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B2B Using Heap in the UK: 63 Active Firms (2026)
B2B companies using product analytics tools sell to other organisations while measuring digital behaviour across UK web journeys.
Product analytics sits between web measurement and customer-data infrastructure for B2B operators: it tracks how prospects, customers and logged-in users move through acquisition funnels, trials, onboarding and account journeys. Companies running Heap typically have a digital route to revenue that needs more than traffic counts, with sales, marketing, product and customer-success teams all interested in the same behavioural trail. Adoption tends to signal a budget for instrumentation, analyst time and experimentation, but not necessarily an enterprise-scale data programme. In this B2B cohort, the fit is clearest where a website or application is part of the buying journey rather than a static brochure.
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Across the UK, 63 trading B2B companies are detected running Heap, making the cohort more of a specialist analytics subset than a mainstream web-measurement population. Reported employment totals 1,595 people, so the visible footprint is modest even before allowing for contractor-heavy operating models. Within the B2B analytics category, Heap sits behind general web-analytics and lead-identification tools at 0.1% share. Registered offices skew towards London at 33.3% and the South East at 23.8%, followed by the North West at 14.3%, the South West at 9.5% and the East Midlands at 6.3%.
Companies running product analytics in B2B settings sit inside a patchwork of rules rather than a sector licence. The relevant regime depends on the underlying activity, such as financial services, telecoms, data processing or professional services. For marketing, the ICO says PECR covers direct marketing by live or automated calls, electronic mail and fax. Its electronic-mail rule does not apply to ‘corporate subscribers’, so emails or texts to corporate bodies do not need PECR consent; senders still need to identify themselves and offer a valid opt-out. UK GDPR remains relevant where business-contact or website-usage data identifies individuals, and live calling needs CTPS and TPS screening plus suppression of businesses that have objected.
Adoption appears likely to stay selective rather than universal among business-to-business firms. The clearest pull comes from companies with product-led journeys, self-serve trials, account-based marketing or customer-success teams trying to connect website behaviour with pipeline quality and retention. Wider marketing suites may absorb lighter analytics needs, while specialist event tracking remains useful where conversion friction is expensive and the buying journey crosses public pages, application screens and sales follow-up. Procurement may also become less tolerant of vague tracking arrangements, which favours teams able to explain consent choices, retention periods and processor responsibilities without treating analytics as a purely technical plugin.
63
Active firms
2026
0.1%
Of detected Analytics share
UK B2B
7
Median headcount
Filed accounts
133
Verified contacts
Across this cohort
Key facts
About 4% of the trading cohort reports turnover above £5M (3 of 63 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
Within B2B companies with a detectable analytics system, this product analytics tool appears in 0.1% (63) of 45,577 companies.
The stack is tag-heavy: 69.8% (44) also run tag-management technology, while 58.7% (37) also run a separate web analytics tool.
London accounts for 33.3% (21) of the cohort, followed by the South East at 23.8% (15) and the North West at 14.3% (9).
SaaS is the largest overlapping sector tag at 46.0% (29), followed by AI & Machine Learning at 15.9% (10).
The ICO treats PECR as covering direct marketing by live or automated calls, electronic mail and fax, while UK GDPR still applies where personal data is processed.
Analytics market share among UK B2B
Share of the 45,577 UK B2B with a detectable system. As of June 2026.
What else do Heap-running B2B run?
Share of the 63 Heap-running UK companies where each technology was also detected. As of June 2026.
Where Heap B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£686.1k
Median UK turnover
4.8%
Above £5M turnover
7
Incorporated since 2022
133 verified decision-maker contacts
across these 63 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Heap
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops a no‑code software platform for SaaS companies to create in‑app product tours, onboarding checklists, modals, banners, and surveys. Includes a visual editor, segmentation, A/B testing, and…
Serves B2B SaaS companies, especially product-led growth teams, product managers, designers, developers and growth marketers responsible for onboarding, adoption and in-app engagement.
