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B2B Using FullStory in the UK: 65 Active Firms (2026)
B2B companies running session analytics in the UK use behavioural website data to improve digital journeys for business buyers.
For B2B sellers with considered purchases, session analytics usually sits between marketing operations, product management, revenue operations and customer success. The tool helps teams review how business buyers move through pricing pages, demo forms, documentation, support flows and account areas. Adoption tends to signal a direct digital demand-generation motion, a website treated as a sales asset, and enough internal capacity for tagging, journey analysis and privacy review. It is less a basic traffic-reporting choice than a workflow for teams trying to connect anonymous web behaviour with conversion paths, sales enablement and post-sale experience work.
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In the UK, 65 B2B firms are actively trading while running this session-analytics stack. Reported employment comes to 1,838 people, pointing to use beyond owner-managed micro-businesses while still including smaller specialist operators. The tool sits in the long tail of the analytics category, at 0.1% of adoption in the B2B comparison set, rather than among the default traffic-measurement layer. Registered-location skew is visible: London accounts for 36.9% of the cohort, followed by the North West at 13.8%, the South East at 10.8%, and the West Midlands and South West at 9.2% each.
B2B is not a single licensed industry in the UK, so obligations depend on the activity underneath the website: financial services, telecoms, data processing and professional services each bring different constraints. For marketing operations, the ICO treats PECR as relevant to direct marketing by live or automated calls, electronic mail and fax. B2B emails or texts to corporate subscribers do not need PECR consent, but senders must identify themselves and provide a valid opt-out address. UK GDPR still applies where business-contact or behavioural data can identify a person, and live B2B calling requires screening against CTPS and TPS where applicable.
Adoption appears to sit beyond basic traffic reporting, so take-up tends to follow website rebuilds, product-led sales work, or pressure from revenue teams to understand where prospects lose intent. Bundling by broader analytics and marketing suites may make standalone session-replay tools harder to justify for smaller B2B sellers. The companies most likely to retain the stack are those with direct digital acquisition, several customer-facing teams and enough privacy governance to manage replay, masking and retention rules without slowing every campaign. Procurement may also move closer to legal and security teams as behavioural tracking attracts more scrutiny.
65
Active firms
2026
0.1%
Of detected Analytics share
UK B2B
9
Median headcount
Filed accounts
137
Verified contacts
Across this cohort
Key facts
About 12% of the trading cohort reports turnover above £5M (8 of 65 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (4 firms), so a sizeable share is in its first few filing cycles.
Within B2B companies with a detectable Analytics system, this session-analytics tool appears on 0.1% (65), compared with 89.4% (40,749) for the most widely detected system in the category.
London accounts for 36.9% (24) of the cohort, followed by the North West at 13.8% (9) and the South East at 10.8% (7).
SaaS tags appear on 53.8% (35) of the cohort, with AI & Machine Learning on 21.5% (14) and IT Services & Managed Services on 12.3% (8); tags overlap, so these shares do not sum to 100%.
ICO guidance says B2B emails or texts to corporate subscribers do not need PECR consent, but senders must identify themselves and provide a valid opt-out address.
Live B2B marketing calls must be screened against CTPS and TPS where relevant, and organisations must not call businesses that have objected.
Analytics market share among UK B2B
Share of the 45,576 UK B2B with a detectable system. As of June 2026.
What else do FullStory-running B2B run?
Share of the 65 FullStory-running UK companies where each technology was also detected. As of June 2026.
Where FullStory B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
9
Median headcount
£640.2k
Median UK turnover
12.3%
Above £5M turnover
4
Incorporated since 2022
137 verified decision-maker contacts
across these 65 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using FullStory
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Demandbase Limited
Financial sub-scores
Computed from 5 filingsDevelops a B2B account‑based marketing and sales platform that uses data, intent signals and AI to identify target accounts, deliver targeted advertising, personalise web experiences, and provide…
Sells to B2B go-to-market teams, especially marketing, sales, customer success and revenue operations leaders at enterprise organisations in sectors such as technology, manufacturing, financial…
Financial Health
WeakWeak · Hiring · 35% CAGR over 4y
Location
Fullstory
Financial sub-scores
Computed from 5 filingsProvides a digital analytics platform that captures and analyses user interactions on websites and mobile apps. Offers session replay, product analytics, in‑app surveys, and AI‑driven insights to…
Serves B2B digital product, data, support, IT and marketing teams at retail/ecommerce, travel, gaming, SaaS, food and beverage, and financial services companies.
