B2B Companies Using Gauges in the UK: 162 Active Firms (2026)
B2B companies running web-measurement technology sell to other organisations and use website instrumentation to track engagement in the UK.
Within business-to-business supplier websites, Gauges is a web-measurement layer for visits, referrers and engagement signals across campaign landing pages, content hubs and enquiry routes. Marketing or revenue operations usually owns the setup, with web developers brought in for tagging and consent controls. Adoption signals a direct-channel sales posture and a budget for measured demand generation rather than one-off brochureware. The cohort looks more mid-market than experimental; buyers are corporate customers, procurement teams or professional clients, so the tracking work is tied to lead quality, attribution and lawful handling of contact-level activity.
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UK adoption remains niche within the business-to-business category: 162 actively trading companies are running Gauges. Reported employment across the cohort totals 2,111 people, while the median adopter has 7 staff and £873,000 turnover, pointing to a long tail of owner-managed and specialist suppliers around a smaller mid-market layer. Within a 45,574-company analytics comparison set, the system sits ninth, with 0.4% detected share. Registered-office skew is outside the capital as much as inside it: West Midlands 16.0%, East of England 14.8%, South West 13.6%, London 12.3% and South East 12.3%.
B2B adoption does not create a separate licensed category in the UK. The relevant rulebook follows the adopter’s own activity, so financial services, telecoms, professional services and data-processing businesses face different oversight. For the marketing use case, the ICO’s PECR guidance matters because live calls, automated calls, electronic mail and fax are treated separately. The electronic-mail consent rule does not apply to corporate subscribers, but senders still need to identify themselves and provide a valid opt-out route. UK GDPR applies where website-interaction or business-contact data identifies a person, and live B2B calls need CTPS and TPS screening where objections have been made.
Adoption appears likely to stay selective. Companies running Gauges tend to be business-to-business suppliers with managed websites rather than high-volume consumer publishers, so the main pressure is not audience monetisation but better attribution, consent discipline and lower-noise reporting. The wider analytics stack is already crowded, and many adopters run overlapping measurement or site-management tools. That points to gradual consolidation around marketing operations workflows, with some churn where web teams simplify tags, hosting dependencies and privacy controls into fewer supplier relationships.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Gauges varies by company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Gauges (99 detected). 0.2% of the 31,788 companies with 10–50 employees run Gauges (57 detected). 0.1% of the 3,773 companies with over 50 employees run Gauges (3 detected).
162
Active firms
2026
0.4%
Of detected Analytics share
UK B2B
7
Median headcount
Filed accounts
352
Verified directors
Across this cohort
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Key facts
About 12% of the trading cohort reports turnover above £5M (21 of 162 firms) — the rest sits below that revenue band.
3% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
This measurement technology appears on 0.4% (162) of the 45,574 B2B companies with a detectable analytics system.
The cohort is tied to content-managed websites: 100.0% (162) also run a website CMS, while 59.9% (97) also run an SEO tool.
Registered-office concentration is highest in the West Midlands at 16.0% (26), followed by the East of England at 14.8% (24) and the South West at 13.6% (22).
Construction, advanced manufacturing and wholesale and distribution are the main overlapping sector tags, at 16.0% (26), 14.2% (23) and 13.6% (22).
The ICO says UK GDPR still applies where business-contact data is processed; B2B emails or texts to corporate bodies do not need PECR consent, but senders must identify themselves and provide a valid opt-out address.
Analytics market share among UK B2B
Share of the 45,574 UK B2B with a detectable system. As of June 2026.
What else do Gauges-running B2B run?
Share of the 162 Gauges-running UK companies where each technology was also detected. As of June 2026.
Where Gauges B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£872.9K
Median UK turnover
13%
Above £5M turnover
6
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 286 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using Gauges
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
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Computed from 4 filingsProvides B2B marketing and sales development services, including lead generation, appointment setting, account-based marketing, lead nurturing, and sales consultancy. Also offers data services such…
Serves B2B companies seeking sales growth, particularly software/SaaS, manufacturing, public sector and service-sector organisations, targeting sales and marketing teams.
Financial Health
WeakWeak · -12% CAGR over 3y
Location
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Computed from 5 filingsDevelops and publishes process orchestration software that enables organisations to design, automate and monitor business workflows and microservices. The platform includes tools for workflow…
Serves enterprise and public-sector buyers, including transformation executives, IT and business leaders, chief architects, developers and software architects across financial services, healthcare,…
Financial Health
HealthyHealthy · Hiring · 75% CAGR over 4y
Location
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Computed from 5 filingsDevelops contextual AI technology for digital advertising. Provides tools that classify and analyse online content and bidstream signals to enable cookie‑free ad targeting, campaign optimisation, and…
Serves enterprise brands, media agencies, broadcasters, publishers, online platforms and adtech partners involved in digital, programmatic and CTV advertising.