Financial Health
DistressedDistressed · -19% CAGR over 4y
Location
PRODUCTBOARD UK LIMITED
Financial sub-scores
Computed from 3 filingsDevelops product management software that centralises customer feedback, analyses insights, prioritises feature ideas, and manages product roadmaps. Provides tools for product teams to plan strategy,…
Sells to B2B product management teams and product leaders at software, technology, and industrial companies, including enterprise organizations scaling product operations across multiple teams.
Financial Health
StableStable · -23% CAGR over 2y
Location
Financial sub-scores
Computed from 3 filingsProvides cloud-based human resources software for managing employee performance, engagement, goals and compensation. Platform includes performance reviews, surveys, analytics, OKR tracking and AI…
Serves B2B HR and people operations teams, managers and executives at companies seeking support for employee performance, engagement, compensation and workforce analytics.
Financial Health
StrongStrong · Hiring · 123% CAGR over 2y
Location
BALLPARK LABS LTD
Financial sub-scores
Computed from 5 filingsProvides an online research platform for consumer, brand and product studies. Offers tools for surveys, interviews, prototype and website testing, participant recruitment, and AI-generated analysis,…
Sells to businesses running consumer, brand and product research, especially brand, insights, marketing and product teams, user researchers, design leaders and product designers at customer-focused…
Financial Health
HealthyHealthy · -13% CAGR over 4y
Location
Trust Keith Ltd
Financial sub-scores
Computed from 5 filingsProvides privacy management software and advisory services, including dedicated data protection officer support. Platform automates data discovery, risk and control management, policy management,…
Serves data-centric SMBs, particularly in finance, health, education and AI, selling to operations, compliance, legal, information security and leadership teams responsible for privacy risk and…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
Content Square
Financial sub-scores
Computed from 2 filingsProvides AI-powered digital experience analytics platform analysing website and app user behaviour, session replays, heatmaps, product analytics, and customer feedback to help businesses optimise…
Sells to enterprise and mid-market brands, plus small teams and startups, targeting digital marketing, product, UX and ecommerce teams in BFSI, retail, travel, hospitality and B2B sectors.
Financial Health
WeakWeak · -5% CAGR over 1y
Location
Financial sub-scores
Computed from 5 filingsDevelops software for managing and optimising Google Ads accounts. The platform analyses campaign data to generate recommendations, monitor performance, manage budgets and keywords, detect issues,…
Serves B2B customers managing Google Ads accounts, including marketing agencies, PPC/SEM specialists, in-house marketing teams and managers handling multiple client or company campaigns.
Financial Health
StableStable · Hiring · 3% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsDevelops and provides cloud-based virtual data room software used to securely store, manage and share confidential documents during transactions. The platform includes document management, permission…
Serves B2B dealmakers and project teams in financial services, M&A advisory, fundraising, life sciences, clinical trials, real estate, restructuring and board communications.
Financial Health
StableStable · Hiring · 72% CAGR over 5y
Location
Financial sub-scores
Computed from 4 filingsProvides an on-demand pay platform that enables employees to access earned wages before scheduled payday. Integrates with payroll, HR and time‑tracking systems and offers tools such as prepaid cards,…
Serves B2B employers of all sizes across healthcare, grocery, retail, call centres, restaurants, manufacturing, travel, hospitality, public sector and franchise sectors, plus HCM, payroll and…
Financial Health
DistressedDistressed · 29% CAGR over 2y
Location
ENGAGETECH LTD
Financial sub-scores
Computed from 5 filingsProvides sales intelligence software and outsourced or managed sales development representative (SDR) services. Uses data and prospecting tools to help B2B sales teams identify target accounts,…
Serves B2B sales teams targeting IT and technology buyers, including organisations seeking outsourced or managed SDR capacity and sales intelligence for pipeline generation.
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsDevelops cloud-based financial planning and analysis (FP&A) software that enables businesses to create financial models, budgets and forecasts, automate management reporting, analyse performance…
Serves startups and growing companies, especially SaaS businesses, selling to finance and leadership teams using accounting, CRM and HR systems.
