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B2B Using Microsoft Power BI in the UK: 168 Active Firms (2026)
B2B organisations using embedded analytics serve other companies with data-led products, services or operations across the UK.
Adoption usually sits with revenue operations, finance, customer success and product teams rather than the web team alone. In B2B settings, the stack is used to turn operational or customer data into recurring dashboards, account reporting and management packs. Running it on a public web estate tends to signal more than casual analytics: there is usually a reporting owner, a paid software budget and a need to share performance views with prospects, clients or internal commercial teams. Buyers are typically specialist providers, consultancies, SaaS operators and managed-service firms, with deployments ranging from departmental reporting to embedded customer-facing portals.
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Within UK B2B embedded analytics, 168 companies are actively trading and running this stack. Reported employment totals 2,689 people, giving the cohort a visible but relatively concentrated labour footprint. Across the wider analytics-category scan of 45,574 sector sites, the technology sits ninth at 0.4% detected share. The registered-address skew is towards London at 25.6% and the South East at 16.1%, followed by the North West at 9.5%, Yorkshire and The Humber at 8.9% and the South West at 8.3%. That pattern fits a buyer base weighted towards software, IT services, consulting and data-heavy B2B operators.
B2B is not a single licensed industry in the UK, so obligations depend on the underlying activity: financial services, telecoms, professional services and data processing are treated differently. For marketing teams using dashboarding and contact intelligence together, the ICO position matters. PECR does not require consent for electronic mail sent to corporate subscribers, but senders must identify themselves and provide a valid opt-out route. UK GDPR still applies where personal data is processed, including business-contact records. Live business-marketing calls also need screening against the relevant preference registers, particularly where an organisation has objected.
Adoption appears likely to remain concentrated among commercially mature B2B operators rather than the long tail of very small firms. The stack tends to be pulled in when reporting moves from internal spreadsheets into repeatable client packs, board reporting or embedded product workflows. Bundling by larger software suites may make adoption easier for existing users, while privacy review, procurement checks and integration work still slow some migrations. Consolidation also appears plausible: buyers often prefer fewer reporting surfaces once finance, sales and customer success teams start asking for consistent performance definitions.
168
Active firms
2026
0.4%
Of detected Analytics share
UK B2B
6
Median headcount
Filed accounts
535
Verified contacts
Across this cohort
Key facts
About 10% of the trading cohort reports turnover above £5M (17 of 168 firms) — the rest sits below that revenue band.
9% of the cohort was incorporated since 2022 (16 firms), so a sizeable share is in its first few filing cycles.
Within B2B organisations with a detectable analytics system, this embedded-analytics tool accounts for 0.4% (168) of detected use, against a denominator of 45,574 companies.
Registered offices skew towards London at 25.6% (43) and the South East at 16.1% (27), followed by the North West at 9.5% (16).
The sector mix is led by SaaS at 22.0% (37), IT Services & Managed Services at 14.9% (25) and Management Consulting at 13.1% (22), with tags allowed to overlap.
Stack co-occurrence points to web measurement and content workflows: 56.5% (95) also run tag-management tooling, 55.4% (93) web analytics and 52.4% (88) a content-management system.
Regulation follows the underlying activity: ICO guidance keeps PECR in scope for direct marketing by live or automated calls, electronic mail and fax, while UK GDPR applies where business-contact personal data is processed.
Analytics market share among UK B2B
Share of the 45,574 UK B2B with a detectable system. As of June 2026.
What else do Microsoft Power BI-running B2B run?
Share of the 168 Microsoft Power BI-running UK companies where each technology was also detected. As of June 2026.
Where Microsoft Power BI B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
6
Median headcount
£825.8k
Median UK turnover
10.1%
Above £5M turnover
16
Incorporated since 2022
535 verified decision-maker contacts
across these 168 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Microsoft Power BI
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops software connectors that integrate accounting platforms such as Xero, Sage, and QuickBooks with Microsoft Dynamics 365, SQL databases, Stripe, and business intelligence tools. Also provides…
Serves businesses using Dynamics 365 alongside Xero, QuickBooks Online, Sage 50/Sage 200 or Stripe, plus CRM/accounting resellers and consultants needing integration tools for client implementations.
Financial Health
HealthyHealthy · -18% CAGR over 4y
Location
Purple Frog Systems Ltd
Financial sub-scores
Computed from 5 filingsProvides data analytics and AI consultancy, implementing data platforms, dashboards and reporting using Microsoft technologies such as Power BI, Microsoft Fabric and Azure. Offers system development,…
Serves B2B organisations and internal data teams using Microsoft technologies, particularly companies seeking external expertise for analytics, AI, reporting, data platforms, and managed support.
