B2B Companies Using Lucky Orange in the UK: 129 Active Firms (2026)
B2B companies using website behaviour analytics sell products or services to other organisations in a UK market shaped by ICO rules on marketing data.
Session replay, heatmapping and conversion-form diagnostics sit close to demand generation rather than core operations. For B2B suppliers, adoption usually signals a measurable direct-acquisition channel, with enough inbound traffic for marketing teams to inspect drop-offs, enquiry-form friction and demo-request journeys. The buying centre tends to be revenue operations, digital marketing or web optimisation, sometimes with an agency or analytics consultant in the loop. Engagements look more like departmental subscriptions than enterprise platform programmes: useful where sales cycles are considered, web journeys need evidence, and customer acquisition is tracked beyond basic page-view reporting.
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Across the UK, 129 B2B companies are actively trading while running the tool on their public websites. Reported headcount totals 1,594 people, giving the cohort a modest employment footprint rather than a broad labour-market presence. Within the B2B analytics category, the tool ranks ninth among the listed detections, at 0.3% share against a website base of 45,574. Registered-address concentration leans towards the South East at 24.0%, followed by the North West at 19.4% and London at 14.7%, ahead of the South West at 7.8% and East Midlands at 7.0%.
B2B marketing in the UK is activity-regulated rather than licensed as one sector. For companies running behaviour tools, the relevant boundary is less the analytics interface than the downstream use of visitor and contact signals. ICO guidance treats PECR as covering direct marketing by live or automated calls, electronic mail and fax, while the electronic-mail rule does not apply to corporate subscribers. That does not remove UK GDPR duties where a named employee or sole trader is identifiable. Senders still need to identify themselves, provide an opt-out route and screen live-call campaigns against preference-service objections.
Adoption appears selective rather than universal. Many B2B suppliers can get by with general analytics, tag management and form tracking, so specialist behaviour tooling tends to persist where web journeys carry commercial weight and marketing teams need evidence for page changes. Bundling by broader analytics and consent-management stacks may keep pressure on standalone usage. Even so, session-level diagnostics remain useful for mid-market firms with direct-response sites, longer sales cycles and internal teams trying to connect website friction with pipeline quality.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Lucky Orange varies by company size across the trading UK B2B companies in this cohort. 0.1% of the 76,784 companies with under 10 employees run Lucky Orange (86 detected). 0.1% of the 31,788 companies with 10–50 employees run Lucky Orange (39 detected). 0.1% of the 3,773 companies with over 50 employees run Lucky Orange (5 detected).
129
Active firms
2026
0.3%
Of detected Analytics share
UK B2B
6
Median headcount
Filed accounts
302
Verified directors
Across this cohort
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Key facts
About 10% of the trading cohort reports turnover above £5M (13 of 129 firms) — the rest sits below that revenue band.
5% of the cohort was incorporated since 2022 (7 firms), so a sizeable share is in its first few filing cycles.
Within B2B firms with a detectable analytics system, this tool accounts for 0.3% (129) of detections across a 45,574-company denominator.
Tag-management tooling is also detected among 76.0% (98) of B2B firms running this behaviour analytics tool, while a website content-management system appears on 62.0% (80).
The cohort skews outside London: South East registrations account for 24.0% (31), North West for 19.4% (25) and London for 14.7% (19).
Wholesale & Distribution is the largest overlapping tag at 20.2% (26), ahead of SaaS, IT Services & Managed Services, and Advanced Manufacturing at 11.6% (15) each.
ICO guidance says PECR electronic-mail consent rules do not apply to corporate subscribers, but senders must identify themselves, provide a valid opt-out address and still comply with UK GDPR where personal data is processed.
Analytics market share among UK B2B
Share of the 45,574 UK B2B with a detectable system. As of June 2026.
What else do Lucky Orange-running B2B run?
Share of the 129 Lucky Orange-running UK companies where each technology was also detected. As of June 2026.
