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B2B Using Amplitude in the UK: 53 Active Firms (2026)
B2B companies running product-analytics tooling in the UK sell to other organisations and use website behaviour data to improve conversion and retention.
For B2B sellers, product-analytics tooling sits between website analytics, CRM-facing demand generation and product-management workflows. It records events around acquisition, sign-up, onboarding and retention, then turns them into funnels and cohorts for product and growth teams. Adoption usually signals a company with a managed digital sales motion, recurring customer relationships and enough operating maturity to connect marketing, product and revenue teams. In this cohort, the fit is most obvious among software, data-service and specialist B2B services firms where retention is monitored as carefully as new pipeline.
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Only 53 active UK companies are running this product-analytics stack, so adoption remains a niche signal rather than a default B2B analytics choice. Reported employment totals 1,208 people among companies with headcount disclosures. Within the analytics-category ranking for B2B websites, the system sits ninth, with 0.1% share across 45,590 B2B analytics installations. Registration location skews towards London at 43.4%, followed by the South East at 13.2%, the West Midlands at 9.4%, and the North West and South West at 7.5% each.
B2B is not a single licensed industry in the UK, so obligations follow the underlying activity: financial services, telecoms, professional services and other regulated work each bring their own rulebooks. Product-analytics deployments add a more general privacy layer because website events, business-contact details and usage trails can fall within UK GDPR when they relate to identifiable people. The ICO's PECR guidance is also relevant to direct marketing: corporate-body emails and texts do not need PECR consent, but senders must identify themselves, provide a valid opt-out route, and screen live marketing calls against the relevant business and individual call-blocking registers.
Adoption appears likely to remain selective, concentrated among B2B firms with product-led onboarding, subscription revenue and teams that can maintain a shared event taxonomy. General web analytics and packaged marketing suites tend to cover simpler measurement needs, so lighter users may consolidate around tools already owned by marketing operations. Deeper product-analytics use has been stickier where product, growth and customer-success teams need the same behavioural view. Privacy review, tag governance and procurement scrutiny should keep implementation cycles cautious rather than impulsive.
53
Active firms
2026
0.1%
Of detected Analytics share
UK B2B
7
Median headcount
Filed accounts
107
Verified contacts
Across this cohort
Key facts
About 11% of the trading cohort reports turnover above £5M (6 of 53 firms) — the rest sits below that revenue band.
7% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Within the detectable analytics category for B2B websites, this tool appears on 0.1% (53) of 45,590 companies with a detected system.
London accounts for 43.4% (23) of the detected B2B cohort, followed by the South East at 13.2% (7).
Tag-management tooling also appears across 75.5% (40) of the cohort, suggesting these firms tend to join product analytics to wider web-measurement stacks.
SaaS is the most common adjacent segment at 56.6% (30), with AI & Machine Learning next at 26.4% (14).
For B2B marketing, PECR covers live or automated calls, electronic mail and fax, while UK GDPR still applies where personal data is processed.
Analytics market share among UK B2B
Share of the 45,590 UK B2B with a detectable system. As of June 2026.
What else do Amplitude-running B2B run?
Share of the 53 Amplitude-running UK companies where each technology was also detected. As of June 2026.
Where Amplitude B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£648.4k
Median UK turnover
11.3%
Above £5M turnover
4
Incorporated since 2022
107 verified decision-maker contacts
across these 53 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Amplitude
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Amplitude Analytics Ltd
Financial sub-scores
Computed from 3 filingsDevelops a digital analytics platform that collects and analyzes user behaviour data from websites and apps, providing product analytics, session replay, heatmaps, A/B testing, and experimentation…
Serves product, data, engineering, marketing and executive teams at startups and enterprises, including financial services, B2B, media, healthcare and ecommerce organisations.
Financial Health
StrongStrong · Hiring · 32% CAGR over 2y
Location
Financial sub-scores
Computed from 3 filingsDevelops and provides an online marketing analytics and management platform offering tools for SEO, keyword research, backlink analysis, competitor traffic analysis, site audits, content…
Serves B2B marketing teams, SEO, PPC, content and social media specialists, digital agencies, enterprise brands and local businesses managing online visibility and digital marketing channels.
Financial Health
StrongStrong
Location
Financial sub-scores
Computed from 3 filingsProvides AI-powered website search software that indexes site content and delivers intent‑based results, AI-generated summaries, and chat responses. Also offers search analytics and tools for website…
Serves web and marketing managers at organisations with content-heavy websites, including higher education institutions, local government/public sector bodies and commercial enterprises.