Financial Health
StrongStrong · Hiring · 91% CAGR over 4y
Location
StackAdapt UK Limited
Financial sub-scores
Computed from 5 filingsProvides a programmatic advertising platform that enables agencies and brands to plan, buy, and optimise digital ad campaigns. Offers AI‑driven targeting, campaign management and analytics across…
Serves advertising agencies, brands and in-house digital marketing teams running programmatic campaigns, across sectors including B2B, political, retail, travel, healthcare, finance and regulated…
Financial Health
StrongStrong · Growing, Hiring · 52% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsDevelops web governance software that scans and monitors websites for accessibility, content quality, SEO, user experience, and compliance issues. Provides tools for automated testing, analytics,…
Sells to large organisations and web teams managing complex websites, including stakeholders responsible for accessibility, content, SEO, user experience, analytics, and data privacy compliance.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
Funnel Operations Ltd
Financial sub-scores
Computed from 5 filingsDevelops a marketing data platform that collects data from advertising and marketing services, cleans and models it, and provides reporting, attribution analysis, and automated exports to data…
Serves B2B and B2C companies, marketing agencies, and in-house digital marketing, BI/data, and IT teams that manage multi-channel marketing data and reporting.
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
INMOMENT LIMITED
Financial sub-scores
Computed from 3 filingsProvides customer experience management software that collects and analyses customer and employee feedback across multiple channels. Offers survey tools, reputation management, conversational…
Serves B2B customer experience, marketing, insights, contact centre and HR teams at mid-market and enterprise organisations, especially consumer-facing brands managing customer feedback, reviews and…
Financial Health
HealthyHealthy · Profitable · -31% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops pricing and rebate management software for businesses. Provides a platform that calculates and manages complex pricing, promotions, and rebates, integrates with ERP systems, automates claims…
Serves B2B organisations in wholesale and distribution, life sciences, manufacturing, retail, and FMCG/CPG, particularly teams managing complex pricing, rebates, margins, and ERP-based commercial…
Financial Health
StableStable · -67% CAGR over 4y
Location
App Samurai Limited
Financial sub-scores
Computed from 3 filingsProvides advertising technology for mobile apps and games, including a demand-side platform for user acquisition and retargeting, OEM-based app discovery placements, and rewarded playtime…
Serves B2B mobile app and game publishers, app marketers, and brands seeking app growth, including teams focused on user acquisition, retargeting, engagement, and monetization.
Financial Health
HealthyHealthy · Hiring · 53% CAGR over 2y
Location
PRODUCTBOARD UK LIMITED
Financial sub-scores
Computed from 3 filingsDevelops product management software that centralises customer feedback, analyses insights, prioritises feature ideas, and manages product roadmaps. Provides tools for product teams to plan strategy,…
Sells to B2B product management teams and product leaders at software, technology, and industrial companies, including enterprise organizations scaling product operations across multiple teams.
Financial Health
StableStable · -23% CAGR over 2y
Location
Zappi
Provides an online consumer insights and market research platform that uses consumer data and AI to test product concepts, evaluate advertising, track brand health, and collect real-time consumer…
Sells to B2B brand, innovation, advertising, and insights teams at consumer-facing brands seeking continuous consumer feedback for product development, ad testing, and brand tracking.