Where Lucky Orange B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£526.1K
Median UK turnover
10.1%
Above £5M turnover
7
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 200 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using Lucky Orange
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides digital agency services including headless website and eCommerce development, user experience design, and technical development. Builds composable CMS and DXP solutions using platforms such…
Serves marketing and eCommerce teams at mid-market and enterprise brands, including manufacturers, healthcare franchise networks, food and drink, entertainment retail, equipment rental and global…
Financial Health
WeakWeak · -15% CAGR over 2y
Location
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Computed from 3 filingsDevelops applicant tracking system (ATS) software for HR and recruitment teams. The platform manages job requisitions, vacancy posting, candidate tracking, interview scheduling, onboarding, and…
Serves HR and recruitment teams in UK organisations across healthcare, education, professional services, nonprofits, manufacturing, legal, sports, and entertainment and leisure sectors.
Financial Health
StableStable · Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsProvides a SaaS platform for financial markets that captures, standardises and distributes messaging and data in real time. Enables workflow automation and data sharing across chat, Excel, APIs and…
Serves capital markets businesses, including sell-side and buy-side firms, banks, brokers, asset managers, hedge funds, exchanges, trading firms, and financial technology or data providers across…
Financial Health
StrongStrong · Hiring · 25% CAGR over 4y
Location
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Computed from 3 filingsDevelops cloud-based point‑of‑sale and restaurant management software integrating ordering, payments, inventory control, staff management, reporting, delivery integrations, and loyalty tools,…
Serves B2B hospitality operators, including independent restaurants, coffee shops, cafés, pubs, clubs, pizzerias, QSRs, food trucks, dark kitchens, franchise chains and multi-site restaurant groups.
Financial Health
StrongStrong · Hiring · 33% CAGR over 2y
Location
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Computed from 4 filingsProvides software apps for Shopify merchants enabling store pickup, local delivery, delivery rate calculation, product options, and fulfilment management, helping retailers manage delivery logistics…
Serves Shopify merchants worldwide, from local pop-ups and retail stores to enterprise brands, plus agencies and last-mile delivery partners in the Shopify ecosystem.
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 3y
Location
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Computed from 3 filingsDevelops telecom software and SaaS platforms including eSIM applications, MVNE platforms, digital BSS tools and mobile SDKs. Provides consulting and managed services to help telecom operators and…
Serves telecom operators, MVNOs, mobile service providers and enterprises launching digital connectivity propositions, targeting commercial, product and technology teams needing telecom software and…
Financial Health
HealthyHealthy · Hiring · 66% CAGR over 2y
Location
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Computed from 3 filingsProvides customer relationship management (CRM) software and related development services. Delivers managed CRM systems based on Microsoft technology, integrations with third‑party tools, and custom…
Serves businesses looking to manage customer relationships, scale CRM licences, and integrate customer, workforce or portal applications, including organisations using Microsoft-based systems.
