Social media Used by UK Sport & Leisure Companies: Market Share (2026)
Detected Social media market share across 643 UK sport and leisure companies, led by Instagram Feed for WordPress at 25.8% (166 companies).
Among 55,513 trading UK Sport & Leisure companies, 643 have a detectable social media system. Instagram Feed for WordPress and Smash Balloon Instagram Feed sit close together at 25.8% (166 companies) and 24.6% (158 companies), ahead of Twitter at 19.6% (126 companies).
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The category is mainly small-company territory. Instagram Feed for WordPress leads each employee band: 23.7% across 384 companies under 10 employees, 28.9% across 225 companies with 10–50 employees, and 29.4% across 34 companies over 50 employees.
Sharing and aggregation tools make up much of the rest. AddThis accounts for 13.7% (88 companies), ShareThis for 10.6% (68 companies), SocialStream for 9.3% (60 companies), AddToAny for 8.7% (56 companies), and Shareiiit for 3.9% (25 companies), with 8 further systems covering 90 companies.
643
Sport & Leisure with detected Social media
Of 55,513 UK Sport & Leisure
1.2%
Detection rate
2026
16
Systems detected
In this category
25.8%
Leader share
Instagram Feed for WordPress
UK Sport & Leisure Social media market share
Share of the 643 UK Sport & Leisure with a detectable system. As of June 2026.
Social media compared
| System | UK Sport & Leisure | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| Instagram Feed for WordPress | 166 | 25.8% | 9 | 19.9% | 9-employee operators, feed embeds |
| Smash Balloon Instagram Feed | 158 | 24.6% | 8 | 19.6% | 8-employee operators, feed embeds |
| 126 | 19.6% | 7 | 13.5% | 7-employee operators, social links | |
| AddThis | 88 | 13.7% | 7 | 8% | 7-employee operators, share buttons |
| ShareThis | 68 | 10.6% | 6 | 13.2% | 6-employee operators, share buttons |
| SocialStream | 60 | 9.3% | 8 | 18.3% | 8-employee operators, social streams |
| AddToAny | 56 | 8.7% | 5 | 10.7% | 5-employee operators, share buttons |
| Shareiiit | 25 | 3.9% | — | — | View these companies in Firmbase → |
| Sassy Social Share | 22 | 3.4% | — | — | View these companies in Firmbase → |
| SociableKIT | 21 | 3.3% | — | — | View these companies in Firmbase → |
| Metricool | 21 | 3.3% | — | — | View these companies in Firmbase → |
| Custom Twitter Feeds | 21 | 3.3% | — | — | View these companies in Firmbase → |
| 11 | 1.7% | — | — | View these companies in Firmbase → | |
| UltimatelySocial | 11 | 1.7% | — | — | View these companies in Firmbase → |
| Hootsuite | 2 | 0.3% | — | — | View these companies in Firmbase → |
| Buffer | 1 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Social media system shifts with company size: among UK Sport & Leisure with under 10 employees, Instagram Feed for WordPress leads at 23.7% of the 384 with a detectable system; among UK Sport & Leisure with 10–50 employees, Instagram Feed for WordPress leads at 28.9% of the 225 with a detectable system; and among UK Sport & Leisure with over 50 employees, Instagram Feed for WordPress leads at 29.4% of the 34 with a detectable system.
Under 10 employees
23.7% of band
Under 10 employees accounts for 384 detected companies, making it the largest band by count. Instagram Feed for WordPress leads with 23.7%, while Smash Balloon Instagram Feed, Twitter and sharing-button systems compete across the rest of the band.
10–50 employees
28.9% of band
10–50 employees contains 225 detected companies and still skews towards feed-based systems. Instagram Feed for WordPress leads with 28.9%, with Smash Balloon Instagram Feed and Twitter in the wider competitive set.
Over 50 employees
29.4% of band
Over 50 employees is small at 34 detected companies, but the same leader remains. Instagram Feed for WordPress has 29.4%, with feed, stream and sharing systems making up the rest of the observed mix.
How Social media usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK Sport & Leisure by Social media
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Frequently asked questions
What is the most-used Social media among UK Sport & Leisure companies?
How many UK Sport & Leisure companies have a detectable Social media?
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How is Social media usage detected?
Which has more UK Sport & Leisure companies, Instagram Feed for WordPress or Smash Balloon Instagram Feed?
What is the best Social media for UK Sport & Leisure companies?
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