SaaS Companies Using Wistia in the UK: 222 Active Firms (2026)
SaaS companies using embedded video hosting publish product, support and sales content through their websites in the UK market.
For UK SaaS suppliers, embedded video hosting provides an owned, trackable layer for demos, onboarding clips, webinars and help-centre material. The buying centre is usually marketing operations, revenue operations or customer success, with engineering involved where player events, consent controls or CRM attribution need wiring into the site. Companies running this stack tend to have direct web acquisition, sales enablement and customer-education workflows rather than occasional content publishing. Adoption also signals budget for specialist website tooling and a team prepared to manage analytics, privacy choices and conversion paths around video.
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The UK adoption cohort comprises 222 active SaaS companies running this embedded video-hosting stack. Within detected video-player use in SaaS, it accounts for 15.4%, below the main mass-market option and above specialist enterprise players. London accounts for 43.7% of the cohort, followed by the South East at 14.4%, the North West at 8.6%, the West Midlands at 8.1% and the East of England at 7.7%. Reported employment totals 4,906 roles, putting the footprint beyond a purely micro-business adoption pattern.
UK SaaS suppliers are not generally licensed as a single sector, but website video sits inside a governed operating perimeter when it records viewer identifiers, form fills, consent choices or usage events. The ICO is the relevant data-protection regulator, and UK GDPR obligations matter where personal data is processed for marketing, support or customer education. Cloud dependence also matters. The CMA’s work on public cloud infrastructure found competition concerns and remedies, with strategic market status investigations recommended for major infrastructure providers. That is not a SaaS licensing regime, but it shapes procurement risk, switching assumptions and contract review.
Adoption appears likely to remain tied to direct-channel maturity rather than to SaaS status alone. Firms with sales-assisted buying journeys, customer education programmes and measurable onboarding content tend to have clearer reasons to keep a dedicated video layer on the site. The stack may face pressure from bundled video inside wider marketing suites and from cheaper public hosting, especially where teams do not need gated viewing or attribution. Usage should therefore skew towards scale-up and mid-market operators with marketing operations capacity, consent processes and a willingness to manage another website dependency.
Adoption by company size
Adoption of Wistia rises with company size across the trading UK SaaS companies in this cohort. 0.3% of the 37,913 companies with under 10 employees run Wistia (129 detected). 3.6% of the 1,886 companies with 10–50 employees run Wistia (68 detected). 10.2% of the 166 companies with over 50 employees run Wistia (17 detected). That is a 9.9% gap between the over 50 employees and under 10 employees bands.
222
Active firms
2026
15.4%
Of detected Video players share
UK SaaS
7
Median headcount
Filed accounts
497
Verified contacts
Across this cohort
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Key facts
About 11% of the trading cohort reports turnover above £5M (25 of 222 firms) — the rest sits below that revenue band.
10% of the cohort was incorporated since 2022 (24 firms), so a sizeable share is in its first few filing cycles.
Within SaaS firms with a detectable video-player system, this video-hosting system accounts for 15.4% (222) of 1,441 companies, second by detected share.
The cohort skews towards fuller website stacks: 80.6% (179) also run tag-management software and 78.8% (175) also run web-infrastructure tooling.
London accounts for 43.7% (97) of registered addresses in the cohort, followed by the South East at 14.4% (32).
The ICO is the relevant UK data-protection regulator, and SaaS providers processing personal data must consider UK GDPR and Data Protection Act 2018 obligations.
The CMA closed its public-cloud infrastructure case on 31 July 2025 after finding an adverse effect on competition and recommending strategic market status investigations into the two largest infrastructure providers.
Video hosting market share among UK SaaS
Share of the 1,441 UK SaaS with a detectable system. As of June 2026.
What else do Wistia-running SaaS run?
Share of the 222 Wistia-running UK companies where each technology was also detected. As of June 2026.
Where Wistia SaaS are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£937.4K
Median UK turnover
11.3%
Above £5M turnover
24
Incorporated since 2022
497 verified decision-maker contacts
across these 222 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK SaaS using Wistia
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsProvides software and services for managing international workforces, including global payroll processing, employer‑of‑record employment, contractor onboarding and payments, HR information…
Serves startups, mid-market companies and enterprises with distributed or international workforces, targeting HR, payroll, recruiting and operations teams hiring employees and contractors across…
Financial Health
StrongStrong · Hiring · 38% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsDevelops subscription management and recurring billing software for digital and ecommerce businesses. The platform manages subscription lifecycles, integrates with payment gateways and business…
Sells to subscription-based businesses and digital commerce teams, including SaaS, consumer goods and retail, streaming media, travel, hospitality and entertainment brands managing recurring…
Financial Health
StrongStrong · Hiring · 145% CAGR over 2y
Location
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Develops and operates a cloud‑based employee engagement platform providing staff benefits, discount schemes, reward and recognition programmes, internal communications tools, surveys, wellbeing…
Serves UK employers and HR teams seeking to engage, support and retain employees, including organisations with frontline, on-site and remote workforces across varied industries.
