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Insurance Companies in Stoke-on-Trent: 40 Active Firms (2026)

Insurance companies in and around Stoke-on-Trent underwrite, broker or administer policies for consumers and businesses in the local market.

Buying decisions tend to sit with household policyholders, SME owner-managers, finance leads and risk managers rather than a single enterprise procurement function. Engagements are usually renewal-led and modest in scope: a local operator may place or administer cover, maintain records, handle mid-term changes and support claims conversations across a recurring client relationship. The typical profile is a compact team with compliance-heavy servicing workflows, not a carrier platform. For researchers, the useful split is between consumer-facing brokers, SME commercial advisers and specialist-risk administrators serving Staffordshire and nearby customers.

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Stoke-on-Trent has 40 actively trading insurance firms in this list, making the page a compact local cohort rather than a broad regional market map. Reported employment across the cohort is 98 people, so the footprint looks like a network of small brokerages, administrators and support operators rather than a concentration of large underwriters. The absence of firms above £5M in turnover points in the same direction.

Permissioned insurance activity shapes how even small local firms operate. Client onboarding, policy servicing, renewals and claims administration need auditable processes, with attention to disclosures, suitability, complaints handling, client money and conduct risk. For Stoke-on-Trent operators selling into Staffordshire and nearby regional markets, the market structure is therefore less like transactional retail and more like regulated relationship management: recurring accounts, renewal cycles, and close scrutiny of how policy choices and claims outcomes are explained.

Recent formations are present, but the cohort appears anchored by established local operators with client books built through referrals, renewals and specialist commercial relationships. Scale-up scarcity may matter: without many higher-turnover operators, consolidation is more likely to come through book purchases, compliance burden or succession planning than through expansion-led hiring. Digital record-keeping and remote servicing should keep pressure on smaller teams, though local trust and sector familiarity still matter where customers need advice, claims support or cover for less standard risks.

40

Active firms

2026

0

Above £5M

revenue entries

4

Since 2022

new incorporations

Key facts

10% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.

Local insurance work spans underwriting, brokerage and policy administration for both consumer and business buyers.

Policy placement, renewals and claims-related administration are core service lines for Stoke-on-Trent-area providers.

The market appears better suited to mapping local distribution and service capacity than identifying large carrier balance sheets.

Top Stoke-on-Trent Insurance companies

Company
Sales readinessHow strongly each company matches this list’s ideal-customer profile. An AI model assesses what each company does (from its website), its sector and size, and scores its overall fit 0–100. Companies are listed highest score first, so the best-fit prospects appear at the top.
Turnover
Employees
Growth (yoy)Year-on-year change in UK headcount, from filed accounts.
Financial healthComposite 0–100 score from recent XBRL filings (profitability, net assets, liquidity, cash, headcount). Bands: Strong, Healthy, Stable, Weak, Distressed.
Location

Lifetime Insurance Services Ltd

Lifetime Insurance Services
Insurance
2 employeesInc. 1992Stoke-on-Trent, StaffordshireCH 02763626

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets72 / 100
Headcount0 / 100
Key contacts (1)
GH
Geoffrey Harold
Director
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£77.6kEstimate
Founded
33 years ago
Since Nov 1992
HQ
Stoke-on-Trent, Staffordshire
Financial health
45

Financial Health

Stable

Stable · -16% CAGR over 4y

Location

Map of Stoke-on-Trent, Staffordshire
30 Station Street, Station Street
Stoke-On-Trent, Staffordshire, ST6 4NA
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M.E.M. Insurance Brokers Limited

M.E.M. Insurance Brokers
Insurance
17 employeesInc. 1980Stoke-on-TrentCH 01501613
mem-insurance.co.uk

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets68 / 100
Cash30 / 100
Headcount29 / 100
What does M.E.M. Insurance Brokers Limited do?

Acts as an insurance broker arranging personal and commercial insurance policies. Offers cover for cars, motorcycles, vans, taxis, fleets, homes, landlords, travel, events, liability, breakdown,…

Who does M.E.M. Insurance Brokers Limited sell to?