Financial Health
StableStable · -23% CAGR over 2y
Location
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Computed from 5 filingsDevelops project and portfolio management software and add-ons for Microsoft Project and the Power Platform, including resource management and integration tools. Provides consulting, implementation,…
Serves B2B and public-sector organisations with PMOs and project, portfolio and resource management teams, especially in manufacturing, aerospace and defence, pharma, chemicals, construction,…
Financial Health
WeakWeak · -4% CAGR over 4y
Location
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- Britech Consultoria E TecnologiaFC032060
Financial sub-scores
Computed from 3 filingsDevelops investment management software for asset managers, banks and fund administrators. Platform provides portfolio management, risk analysis, pre‑trade order validation, receivables management,…
Serves B2B financial services firms, including asset managers, wealth managers, family offices, fund administrators and custodians, brokers, distributors, neobanks, financial planners and asset…
Financial Health
WeakWeak · Hiring · 41% CAGR over 2y
Location
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Computed from 3 filingsDevelops software for managing physical security workforces, including tools for guard tour tracking, incident reporting, mobile patrol management, scheduling, payroll preparation, compliance…
Serves B2B security guarding companies and corporate/enterprise security teams across financial services, healthcare, higher education, hospitality, manufacturing, oil and gas, property management,…
Financial Health
StableStable · -45% CAGR over 2y
Location
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Computed from 5 filingsDevelops and provides cloud-based software for environmental, health and safety (EHS), sustainability, and compliance management. Platform includes tools for incident reporting, audits, risk and…
Serves EHS, sustainability, compliance, operations and quality leaders at multinational enterprises in regulated industries, including aerospace, chemicals, energy, food and beverage, manufacturing…
Financial Health
StrongStrong · Hiring · 17% CAGR over 4y
Location
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Computed from 3 filingsProvides managed IT support and cybersecurity services for businesses, including cloud computing, Microsoft 365 licensing and migration, data backup and disaster recovery, internet and Wi‑Fi setup,…
Serves SMEs and growing businesses, plus charities and non-profits, across Greater Birmingham and the Black Country that need outsourced IT, cyber security and strategic technology support.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 2y
Location
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Computed from 5 filingsProvides marketing automation and CRM consultancy, specialising in HubSpot implementation, integration and optimisation. Supports sales, marketing and customer service teams with revenue operations…
Serves growing B2B businesses and charities, primarily sales, marketing and customer success teams seeking HubSpot CRM, marketing automation and RevOps support.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsProvides software escrow services for technology vendors and customers, holding and managing source code and SaaS application deposits. Offers automated repository integrations, verification and…
Serves B2B software vendors, SaaS providers and organisations that depend on third-party software, including enterprise IT, legal and risk teams across the UK, North America, Europe and Australia.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Provides cloud and IT managed services including private, public and hybrid cloud hosting, colocation, connectivity, and backup platforms. Also delivers cybersecurity services such as penetration…
Serves UK organisations across commercial and public sectors, targeting IT and security leaders responsible for cloud, connectivity, cyber security and Microsoft workplace environments.
Financial Health
N/AN/A
Location
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Computed from 3 filingsProvides digital marketing services including website design and development, search engine optimisation (SEO), pay‑per‑click advertising, branding, email marketing and marketing strategy to help…
Serves B2B companies seeking growth, particularly manufacturers, business services firms, recruitment agencies, and commercial cooling/heating businesses.
Financial Health
DistressedDistressed · -9% CAGR over 2y
Location
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Computed from 5 filingsProvides employment background screening and identity verification services, including criminal record checks, drug and alcohol testing, fingerprinting, social media screening, and employment or…
Serves businesses and organisations hiring workers, including small, mid-market, enterprise and global employers across business services, education, financial services, healthcare, hospitality,…
Financial Health
StrongStrong · Hiring · 13% CAGR over 4y
Location
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Computed from 5 filingsProvides digital marketing and sales consultancy for businesses, including SEO, PPC advertising, social media and email marketing, content marketing, website design, HubSpot CRM implementation,…
Targets UK small and medium-sized businesses, especially owner-managed firms looking for an outsourced marketing department and sales-focused digital growth support.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 4y
Location
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Computed from 5 filingsDevelops estimating software for construction and building services contractors that automates electrical takeoffs from PDF drawings. The platform counts symbols, compares drawing revisions, measures…
Serves B2B estimators and estimating teams in electrical, lighting, fire sprinkler, security/fire alarm, data/AV and mechanical contracting, including contractors, MEP firms and suppliers working…
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsActs as a business energy broker, helping commercial customers compare and switch gas, electricity and water suppliers. Provides price comparisons from multiple utility providers, contract advice,…
Serves businesses seeking commercial gas, electricity and water contracts, including SMEs and other organisations comparing rates from energy and utility suppliers.