Financial Health
HealthyHealthy · -54% CAGR over 5y
Location
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Computed from 5 filingsSupplies enterprise mobile computing and data capture hardware, including Zebra devices, and develops bespoke mobile, web and desktop applications. Provides device procurement, Android deployment and…
Serves enterprise and public sector organisations with mobile workforces, including logistics, manufacturing and security-critical operations that need rugged devices, data capture and bespoke…
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Computed from 3 filingsPublishes trade magazines, websites and digital content for business‑to‑business sectors including healthcare, building services, retail and industry. Also organises industry events, awards and…
Serves B2B and healthcare markets, including retailers, suppliers and professionals in pharma, building services, manufacturing, automation, education, printwear, attractions and vending.
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 2y
Location
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Computed from 4 filingsDesigns and manufactures overfill prevention systems, static grounding verification equipment, tank level gauges, sensors, and control systems used in fuel and chemical transfer, including loading…
Serves industrial and public-sector operators handling liquid transfer, including petroleum terminals, tank truck and railcar fleets, aviation fuel, chemical, mining, food and beverage, lube oil and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
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Computed from 3 filingsSupplies and hires lifting equipment including hoists, slings, shackles, cranes and clamps. Provides LOLER and PUWER inspections, destructive and non‑destructive testing, industrial door maintenance,…
Serves UK businesses in sectors using lifting equipment, including industrial operators, construction and engineering firms, waste-sector organisations, aviation, defence, marine and maritime…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 2y
Location
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Computed from 4 filingsDesigns, installs and services building automation and control systems for commercial and mission‑critical facilities. Provides BMS, PLC and energy management solutions, including system engineering,…
Serves B2B and public-sector building owners, operators and facilities teams across the UK and Western Europe, including data centres, financial services, healthcare, biotech/pharma, education,…
Financial Health
HealthyHealthy · -74% CAGR over 3y
Location
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Computed from 5 filingsProvides media planning and buying services, helping advertisers purchase and manage campaigns across TV, digital, radio, out‑of‑home, press and direct mail channels, using market data and planning…
Serves businesses and marketing teams seeking external media buying support across TV, digital, radio, out-of-home, press and direct mail channels.
Financial Health
StrongStrong · Profitable, Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsDevelops recruitment software providing an applicant tracking system for internal hiring teams. The platform supports job posting, candidate sourcing, screening and shortlisting, interview…
Serves internal hiring teams, recruiters and talent professionals in businesses across sectors such as home support, logistics, healthcare, automotive and testing, especially organisations managing…
Financial Health
HealthyHealthy · Hiring · 9% CAGR over 4y
Location
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Computed from 4 filingsProvides B2B public relations and communications services, including press releases, media relations, crisis communication, social media management, digital marketing, SEO, and content creation. Also…
Serves B2B organisations and marketing teams across packaging and print, logistics, pharmaceuticals, professional services, property and construction, including growing businesses and event…
Financial Health
HealthyHealthy · -79% CAGR over 3y
Location
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Computed from 5 filingsProvides engineering design and contract manufacturing of fabricated metal products and production equipment, including workstations, trolleys, racks, trailers and automation systems. Offers in‑house…
Serves B2B manufacturing and engineering buyers globally, including aerospace, automotive, defence, hydrogen, marine, rail, space and supercar sectors, plus armed forces procurement teams.
Financial Health
StableStable · -1% CAGR over 5y
Location
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Computed from 5 filingsProvides B2B telemarketing and sales development services, including lead generation, appointment setting, account-based marketing, inbound call handling, and sales pipeline management, alongside…
Serves B2B organisations’ sales and marketing teams, including companies needing support reaching target accounts, qualifying leads, engaging decision-makers, or improving sales and marketing data.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 4y
Location
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Computed from 5 filingsProvides industrial safety equipment, PPE and gas detection systems, and delivers services including fire protection engineering, equipment rental, inspection and maintenance, industrial hygiene,…
Serves B2B industrial operators in power, energy, marine/offshore, mining, petrochemical, refining, transport, aerospace, automotive, rail, manufacturing and food and beverage sectors.