Location
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Financial sub-scores
Computed from 3 filingsDevelops cloud-based contact centre software that uses AI and real-time data to automate customer service interactions. Provides tools for voice and digital support, virtual agents, workflow…
Serves mid-market and enterprise organisations with contact centres and customer experience teams, including banking, retail, travel, healthcare and other regulated sectors.
Financial Health
HealthyHealthy · Profitable · -29% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops cloud-based visual collaboration software used for diagramming, virtual whiteboarding, product roadmapping, and planning. The platform enables teams to design systems, map processes, plan…
Serves business and public-sector teams handling product, UX, engineering, IT, project management, operations, HR, finance and go-to-market work, with stated industry focus including education,…
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 3 filingsDevelops a digital analytics platform that collects and analyzes user behaviour data from websites and apps, providing product analytics, session replay, heatmaps, A/B testing, and experimentation…
Serves product, data, engineering, marketing and executive teams at startups and enterprises, including financial services, B2B, media, healthcare and ecommerce organisations.
Financial Health
StrongStrong · Hiring · 32% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides digital identity verification, address validation and fraud prevention software and data services for businesses, enabling customer onboarding, identity checks, geocoding and investigation…
Sells to businesses and organisations needing identity, address and fraud checks for their customers, including enterprises operating digitally. Serves a global B2B market, with clients across…
Financial Health
HealthyHealthy · Hiring · 60% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsDevelops and provides a cloud-based social media management platform that enables businesses to plan and schedule posts, manage customer interactions, monitor conversations, run influencer campaigns,…
Serves B2B marketing, social media and customer care teams at small businesses, agencies and enterprise brands managing multiple social profiles, high engagement and cross-functional workflows.
Financial Health
StrongStrong · Hiring · 100% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsDevelops and operates an online platform for creating interactive forms, surveys, quizzes, and data collection tools. Provides templates, analytics, integrations, and automation features to gather…
Serves B2B and B2C organizations, including GTM teams and larger enterprises, with buyers in marketing, product/UX research, HR, operations, talent, customer success and education.
Financial Health
StrongStrong · Growing, Hiring · 56% CAGR over 3y
Location
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Financial sub-scores
Computed from 3 filingsDevelops software for managed service providers and IT departments, including remote monitoring and management (RMM), professional services automation (PSA), remote access, cybersecurity, backup, and…
Targets MSPs and other B2B IT service organisations, including IT departments, managed print providers, VARs and security leaders responsible for service delivery, endpoints, remote support, backup…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 7% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides international payroll services through a cloud platform that manages payroll processing, compliance monitoring, reporting, and cross‑border employee payments. Includes HR system…
Serves B2B employers with international workforces, from SMEs to Fortune 500 enterprises. Targets HR, payroll, rewards and finance leaders across varied industries managing multi-country employees…
Financial Health
StrongStrong · -1% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides a merchant of record platform for software and app companies, handling subscription billing, payment processing, checkout, invoicing, global sales tax compliance, fraud prevention, and…
Serves B2B software and digital product businesses, including SaaS companies, mobile app publishers, app studios, game developers and subscription-led software teams, from startups to scaling firms…
Financial Health
HealthyHealthy · Hiring · 36% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsProvides cloud-based talent acquisition software used by organisations to manage recruitment processes, including job posting, applicant tracking, candidate screening, interview scheduling, offer…
Serves mid-size and enterprise employers, targeting HR, talent acquisition, hiring, IT and finance teams with corporate, high-volume and professional hiring needs across sectors including healthcare,…
Financial Health
StrongStrong · Hiring · 43% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and provides cloud-based business communication and IT support software, including VoIP phone systems, contact centre platforms, webinar and online meeting tools, and remote endpoint…
Sells to businesses of all sizes, especially customer-facing teams and IT teams, including MSPs. Serves organisations in sectors such as automotive, education, healthcare, government and retail.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 4 filingsProvides a customer data platform that collects, unifies and processes customer data from multiple digital sources, enabling businesses to build customer profiles, analyse behaviour, and activate…
Serves B2C multi-channel consumer brands, including ecommerce, media, fintech and subscription businesses, targeting marketing, product, CRM and data teams managing large-scale customer engagement.