Serves UK consumers and commercial clients, including motorists, homeowners, landlords, taxi and van operators, fleet owners, motor trade businesses, event organisers and firms needing liability…

Key contacts (5)
FW
Frederick William Mullock
Director
PW
Paul William Mullock
Director
HA
Hayley Aktas
Director
RA
Ronald Anthony Clacher
Director
SM
Susan Mullock
Director
More contacts & email available
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Company vitals
UK Headcount
17
UK Revenue
£611.2k
Founded
45 years ago
Since Jun 1980
HQ
Stoke-on-Trent
Financial health
47

Financial Health

Stable

Stable · -2% CAGR over 5y

Location

Map of Stoke-on-Trent
521 King Street
Stoke-On-Trent, ST3 1HD
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AMA Insurance Services Limited

AMA Insurance Services
Insurance
4 employeesInc. 2009Stoke-on-Trent, StaffordshireCH 07068237

Trajectory

5y · 2022–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Headcount40 / 100
Key contacts (2)
MR
Matthew Robert Bagnall
Director
MW
Mark Warren Bagnall
Director
More contacts & email available
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Company vitals
UK Headcount
4
UK Revenue
£76.2kEstimate
Founded
16 years ago
Since Nov 2009
HQ
Stoke-on-Trent, Staffordshire
Financial health
78

Financial Health

Healthy

Healthy · 0% CAGR over 4y

Location

Map of Stoke-on-Trent, Staffordshire
Federation House, Station Road
Stoke-On-Trent, Staffordshire, ST4 2SA
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FIRMUS FINANCIAL SERVICES LTD

Firmus Financial Services
Insurance
0 employeesInc. 2012Stoke on TrentCH 08101402
firmusfs.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets54 / 100
Cash74 / 100
Headcount0 / 100
Key contacts (1)
KJ
Karl John Wood
Director
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Company vitals
UK Headcount
0
UK Revenue
£69.6kEstimate
Founded
13 years ago
Since Jun 2012
HQ
Stoke on Trent
Financial health
45

Financial Health

Stable

Stable · -65% CAGR over 4y

Location

Map of Stoke on Trent
2 Kingstables Square, Goldenhill Road
Stoke On Trent, ST4 3EL
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KINGSYARD LIMITED

Kingsyard
Retail BankingWealth ManagementInsurance
1 employeesInc. 2021Stoke-on-TrentCH 13511883

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets0 / 100
Key contacts (1)
SA
Stephen Allen Wardle
Director
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£0
Founded
4 years ago
Since Jul 2021
HQ
Stoke-on-Trent
Financial health
0

Financial Health

Distressed

Distressed · 0% CAGR over 2y

Financial distressTechnical insolvency

Location

Map of Stoke-on-Trent
9 Kingsyard, Rope Street
Stoke-On-Trent, ST4 6DJ
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Tiger May Limited

Tiger MAY
Insurance
2 employeesInc. 2019Stoke on TrentCH 12028360

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Cash2 / 100
Headcount40 / 100
Key contacts (1)
JN
John Neil Diver
Director
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Company vitals
UK Headcount
2
UK Revenue
£61.6kEstimate
Founded
7 years ago
Since Jun 2019
HQ
Stoke on Trent
Financial health
21

Financial Health

Weak

Weak · 0% CAGR over 5y

Location

Map of Stoke on Trent
First Floor Spode Works, Church Street
Stoke On Trent, ST4 1BU
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FINANCIAL SOLUTIONS (E) LTD.