Financial Health
WeakWeak · -3% CAGR over 2y
Location
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Computed from 2 filingsProvides a SaaS embedded finance platform that enables corporates and financial institutions to design, configure and launch financial products such as payments, lending and banking services using…
Serves corporates, banks, financial institutions and fintech partners targeting SME customers with embedded finance propositions across banking, lending and payments.
Financial Health
StrongStrong · Hiring · 74% CAGR over 1y
Location
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Computed from 3 filingsSupplies dust extraction and ventilation system components through an online store, including ductwork, flexible ducting, filters, extractor bags, valves, dampers, and related fittings and…
Serves businesses and industrial operators maintaining dust extraction, ducting, spray booth and ventilation systems, including facilities, maintenance and engineering teams needing replacement parts…
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsDevelops cloud-based business management software for window, door and joinery companies. The platform supports design and quoting, CRM, order processing, manufacturing preparation, and installation…
Serves B2B window, door and joinery businesses, particularly heritage timber manufacturers and installers, targeting owners, sales teams and operations teams managing enquiries, quotations,…
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides energy management and sustainability consultancy services, including carbon reduction strategy, energy audits, compliance reporting and certification. Also supplies energy management…
Sells primarily to organisations in the UK, including public sector bodies and businesses in aerospace, construction, education, emergency services, NHS, retail, transport, logistics, utilities and…
Financial Health
WeakWeak · -66% CAGR over 4y
Location
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Computed from 3 filingsProvides digital marketing services including SEO, PPC advertising, digital PR and link building. Specialises in regulated sectors such as online gambling, finance, cryptocurrency, adult and…
Serves B2B brands in regulated sectors, including licensed online casinos, iGaming operators, financial services firms, crypto exchanges, adult platforms, insurance providers and regulated eCommerce…
Financial Health
DistressedDistressed · -17% CAGR over 2y
Location
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Computed from 5 filingsProvides aviation software platform delivering real-time turbulence monitoring and forecasts using crowdsourced pilot reports, sensor data and AI modelling. Sends alerts and ride‑quality maps to…
Serves airlines and corporate aviation operators, targeting flight operations leaders, pilots, dispatchers, cabin crew, management and safety teams responsible for ride quality and turbulence risk.
Financial Health
StableStable · -7% CAGR over 4y
Location
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Develops wearable devices and software for monitoring workers’ exposure to hand‑arm vibration and loud noise. The system records exposure data, provides real-time alerts, and uploads information to…
Serves employers and health & safety teams in construction, manufacturing, rail and logistics whose workers face vibration, noise, vehicle or machinery hazards, including organisations managing HSE…
Financial Health
N/AN/A · 19% CAGR over 3y
Location
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Computed from 5 filingsDevelops and supplies point‑of‑sale software and retail management systems for grocery stores, providing checkout processing, inventory management, barcode scanning, payment integration, and sales…
Serves grocery retailers and grocers, including independent stores and multi-location operators in food and convenience retail.
Financial Health
WeakWeak · -71% CAGR over 4y
Location
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Computed from 3 filingsProvides managed IT services and technical support for businesses, including co‑managed and remote IT support, cybersecurity and email security, penetration testing, Microsoft 365 migration, wireless…
Serves growing businesses in the UK, especially South West organisations, that need outsourced or co-managed IT support, cybersecurity compliance, cloud adoption and technology guidance.
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 2y
Location
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Computed from 5 filingsProvides consulting, technology selection, deployment and managed services for unified communications, contact centre and AI platforms. Designs and integrates collaboration, CRM and automation tools…
Serves B2B organisations, particularly IT, operations, customer service and sales leaders seeking unified communications, contact centre, CX and AI platform support.
