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Insurance Broking Companies in Stoke-on-Trent: 28 Active Firms (2026)
Insurance broking companies arrange commercial and personal insurance cover for clients in and around Stoke-on-Trent.
Buying centres tend to sit with owner-managers, finance directors and operations staff rather than central procurement teams, especially where the buyer wants advice, placement, renewal administration and claims support from the same broker. The local fit is mainly specialist and relationship-led: commercial and personal clients, lean service teams, and engagements that are large enough to require governance, fair-value checks and client-money handling, but not usually enterprise-scale insurance procurement. Appointed-representative oversight also matters where a brokerage uses delegated distribution rather than purely direct client relationships.
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Stoke-on-Trent has 28 actively trading insurance broking companies in this cohort, making it a small local market rather than a regional broking centre. Reported employment totals 83 people, consistent with a brokerage base built around lean advisory and servicing teams. No firm reports turnover above £5M, so the largest revenue bands seen in national insurance intermediation are absent here. With 3 companies incorporated since 2022, new entry exists, but the local profile still looks closer to a mature small-brokerage cluster than a scale-up pool.
Insurance broking sits inside the FCA perimeter as a regulated financial-services activity. The FCA authorises general insurance intermediaries and expects applicants to demonstrate threshold-conditions compliance, governance, financial forecasts, and client-money arrangements where relevant. Consumer Duty has made the conduct lens more explicit: brokers need to evidence fair value, show commission reflects the work performed, and keep oversight of appointed representatives where they use them. BIBA's role is more representative than supervisory, but its compliance work gives brokers a route for sector-level engagement with the FCA and other bodies in the regulatory family.
Future movement appears likely to come from compliance load and ownership succession rather than a wave of large local entrants. Firms with lean staffing tend to feel the cost of Consumer Duty evidence, client-money controls and appointed-representative oversight more acutely, which may favour shared services, network affiliation or sale to consolidators. The cohort also appears short of revenue-scale brokers, so growth is likely to be incremental: client retention, renewal discipline and selected commercial niches, rather than a shift into enterprise-market placement.
28
Active firms
2026
0
Revenue above £5M
among Stoke-on-Trent firms
3
Formed since 2022
Stoke-on-Trent cohort
Key facts
10% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
FCA authorisation for general insurance intermediaries runs through Connect and tests threshold-conditions compliance, governance, financial forecasts, client-money arrangements where relevant and Consumer Duty readiness.
BIBA says brokers arrange 94% of commercial lines business, making the channel central to UK commercial insurance placement.
FCA supervisory themes for brokers include fair value, commission reflecting value provided, Consumer Duty, appointed-representative oversight, client-money safeguarding and wind-down planning.
BIBA’s compliance team represents members with the FCA and other organisations in the regulatory family.
Post-Brexit UK insurance intermediation is regulated and reported outside the EU/EEA framework, so cross-border broker-count comparisons tend to depend on national definitions of brokers, agents and other intermediaries.
Top Stoke-on-Trent Insurance Broking companies
M.E.M. Insurance Brokers Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsActs as an insurance broker arranging personal and commercial insurance policies. Offers cover for cars, motorcycles, vans, taxis, fleets, homes, landlords, travel, events, liability, breakdown,…
Serves UK consumers and commercial clients, including motorists, homeowners, landlords, taxi and van operators, fleet owners, motor trade businesses, event organisers and firms needing liability…
Financial Health
StableStable · -2% CAGR over 5y
Location
FIRMUS FINANCIAL SERVICES LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -65% CAGR over 4y
Location
FINANCIAL SOLUTIONS (E) LTD.
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -16% CAGR over 4y
Location
FIRMUS WEALTH MANAGEMENT LIMITED
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong
Location
THOMAS & CO FINANCIAL SERVICES LIMITED
Trajectory
2y · 2024–NowFinancial sub-scores
Computed from 2 filingsFinancial Health
HealthyHealthy · 0% CAGR over 1y
Location
AMA Insurance Services Limited
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
AMB Insurance Services Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides commercial and personal insurance brokerage services, arranging policies for businesses and individuals including construction, fleet, cyber, manufacturing, motor trade and retail risks, and…
Serves SMEs, business owners and individuals, with B2B focus on construction, manufacturing, haulage and logistics, motor trade, retail, professional services and fleet operators, primarily in…
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
AMB Property Management Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides commercial and personal insurance brokerage services, arranging policies such as fleet, construction, cyber, manufacturing, motor trade and retail cover. Also offers rebuild cost…
Serves businesses and individuals, with commercial clients in construction, manufacturing, haulage and logistics, motor trade, retail, professional services and fleet-based operations.