Financial Solutions (E)
Insurance
1 employeesInc. 1991Stoke-on-TrentCH 02578173

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets40 / 100
Headcount0 / 100
Key contacts (1)
NH
Naushad Hajiani
Director
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Company vitals
UK Headcount
1
UK Revenue
£2.7k
Founded
35 years ago
Since Jan 1991
HQ
Stoke-on-Trent
Financial health
25

Financial Health

Weak

Weak · -16% CAGR over 4y

Location

Map of Stoke-on-Trent
Solutions House, 139 Pacific Road
Stoke-On-Trent, ST4 8RS
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Cartermortgageandprotection Ltd

Cartermortgageandprotection
Retail BankingInsurance
1 employeesInc. 2024Stoke-on-Trent, StaffordshireCH 15586225

Trajectory

1y · 2025–Now
Key contacts (1)
AL
Aaron Luke Carter
Director
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Company vitals
UK Headcount
1
UK Revenue
£7.7kEstimate
Founded
2 years ago
Since Mar 2024
HQ
Stoke-on-Trent, Staffordshire
Financial health

Financial Health

Insufficient history

Insufficient history

Location

Map of Stoke-on-Trent, Staffordshire
32 Maythorne Road
Stoke-On-Trent, Staffordshire, ST3 3AA
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Lowe Mortgages & Protection Limited

Lowe Mortgages & Protection
Retail BankingInsurance
2 employeesInc. 2018Stoke-on-TrentCH 11644340

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Headcount40 / 100
Key contacts (1)
LJ
Lesley Jane Lowe
Director
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£40.3kEstimate
Founded
7 years ago
Since Oct 2018
HQ
Stoke-on-Trent
Financial health
40

Financial Health

Stable

Stable · 0% CAGR over 2y

Location

Map of Stoke-on-Trent
Franklin House, 14 Hermes Close
Stoke-On-Trent, ST3 7RH
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AMB Insurance Services Ltd

amb Insurance
Insurance
19 employeesInc. 2003Newcastle Under Lyme, StaffordshireCH 04923995
ambinsurance.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets37 / 100
Cash100 / 100
Headcount100 / 100
What does AMB Insurance Services Ltd do?

Provides commercial and personal insurance brokerage services, arranging policies for businesses and individuals including construction, fleet, cyber, manufacturing, motor trade and retail risks, and…

Who does AMB Insurance Services Ltd sell to?

Serves SMEs, business owners and individuals, with B2B focus on construction, manufacturing, haulage and logistics, motor trade, retail, professional services and fleet operators, primarily in…

Key contacts (1)
PJ
Peter Joseph Lycett
Director
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Company vitals
UK Headcount
19
UK Revenue
£1.4mEstimate
Founded
22 years ago
Since Oct 2003
HQ
Newcastle Under Lyme, Staffordshire
Financial health
71

Financial Health

Healthy

Healthy · Hiring · 21% CAGR over 4y

Hiring

Location

Map of Newcastle Under Lyme, Staffordshire
Hillcrest House 2 Woodland Avenue, Wolstanton
Newcastle Under Lyme, Staffordshire, ST5 8AZ
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AMB Property Management Limited

amb Insurance
Insurance
Inc. 2014Newcastle Under Lyme, StaffordshireCH 09105254
ambinsurance.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets40 / 100
What does AMB Property Management Limited do?

Provides commercial and personal insurance brokerage services, arranging policies such as fleet, construction, cyber, manufacturing, motor trade and retail cover. Also offers rebuild cost…

Who does AMB Property Management Limited sell to?

Serves businesses and individuals, with commercial clients in construction, manufacturing, haulage and logistics, motor trade, retail, professional services and fleet-based operations.

Key contacts (1)
ZB
Zara Barrow
Director
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£23.4kEstimate
Founded
11 years ago
Since Jun 2014
HQ
Newcastle Under Lyme, Staffordshire
Financial health
40

Financial Health

Weak

Weak

Location

Map of Newcastle Under Lyme, Staffordshire
Hillcrest House 2 Woodland Avenue, Wolstanton
Newcastle Under Lyme, Staffordshire, ST5 8AZ
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EVANS AND LEWIS LTD.