Location
XENETA LTD
Provides cloud-based market intelligence and analytics platform for ocean and air freight rates, offering benchmarking, rate indices, carrier performance data, and tools for tendering, forecasting,…
Serves B2B freight stakeholders: enterprise shippers, freight forwarders, ocean carriers, liners and airlines, plus procurement, logistics, supply chain and finance teams across manufacturing,…
Financial Health
Insufficient historyInsufficient history
Location
Sophos
Develops cybersecurity software and provides managed security services. Offers endpoint protection, firewalls, email and cloud security, threat detection and response (XDR/MDR), vulnerability…
Serves businesses, public sector bodies and institutions worldwide, including education, finance and banking, government, healthcare, manufacturing and retail organisations, plus channel partners and…
Location
Synk Limited
Financial sub-scores
Computed from 3 filingsDevelops a developer security platform that scans and monitors source code, open‑source dependencies, containers, infrastructure‑as‑code, and APIs for vulnerabilities and misconfigurations, helping…
Serves software development, DevOps and security teams at businesses and government organisations, including developers, AppSec leaders and enterprises managing AI-native applications and software…
Financial Health
WeakWeak · Hiring · 7% CAGR over 2y
Location
Technical One Limited
Financial sub-scores
Computed from 4 filingsDevelops and delivers cloud-based enterprise resource planning (ERP) software via a SaaS platform. Provides integrated applications for finance, HR, asset management, budgeting, analytics, and…
Serves public-sector and enterprise organisations, including councils, universities, government agencies, health and community providers, asset-intensive operators, and financial/corporate…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
Provides digital freight forwarding services, arranging sea, air and rail transport including full‑container and less‑than‑container shipments. Offers an online platform for booking, managing and…
Serves B2B shippers and logistics teams needing international freight, including companies moving large-volume FCL shipments, smaller LCL consignments, and air or rail cargo across global supply…
Location
Multiplier Technologies UK Ltd
Financial sub-scores
Computed from 4 filingsProvides a platform for companies to hire, onboard and manage international employees and contractors. Offers employer‑of‑record services, global payroll processing, compliance management,…
Serves B2B companies expanding internationally, from startups and small businesses to mid-size firms and enterprises, especially HR, finance, customer support and sales teams in software, financial…
Financial Health
StrongStrong · Growing, Hiring · 123% CAGR over 3y
Location
ENABLE INTERNATIONAL LIMITED
Financial sub-scores
Computed from 3 filingsProvides cloud-based software for managing supplier pricing and rebate agreements. The platform centralises pricing and rebate data, automates calculations and workflows, and offers analytics and AI…
Sells to B2B procurement, finance and sales teams in distribution, manufacturing, retail, food services, and health and life sciences organisations managing complex partner and supplier agreements.
Financial Health
StrongStrong · Hiring · 25% CAGR over 2y
Location
Syrenis Limited
Financial sub-scores
Computed from 5 filingsDevelops software for consent and preference management, enabling organisations to collect, store and manage customer permissions, cookies and data preferences across channels. Platform includes…
Sells to global enterprises and high-volume data organisations, particularly compliance, marketing and IT teams in automotive, financial services, healthcare, publishing/media, retail and legal tech…
Financial Health
HealthyHealthy · Hiring · 23% CAGR over 4y
Location
LAUNCHDARKLY LTD.
Financial sub-scores
Computed from 3 filingsDevelops a software platform for feature flagging, feature management, and experimentation. Provides tools for controlled feature releases, user targeting, A/B testing, monitoring, and automated…
Serves software development, DevOps/SRE and product teams at businesses and public-sector organizations, including financial services, retail/ecommerce, healthcare, manufacturing, media, high tech,…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
CLARI U.K. LIMITED
Financial sub-scores
Computed from 3 filingsDevelops revenue operations software that aggregates sales, CRM, email and other data to manage sales pipelines, automate forecasting, support deal inspection, sales engagement, analytics, and…
Sells to enterprise go-to-market teams, including RevOps, sales, marketing, post-sales, finance and sales engineering, across technology, healthcare, business services, financial services and…
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
Financial sub-scores
Computed from 3 filingsProvides an online platform for managing company equity, share schemes and shareholder records. Tools include cap table management, issuing shares and options, company valuations, fundraising…
Serves startups, scaleups, SMEs and larger companies, as well as accountants, advisors, CFOs/FDs, founders, HR teams, company secretaries and investors.