Financial Health
StrongStrong · Hiring · 41% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsProvides a software platform for product analytics and user experience management. Tracks user interactions in applications, with features including session replay, in‑app guides, feedback…
Serves B2B product, engineering, marketing and customer success teams at software-led companies managing web/mobile apps and AI agents across digital product portfolios.
Financial Health
StrongStrong · Hiring · 30% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides cloud-based HR and payroll platform enabling companies to hire, pay, and manage employees and contractors internationally. Offers employer-of-record services, global payroll, compliance…
Serves businesses with international or distributed workforces, especially HR and people teams hiring employees or contractors across multiple countries, plus partners needing global hiring…
Financial Health
StrongStrong · Hiring · 101% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsDevelops cloud-based accounting workflow software used by finance teams to manage month-end close processes, automate reconciliations and journal entries, track tasks, and collect audit evidence,…
Serves accounting and finance teams at global companies, targeting CFOs, CAOs, controllers, accountants, internal audit, compliance/risk and finance transformation roles across software,…
Financial Health
StrongStrong · Hiring · 47% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and provides cloud-based business communication and IT support software, including VoIP phone systems, video meetings, webinar hosting, contact centre platforms, and remote endpoint…
Targets businesses of all sizes, including automotive dealers, education providers, healthcare organisations, retailers and government bodies, plus IT teams and managed service providers.
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides cloud-based treasury and liquidity management software for businesses. Platform connects banks and ERP systems to manage cash positions, payments, financial risk, and forecasting, with tools…
Serves CFOs, treasurers and finance/IT teams at enterprise and midsize organisations, including banks and public-sector bodies, across finance, technology, retail, manufacturing and insurance.
Financial Health
StrongStrong · Hiring · 32% CAGR over 1y
Location
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Financial sub-scores
Computed from 3 filingsProvides sales support, marketing, and research and development services to affiliated companies developing enterprise automation software. Supports promotion and adoption of a platform for robotic…
Serves enterprises and public sector organisations, targeting business and IT teams in banking, financial services, healthcare, insurance, manufacturing, supply chain, finance, HR, QA/testing and…
Financial Health
StableStable · Hiring · 10% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops AI-based software platform for banks and payment providers to detect and prevent fraud and financial crime. Provides transaction monitoring, identity verification, anti‑money‑laundering…
Serves B2B financial institutions and the public sector, including retail banks, corporate and commercial banks, merchant acquirers, payment service providers, core banking providers, and government…
Financial Health
StrongStrong · Hiring · 96% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDevelops and provides a software-as-a-service platform for corporate digital identity and KYC/AML compliance. The platform automates client onboarding and due diligence by aggregating public data,…
Serves B2B financial institutions, including corporate and investment banks, commercial banks, challenger banks, correspondent banks, and managed service providers with KYC and AML compliance needs.
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
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Computed from 5 filingsDevelops a digital adoption platform that provides in‑app guidance, walkthroughs and simulation training for enterprise software. Includes analytics and no‑code event tracking to monitor user…
Serves enterprises and public sector organizations managing complex software environments, especially in banking, financial services, healthcare, insurance, pharma, life sciences, education, and…
Financial Health
StrongStrong · Hiring · 35% CAGR over 5y
Location
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Computed from 3 filingsDevelops revenue operations software that aggregates sales, CRM, email and other data to manage sales pipelines, automate forecasting, support deal inspection, sales engagement, analytics, and…
Sells to enterprise go-to-market teams, including RevOps, sales, marketing, post-sales, finance and sales engineering, across technology, healthcare, business services, financial services and…
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
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Computed from 3 filingsProvides cloud-based human resources software for managing employee performance, engagement, goals and compensation. Platform includes performance reviews, surveys, analytics, OKR tracking and AI…
Serves B2B HR and people operations teams, managers and executives at companies seeking support for employee performance, engagement, compensation and workforce analytics.
Financial Health
StrongStrong · Hiring · 123% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsDevelops an AI-driven platform for internal communications and employee engagement. Software centralises HR initiatives, automates personalised messages, builds employee journey workflows, runs…
Serves HR, internal communications and people teams at mid-market and enterprise organisations across sectors including manufacturing, consulting, finance, healthcare, education, retail, hospitality,…
Financial Health
StrongStrong · Hiring · 22% CAGR over 2y
Location
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Computed from 5 filingsDevelops AI-powered talent management software that helps organisations recruit candidates, automate hiring and onboarding, analyse workforce data, and support employee development and retention…
Sells to enterprise HR, talent acquisition and talent management teams, including recruiters, hiring managers, talent leaders, HRIT and workforce planning stakeholders across large organisations.