Evans and Lewis
Insurance
0 employeesInc. 2011Newcastle Under Lyme, StaffsCH 07623795
evansandlewis.com

Trajectory

3y · 2023–Now

Financial sub-scores

Computed from 3 filings
Net assets66 / 100
Cash100 / 100
Headcount0 / 100
What does EVANS AND LEWIS LTD. do?

Arranges vehicle insurance policies including truck, van, fleet and combined motor trade cover. Provides insurance for motor traders, vehicle repair businesses and related companies, including…

Who does EVANS AND LEWIS LTD. sell to?

Serves UK motor trade businesses and vehicle operators, including motor traders, repair services, tyre fitters, specialist trades, classic car firms, HGV/truck and van users, fleet owners, and…

Key contacts (2)
SC
Susan Caroline Wilkinson
Director
EL
Evan Lewis Wilkinson
Director
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£426.5kEstimate
Founded
15 years ago
Since May 2011
HQ
Newcastle Under Lyme, Staffs
Financial health
57

Financial Health

Stable

Stable · -91% CAGR over 2y

Location

Map of Newcastle Under Lyme, Staffs
Holborn Court, Bridge Street
Newcastle Under Lyme, Staffs, ST5 2RX
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Barnett & Merriman Limited

Amica Insurance Brokers
Insurance
9 employeesInc. 2020High Wycombe, BuckinghamshireCH 12559940
amicainsurancebrokers.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets90 / 100
Headcount100 / 100
What does Barnett & Merriman Limited do?

Provides insurance brokerage services for personal and commercial clients, arranging policies including home, car, van, landlord, blocks of flats, commercial property, motor fleet, business and…

Who does Barnett & Merriman Limited sell to?

Serves UK consumers and businesses, including homeowners, private clients, car and van owners, landlords, commercial property owners, blocks of flats, and organisations operating motor fleets.

Key contacts (2)
TC
Thomas Christopher Barnett
Director
MA
Matthew Alexander Merriman
Director
More contacts & email available
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Company vitals
UK Headcount
9
UK Revenue
£219.8kEstimate
Founded
6 years ago
Since Apr 2020
HQ
High Wycombe, Buckinghamshire
Financial health
94

Financial Health

Strong

Strong · Hiring · 46% CAGR over 4y

Hiring

Location

Map of High Wycombe, Buckinghamshire
Mrib House, 25 Amersham Hill
High Wycombe, Buckinghamshire, HP13 6NU
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Delta Corporate Risk Limited

Delta Corporate Risk
Insurance
24 employeesInc. 2006Newcastle-Under-Lyme, StaffordshireCH 05678021
deltacorporaterisk.co.uk

Trajectory

4y · 2022–Now

Financial sub-scores

Computed from 4 filings
Net assets44 / 100
Cash100 / 100
Headcount76 / 100
What does Delta Corporate Risk Limited do?

Independent insurance broker arranging commercial insurance cover for businesses across sectors including manufacturing, construction, property, motor, and professional risks. Places policies with UK…

Who does Delta Corporate Risk Limited sell to?

Serves UK businesses from SMEs to PLCs, including manufacturers, property owners, construction firms, wholesalers, professional services, legal practices and commercial motor operators needing…

Key contacts (1)
JC
Justin Christopher Lawson
Director
More contacts & email available
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Company vitals
UK Headcount
24
UK Revenue
£984.5kEstimate
Founded
20 years ago
Since Jan 2006
HQ
Newcastle-Under-Lyme, Staffordshire
Financial health
68

Financial Health

Healthy

Healthy · Hiring · 8% CAGR over 3y

Hiring

Location

Map of Newcastle-Under-Lyme, Staffordshire
Ebenezer House, Ryecroft
Newcastle-Under-Lyme, Staffordshire, ST5 2BE
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RICHARD JACOBS PENSIONS LIMITED

Jacobs Pensions
Wealth ManagementInsurance
2 employeesInc. 1998NewcastleCH 03545136
jacobs-pensions.co.uk

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Net assets80 / 100
Cash11 / 100
Headcount11 / 100
What does RICHARD JACOBS PENSIONS LIMITED do?