Financial Health
HealthyHealthy · 3% CAGR over 2y
Location
AMPERITY UK LIMITED
Financial sub-scores
Computed from 3 filingsDevelops customer data management software that uses machine learning to unify and resolve customer identities across datasets, build consolidated customer profiles, and enable businesses to analyse,…
Serves enterprise B2C brands and their data, marketing and customer engagement teams, especially in retail, hospitality, airlines and financial services.
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops and provides a software platform for managing and optimising marketing leads, including lead collection, validation, fraud detection, distribution and analytics. Integrates with CRMs,…
Sells to businesses running lead generation and customer acquisition, especially agencies, affiliate networks, D2C subscription brands and enterprise marketing teams that buy, verify and route leads.
Financial Health
DistressedDistressed · -18% CAGR over 4y
Location
Journey Hospitality Limited
Financial sub-scores
Computed from 5 filingsDevelops ecommerce and booking technology for luxury hotels, including online booking engines, experience management systems, and payment tools. Also provides website development and digital…
Serves B2B customers in luxury hospitality, including hotel owners, operators, resorts and spas seeking ecommerce, direct booking, payments and digital marketing support.
Financial Health
WeakWeak · -61% CAGR over 4y
Location
Provides an online banking platform for small businesses offering checking accounts, credit cards, and access to financing. Includes tools for invoicing, bookkeeping, budgeting reserves, financial…
Serves small businesses, self-employed professionals, freelancers and consultants, including marketing advisors, web developers, brand designers, property managers, photographers and online retailers.
Financial Health
Insufficient historyInsufficient history
Location
Financial sub-scores
Computed from 5 filingsDevelops resource scheduling and planning software used to manage staff, equipment, rooms, and other assets. The platform provides drag‑and‑drop scheduling, availability checks, utilisation tracking,…
Serves businesses and organisations needing to coordinate staff, assets, rooms, equipment, jobs and projects, with stated industry use cases in engineering, training, service, healthcare, education…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
Call Handling Services Limited
Financial sub-scores
Computed from 4 filingsProvides cloud-based contact centre software and services, including omnichannel voice and digital routing, outbound calling, reporting and analytics, agent tools, AI chatbots, and integrations with…
Serves charities, retailers, construction firms and public sector bodies, targeting customer service and contact centre teams managing multi-channel enquiries, seasonal demand, distributed sites or…
Financial Health
StableStable · -11% CAGR over 3y
Location
Financial sub-scores
Computed from 2 filingsProvides cloud-based work management and collaboration software. Platform includes project and task management, CRM, service management and development tools, with automation and AI features for…
Serves businesses from SMBs to enterprises, including Fortune 500 organisations, across teams such as marketing, sales, operations, product, IT, HR and PMO, with stated industry focus on retail,…
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 1y
Location
Financial sub-scores
Computed from 5 filingsProvides an online platform for sourcing custom metal fabrication. Offers instant quoting and project management for processes including laser cutting, CNC machining, bending, welding and casting,…
Serves B2B engineering and manufacturing buyers, including engineers and production teams in automotive, industrial machinery, construction, aerospace and defence, marine, and electrical/electronics…
Financial Health
StableStable · -67% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsProvides a cloud platform for building, deploying, and hosting web applications. Offers automated deployment from Git, preview environments, serverless functions, APIs, data storage, edge delivery,…
Serves individual developers, startups and business engineering teams building web apps, ecommerce, marketing sites, internal tools and AI apps, including teams using modern frontend frameworks and…
Financial Health
HealthyHealthy · -9% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops and provides Redis, an in-memory database and data platform used for caching, real-time data processing, search, and messaging. Offers open-source software, enterprise editions, managed…
Serves developers, engineering teams and enterprises building cloud, on‑prem or hybrid applications, especially AI, chatbot and agent products, across AWS, Azure and Google Cloud ecosystems.