Financial Health
StrongStrong · Hiring · 26% CAGR over 5y
Location
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Computed from 5 filingsSupplies workplace safety and facilities products including PPE, hi‑visibility clothing, flame‑resistant and arc‑flash garments, workwear, and cleaning and hygiene equipment. Also provides branded…
Serves businesses and public-sector organisations in power, utilities, marine, cruise, facilities management, automotive and government, especially teams responsible for workplace safety, uniforms,…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides graphic and web design services including logo and brand identity design, website design and development, print graphics, and digital marketing services such as SEO, PPC advertising, email…
Sells to businesses needing branding, web design and digital marketing, including start-ups and established companies. Serves a broad mix of organisations, with examples spanning trades, healthcare…
Financial Health
StrongStrong · Growing, Hiring · 9% CAGR over 4y
Location
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Computed from 5 filingsSupplies branded stationery and promotional products including customised notebooks, diaries, pens and pencils. Provides bespoke and off‑the‑shelf branding options such as embossing, foil printing…
Serves B2B buyers at global brands, including marketing, events, procurement and corporate gifting teams planning client, employee, campaign and mail-out merchandise.
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Computed from 3 filingsProvides cloud backup and data protection services for businesses, including backup for Microsoft 365, Google Workspace, Salesforce and other platforms. Also offers endpoint detection and response,…
Serves B2B organisations of all sizes, especially SMEs, schools, financial services, accountants, healthcare and dental practices, marketing agencies, hospitality, property firms, law firms and IT…
Financial Health
HealthyHealthy · Hiring · 29% CAGR over 2y
Location
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Computed from 5 filingsProvides web and software development services including website and web application development, e‑commerce platforms, mobile applications, and AI solutions. Offers consulting, CRM and ERP…
Serves B2B clients, including ecommerce retailers, digital brands and organisations needing web, app, software, AI, support or outsourced development teams, primarily in the UK.
Financial Health
DistressedDistressed · -64% CAGR over 4y
Location
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Computed from 5 filingsProvides outsourced IT support, cyber security services, managed print solutions as a Canon partner, and business communications systems. Also supplies and hires IT and event equipment to businesses.
Serves SMEs and other businesses across Scotland and the wider UK, including organisations outsourcing IT needs and Scottish SME customers in the Canon print market.
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
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Computed from 5 filingsProvides managed IT support and consultancy for businesses, including 24/7 helpdesk services, cloud solutions, Microsoft 365 setup, VoIP telephony, cybersecurity monitoring, network management,…
Serves B2B customers across sectors, from small businesses to large organisations, typically needing outsourced or co-managed IT support, connectivity, cloud and technology consultancy.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
Location
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Computed from 3 filingsSupplies automotive diagnostic scanners, code readers and garage equipment for vehicle servicing. Acts as a reseller of Launch diagnostic tools, also selling DPF cleaning chemicals, additives, TPMS…
Serves UK automotive workshops, garages and vehicle repair technicians, including professional aftermarket repair businesses buying diagnostic tools, garage equipment and DPF/technical fluids.
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 2y
Location
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Computed from 5 filingsSupplies hand tools, predesigned and custom tool kits, and tool storage systems for sectors such as aviation, automotive, marine and engineering. Also provides CNC-cut shadow foam inserts, tool…
Serves B2B engineering and maintenance teams, tradespeople and students, with focus on aviation, automotive, marine, offshore, wind power, plumbing, electrical, metalwork, farm and plant machinery…
Financial Health
StrongStrong · Growing, Hiring · 26% CAGR over 4y
Location
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Computed from 5 filingsSupplies promotional merchandise and branded corporate gifts, including custom pens, mugs, clothing, bags, drinkware, stationery, and technology accessories. Provides branded products for marketing…
Sells to businesses and trade unions, targeting marketing, HR, events, sales, communications/brand teams, personal assistants and owner-managers sourcing promotional merchandise and corporate gifts.