Financial Health
StrongStrong · Hiring · 27% CAGR over 5y
Location
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Computed from 3 filingsDesigns and manufactures precision machine tool spindles and provides spindle refurbishment and repair services. Produces CNC, motorised and high‑speed spindles, and offers component reclamation,…
Serves B2B manufacturing and engineering firms using precision machine tools, including CNC operators and special-purpose production lines in sectors such as aerospace, automotive and oil and gas.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 2y
Location
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Computed from 5 filingsDesigns and supplies industrial pumps, filtration systems, filter chambers, and liquid handling equipment. Products include transfer and sump pumps, filtration media, agitation systems, sand filters,…
Serves B2B industrial customers in surface treatment, water treatment, chemical manufacturing, air pollution control, food and dairy, aquaculture, automotive, aerospace, electronics, and general…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides media planning and media buying services for brands, developing advertising strategies, audience targeting and cross‑channel campaign plans. Uses data insights and performance measurement to…
Serves growth-focused brands and marketing teams, including organisations with commercial objectives that need media agency support, audience targeting and global campaign reach.
Financial Health
HealthyHealthy · Growing, Hiring · 2% CAGR over 5y
Location
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Computed from 5 filingsManufactures and supplies plumbing, electrical and building fixings and accessories for trade merchants and wholesalers, including pipe clips, trunking systems, pipe collars, fixings, screws, cable…
Sells B2B to plumbing merchants, building merchants, electrical wholesalers, trade stockists and distributors serving plumbing, building and electrical trades.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures ruggedised computing hardware including laptops, tablets, processors and 19‑inch rackmount PCs. Supplies accessories, cables and power equipment, and configures systems for…
Serves defence, avionics, maritime and land-vehicle programmes, selling to military organisations, prime contractors, systems integrators and test-and-measurement teams.
Financial Health
HealthyHealthy · -64% CAGR over 4y
Location
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Computed from 5 filingsProvides electromagnetic compatibility (EMC) testing, certification and consultancy for electronic products and installations. Services include emissions and immunity testing, pre‑compliance and…
Serves B2B manufacturers, importers and product developers bringing electronic, wireless or electrical products and installations to market, including customers in railway, automotive and…
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and manufactures industrial damper valves and control systems, including butterfly, louvre, diverter, stack and guillotine dampers. Supplies spares and aftermarket services for applications…
Serves B2B industrial operators, OEMs and project contractors worldwide in marine, power generation, oil and gas, general industrial and carbon capture sectors, including customers needing…
Financial Health
HealthyHealthy · Growing · 1% CAGR over 4y
Location
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Computed from 2 filingsDesigns and manufactures electrostatic grounding and bonding systems used to control static electricity in hazardous industrial environments. Supplies monitoring equipment, clamps, cables and testing…
Serves industrial businesses operating hazardous locations, including chemical and process manufacturers, tanker truck, railcar, vacuum truck and FIBC handling operations, plus HAZMAT emergency…
Financial Health
HealthyHealthy · Growing · 4% CAGR over 1y
Location
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Computed from 3 filingsDesigns and installs mechanical and electrical automation systems for manufacturers, particularly automotive OEMs. Services include tooling design and fabrication, robot and software programming,…
Serves OEM manufacturers and industrial businesses across sectors, with particular focus on automotive OEMs needing automation, robotics, facility modification, relocation or process optimisation…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 2y
Location
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Computed from 5 filingsProvides digital product strategy, design, and software development services, including mobile app development, AI applications, enterprise web platforms, and WordPress-based content management…
Serves enterprise and public-sector organisations, with examples across technology, media and publishing, healthcare and research, government, ecommerce and consumer brands.
Financial Health
StrongStrong · Hiring · 5% CAGR over 5y
Location
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Computed from 4 filingsManufactures colour, additive and filler masterbatches and plastic compounds for polymer processing. Produces customised colour masterbatch formulations and performance additive blends used by…
Serves B2B plastics manufacturers and processors, including companies needing custom colour, additive, filler and compound solutions for plastic product lines and supply chains worldwide.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 3y
Location
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Computed from 4 filingsProvides tracking and secure disposal services for end‑of‑life data storage tape media. Uses patented processes to destroy tapes and maintain audit trails. Also supplies enterprise tape formats from…
Serves B2B and public-sector organisations in high-risk sectors, including global banks, businesses and government departments, plus service providers needing secure tape media disposal and tracking…
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StrongStrong · Growing · 0% CAGR over 3y
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Computed from 5 filingsSupplies interventional medical devices to NHS and private healthcare providers, including products for breast biopsy site marking, interventional oncology, neuroradiology, vascular procedures,…
Serves NHS trusts and private healthcare providers, particularly interventional radiology, oncology, breast, neuroradiology, vascular, biopsy, drainage, spine surgery and stenting teams.