Financial Health
WeakWeak
Location
Barnett & Merriman Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides insurance brokerage services for personal and commercial clients, arranging policies including home, car, van, landlord, blocks of flats, commercial property, motor fleet, business and…
Serves UK consumers and businesses, including homeowners, private clients, car and van owners, landlords, commercial property owners, blocks of flats, and organisations operating motor fleets.
Financial Health
StrongStrong · Hiring · 46% CAGR over 4y
Location
Delta Corporate Risk Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsIndependent insurance broker arranging commercial insurance cover for businesses across sectors including manufacturing, construction, property, motor, and professional risks. Places policies with UK…
Serves UK businesses from SMEs to PLCs, including manufacturers, property owners, construction firms, wholesalers, professional services, legal practices and commercial motor operators needing…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 3y
Location
EVANS AND LEWIS LTD.
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsArranges vehicle insurance policies including truck, van, fleet and combined motor trade cover. Provides insurance for motor traders, vehicle repair businesses and related companies, including…
Serves UK motor trade businesses and vehicle operators, including motor traders, repair services, tyre fitters, specialist trades, classic car firms, HGV/truck and van users, fleet owners, and…
Financial Health
StableStable · -91% CAGR over 2y
Location
GMG RISK STRATEGIES LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides insurance brokerage and risk management services focused on vehicle fleets for public sector and commercial organisations. Arranges fleet insurance, negotiates premiums with insurers,…
Serves public sector organisations, especially NHS bodies and other large vehicle fleet operators, plus commercial businesses that require fleet insurance, claims handling and insurer negotiation…
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
GRN Financial Services Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
BRAMPTONS MORTGAGE CENTRE LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
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How Stoke-on-Trent Insurance Broking companies work and how to sell to them
What they do
Insurance brokers earn revenue by arranging and servicing cover rather than underwriting risk themselves. Income usually comes from insurer commission, client fees, administration charges and, for some delegated or network arrangements, payments linked to distribution support. The work is a professional-service model wrapped around policy placement: fact-find, market presentation, recommendation, renewal negotiation, mid-term adjustments and claims liaison. Stoke-on-Trent brokers in this segment are more likely to price around annual policies and retained client books than one-off projects. Personal-lines work is usually lower-ticket and more transactional; commercial accounts tend to justify advice, documentation and review time.
Who they sell to
Most buyers are owner-managed companies, smaller finance teams and individuals who want an adviser to manage placement and renewal rather than buy direct. In commercial accounts, the day-to-day sponsor is often the finance director, operations manager or proprietor; procurement tends to appear only when a client has several sites, larger premium spend or a formal tender culture. New business usually starts through referral, local networking, direct approach or insurer appetite for a particular risk, with the annual renewal date setting the timetable. Sales cycles are therefore often event-led: quick for simple policies, longer where the broker needs claims history, risk information and alternative market terms before recommending a placement.
What they buy
Most insurance broking firms tend to spend on systems that reduce manual servicing: broker management software, CRM, renewal workflow, document management, e-signature, call recording and client communications. Compliance and finance tooling is also relevant because brokers have to evidence fair value, manage complaints, reconcile client money and keep audit trails for advice and commission. Security, backup, cloud hosting and access control matter where client documents include personal, claims and payment information. Smaller brokerages may also buy accounting support, FCA compliance consultancy, website and local search services, producer recruitment, training, and outsourced administration when renewal peaks stretch internal capacity.
Why and how to sell to them
Buying intent often appears when a brokerage adds advisers, acquires a book, joins or leaves an appointed-representative structure, prepares for an FCA review, or finds that renewal administration is absorbing too much adviser time. Consumer Duty work gives sellers a clearer angle than generic efficiency claims: show how the offer helps evidence value, track recommendations, reduce missed renewals or strengthen client-money controls. Stoke-on-Trent broker buyers are likely to be cautious about disruption, so outbound messages should be specific to a workflow or compliance burden and should avoid assuming an enterprise buying process. Proof that implementation can happen around renewal cycles tends to matter.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
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