Financial Health
StableStable · -58% CAGR over 4y
Location
ACCOUNTS IN CONTEXT LTD
Financial sub-scores
Computed from 5 filingsProvides virtual retail simulation software and services for retailers and manufacturers. Offers 3D store environments, shopper behaviour testing, visual merchandising planning, virtual commerce…
Serves B2B retailers, consumer brands and manufacturers worldwide, especially shopper insights, visual merchandising, category management, retail execution and ecommerce teams.
Financial Health
StableStable · 0% CAGR over 4y
Location
STREAMTIME SOFTWARE LIMITED
Financial sub-scores
Computed from 4 filingsDevelops project management software for creative teams and agencies, providing tools to plan jobs, schedule staff, track time, manage workflows, generate quotes and invoices, and report on project…
Sells B2B to creative businesses, especially agencies, design studios, in-house creative teams and architecture practices managing client-based work.
Financial Health
StrongStrong · Hiring · 18% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops and operates an online form‑building platform that lets users create surveys, registration and order forms, collect payments, and manage submissions, with integrations to business apps,…
Serves businesses, nonprofits, government bodies, healthcare providers, educators, churches, camps, restaurants, agencies and individual professionals that need online data collection, payments and…
Financial Health
StrongStrong · Growing, Hiring · 58% CAGR over 2y
Location
PURPLE DOT TECHNOLOGIES LIMITED
Financial sub-scores
Computed from 3 filingsDevelops software that enables retailers and ecommerce brands to sell products on pre-order before inventory arrives. The platform integrates with existing commerce systems to manage pre-order sales,…
Serves B2B ecommerce and retail brands selling physical goods, targeting executives, warehouse and operations teams, merchandising, customer experience, and ecommerce/technology teams.
Financial Health
StrongStrong · Growing, Hiring · 23% CAGR over 2y
Location
Reo Digital Limited
Financial sub-scores
Computed from 5 filingsProvides conversion rate optimisation and customer experience consulting for digital products and ecommerce. Conducts user research, UX design, experimentation and data analytics, and supports…
Serves B2B clients, mainly enterprise and mid-market ecommerce, retail, consumer brand, technology, financial services and pharmaceutical organisations, including teams using Shopify.
Financial Health
StableStable · Hiring · 47% CAGR over 4y
Location
NETROADSHOW EMEA LTD
Financial sub-scores
Computed from 5 filingsProvides digital platforms and managed services for capital markets deal marketing, including online investor roadshows, moderated conference calls and webinars, secure distribution of pre‑IPO…
Serves B2B capital markets participants, including global and regional investment banks, corporate issuers and institutional investors involved in transaction marketing and deal execution.
Financial Health
StableStable · -68% CAGR over 4y
Location
Kortical Ltd
Financial sub-scores
Computed from 5 filingsDevelops an artificial intelligence platform and provides AI consulting services. Builds and deploys machine learning models and AI agents for predictive analytics, process automation, customer…
Serves enterprise teams in retail, recruitment, automotive and financial services, targeting organisations seeking production AI agents, automation and machine learning support.
Financial Health
HealthyHealthy · -9% CAGR over 3y
Location
Financial sub-scores
Computed from 3 filingsDevelops artificial intelligence software for biomedical research and drug discovery. Its platform uses knowledge graphs and machine learning to analyse scientific literature, experimental data and…
Sells to biopharma companies and preclinical drug discovery R&D teams, including scientists working on disease biology, target validation, experimental planning, and translational research.