Financial Health
StrongStrong · Hiring · 19% CAGR over 3y
Location
Glyphic AI Limited
Financial sub-scores
Computed from 3 filingsDevelops AI software that analyses sales calls and customer interactions to generate insights, automate CRM data entry, score deals, prepare call briefs, and provide coaching feedback to help sales…
Serves B2B revenue teams, including sales leaders, RevOps teams and account executives, at companies managing sales pipelines, CRM processes, forecasting, coaching and customer conversation data.
Financial Health
StrongStrong · Hiring · 66% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops cyber risk management software that analyses organisations’ internet‑facing assets and supply chains to identify vulnerabilities and exposures. Provides data and analytics tools used by…
Serves B2B organisations of any size and industry, including cyber insurance brokers, underwriters, financial services firms, public entities, and teams managing internal, supplier, client, or…
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 4y
Location
ADDEPAR UK LTD.
Financial sub-scores
Computed from 3 filingsDevelops portfolio management and data aggregation software for investment professionals. The platform consolidates data from multiple financial accounts and assets, providing analytics, reporting…
Sells to investment professionals at wealth managers, family offices, private banks and institutional investors, including teams managing complex portfolios. Targets financial services organisations…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 86% CAGR over 2y
Location
FCM Digital Limited
Financial sub-scores
Computed from 5 filingsProvides corporate travel management services including business trip booking, travel policy management, meetings and events coordination, consulting, and reporting tools through a digital platform…
Serves B2B customers, especially enterprise travel, procurement and finance teams managing corporate travel programmes, meetings and events across multiple countries.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
Mparticle Limited
Financial sub-scores
Computed from 4 filingsProvides a customer data platform that collects, unifies and processes customer data from multiple digital sources, enabling businesses to build customer profiles, analyse behaviour, and activate…
Serves B2C multi-channel consumer brands, including ecommerce, media, fintech and subscription businesses, targeting marketing, product, CRM and data teams managing large-scale customer engagement.
Financial Health
StrongStrong · Hiring · 41% CAGR over 3y
Location
Financial sub-scores
Computed from 3 filingsDevelops and provides an online marketing analytics and management platform offering tools for SEO, keyword research, backlink analysis, competitor traffic analysis, site audits, content…
Serves B2B marketing teams, SEO, PPC, content and social media specialists, digital agencies, enterprise brands and local businesses managing online visibility and digital marketing channels.
Financial Health
StrongStrong
Location
Financial sub-scores
Computed from 4 filingsProvides a data security platform that monitors SaaS applications and AI tools to detect sensitive information, manage data security posture, enforce data loss prevention policies, and automate…
Serves B2B enterprise security and IT teams, including CISOs, in organisations using SaaS and AI tools, with sector focus on HR, insurance, healthcare and fintech.
Financial Health
StrongStrong · Hiring · 19% CAGR over 3y
Location
Sleeping Giant Media Limited
Financial sub-scores
Computed from 5 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click campaign management, social media marketing, digital PR, website migration support, and data analytics. Also…
Serves businesses and brand or marketing teams looking to improve online revenue, traffic and visibility, including organisations needing strategic support, training and analytics across digital…
Financial Health
StableStable · Hiring · 8% CAGR over 4y
Location
JACQUARDS LIMITED
Financial sub-scores
Computed from 3 filingsProvides a platform and services for developing and managing brand messaging, including language calibration, content creation, and integrations to help organisations produce and distribute…
Targets B2B brand, marketing and content teams at companies and consumer brands, especially organisations responsible for maintaining brand voice and producing content at scale.
Financial Health
StableStable · 0% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsDevelops software and cloud services for radio broadcasters, including playout automation, music scheduling, audio streaming, website content management systems, mobile apps, Alexa skills, and studio…
Serves radio broadcasters and station teams of all sizes, including managers, programmers, presenters and digital teams running live, online and mobile radio services.