Financial Health
StableStable · -67% CAGR over 4y
Location
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Computed from 5 filingsProvides outsourced payroll and HR administration services for businesses and accountants, including payroll processing, payslip generation, HMRC submissions, workplace pension administration, and…
Serves small and medium-sized employers, accountants and payroll bureaus, and education organisations needing outsourced HR and payroll support.
Financial Health
StableStable · -6% CAGR over 4y
Location
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Computed from 5 filingsProvides specialty insurance and reinsurance products covering cargo, energy, marine, property, casualty, political risk, crisis management and professional liability, underwriting through Lloyd’s…
Serves businesses and insurance cedents globally, including clients in construction, manufacturing, marine, professional services, wholesale and retail trade, aviation and space, plus intermediaries…
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StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsProvides outsourced customer contact services for automotive dealerships, including outbound and inbound call handling, live chat management, and one-off marketing campaigns. Focuses on contacting…
Serves UK automotive dealerships and dealer groups, particularly sales, service and marketing teams managing customer outreach, appointment volumes, campaign follow-up and live chat enquiries.
Financial Health
StableStable · -16% CAGR over 2y
Location
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Computed from 4 filingsDevelops waste container sensors and a cloud-based analytics platform that monitors bin fill levels and collection events. Provides data, alerts, reporting, and route optimisation tools for waste…
Serves B2B and public-sector customers including waste services companies, small and large haulers, property managers, campus operators, and cities or municipalities responsible for collections,…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Computed from 5 filingsProvides subsea engineering and offshore services including hydrographic and geophysical survey, unexploded ordnance identification and disposal, inspection, repair and maintenance, construction…
Serves B2B clients managing subsea infrastructure and offshore assets, primarily in the international oil and gas and renewable energy sectors, including offshore wind cable owners and operators.
Financial Health
HealthyHealthy
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Computed from 3 filingsProvides commercial cleaning and facilities management services including contract office cleaning, deep and periodic cleaning, window and external cleaning, grounds maintenance, construction site…
Serves UK businesses needing outsourced workplace support, including commercial, industrial and office environments, from small enterprises to large multi-site or multinational organisations.
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 2y
Location
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Computed from 5 filingsProvides property compliance consultancy and surveying services, including asbestos surveys, fire safety assessments, water management and legionella control, and construction design and management…
Serves B2B and public-sector organisations responsible for managing occupied properties, including landlords, property managers, facilities teams and construction duty holders.
Financial Health
StableStable · -60% CAGR over 4y
Location
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Computed from 4 filingsDesigns, supplies and installs local exhaust ventilation (LEV) systems including dust and fume extraction, evaporative cooling and general ventilation. Provides LEV testing, servicing and mechanical…
Serves industrial businesses in welding and fabrication, metalworking, woodworking, aerospace, automotive, battery R&D/production, construction materials and paint spraying, including firms with LEV…
Financial Health
StrongStrong · Growing, Hiring · 8% CAGR over 3y
Location
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Computed from 5 filingsProvides utility brokerage and switching services for businesses, comparing suppliers and managing contract changes for energy, water, telecoms, waste management and card payment processing, with…
Serves UK businesses seeking support with utility contracts, including energy, water, waste, telecoms and payment services. Targets business owners and managers comparing suppliers or managing…
Financial Health
StrongStrong · Hiring · 18% CAGR over 4y
Location
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Computed from 5 filingsSupplies new and refurbished EPOS hardware and software, including POS terminals, printers, barcode scanners, cash drawers, kiosks and tablets. Sells to trade customers and provides equipment…
Sells to B2B trade customers, including EPOS resellers and businesses needing new or refurbished POS/IT hardware, plus organisations with redundant POS equipment for buy-back and repair needs.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
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Computed from 5 filingsProvides digital marketing services including search engine optimisation, paid advertising management (Google Ads and social media ads), social media management, digital marketing strategy, and…
Serves businesses and organisations seeking marketing support, including brands in agritech, food, arts and culture, consultancy, and ecommerce or retail, from first-time advertisers to those with…
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HealthyHealthy · -60% CAGR over 4y
Location
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Computed from 3 filingsProvides calibration and testing services for balances, scales, weights, pipettes and temperature equipment, including UKAS‑accredited calibration. Supplies weighing instruments, calibration weights,…
Serves B2B customers operating laboratories, quality-control departments and industrial weighing environments, including organisations needing accredited calibration, traceable test reports, and lab…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsProvides precision engineering and CNC machining services, producing milled and turned components. Offers design support, prototyping, inspection, grinding, wire EDM, finishing, and inventory…
Serves B2B customers in scientific equipment, biomedical and pharmaceutical, industrial, aerospace and defence, and automotive sectors, including tier 1 automotive suppliers.