Financial Health
StrongStrong · Hiring · 247% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops open-source observability and monitoring software used to collect, visualise and analyse metrics, logs and traces from applications and infrastructure. Provides a cloud platform, plugins and…
Serves B2B engineering, DevOps, SRE and IT operations teams in software-driven organisations, including users of Kubernetes, cloud infrastructure, databases and applications who need observability…
Financial Health
StrongStrong · Growing, Hiring · 64% CAGR over 4y
Location
CHILLIBEAN LIMITED
Financial sub-scores
Computed from 3 filingsProvides compliant video recording, management and review services for clinical trials, including capture of patient functional assessments and vCOA evidence, patient de‑identification, remote site…
Serves pharmaceutical, biotech and clinical research organisations running clinical trials, as well as clinical sites involved in patient assessments, training, peer review and regulatory submissions.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 2y
Location
Abridge Limited
Financial sub-scores
Computed from 5 filingsDevelops artificial intelligence software for healthcare that records and analyses clinician‑patient conversations, generating medical documentation, clinical notes and structured data to support…
Targets hospitals, health systems and other healthcare providers, with buyer groups including clinicians, nursing teams and revenue cycle leaders responsible for clinical documentation, patient…
Financial Health
StrongStrong · Hiring · 6% CAGR over 4y
Location
The Ecert Training Company Limited
Financial sub-scores
Computed from 5 filingsProvides online health and social care training courses and a learning management system for care providers. Offers CPD‑certified video modules, compliance tracking, reporting, and certification…
Serves UK health and social care providers, especially care homes and care managers needing staff training for care teams, new care workers, and existing professionals subject to CQC compliance.
Financial Health
HealthyHealthy · Hiring · 51% CAGR over 4y
Location
PINDROP SECURITY UK LIMITED
Financial sub-scores
Computed from 5 filingsDevelops voice security and fraud detection software for contact centres and virtual meeting platforms. Provides tools for deepfake and synthetic voice detection, caller risk analysis, and…
Sells to enterprises operating contact centres and virtual meeting environments, particularly in banking, finance, insurance, healthcare and retail, plus technology platforms integrating voice…
Financial Health
HealthyHealthy · -70% CAGR over 4y
Location
CLEARGLASS ANALYTICS LIMITED
Financial sub-scores
Computed from 5 filingsDevelops a digital platform that collects investment cost and charges data using Cost Transparency Initiative templates, producing benchmarking and value‑for‑money reports for institutional asset…
Serves institutional asset owners, pension schemes and trustees, their investment advisors, and asset managers across the UK and EMEA, targeting buyers responsible for investment cost, performance…
Financial Health
WeakWeak · Hiring · 19% CAGR over 4y
Location
Mavenoid Ltd
Financial sub-scores
Computed from 5 filingsDevelops AI-powered customer support software for product-based companies. Platform provides virtual assistants, voice support, dynamic help centres and diagnostic tools using text, images and video…
Sells to B2B product brands and support teams, including consumer companies, industrial firms, retailers and medical device manufacturers that manage customer support, warranty claims and…
Financial Health
StableStable · Hiring · 53% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops cloud-based visual event mapping software for planning and managing events and venues. The platform enables teams to create site plans, coordinate logistics, schedule resources, and…
Serves B2B event and venue teams, including arenas, stadia, exhibition centres, organisers, consultants, suppliers, agencies, local organising committees and rights holders across sports, festivals,…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
GSA
Provides membership-based industry research and data services on mobile communications technologies. Operates the GAMBoD databases and publishes reports, charts and analysis on 4G, 5G, spectrum,…
Sells to businesses in the mobile telecoms ecosystem, including organisations needing 3GPP market intelligence on 4G, 5G and 6G. Serves member and associate subscriber organisations, with engagement…
Location
SWANKY GROUP LIMITED
Financial sub-scores
Computed from 5 filingsProvides Shopify Plus ecommerce services including store design and development, platform migrations, and system integrations. Also delivers conversion rate optimisation, digital marketing, email…
Serves ambitious ecommerce and retail brands, including international Shopify Plus merchants and subscription, consumer goods, fashion, homeware, sports and food brands seeking to scale online sales.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 4y
Location
Open Comparison Broking Ltd
Financial sub-scores
Computed from 3 filingsProvides a technology platform that enables businesses to offer insurance price comparison services. Supplies white‑label comparison journeys for car, van, bike and home insurance, including quote…
Serves businesses of all sizes that want to offer car, van, bike or home insurance comparison to their customers, including organisations with branches or individual agents seeking additional revenue.
Financial Health
StrongStrong · Hiring · 516% CAGR over 2y
Location
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How FullStory usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
FullStory is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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