Financial Health
HealthyHealthy · -69% CAGR over 4y
Location
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Computed from 5 filingsSupplies industrial fasteners and fixing components, including nuts, bolts, screws, washers, clips, pins and rivets. Sells related hardware such as cable ties, adhesives, lubricants and brake…
Serves trade and industrial buyers across the UK, including engineers, manufacturers, maintenance teams, automotive users and construction firms needing fasteners, fixings and related components.
Financial Health
HealthyHealthy · -2% CAGR over 4y
Location
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Computed from 5 filingsProvides e‑commerce order fulfilment services including warehousing, inventory management, pick-and-pack, and parcel dispatch. Integrates with platforms such as Shopify, WooCommerce, Amazon and eBay…
Serves ecommerce businesses of every size, including online retailers and marketplace sellers using platforms such as Shopify, WooCommerce, Amazon, eBay and Magento, with focus on fashion, fitness,…
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsDesigns and delivers connected brand experiences linking physical products, packaging and retail environments with digital content. Develops interactive campaigns, smart packaging and screen-based…
Serves consumer brands and marketing teams, including beauty, beverage and travel retail companies, that want to engage shoppers and consumers through brand touchpoints.
Financial Health
WeakWeak · -62% CAGR over 4y
Location
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Computed from 4 filingsProvides recruitment and talent consulting services for mining and natural resources companies, including executive search, recruitment process outsourcing, managed recruitment services, strategic…
Serves mining and resources companies seeking executive, technical and operational talent across Australia, Asia Pacific, EMEA, North America and Latin America.
Financial Health
WeakWeak · 0% CAGR over 3y
Location
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Computed from 4 filingsProvides recruitment and staffing services for marketing, creative, and technology roles. Connects companies with freelance, contract-to-hire, and permanent talent, and offers managed services…
Serves B2B employers—brands, emerging companies and in-house teams—hiring marketing, creative, digital, technology and retail talent, while also engaging freelance and full-time candidates in those…
Financial Health
StrongStrong · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides business continuity and resilience consultancy, including continuity planning, risk assessment, crisis simulation exercises, and IT disaster recovery support. Also offers SaaS software for…
Serves B2B organisations across varied sectors, including insurance, fintech, motorsport, agriculture and pharmaceuticals, plus risk management organisations, trade associations and business…
Financial Health
StrongStrong
Location
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Computed from 5 filingsProvides direct marketing and customer acquisition services, developing tailored promotional campaigns and sales strategies to increase brand visibility and customer engagement for client companies…
Serves businesses and brand teams seeking outsourced direct marketing support, particularly companies looking to acquire customers, improve engagement and increase brand visibility through tailored…
Financial Health
StrongStrong · Hiring · 44% CAGR over 4y
Location
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Computed from 5 filingsProvides IT staffing and workforce solutions, including contract staffing, direct hire recruitment, and project-based IT consulting. Also offers employer of record (EOR), agent of record (AOR), and…
Serves businesses and public-sector organisations needing IT contractors, permanent technology hires or contingent workforce support, across sectors including banking, insurance, healthcare, retail,…
Financial Health
HealthyHealthy
Location
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Financial sub-scores
Computed from 5 filingsDevelops industrial IoT sensors, digital telemetry systems and data analytics software used to monitor machinery and infrastructure. Provides instrumentation, edge data processing and asset…
Serves B2B operators and asset owners in rail and transportation, wind power, automotive, mining, marine and subsea, and energy sectors with demanding infrastructure and machinery monitoring needs.
Financial Health
StrongStrong · Growing, Hiring · 7% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and installs commercial solar photovoltaic systems and battery energy storage for businesses. Provides energy assessments, system design, installation, and ongoing operations and maintenance,…
Serves businesses in Great Britain seeking commercial solar, battery storage and EV charging, including manufacturers, food and drink producers, printers, construction suppliers, sports venues and…
Financial Health
StrongStrong · Growing, Hiring · 78% CAGR over 4y
Location
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How Lucky Orange usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Lucky Orange is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Analytics
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Frequently asked questions
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