Financial Health
StrongStrong · Growing, Hiring · 39% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsProvides fintech payment platforms enabling businesses to issue payouts to staff, suppliers and customers, manage expenses and allocate funds. Offers API‑integrated payment processing, billing flows,…
Serves B2B clients needing corporate payouts, expense or mobility payment capabilities, including merchants, employers, reseller platforms, auction houses, pawnbrokers, travel and construction firms,…
Financial Health
StableStable · -17% CAGR over 3y
Location
ACTIONSTEP OPERATIONS UK LIMITED
Financial sub-scores
Computed from 5 filingsDevelops and provides cloud-based law firm management software. Platform includes matter management, document automation, client portals, CRM, workflow automation, time tracking, billing, accounting,…
Sells to midsize law firms and legal practices, including managing partners, practice managers, firm administrators, IT managers, accounting managers and lawyers across mixed and specialist practice…
Financial Health
StableStable · -62% CAGR over 4y
Location
Localyze (UK) Ltd
Financial sub-scores
Computed from 3 filingsProvides a software platform and services for managing employee international mobility. Supports visa and immigration applications, relocations, residence renewals, and compliance for business travel…
Serves B2B HR, talent acquisition and global mobility teams at companies managing international hiring, employee relocations, work permits, business trips and work-from-anywhere compliance.
Financial Health
StableStable · Hiring · 20% CAGR over 2y
Location
Financial sub-scores
Computed from 2 filingsDevelops financial data aggregation and analytics software for banks, lenders and pension providers. Provides APIs and tools for transaction categorisation, customer data enrichment, segmentation,…
Serves banks, lenders, pension providers, wealth managers and master trusts seeking data-driven personalisation, decisioning and payments capabilities for digital financial services.
Financial Health
StableStable · 0% CAGR over 1y
Location
Financial sub-scores
Computed from 4 filingsOperates a digital manufacturing platform that provides rapid prototyping and production of custom parts. Offers services including CNC machining, 3D printing, injection moulding and sheet metal…
Serves B2B engineering, design and product development teams needing custom parts, including companies in medical, industrial and hardware sectors requiring prototyping or production support.
Financial Health
WeakWeak · Hiring · 9% CAGR over 3y
Location
Financial sub-scores
Computed from 4 filingsProvides an event management platform for conferences and trade shows, offering tools for registration, ticketing and onsite check‑in, attendee networking, mobile event apps, exhibitor and sponsor…
Serves B2B event organizers, including trade show and exhibition companies, associations, conference and congress organisers, medical event teams, media companies, nonprofits and professional…
Financial Health
WeakWeak · -31% CAGR over 3y
Location
Aiera International Ltd
Provides AI-powered platform aggregating financial research content including earnings call transcripts, broker research, news, filings and events; offers dashboards, APIs and tools that analyse and…
Targets B2B financial services customers, including investment teams, major banks, research and content providers, and firms building internal research systems or client applications around global…
Financial Health
Insufficient historyInsufficient history
Location
THE HIRING HUB HOLDINGS LIMITED
Financial sub-scores
Computed from 3 filingsProvides a vendor management system for employers to manage third‑party recruitment agencies. Platform enables posting roles, inviting approved recruiters, controlling fees and terms, receiving…
Serves B2B employers of all sizes, especially HR and talent acquisition teams that use multiple recruitment agencies or manage preferred supplier lists for permanent hiring.
Financial Health
WeakWeak · -9% CAGR over 2y
Location
Develops cloud-based HR software for recruiting and employee management. Platform includes multi-board job posting, applicant tracking, candidate sourcing tools, interview management, onboarding…
Serves HR, recruiting and people operations teams at businesses of varying sizes across industries, including companies hiring at scale and managing employees in 100+ countries.