Provides pension and retirement planning advice, investment guidance, and pension administration. Advises individuals and employers on workplace pensions, employee benefits, life insurance cover, and…

Who does RICHARD JACOBS PENSIONS LIMITED sell to?

Serves individuals seeking pension, investment and life cover advice, alongside employers with 1 to 1,000 employees needing support with workplace pensions, employee benefits and related financial…

Key contacts (1)
EJ
Emily Jayne Small
Director
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£25.3kEstimate
Founded
28 years ago
Since Apr 1998
HQ
Newcastle
Financial health
42

Financial Health

Stable

Stable · -8% CAGR over 5y

Location

Map of Newcastle
13 Brindley Court Dalewood Road, Lymedale Business Park
Newcastle, ST5 9QA
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GRN Financial Services Limited

GRN Financial Services
Insurance
3 employeesInc. 2018Leek, StaffordshireCH 11200120
grnfinancialservices.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets100 / 100
Cash100 / 100
Headcount100 / 100
Key contacts (2)
TG
Tomasz Gronkiewicz
Director
AG
Agnieszka Gronkiewicz
Director
More contacts & email available
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Company vitals
UK Headcount
3
UK Revenue
£36.4kEstimate
Founded
8 years ago
Since Feb 2018
HQ
Leek, Staffordshire
Financial health
100

Financial Health

Strong

Strong · Growing, Hiring · 11% CAGR over 4y

GrowingHiring

Location

Map of Leek, Staffordshire
15 Bath Street
Leek, Staffordshire, ST13 6JQ
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BRAMPTONS MORTGAGE CENTRE LTD

Bramptons Mortgage Centre
Insurance
1 employeesInc. 2020Newcastle, StaffordshireCH 12774344

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets25 / 100
Headcount40 / 100
More contacts & email available
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Company vitals
UK Headcount
1
UK Revenue
£12.6kEstimate
Founded
5 years ago
Since Jul 2020
HQ
Newcastle, Staffordshire
Financial health
30

Financial Health

Weak

Weak · 0% CAGR over 4y

Location

Map of Newcastle, Staffordshire
18 George Street
Newcastle, Staffordshire, ST5 1DJ
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CPD Underwriting Solutions Ltd

CPD Underwriting
Insurance
6 employeesInc. 2016Keele, StaffordshireCH 10353204
cpduwsolutions.co.uk

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Net assets24 / 100
Cash3 / 100
Headcount26 / 100
What does CPD Underwriting Solutions Ltd do?

Provides underwriting for private car and commercial vehicle insurance, using data enrichment and technology to assess risk and support insurance distribution. Offers motor insurance products and…

Who does CPD Underwriting Solutions Ltd sell to?

Serves consumers and businesses seeking private car or commercial vehicle insurance, including motorists and commercial vehicle operators.

Key contacts (2)
JW
Jim Wylie
Director
TE
Terence Edward Stanley
Director
More contacts & email available
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Company vitals
UK Headcount
6
UK Revenue
£2.4mEstimate
Founded
9 years ago
Since Aug 2016
HQ
Keele, Staffordshire
Financial health
19

Financial Health

Distressed

Distressed · -4% CAGR over 4y

Financial distress

Location

Map of Keele, Staffordshire
C/O Sempar, Office 2. 026 Innovation Centre 7, Keele University
Keele, Staffordshire, ST5 5NU
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Barrie Hough Services (Stoke on Trent) Limited previously Barrie Hough Financial Services Limited

Barrie Hough Services (stoke on Trent)
Insurance
Inc. 2002Audley, StaffordshireCH 04360345
barriehough.co.uk

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Cash100 / 100
Headcount0 / 100
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£1.1mEstimate
Founded
24 years ago
Since Jan 2002
HQ
Audley, Staffordshire
Financial health
50