Financial Health
StrongStrong
Location
Financial sub-scores
Computed from 5 filingsDevelops a digital adoption platform that provides in‑app guidance, walkthroughs and simulation training for enterprise software. Includes analytics and no‑code event tracking to monitor user…
Serves enterprises and public sector organizations managing complex software environments, especially in banking, financial services, healthcare, insurance, pharma, life sciences, education, and…
Financial Health
StrongStrong · Hiring · 35% CAGR over 5y
Location
PRODUCTBOARD UK LIMITED
Financial sub-scores
Computed from 3 filingsDevelops product management software that centralises customer feedback, analyses insights, prioritises feature ideas, and manages product roadmaps. Provides tools for product teams to plan strategy,…
Sells to B2B product management teams and product leaders at software, technology, and industrial companies, including enterprise organizations scaling product operations across multiple teams.
Financial Health
StableStable · -23% CAGR over 2y
Location
Develops a customer data platform that collects, unifies and enriches customer data from multiple sources. Provides tools for identity resolution, audience segmentation, analytics, and activation…
Serves enterprise brands and their marketing, IT and data teams, particularly in retail, telecoms and media, sports, entertainment, gaming and financial services.
Financial Health
Insufficient historyInsufficient history
Location
CLAY LABS DIGITAL LTD
Financial sub-scores
Computed from 2 filingsProvides a platform that aggregates data from 150+ providers and AI research agents to identify companies and contacts, enrich CRM records, track buying signals, and automate go‑to‑market workflows…
Serves B2B growth, sales, marketing and GTM operations teams at startups and enterprises, including companies running outbound, ABM, CRM enrichment, inbound and territory-planning workflows.
Financial Health
DistressedDistressed · -25% CAGR over 1y
Location
Segmentstream Ltd
Financial sub-scores
Computed from 4 filingsDevelops marketing measurement and optimisation software that analyses advertising performance across channels. Provides attribution modelling, incrementality testing, predictive lead scoring,…
Serves growth and performance marketing leaders at brands and agencies investing in paid media, including DTC/ecommerce advertisers and teams managing cross-channel ad budgets.
Financial Health
DistressedDistressed · -26% CAGR over 3y
Location
Financial sub-scores
Computed from 5 filingsDevelops cloud-based resource management and scheduling software for teams and projects. The platform provides capacity planning, staff and equipment scheduling, leave management, timesheets,…
Serves B2B teams managing people, equipment and project capacity, including agencies, consultancies, construction, engineering and IT organisations, with buyers such as project, operations and…
Financial Health
StableStable · Hiring · 17% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops workforce management software for shift‑based organisations, providing tools for employee scheduling, time and attendance tracking, mobile clock‑in, payroll data export, incident reporting,…
Serves shift-based organisations with hourly workforces, including live events venues, security firms, temporary staffing agencies and fire departments, targeting shift, operations, finance and HR…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides a software platform for documenting, managing and distributing design systems. The platform integrates with design and development tools, enabling teams to publish documentation, track…
Sells B2B to product, design and engineering teams, plus design system leaders, at scaling and enterprise organisations managing multi-product digital experiences.
Financial Health
StrongStrong · Hiring · 75% CAGR over 6y
Location
Mparticle Limited
Financial sub-scores
Computed from 4 filingsProvides a customer data platform that collects, unifies and processes customer data from multiple digital sources, enabling businesses to build customer profiles, analyse behaviour, and activate…
Serves B2C multi-channel consumer brands, including ecommerce, media, fintech and subscription businesses, targeting marketing, product, CRM and data teams managing large-scale customer engagement.
Financial Health
StrongStrong · Hiring · 41% CAGR over 3y
Location
Incyan Limited
Financial sub-scores
Computed from 5 filingsDevelops AI-powered software for digital content protection, including web and social media monitoring, multimedia fingerprinting, invisible watermarking, and analytics tools that detect, track, and…
Serves content creators, media publishers, stock image agencies, music rights bodies and other digital asset owners managing copyrighted images, video, audio and text across online platforms.
Financial Health
StrongStrong · Growing, Hiring · 25% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsProvides a digital business card platform for individuals and organisations to share contact details via QR codes, NFC cards, links and email signatures. Includes tools for scanning business cards or…
Targets individual professionals, business teams and enterprises that rely on networking, events and lead capture, including sales, marketing and customer-facing teams needing centrally managed…
Financial Health
StrongStrong · Hiring · 41% CAGR over 2y
Location
ILLUMA TECHNOLOGY LTD
Financial sub-scores
Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
Financial sub-scores
Computed from 3 filingsProvides an enterprise software platform for automated document generation and template management. Integrates with tools such as Microsoft Office, Google Workspace and Salesforce to produce…
Serves large enterprises and knowledge-worker organisations worldwide, especially sales, marketing, brand, IT and infosec teams in financial services, professional services and accounting.
