, Google Workspace and…
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StrongStrong · Growing, Hiring · 15% CAGR over 4y
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Computed from 2 filingsDevelops software for managing electric vehicle charging and connected home energy devices. Provides an energy operating system with AI-driven control, data aggregation and white‑label mobile apps…
Serves energy retailers, home electrification businesses and companies in the EV value chain, while also targeting EV drivers and home energy users through its consumer app.
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WeakWeak · Hiring · 172% CAGR over 1y
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Computed from 5 filingsDevelops AI‑driven software for supply chain management, providing platforms for planning, forecasting, order and inventory management, warehouse and transportation operations, workforce management,…
Serves enterprise retailers, manufacturers, distributors, logistics providers, carriers and government/defense organisations, targeting supply chain, commerce, warehouse, transportation and workforce…
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StrongStrong · Hiring · 50% CAGR over 4y
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Computed from 5 filingsDevelops a data intelligence platform that provides data cataloguing, metadata management, governance, lineage tracking, and data quality tools. Software enables organisations to discover, document,…
Serves enterprise data, analytics, governance and AI teams in financial services, healthcare, insurance, manufacturing, retail, technology and the public sector, especially organisations with complex…
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StrongStrong · Hiring · 37% CAGR over 5y
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Computed from 3 filingsProvides video production services for live events and corporate communications, including multi-camera filming, live streaming, vision mixing, highlight edits, brand films, and social media content…
Serves B2B clients including global brands, PR agencies, AV suppliers and event producers running conferences, awards, live events and brand activations across London and the UK.
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StableStable · Hiring · 10% CAGR over 2y
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Computed from 5 filingsProvides software for B2B SaaS companies to manage billing and financial operations, including configure‑price‑quote, subscription and usage‑based billing, invoicing, revenue recognition, accounts…
Sells to B2B SaaS companies, including AI, cybersecurity and healthcare software firms. Targets finance teams, product leaders, developers and sales teams that need billing, subscription management,…
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StrongStrong · Growing, Hiring · 53% CAGR over 4y
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Computed from 4 filingsDevelops software for compliance and security in unified communications platforms, capturing, archiving and analysing voice, video, chat and other collaboration data. Provides tools for supervision,…
Serves regulated enterprises and public-sector organisations, especially financial services, state and local government, telemedicine, education and manufacturing teams responsible for communications…
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StrongStrong · Hiring · 52% CAGR over 3y
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Computed from 3 filingsProvides video production services for marketing and communications, including concept development, scripting, filming, editing and animation. Produces TV adverts, explainer videos, testimonials,…
Serves B2B marketing teams, brand managers and agencies, plus schools and colleges, across sectors such as FMCG, retail, corporate, education and startups.
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StableStable · 0% CAGR over 2y
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Computed from 2 filingsProvides cloud-based data security and backup software for enterprises, including data protection, ransomware recovery, threat monitoring, and data management across cloud platforms, SaaS…
Serves enterprise IT and security teams across healthcare, financial services, government, education, critical infrastructure and legal sectors, including organizations with hybrid cloud, SaaS and…
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StrongStrong · Hiring · 34% CAGR over 1y
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Computed from 5 filingsProvides employment background screening and identity verification services, including criminal record checks, drug and alcohol testing, fingerprinting, social media screening, and employment or…
Serves businesses and organisations hiring workers, including small, mid-market, enterprise and global employers across business services, education, financial services, healthcare, hospitality,…
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StrongStrong · Hiring · 13% CAGR over 4y
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Computed from 4 filingsDevelops and operates an online platform for creating interactive forms, surveys, quizzes, and data collection tools. Provides templates, analytics, integrations, and automation features to gather…
Serves B2B and B2C organizations, including GTM teams and larger enterprises, with buyers in marketing, product/UX research, HR, operations, talent, customer success and education.
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StrongStrong · Growing, Hiring · 56% CAGR over 3y
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Computed from 3 filingsProvides outsourced B2B sales and lead generation services, including SDR teams, appointment setting, telemarketing, inbound call handling, and inside sales. Also offers sales process audits, HubSpot…
Serves UK B2B companies seeking outsourced sales capacity, lead generation and pipeline growth, including SMEs and mid-market firms across sectors needing qualified meetings, inbound handling or…
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WeakWeak · -91% CAGR over 2y
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Computed from 3 filingsProvides cloud-based digital network and software for life sciences and healthcare supply chains, enabling companies to coordinate with partners, manage manufacturing and distribution, and support…
Serves B2B life sciences and healthcare supply chain organizations, including life sciences companies, direct material suppliers, contract manufacturers, 3PLs, wholesale distributors, healthcare…
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StrongStrong · Profitable, Hiring · 16% CAGR over 2y
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Computed from 4 filingsProvides cyber security services including incident response, penetration testing, vulnerability assessments, managed security services, digital forensics, identity and access management, governance…
Serves UK enterprise and government organisations, including businesses of varying sizes in sectors such as wellness, information services and software development, and leaders responsible for cyber…
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HealthyHealthy · 0% CAGR over 3y
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Computed from 3 filingsProvides call tracking and conversation analytics software that analyses phone interactions to link calls with marketing campaigns, monitor agent performance, and generate data for sales, customer…
Serves B2B marketing, sales, contact centre, customer service and compliance teams in sectors including automotive, financial services, healthcare, insurance, property, retail, travel and utilities.
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StableStable · 4% CAGR over 2y
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Computed from 4 filingsDevelops and operates a learning management and professional development platform providing course delivery, CPD tracking, training administration, analytics, and blockchain-based digital badges for…
Serves organisations managing professional learning and compliance, including employers, membership bodies and training providers in sectors such as construction, care, sports and finance.
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Computed from 5 filingsProvides HubSpot CRM consultancy, implementation, integration, and support services for construction industry businesses. Offers CRM strategy, onboarding, platform development, training, and website…
Serves B2B construction-sector organisations using or adopting HubSpot, including product manufacturers, distributors, consultants and contractors with project-centric sales and marketing processes.
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WeakWeak · -24% CAGR over 4y
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Computed from 3 filingsProvides HR technology industry analysis, research and advisory services. Publishes benchmarking reports such as the 9‑Grid model evaluating HR, learning, talent and recruitment software, and offers…
Serves corporate HR, learning and talent leaders, global HR software vendors, and investors evaluating HR technology markets, with a focus on European enterprise HR, learning systems, talent…
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StableStable · Hiring · 14% CAGR over 2y
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Unlock all 171 leads
Showing 50 of 171 — +121 more with verified decision-maker contacts, live data, and CRM sync.
How Vidyard usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Vidyard is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Video hosting
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Frequently asked questions
How many UK B2B companies use Vidyard?
What share of UK B2B companies run Vidyard?
How is Vidyard usage detected?
What size B2B companies use Vidyard in the UK?
What do Vidyard-running B2B companies also run?
Can I get contact details for these companies?
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