Financial Health

Stable

Stable

Location

Map of Audley, Staffordshire
The Cottage, Mill End
Audley, Staffordshire, ST7 8JH
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Nviro Insurance & Risk Management Limited

Nviro Insurance & Risk Management
Insurance
2 employeesInc. 2008Newcastle Under Lyme, StaffordshireCH 06765286

Trajectory

5y · 2021–Now

Financial sub-scores

Computed from 5 filings
Headcount40 / 100
Key contacts (1)
PI
Paul Ifor Davies
Director
More contacts & email available
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Company vitals
UK Headcount
2
UK Revenue
£80.7kEstimate
Founded
17 years ago
Since Dec 2008
HQ
Newcastle Under Lyme, Staffordshire
Financial health
40

Financial Health

Stable

Stable · 0% CAGR over 4y

Location

Map of Newcastle Under Lyme, Staffordshire
First Floor, 36 Hanover Street
Newcastle Under Lyme, Staffordshire, ST5 1AU
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BH Holdings (Stoke on Trent) Limited previously BH Financial Limited

BH (stoke on Trent)
Insurance
Inc. 2014Audley, StaffordshireCH 09203236
barriehough.co.uk

Trajectory

5y · 2020–Now

Financial sub-scores

Computed from 5 filings
Cash71 / 100
Headcount0 / 100
More contacts & email available
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Company vitals
UK Headcount
0
UK Revenue
£152.5kEstimate
Founded
11 years ago
Since Sep 2014
HQ
Audley, Staffordshire
Financial health
36

Financial Health

Weak

Weak

Location

Map of Audley, Staffordshire
The Cottage, Mill End
Audley, Staffordshire, ST7 8JH
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How Stoke-on-Trent Insurance companies work and how to sell to them

What they do

Stoke-on-Trent insurance operators usually earn recurring commission, administration fees and service income around policy placement, renewals and claims support. The product is not usually an owned risk balance sheet; it is advice, placement, documentation and regulated servicing wrapped around third-party cover. Consumer brokers tend to work on personal lines with smaller premium-led commissions, while SME and specialist-risk advisers can charge fees for placement, mid-term changes and claims handling. Revenue quality depends on retained client books, renewal cadence and referral flow, so account accuracy and service responsiveness matter as much as new policy volume.

Who they sell to

Customers are typically household policyholders, owner-managed businesses and local commercial clients across Staffordshire and nearby areas. For personal lines, the buyer is usually the policyholder or household decision-maker; for commercial cover, it is more often the owner-manager, finance lead, operations manager or risk manager. Most sales are direct, renewal-led and relationship-based, with referrals and existing client books carrying more weight than formal procurement. Personal-lines decisions can move quickly when a renewal date is near, while commercial risks tend to involve more fact-finding, cover comparison and adviser explanation before a customer commits.

What they buy

Most insurance firms tend to spend on systems that reduce servicing friction and protect the audit trail: policy administration software, CRM, document management, e-signature, workflow automation and secure customer communications. Accounting, client money reconciliation, call recording, cyber security, backup and hosted infrastructure are also relevant because small regulated teams need evidence of what was advised, when it changed and how complaints or claims were handled. Service suppliers can fit around the same workflows, including compliance support, legal advice, bookkeeping, marketing, website work, recruitment and training for account handlers or claims staff.

Why and how to sell to them

Insurance buyers tend to evaluate vendors when renewal administration starts to strain the team, when a book purchase creates migration work, or when a conduct review exposes weak record-keeping. Other triggers include a new senior hire, a move to remote servicing, a claims backlog, or an attempt to build more repeatable follow-up across an existing client book. Outbound angles should usually be practical: fewer manual touches before renewal, cleaner evidence for advice and complaints, better visibility of client tasks, and lower operational risk. Broad scale-up messaging is less likely to land than a specific link to regulated servicing work.

How this list is built

Methodology

Data sources

This list is built from UK Companies House filings, XBRL accounts data, and semantic analysis of each company's public website. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.