Financial Health
StrongStrong · Hiring · 100% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops a work management and collaboration platform that combines task tracking, project boards, documents, and meeting transcription in one application. Provides features such as sprints, search,…
Serves individuals, small teams and companies of all sizes, particularly project, product and engineering teams, as well as service businesses collaborating with clients.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
Workable Options Ltd
Financial sub-scores
Computed from 5 filingsDevelops cloud-based HR software for recruiting and employee management. Platform includes job posting to multiple job boards, applicant tracking, candidate sourcing tools, onboarding workflows,…
Serves HR, recruiting and people operations teams at businesses across industries, from growing companies to larger employers, with customers in 100+ countries.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
RE-LEASED SOFTWARE COMPANY UK LIMITED
Financial sub-scores
Computed from 3 filingsDevelops cloud‑based commercial property management software for landlords, investors and managing agents. Provides tools for lease management, property operations, arrears tracking, service charge…
Serves UK commercial property landlords, investors, developers, REITs, family offices, and property management companies/managing agents across sectors including industrial, office, retail,…
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
Swoop Finance Ltd
Financial sub-scores
Computed from 5 filingsOperates an online platform that matches businesses with funding options including loans, equity investment and grants. Provides comparison tools and applications for financial products such as asset…
Serves SMEs, startups and growing businesses seeking finance, alongside advisors, brokers, vendors and bookkeepers supporting business clients with funding needs.
Financial Health
StableStable · Hiring · 15% CAGR over 4y
Location
RAINCHECK SERVICES LIMITED
Financial sub-scores
Computed from 5 filingsDevelops a multi‑channel customer service and engagement platform for e‑commerce businesses. Software unifies conversations from live chat, social messaging, bots and other channels, and provides…
Serves e-commerce businesses and online retail teams handling customer support across live chat, social messaging, bots and commerce channels, especially teams managing high-volume omnichannel…
Financial Health
HealthyHealthy · -16% CAGR over 4y
Location
Defeyene Legal Solutions Limited
Financial sub-scores
Computed from 5 filingsDevelops legal technology software that integrates with Microsoft Word to assist lawyers in drafting, reviewing, proofreading, and managing complex contracts. Tools use AI to analyse definitions,…
Serves B2B legal teams, primarily enterprise law firms and in-house legal departments whose lawyers draft, review and proof complex contracts in Microsoft Word.
Financial Health
StableStable · Hiring · 70% CAGR over 4y
Location
REALITY GLOBAL LIMITED
Financial sub-scores
Computed from 3 filingsDesigns and develops digital platforms for automotive retailers, including dealership websites, online service booking systems, vehicle valuation tools, and integrated online payment solutions to…
Sells to automotive retail businesses, including new and used vehicle dealers and motor retailers, serving teams responsible for digital customer journeys, online service bookings, vehicle…
Financial Health
WeakWeak · 4% CAGR over 2y
Location
Arcade Ltd
Financial sub-scores
Computed from 5 filingsDevelops software for creating interactive product demos, videos, and visual presentations. The platform captures product workflows via browser or desktop tools and uses AI-assisted editing to…
Serves B2B product-led companies, targeting go-to-market, marketing, product, sales, pre-sales, customer success, enablement and training teams that need to communicate product value to buyers and…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
Location
Develops cloud-based HR software for recruiting and employee management. Platform includes multi-board job posting, applicant tracking, candidate sourcing tools, interview management, onboarding…
Serves HR, recruiting and people operations teams at businesses of varying sizes across industries, including companies hiring at scale and managing employees in 100+ countries.
Financial Health
Insufficient historyInsufficient history
Location
Financial sub-scores
Computed from 5 filingsProvides a SaaS platform for marketing and distributing flexible workspace inventory. Enables operators, landlords, brokers and aggregators to list spaces, distribute listings across search and…
Serves B2B customers in flexible commercial real estate, including workspace operators, landlords, tenant reps, agents/brokers, landlord reps, aggregators, platforms and application providers across…
Financial Health
HealthyHealthy · Hiring · 50% CAGR over 4y
Location
Infyos Ltd
Financial sub-scores
Computed from 4 filingsProvides AI-powered software and advisory support for renewable energy and battery companies to map supply chains, track material flows, and identify ESG, regulatory and geopolitical risks to support…
Serves B2B renewable energy and mobility companies, especially battery energy storage, e-mobility, solar and wind manufacturers or developers with complex upstream supply chains.
