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Insurance Companies in Stoke-on-Trent: 40 Active Firms (2026)
Insurance companies in and around Stoke-on-Trent underwrite, broker or administer policies for consumers and businesses in the local market.
Buying decisions tend to sit with household policyholders, SME owner-managers, finance leads and risk managers rather than a single enterprise procurement function. Engagements are usually renewal-led and modest in scope: a local operator may place or administer cover, maintain records, handle mid-term changes and support claims conversations across a recurring client relationship. The typical profile is a compact team with compliance-heavy servicing workflows, not a carrier platform. For researchers, the useful split is between consumer-facing brokers, SME commercial advisers and specialist-risk administrators serving Staffordshire and nearby customers.
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Stoke-on-Trent has 40 actively trading insurance firms in this list, making the page a compact local cohort rather than a broad regional market map. Reported employment across the cohort is 98 people, so the footprint looks like a network of small brokerages, administrators and support operators rather than a concentration of large underwriters. The absence of firms above £5M in turnover points in the same direction.
Permissioned insurance activity shapes how even small local firms operate. Client onboarding, policy servicing, renewals and claims administration need auditable processes, with attention to disclosures, suitability, complaints handling, client money and conduct risk. For Stoke-on-Trent operators selling into Staffordshire and nearby regional markets, the market structure is therefore less like transactional retail and more like regulated relationship management: recurring accounts, renewal cycles, and close scrutiny of how policy choices and claims outcomes are explained.
Recent formations are present, but the cohort appears anchored by established local operators with client books built through referrals, renewals and specialist commercial relationships. Scale-up scarcity may matter: without many higher-turnover operators, consolidation is more likely to come through book purchases, compliance burden or succession planning than through expansion-led hiring. Digital record-keeping and remote servicing should keep pressure on smaller teams, though local trust and sector familiarity still matter where customers need advice, claims support or cover for less standard risks.
40
Active firms
2026
0
Above £5M
revenue entries
4
Since 2022
new incorporations
Key facts
10% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Local insurance work spans underwriting, brokerage and policy administration for both consumer and business buyers.
Policy placement, renewals and claims-related administration are core service lines for Stoke-on-Trent-area providers.
The market appears better suited to mapping local distribution and service capacity than identifying large carrier balance sheets.
Top Stoke-on-Trent Insurance companies
Lifetime Insurance Services Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -16% CAGR over 4y
Location
M.E.M. Insurance Brokers Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsActs as an insurance broker arranging personal and commercial insurance policies. Offers cover for cars, motorcycles, vans, taxis, fleets, homes, landlords, travel, events, liability, breakdown,…
Serves UK consumers and commercial clients, including motorists, homeowners, landlords, taxi and van operators, fleet owners, motor trade businesses, event organisers and firms needing liability…
Financial Health
StableStable · -2% CAGR over 5y
Location
AMA Insurance Services Limited
Trajectory
5y · 2022–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
HealthyHealthy · 0% CAGR over 4y
Location
FIRMUS FINANCIAL SERVICES LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · -65% CAGR over 4y
Location
KINGSYARD LIMITED
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsFinancial Health
DistressedDistressed · 0% CAGR over 2y
Location
Tiger May Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 5y
Location
FINANCIAL SOLUTIONS (E) LTD.
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · -16% CAGR over 4y
Location
Cartermortgageandprotection Ltd
Trajectory
1y · 2025–NowFinancial Health
Insufficient historyInsufficient history
Location
Lowe Mortgages & Protection Limited
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsFinancial Health
StableStable · 0% CAGR over 2y
Location
AMB Insurance Services Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides commercial and personal insurance brokerage services, arranging policies for businesses and individuals including construction, fleet, cyber, manufacturing, motor trade and retail risks, and…
Serves SMEs, business owners and individuals, with B2B focus on construction, manufacturing, haulage and logistics, motor trade, retail, professional services and fleet operators, primarily in…
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 4y
Location
AMB Property Management Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides commercial and personal insurance brokerage services, arranging policies such as fleet, construction, cyber, manufacturing, motor trade and retail cover. Also offers rebuild cost…
Serves businesses and individuals, with commercial clients in construction, manufacturing, haulage and logistics, motor trade, retail, professional services and fleet-based operations.
Financial Health
WeakWeak
Location
EVANS AND LEWIS LTD.