Financial Health
StrongStrong · Hiring · 25% CAGR over 4y
Location
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Computed from 5 filingsDevelops partner relationship management (PRM) software that helps companies manage partner programmes. Provides tools for partner onboarding, training, marketing automation, deal registration,…
Serves B2B companies with channel, referral and partner ecosystems, especially partner revenue and marketing teams in cybersecurity, high tech, manufacturing, fintech and telecom sectors.
Financial Health
StrongStrong · Hiring · 8% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides support services to an affiliated company that develops and operates a developer data platform. Activities include assisting with sales, marketing, and technical support for cloud database…
Serves software developers, startups, AI innovators and enterprise technology teams, with industry focus on financial services, telecoms, healthcare, retail, public sector and manufacturing.
Financial Health
StrongStrong · Hiring · 28% CAGR over 5y
Location
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Financial sub-scores
Computed from 3 filingsDevelops governance, risk and compliance (GRC) management software. Provides a cloud platform for risk assessment, policy management, regulatory compliance, audit workflows and reporting, integrating…
Serves enterprise risk, cybersecurity, compliance and audit teams in financial services, insurance, retail, healthcare, manufacturing, technology, telecoms, energy, utilities and business services.
Financial Health
StrongStrong
Location
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Computed from 5 filingsDevelops cloud-based digital asset management and brand content software. Platform centralises media assets, provides brand portals, templated content creation, approval workflows, analytics and…
Serves B2B enterprise marketing, brand, HR and agency teams at large, multi-market brands, including automotive, energy, pharma, banking and retail organisations.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsProvides sales and commercial support for a group offering a managed open‑source data platform. The platform delivers hosted services for databases, event streaming, search and analytics technologies…
Serves B2B developers, data engineering teams and technology leaders at startups and scaling enterprises, with emphasis on software, fintech and retail companies using cloud-based data infrastructure.
Financial Health
StrongStrong
Location
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Computed from 2 filingsDevelops financial reporting, business intelligence, budgeting and enterprise performance management software. Products integrate with ERP systems and Excel to provide reporting, analytics…
Serves B2B finance, accounting and operations teams, especially CFO offices at mid-sized and enterprise organisations using major ERP, EPM, BI and data platforms such as Oracle, SAP, Microsoft, Qlik…
Financial Health
StrongStrong · Hiring · 48% CAGR over 1y
Location
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Computed from 5 filingsProvides an employee benefits and rewards platform for employers, offering a discount marketplace and voluntary benefits such as insurance, travel and retail deals. Software enables organisations to…
Serves B2B employers, HR and benefits teams, including large enterprises and Fortune 500 companies with global workforces, plus benefits brokers, associations, membership and loyalty groups.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsProvides SaaS-based IT operations monitoring and observability software. The platform monitors cloud infrastructure, servers, networks, containers, storage and applications, using analytics and event…
Sells to B2B IT and operations teams managing complex IT environments, especially in federal, financial services, healthcare, service provider and technology organisations. Targets enterprises…
Financial Health
StrongStrong · Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsDevelops cloud-based business planning software that enables organisations to model, analyse and forecast financial and operational data. The platform supports budgeting, revenue and sales planning,…
Serves enterprise businesses, targeting finance, FP&A, sales and revenue, HR, supply chain, and ESG teams involved in planning, forecasting, reporting, workforce, territory, demand and sustainability…
Financial Health
StableStable · Hiring · 130% CAGR over 4y
Location
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Financial sub-scores
Computed from 2 filingsProvides cloud-based working capital management software that helps businesses manage payables, receivables and inventory. Offers supply chain finance, dynamic discounting, virtual card payments and…
Serves large enterprises and their treasury, procurement and finance teams, plus their supplier networks, with a focus on industries including energy, retail, consumer goods, and aerospace and…
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 1y
Location
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Computed from 3 filingsDevelops financial compliance and client lifecycle management software for banks and financial institutions. Provides tools for client onboarding, KYC checks, identity verification, transaction…
Serves financial institutions and regulated firms, including corporate, commercial, retail and private banks, wealth managers, asset managers, asset servicers, fintechs, and energy and commodities…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 15% CAGR over 2y
Location
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Financial sub-scores
Computed from 5 filingsDevelops a data intelligence platform that provides data cataloguing, metadata management, governance, lineage tracking, and data quality tools. Software enables organisations to discover, document,…
Serves enterprise data, analytics, governance and AI teams in financial services, healthcare, insurance, manufacturing, retail, technology and the public sector, especially organisations with complex…
Financial Health
StrongStrong · Hiring · 37% CAGR over 5y
Location
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Computed from 5 filingsProvides product analytics software that collects and analyses user interaction data from mobile and web applications, offering dashboards, funnels and cohort analysis tools to measure engagement,…
Serves B2B product, growth, marketing and data teams at companies running mobile, web and digital products, especially teams focused on user acquisition, engagement, retention and customer experience.