Financial Health
Insufficient historyInsufficient history
Location
Financial sub-scores
Computed from 4 filingsDevelops and provides a collaboration and messaging platform used to coordinate operational workflows. Software includes team chat channels, integrations, incident response playbooks, and deployment…
Serves B2B and public-sector buyers in mission-critical environments, including governments, militaries, critical infrastructure operators, financial services, energy, utilities, transport,…
Financial Health
StableStable · 0% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops a corporate social responsibility platform that connects employees with volunteering, donation and sustainability activities. Provides tools for organising group volunteering, running social…
Serves businesses and their CSR, HR and employee engagement teams seeking to involve staff in volunteering, sustainability, wellbeing and corporate giving programmes, including organisations…
Financial Health
StrongStrong · Hiring · 22% CAGR over 4y
Location
THE ORIGINAL SOFTWARE GROUP LIMITED
Financial sub-scores
Computed from 3 filingsDevelops software testing and quality assurance tools, including a code‑free test automation platform for enterprise applications. Supports user acceptance, regression and manual testing, test…
Serves enterprise organisations and their IT, QA, ERP and business-user teams, especially those running SAP, Oracle EBS, Infor, IBM i, Salesforce, Workday or IFS applications.
Financial Health
StrongStrong · Growing · 0% CAGR over 2y
Location
STELLAR FUSION GROUP LIMITED
Financial sub-scores
Computed from 5 filingsDevelops financial research software that converts analyst-built Excel models into structured, machine-readable databases. The platform integrates equity research models, maps financial line items…
Sells to sell-side financial institutions, including equity research analysts, research teams and departments at brokerages or investment banks serving institutional clients.
Financial Health
StrongStrong · Hiring · 35% CAGR over 4y
Location
WATCHMYCOMPETITOR.COM LTD
Financial sub-scores
Computed from 5 filingsProvides a market and competitor intelligence platform that collects and analyses data on competitors, products, marketing activity and financial results. Uses AI tools to monitor markets, generate…
Serves B2B organisations seeking competitor and market intelligence, particularly marketing, product, strategy, sales and finance teams responsible for revenue growth, product roadmaps and market…
Financial Health
StrongStrong · Growing, Hiring · 59% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides a cloud platform‑as‑a‑service for developing, deploying, and managing web applications. Supports multiple programming languages and frameworks, Git‑driven workflows, preview environments,…
Sells to development teams and platform engineering leaders at businesses and public-sector organisations, including SaaS, ecommerce/CMS, financial services, government, manufacturing, higher…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
Workable Options Ltd
Financial sub-scores
Computed from 5 filingsDevelops cloud-based HR software for recruiting and employee management. Platform includes job posting to multiple job boards, applicant tracking, candidate sourcing tools, onboarding workflows,…
Serves HR, recruiting and people operations teams at businesses across industries, from growing companies to larger employers, with customers in 100+ countries.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
CRYPTIO LTD
Financial sub-scores
Computed from 2 filingsDevelops accounting and financial reporting software for digital asset activities. Platform reconciles on‑chain transactions with internal systems and supports tax reporting, internal controls, token…
Sells to enterprise finance teams and accounting firms handling digital assets, including banks, exchanges, brokers, treasury and payments companies, asset managers, stablecoin and token issuers,…
Financial Health
StableStable · Hiring · 58% CAGR over 1y
Location
Avoco Secure Limited
Financial sub-scores
Computed from 5 filingsDevelops identity orchestration and decisioning software that connects verification services, banks, and data sources via APIs. Enables organisations to authenticate users, perform AML and identity…
Serves enterprises, financial services providers and public-sector organisations building consumer, citizen or workforce identity ecosystems that require verified digital transactions and regulatory…
Financial Health
WeakWeak · 0% CAGR over 5y
Location
Financial sub-scores
Computed from 5 filingsDevelops Omniscope, a business intelligence and data analytics platform for data preparation, ETL workflows, machine learning analysis and interactive dashboards. Software can be deployed on‑premises…
Sells to businesses and data teams needing private, governed analytics, including data managers, data scientists and analysts, plus organisations wanting self-service or white-label BI deployed in…
Financial Health
WeakWeak · -16% CAGR over 4y
Location
Trove Associates Limited
Financial sub-scores
Computed from 5 filingsProvides software and operational services for retail brands to manage product returns, resale and trade‑in programmes. Offers recommerce platforms, warehouse management, logistics and integrations…
Serves B2B retail and fashion brands, plus third-party logistics providers, seeking resale, trade-in and returns programmes across North America, the UK and Europe.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsDevelops artificial intelligence software for biomedical research and drug discovery. Its platform uses knowledge graphs and machine learning to analyse scientific literature, experimental data and…
Sells to biopharma companies and preclinical drug discovery R&D teams, including scientists working on disease biology, target validation, experimental planning, and translational research.