Financial Health
StrongStrong
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Computed from 5 filingsPlans and installs ground-mounted and rooftop mounting systems for large-scale commercial solar panel projects. Provides site surveys, pile testing, foundation and structure installation, panel…
Serves EPC contractors, energy providers and commercial organisations developing large-scale ground-mounted or rooftop solar projects across the UK, including client teams needing delivery partners…
Financial Health
StrongStrong
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Computed from 3 filingsSupplies abrasive finishing products and metal polishing equipment, including cutting and grinding discs, flap discs, sanding belts, polishing compounds, carbide burrs, and related machinery and…
Serves B2B customers in metal fabrication, manufacturing, welding, engineering and finishing workshops across the UK and Ireland, including buyers using handheld, static and tube polishing machines.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 4 filingsProvides management consulting services focused on organisational change, strategic planning, and operational improvement. Advises on mergers and acquisitions, ERP implementation, financial…
Serves businesses and public-sector organisations undergoing growth or operational change, including owners, developers and contractors, mid-market manufacturers, private equity-backed firms, SaaS…
Financial Health
StrongStrong · Growing · 0% CAGR over 3y
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Computed from 4 filingsProvides sheet metal fabrication services, producing metal parts and assemblies from materials including mild and stainless steel, aluminium, brass and copper. Offers CAD/CAM design, CNC laser…
Serves B2B manufacturers and OEMs in vending, electrical, lighting, rail, medical, automotive, military and healthcare sectors needing sheet metal parts, assemblies, cabinets and enclosures.
Financial Health
StableStable · -2% CAGR over 3y
Location
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Computed from 5 filingsPublishes pharmaceutical and healthcare industry media, including clinical research and medical journals, digital magazines, websites and online directories, and organises industry events,…
Serves pharmaceutical, healthcare and life sciences organisations and professionals, including clinical research teams, medical marketers, medical communications specialists and medical journal…
Financial Health
HealthyHealthy · 0% CAGR over 5y
Location
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Computed from 5 filingsProvides digital marketing services including branding, content creation, creative design, website development, marketing research and analytics. Works with businesses to improve online presence,…
Serves businesses and marketing leaders across consumer, hospitality, retail, B2B, healthcare, elder care, legal, and distribution sectors seeking outsourced digital marketing support.
Financial Health
HealthyHealthy · -4% CAGR over 4y
Location
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Computed from 5 filingsSells and leases new light commercial vehicles from multiple manufacturers. Provides van finance options, fleet supply, and online tools to compare models and build deals, with optional styling…
Serves UK tradespeople, small businesses and fleet buyers needing brand-new commercial vans, pickups, kombis and specialist vehicles, with finance or leasing options from major manufacturers.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides electrical safety training courses for industry, focusing on high‑ and low‑voltage power systems. Delivers classroom and practical instruction, customised training packages, and specialist…
Serves B2B customers with electrical safety responsibilities, including global industrial businesses, marine/offshore operators, battery technology firms, facilities teams, electricians and…
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Computed from 5 filingsSupplies industrial and process pumps from multiple manufacturers and provides pump spare parts, repair and refurbishment services. Also offers pump consultancy, site surveys, bespoke fabrication,…
Serves industrial and commercial customers, including breweries, distilleries, pharmaceutical sites, water and sludge handlers, swimming pool operators, wineries, and RV or motorhome users.
Financial Health
HealthyHealthy · Growing, Hiring · 7% CAGR over 4y
Location
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Computed from 5 filingsProduces syndicated market research reports and provides custom market analysis and consulting. Publishes industry studies, forecasts and competitive intelligence covering sectors such as aerospace,…
Serves corporate strategy, market intelligence and business development teams in global organisations across aerospace, defence, automotive, aviation, chemicals, technology, energy, food,…
Financial Health
StableStable · -41% CAGR over 6y
Location
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How Gauges usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Gauges is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Analytics
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Frequently asked questions
How many UK B2B companies use Gauges?
What share of UK B2B companies run Gauges?
How is Gauges usage detected?
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What do Gauges-running B2B companies also run?
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