Financial Health
HealthyHealthy · -5% CAGR over 5y
Location
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Computed from 3 filingsProvides cybersecurity risk intelligence and third‑party risk management software. Platform monitors organisations’ external attack surface, security ratings and threat data to detect…
Serves enterprise security, risk, TPRM and SOC teams managing large supplier ecosystems, across sectors including financial services, healthcare, technology, public sector, critical infrastructure,…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 2y
Location
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Computed from 4 filingsDevelops cloud-based practice management software for accounting firms, providing workflow automation, project and task management, email integration, client management, time tracking, billing,…
Sells to B2B accounting practices, including small, mid-sized and enterprise firms, tax firms, and private equity-backed or M&A-focused accounting groups seeking practice management tools.
Financial Health
StrongStrong · Hiring · 54% CAGR over 3y
Location
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Computed from 2 filingsProvides a customer messaging and notification platform enabling businesses to send mobile and web push notifications, email, SMS/RCS and in‑app messages, with tools for user segmentation, automation…
Sells to product, marketing, CRM, and growth teams at app-based businesses and digital publishers, including gaming, news/media, ecommerce, fintech, and mobile app companies.
Financial Health
StrongStrong · Hiring · 61% CAGR over 1y
Location
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Computed from 2 filingsProvides software for third‑party vendor risk management, enabling organisations to onboard and assess suppliers, conduct due diligence, monitor cybersecurity threats and vulnerabilities, manage…
Sells to businesses managing third-party and cybersecurity risk, from SMBs to large global enterprises. Targets procurement, information security, risk and compliance, and third-party risk teams in…
Financial Health
StrongStrong · Hiring · 60% CAGR over 1y
Location
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Computed from 3 filingsProvides cybersecurity and marketing security software that detects and blocks bots, fraudulent traffic, and malicious activity across websites and digital campaigns. Offers tools for traffic…
Sells to businesses running significant digital marketing, web operations and online customer journeys, particularly marketing teams, security leaders and compliance stakeholders at brands seeking to…
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
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Computed from 3 filingsProvides agency management software for creative, marketing, PR and consultancy firms. Platform integrates CRM, project planning, resource scheduling, timesheets, budgeting, invoicing and analytics…
Serves creative, digital, marketing and PR agencies and consultancies, from small 10-person teams to 1,000+ global firms, targeting agency leaders and finance, client/project and resource management…
Financial Health
HealthyHealthy · Growing, Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsDevelops and distributes a low‑code software development platform used to build, deploy and manage enterprise web and mobile applications and AI agents. Also provides consulting, training,…
Targets large enterprises and public-sector organisations, especially IT, development and digital transformation teams in banking, insurance, government, manufacturing, healthcare, energy, utilities,…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsDevelops data decisioning and automation software for financial and commercial organisations. Provides platforms for credit origination, prescreening, risk and fraud management, customer acquisition,…
Serves B2B enterprises in financial services, retail, automotive and telecoms, especially lenders, credit providers and merchants managing customer acquisition, risk, fraud and credit decisioning.
Financial Health
HealthyHealthy · Hiring · 41% CAGR over 2y
Location
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Computed from 3 filingsProvides a cloud-based employee experience platform including intranet, AI-powered search, internal communications tools, and service agents that help organisations share information, manage employee…
Serves enterprise HR, internal communications and IT teams across healthcare, manufacturing, technology/software, professional services, and state, local and education public-sector organisations.
Financial Health
HealthyHealthy · -14% CAGR over 2y
Location
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How Wistia usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. SaaS companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of SaaS companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Wistia is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
How many UK SaaS companies use Wistia?
What share of UK SaaS companies run Wistia?
How is Wistia usage detected?
What size SaaS companies use Wistia in the UK?
What do Wistia-running SaaS companies also run?
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