Financial Health
StrongStrong · Hiring · 82% CAGR over 3y
Location
INDEBTED PLATFORM CO UK LIMITED
Financial sub-scores
Computed from 4 filingsProvides digital debt collection services and software for businesses, using AI-driven platforms to manage consumer debt recovery, customer communications, payment plans and self‑service portals…
Sells to businesses, particularly enterprise and high-growth organisations needing first- and third-party consumer debt collection support. Serves teams operating across regulated markets in the UK,…
Financial Health
StrongStrong · Hiring · 22% CAGR over 3y
Location
VOXPOPME LIMITED
Financial sub-scores
Computed from 4 filingsProvides a qualitative research platform that collects and analyses customer insights through video surveys, live interviews and focus groups. Includes AI tools for transcription, sentiment analysis,…
Serves B2B customer insights, market research, and product/user research teams at organisations running qualitative studies, including video surveys, interviews, focus groups, and research…
Financial Health
HealthyHealthy · -81% CAGR over 3y
Location
OutSystems Limited
Financial sub-scores
Computed from 5 filingsDevelops and distributes a low‑code software development platform used to build, deploy and manage enterprise web and mobile applications and AI agents. Also provides consulting, training,…
Targets large enterprises and public-sector organisations, especially IT, development and digital transformation teams in banking, insurance, government, manufacturing, healthcare, energy, utilities,…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops software, hardware and data systems for the mining industry, including 3D mine planning, geological modelling, drill and blast management, laser scanning, scheduling and monitoring tools,…
Serves mining companies and mine-site teams worldwide, including exploration geologists, mine planners, surveyors, drill-and-blast teams, operations managers and safety teams across the mining cycle.
Financial Health
HealthyHealthy · -59% CAGR over 5y
Location
Branchspace Limited
Financial sub-scores
Computed from 5 filingsDevelops modular travel retail software for airlines and travel companies, covering booking, ancillary sales, payments, analytics and UX tools. Also provides digital consulting on airline retail…
Serves B2B customers in the travel sector, primarily airlines, airports and travel companies seeking digital retailing, offer/order transformation and travel technology consulting.
Financial Health
StableStable · -3% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops legal matter management software providing client intake portals, workflow automation, and collaboration tools. The platform helps legal teams track requests, manage contracts and compliance…
Sells to B2B in-house legal and compliance teams, especially general counsel and legal operations leaders managing high volumes of internal business requests and collaboration with clients, suppliers…
Financial Health
DistressedDistressed · -67% CAGR over 4y
Location
Dropit
Financial sub-scores
Computed from 2 filingsDevelops AI-powered decision intelligence software for retailers that integrates with sales and fulfilment systems to optimise inventory planning, product allocation, demand forecasting, and returns…
Serves B2B enterprise retail brands, store-based retailers with ecommerce operations, and malls or shopping centers managing complex inventory, allocation and fulfillment environments.
Financial Health
DistressedDistressed · -41% CAGR over 1y
Location
Financial sub-scores
Computed from 4 filingsProvides payment processing technology for businesses, including card machines for in‑person transactions, online and remote payment tools, QR code and payment link solutions, and integrations with…
Serves UK businesses with 1–69 locations and enterprise operators, especially hospitality venues, quick- and full-service restaurants, dental practices, visitor attractions and personal services…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
OYSTER HR LTD
Financial sub-scores
Computed from 5 filingsProvides cloud-based HR and payroll platform enabling companies to hire, pay, and manage employees and contractors internationally. Offers employer-of-record services, global payroll, compliance…
Serves businesses with international or distributed workforces, especially HR and people teams hiring employees or contractors across multiple countries, plus partners needing global hiring…
Financial Health
StrongStrong · Hiring · 101% CAGR over 4y
Location
APPEAR LTD
Financial sub-scores
Computed from 3 filingsDevelops and supplies media processing and content delivery technology for broadcasters and content providers, including platforms for live event contribution, remote production, video compression,…
Serves B2B media and entertainment organisations, including broadcasters, telcos, production companies, content owners, head-end operators and hospitality venues.
Financial Health
StrongStrong · Growing, Hiring · 41% CAGR over 2y
Location
Valohai Limited
Financial sub-scores
Computed from 5 filingsDevelops a machine learning operations (MLOps) platform that automates ML pipelines, experiment tracking, and model lifecycle management. Enables teams to run and orchestrate ML workloads across…
Serves B2B data science, ML engineering, IT and DevOps teams at organisations running AI initiatives across cloud, hybrid and on-premise environments.