Trajectory
3y · 2023–NowFinancial sub-scores
Computed from 3 filingsArranges vehicle insurance policies including truck, van, fleet and combined motor trade cover. Provides insurance for motor traders, vehicle repair businesses and related companies, including…
Serves UK motor trade businesses and vehicle operators, including motor traders, repair services, tyre fitters, specialist trades, classic car firms, HGV/truck and van users, fleet owners, and…
Financial Health
StableStable · -91% CAGR over 2y
Location
Barnett & Merriman Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides insurance brokerage services for personal and commercial clients, arranging policies including home, car, van, landlord, blocks of flats, commercial property, motor fleet, business and…
Serves UK consumers and businesses, including homeowners, private clients, car and van owners, landlords, commercial property owners, blocks of flats, and organisations operating motor fleets.
Financial Health
StrongStrong · Hiring · 46% CAGR over 4y
Location
Delta Corporate Risk Limited
Trajectory
4y · 2022–NowFinancial sub-scores
Computed from 4 filingsIndependent insurance broker arranging commercial insurance cover for businesses across sectors including manufacturing, construction, property, motor, and professional risks. Places policies with UK…
Serves UK businesses from SMEs to PLCs, including manufacturers, property owners, construction firms, wholesalers, professional services, legal practices and commercial motor operators needing…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 3y
Location
RICHARD JACOBS PENSIONS LIMITED
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsProvides pension and retirement planning advice, investment guidance, and pension administration. Advises individuals and employers on workplace pensions, employee benefits, life insurance cover, and…
Serves individuals seeking pension, investment and life cover advice, alongside employers with 1 to 1,000 employees needing support with workplace pensions, employee benefits and related financial…
Financial Health
StableStable · -8% CAGR over 5y
Location
GRN Financial Services Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StrongStrong · Growing, Hiring · 11% CAGR over 4y
Location
BRAMPTONS MORTGAGE CENTRE LTD
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak · 0% CAGR over 4y
Location
CPD Underwriting Solutions Ltd
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsProvides underwriting for private car and commercial vehicle insurance, using data enrichment and technology to assess risk and support insurance distribution. Offers motor insurance products and…
Serves consumers and businesses seeking private car or commercial vehicle insurance, including motorists and commercial vehicle operators.
Financial Health
DistressedDistressed · -4% CAGR over 4y
Location
Barrie Hough Services (Stoke on Trent) Limited previously Barrie Hough Financial Services Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable
Location
Nviro Insurance & Risk Management Limited
Trajectory
5y · 2021–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
StableStable · 0% CAGR over 4y
Location
BH Holdings (Stoke on Trent) Limited previously BH Financial Limited
Trajectory
5y · 2020–NowFinancial sub-scores
Computed from 5 filingsFinancial Health
WeakWeak
Location
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How Stoke-on-Trent Insurance companies work and how to sell to them
What they do
Stoke-on-Trent insurance operators usually earn recurring commission, administration fees and service income around policy placement, renewals and claims support. The product is not usually an owned risk balance sheet; it is advice, placement, documentation and regulated servicing wrapped around third-party cover. Consumer brokers tend to work on personal lines with smaller premium-led commissions, while SME and specialist-risk advisers can charge fees for placement, mid-term changes and claims handling. Revenue quality depends on retained client books, renewal cadence and referral flow, so account accuracy and service responsiveness matter as much as new policy volume.
Who they sell to
Customers are typically household policyholders, owner-managed businesses and local commercial clients across Staffordshire and nearby areas. For personal lines, the buyer is usually the policyholder or household decision-maker; for commercial cover, it is more often the owner-manager, finance lead, operations manager or risk manager. Most sales are direct, renewal-led and relationship-based, with referrals and existing client books carrying more weight than formal procurement. Personal-lines decisions can move quickly when a renewal date is near, while commercial risks tend to involve more fact-finding, cover comparison and adviser explanation before a customer commits.
What they buy
Most insurance firms tend to spend on systems that reduce servicing friction and protect the audit trail: policy administration software, CRM, document management, e-signature, workflow automation and secure customer communications. Accounting, client money reconciliation, call recording, cyber security, backup and hosted infrastructure are also relevant because small regulated teams need evidence of what was advised, when it changed and how complaints or claims were handled. Service suppliers can fit around the same workflows, including compliance support, legal advice, bookkeeping, marketing, website work, recruitment and training for account handlers or claims staff.
Why and how to sell to them
Insurance buyers tend to evaluate vendors when renewal administration starts to strain the team, when a book purchase creates migration work, or when a conduct review exposes weak record-keeping. Other triggers include a new senior hire, a move to remote servicing, a claims backlog, or an attempt to build more repeatable follow-up across an existing client book. Outbound angles should usually be practical: fewer manual touches before renewal, cleaner evidence for advice and complaints, better visibility of client tasks, and lower operational risk. Broad scale-up messaging is less likely to land than a specific link to regulated servicing work.
How this list is built
Data sources
This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Classification
Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.
Freshness
The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.
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Frequently asked questions
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