Classification

Rather than relying solely on SIC codes, Firmbase classifies each company semantically: the company's website is crawled, an AI model reads what the company actually sells, and the company is placed into the relevant industry and subsectors. SIC codes are used as one signal but not the only one. This means a company that registered under a generic SIC code but pivoted into (for example) fintech is correctly identified as fintech, not as its original SIC category.

Freshness

The underlying company data is refreshed from Companies House continuously; filings appear in the list within days of submission. The curated list ordering is regenerated when the underlying data moves meaningfully (company count changes by more than 5%, a new company enters the top-ranked segment, or the filed-revenue numbers for the top firms change). You can see the last-updated timestamp near the top of the page.

Also in Stoke-on-Trent

Related directories

Frequently asked questions

How many insurance companies are there in Stoke-on-Trent?
Around 40 actively-trading insurance companies are registered in Stoke-on-Trent. Of those, 0 report turnover above £5M in their most recent filed accounts. This Stoke-on-Trent list covers companies across the wider Stoke-on-Trent travel-to-work area, including surrounding towns — not just the Stoke-on-Trent local-authority boundary.
What counts as a insurance company in this list?
A company is included when its public website and filed activity descriptions indicate it sells insurance products or services as its primary business — not just because of the SIC code it picked at incorporation. Each company is tagged via semantic analysis of its website content; SIC codes are used as supporting signal, not the sole gate.
Which are the largest insurance companies in Stoke-on-Trent?
The list is ranked by a sales-readiness score — built from trading signals, financial health and growth rather than raw turnover — so the most actionable insurance companies in Stoke-on-Trent appear at the top of the table. Larger firms often still rank highly, because that score rewards genuine trading scale, but the order reflects sales-readiness, not turnover alone. About 0 of the 40 actively-trading firms report turnover above £5M in their most recent accounts; subsidiaries that file consolidated worldwide accounts are excluded so the figures stay comparable across UK filers.
What do insurance companies in Stoke-on-Trent actually do?
Stoke-on-Trent insurance operators usually earn recurring commission, administration fees and service income around policy placement, renewals and claims support. The product is not usually an owned risk balance sheet; it is advice, placement, documentation and regulated servicing wrapped around third-party cover. Consumer brokers tend to work on personal lines with smaller premium-led commissions, while SME and specialist-risk advisers can charge fees for placement, mid-term changes and claims handling. Revenue quality depends on retained client books, renewal cadence and referral flow, so account accuracy and service responsiveness matter as much as new policy volume.
How does Stoke-on-Trent insurance compare internationally?
Cross-border comparisons of insurance populations are tricky because every country defines the sector slightly differently and reports financials on different cadences. We focus this list on firms that file UK statutory accounts so the figures are comparable; international peer breakdowns aren't bundled here.
How is this list built and how fresh is the data?
The list is rebuilt from Companies House dump data, XBRL filings, and a website analysis pass over each company's public site. Companies with consolidated group accounts (worldwide rather than UK-only revenue) are excluded so the figures stay UK-specific. The page's last-updated date is shown at the top.
How big are the typical insurance companies in Stoke-on-Trent?
Company sizes in this list vary widely. The median actively-trading insurance firm employs around 2 people, and median UK turnover across the list is roughly £30k in the most recent filed accounts.
Are these mostly new or established insurance companies?
4 of the 40 actively-trading insurance companies in this list were incorporated since 2022; the remainder were incorporated before then, so the Stoke-on-Trent list mixes recent entrants with longer-established firms.
What SIC codes does this use?
Rather than relying solely on SIC codes, we build a semantic understanding of what each company actually does by scraping its website and analysing it with AI. This means a company is included based on what it sells, not what SIC code it picked at incorporation. SIC codes are used as a signal but not the primary classification.
What buying signals should I look for?
The strongest signals for B2B outbound are recent leadership changes (new CFO/CRO), rapid headcount growth, revenue-band changes, and web-stack changes. Firmbase tracks all of these automatically.

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