Financial Health
StrongStrong
Location
Landlord Vision Limited
Financial sub-scores
Computed from 5 filingsDevelops and provides online property management software for landlords and property managers. The platform supports tenancy management, rent collection, expense tracking, document storage,…
Sells to UK private and commercial landlords, buy-to-let and HMO portfolio owners, student landlords, property accountants, housing associations, social housing providers and local authorities.
Financial Health
StrongStrong · Hiring · 9% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsOperates an online platform for businesses to order corporate catering and workplace food services, connecting companies with catering suppliers and providing recurring meal plans, office pantry…
Sells to businesses, office managers and workplace teams arranging meals, events and pantry provision for employees across the UK, Ireland, Netherlands, Germany, Australia and Singapore.
Financial Health
StableStable · -78% CAGR over 3y
Location
Financial sub-scores
Computed from 5 filingsDevelops and operates social media management software that enables users to plan, schedule, and publish posts across multiple platforms, analyze performance metrics, manage audience engagement,…
Serves B2B and B2C users managing social media, especially creators, small businesses, agencies, nonprofits, and higher education teams seeking tools for publishing, analytics, community management,…
Financial Health
HealthyHealthy · -18% CAGR over 4y
Location
FINBOOT LTD
Financial sub-scores
Computed from 3 filingsDevelops blockchain-based software for supply chain traceability and sustainability reporting. Platform automates record‑keeping, mass balance tracking, digital product passports, and greenhouse gas…
Serves mid-market and enterprise businesses in oil and energy, chemicals, steel and sustainable aviation fuels, especially supply chain, compliance and sustainability teams managing regulated…
Financial Health
StableStable · -18% CAGR over 2y
Location
Solirius
Provides digital transformation consulting and technology services including business consulting, cloud and cyber migration, data and AI solutions, software engineering, user‑centred design, and…
Serves public sector bodies and private-sector organisations, including central government departments, justice agencies, pension/public bodies, startups and commercial clients undergoing digital…
Location
Courtcorrect Ltd
Financial sub-scores
Computed from 5 filingsProvides AI-powered software for complaints management. The platform processes complaint data to generate customer response drafts, flag quality issues, produce root cause analysis and reporting, and…
Sells to B2B complaints, customer service, operations and quality teams in organisations handling customer complaints, including case handlers and team leaders responsible for compliance, reporting…
Financial Health
WeakWeak · Hiring · 28% CAGR over 4y
Location
Skypath Limited
Financial sub-scores
Computed from 5 filingsProvides aviation software platform delivering real-time turbulence monitoring and forecasts using crowdsourced pilot reports, sensor data and AI modelling. Sends alerts and ride‑quality maps to…
Serves airlines and corporate aviation operators, targeting flight operations leaders, pilots, dispatchers, cabin crew, management and safety teams responsible for ride quality and turbulence risk.
Financial Health
StableStable · -7% CAGR over 4y
Location
Finedine Restaurant Limited
Financial sub-scores
Computed from 5 filingsProvides an online platform for restaurants offering AI‑generated QR menus, website creation, online ordering and payments, reservations, CRM and marketing tools, and menu management for dine‑in,…
Sells to B2B food and beverage operators, including restaurants, hotels, cafés, bakeries, coffee shops, bars, nightclubs, ghost kitchens, food trucks, and enterprise hospitality groups.
Financial Health
HealthyHealthy · -11% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsProvides a print‑on‑demand platform that integrates with e‑commerce stores to produce and ship custom products such as apparel, posters, mugs and phone cases. Routes orders to a global network of…
Serves ecommerce sellers, creators and businesses selling customised merchandise through Shopify, Etsy, Amazon, TikTok Shop and similar channels, plus print producers seeking industry software. Also…
Financial Health
StableStable · 3% CAGR over 2y
Location
TATUM HOLDINGS LIMITED
Financial sub-scores
Computed from 4 filingsProvides blockchain development platform offering APIs, RPC node access, SDKs and orchestration tools for building Web3 applications. Enables developers to interact with over 100 blockchain networks,…
Serves developers and product teams at businesses building Web3 applications, including financial services, crypto wallets, gaming, compliance, NFT and digital asset platforms.
Financial Health
DistressedDistressed · -13% CAGR over 3y
Location
Software Planet Group Ltd.
Financial sub-scores
Computed from 5 filingsProvides bespoke software development services including web, mobile and desktop applications, software product development, UI/UX design, QA testing, DevOps, and legacy system modernisation, and…
Serves startups, SMEs and large corporations needing software development, outsourcing or dedicated teams, across sectors including fintech, healthcare, telecoms, ecommerce, energy, logistics,…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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How Amplitude usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Amplitude is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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