Financial Health
StrongStrong · Hiring · 247% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsProvides a platform for music publishers, apps, and digital services to manage music rights data, license music, and report usage. Tools help identify copyright ownership, track usage, and improve…
Serves B2B music industry customers, including music publishers, musicians, music companies, and digital apps or services that need music licensing and rights-related support.
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides digital marketing services including search engine optimisation, pay‑per‑click advertising management, paid social campaigns, digital PR, content marketing, affiliate marketing, and creative…
Serves ambitious B2B and B2C businesses, from growing brands to larger companies, whose marketing teams seek external support to increase leads, sales and online conversions.
Financial Health
StrongStrong · Growing, Hiring · 30% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsDevelops software platform that integrates with Shopify, Brightpearl and Peoplevox to manage intermediary retail operations, centralising order, inventory and operational workflows for e‑commerce and…
Sells to ecommerce and retail businesses using Shopify, Brightpearl and Peoplevox, particularly operations and customer experience teams managing retail workflows across multiple systems.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
Crowd Connected Limited
Financial sub-scores
Computed from 3 filingsDevelops indoor positioning and location software, including mobile SDKs for navigation, asset and attendee tracking, occupancy counting and location analytics used in events, smart buildings and…
Serves B2B customers operating smart buildings and large venues, including hospitals, universities, airports, exhibitions, conferences and business events, plus developers and systems integrators.
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 2y
Location
Financial sub-scores
Computed from 4 filingsProvides content marketing services including SEO content writing, website and landing page copy, corporate communications, and ebooks. Also offers LinkedIn account management, influencer campaigns,…
Serves B2B companies and their marketing, content, brand and executive teams, especially SaaS and tech-led firms in HrTech, MarTech, cybersecurity, FinTech, EdTech, LegalTech, logistics,…
Financial Health
StrongStrong · Hiring · 82% CAGR over 3y
Location
Bitfount Ltd
Financial sub-scores
Computed from 5 filingsDevelops a federated AI and data science platform that enables organisations to analyse and train machine learning models on distributed datasets without transferring the underlying data. Used in…
Serves life sciences and clinical research organisations, including pharmaceutical sponsors, CROs, clinics, hospitals, researchers, trusted research environments and AI model developers working with…
Financial Health
StableStable · Hiring · 34% CAGR over 4y
Location
Kaltura
Financial sub-scores
Computed from 2 filingsDevelops cloud-based video software for hosting webinars, virtual events, video portals and virtual classrooms. Provides video content management, streaming platforms and AI tools for creating,…
Serves enterprises, higher education institutions, media and telecom companies, publishers, and corporate marketing, sales, communications, and learning teams reaching external audiences, employees,…
Financial Health
HealthyHealthy · Hiring · 21% CAGR over 1y
Location
EIMS LTD
Financial sub-scores
Computed from 4 filingsProvides outsourced sales and marketing services for technology companies, including lead generation, demand generation, telemarketing, inside sales, channel partner marketing, and revenue growth…
Serves B2B technology companies and vendors, targeting marketing, sales and channel leaders that need outsourced go-to-market support across demand generation, inside sales and partner channels.
Financial Health
DistressedDistressed · -85% CAGR over 3y
Location
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How Heap usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Heap is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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