Financial Health
StrongStrong · Growing, Hiring · 27% CAGR over 4y
Location
Hopton Analytics Limited
Financial sub-scores
Computed from 3 filingsProvides business intelligence and data analytics consulting, implementing platforms such as Microsoft Power BI and Pyramid Analytics. Services include data preparation, dashboard and report…
Sells to businesses from SMEs to enterprises needing BI and decision intelligence, especially organisations using Microsoft, ERP, CRM, HR and finance systems. Serves data, finance and operational…
Financial Health
StrongStrong · Hiring · 18% CAGR over 2y
Location
Financial sub-scores
Computed from 3 filingsProvides sales support, marketing, and research and development services to affiliated companies developing enterprise automation software. Supports promotion and adoption of a platform for robotic…
Serves enterprises and public sector organisations, targeting business and IT teams in banking, financial services, healthcare, insurance, manufacturing, supply chain, finance, HR, QA/testing and…
Financial Health
StableStable · Hiring · 10% CAGR over 2y
Location
BLUE YONDER CONSULTING LTD
Financial sub-scores
Computed from 5 filingsDevelops AI‑driven software for supply chain management, providing platforms for planning, forecasting, order and inventory management, warehouse and transportation operations, workforce management,…
Serves enterprise retailers, manufacturers, distributors, logistics providers, carriers and government/defense organisations, targeting supply chain, commerce, warehouse, transportation and workforce…
Financial Health
StrongStrong · Hiring · 50% CAGR over 4y
Location
PROXIMITY FUTURES LTD
Financial sub-scores
Computed from 3 filingsProvides data analytics and sensor systems for urban environments, including pedestrian footfall counting, public WiFi demographics, air quality monitoring and vehicle traffic analysis. Supplies…
Serves councils, BIDs, town teams and place managers responsible for town and city centres, high streets, public spaces, events and entertainment venues.
Financial Health
HealthyHealthy · -7% CAGR over 2y
Location
Insightful Technology ltd
Financial sub-scores
Computed from 4 filingsDevelops software and services for data compliance and risk management, including data mapping for privacy requests, enterprise information archiving, trade surveillance, communications recording,…
Serves compliance, risk and data governance teams in highly regulated sectors, including financial services, legal, insurance, crypto, pharmaceuticals, healthcare, recruitment, public sector and…
Financial Health
HealthyHealthy · Hiring · 40% CAGR over 3y
Location
GLOBEL COMMODITIES LTD
Financial sub-scores
Computed from 5 filingsOperates an electronic trading platform for physical commodity markets, enabling spot trading and price discovery for metals and minerals such as nickel, manganese, lithium and coal, and providing…
Serves B2B buyers and sellers in physical commodity markets, including metals, critical minerals and coal, with a focus on manganese ore, class 1 nickel, lithium, bauxite, alumina and…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
Maistro UK Limited
Financial sub-scores
Computed from 4 filingsOperates an online procurement and tail‑spend management platform that connects business buyers with pre‑vetted suppliers. Software supports sourcing, tendering, supplier evaluation, contract…
Sells to business procurement teams, especially CFOs, CPOs and buyers managing tail spend. Targets organisations needing visibility, compliance control and supplier sourcing across smaller purchasing…
Financial Health
DistressedDistressed · -36% CAGR over 3y
Location
Solution 7 Limited
Financial sub-scores
Computed from 3 filingsDevelops financial reporting and planning software that integrates Oracle NetSuite with Microsoft Excel, enabling users to create refreshable management reports, budgets and forecasts from live…
Sells to finance teams and finance professionals at businesses using Oracle NetSuite, especially Excel users responsible for management reporting, budgeting, forecasting and financial statements…
Financial Health
WeakWeak · -4% CAGR over 2y
Location
Develops cloud-based data management software that enables organisations to integrate, catalogue, govern and monitor data across systems. Platform includes tools for data integration, data quality,…
Serves large enterprises and public-sector organisations, targeting chief data officers, IT data architects and application owners across finance, healthcare, government, retail, manufacturing,…
Financial Health
Insufficient historyInsufficient history
Location
ADVISEINC LTD
Financial sub-scores
Computed from 5 filingsProvides data analytics software and advisory services for healthcare procurement teams. Analyses purchasing and clinical product data to classify items, track spending, and identify savings…
Sells to UK healthcare organisations, especially NHS trusts, procurement collaboratives and shared services teams. Targets procurement, supply chain, finance and commercial leaders seeking better…
Financial Health
StrongStrong · Hiring · 3% CAGR over 5y
Location
BROMCOM COMPUTERS PLC
Financial sub-scores
Computed from 3 filingsDevelops cloud-based management information and finance software for education institutions. Provides systems for pupil data management, school administration, accounting, parent and student portals,…
Serves education-sector organisations, including primary and secondary schools, multi-academy trusts, SEND and all-through schools, maintained schools, local authorities and school finance or…
Financial Health
StrongStrong · Profitable
Location
Financial Systems & Consultancy Ltd
Financial sub-scores
Computed from 5 filingsProvides cloud-based ERP, accounting and financial management systems based on Infor SunSystems, SAP Business One and Proactis. Delivers software implementation, integration, training and support,…
Serves small to mid-sized organisations in agribusiness, education, energy, financial services, food and drink, manufacturing, not-for-profit, retail, social housing, wholesale and distribution.
Financial Health
StableStable · -69% CAGR over 4y
Location
RED OLIVE TRADING LTD
Financial sub-scores
Computed from 4 filingsProvides data analytics and AI consulting services. Designs and builds data infrastructure, analytics platforms, dashboards and predictive models to help organisations analyse performance, generate…
Serves B2B organisations and senior leaders in insurance, property, housing, gaming, telecoms and food production, especially larger or regulated businesses where accurate, trusted data supports…
Financial Health
StableStable · -3% CAGR over 3y
Location
CENTOLOGY GROUP LTD
Financial sub-scores
Computed from 3 filingsDevelops software platform that aggregates and processes client financial data for financial advisers, wealth managers and fund managers, with tools for trading integration, client portals, digital…
Serves B2B wealth management organisations, including financial advisers, wealth managers, family offices and discretionary fund managers managing client portfolios.
Financial Health
WeakWeak · -4% CAGR over 2y
Location
Provides actuarial consulting, risk analysis, and financial modelling services for insurance, healthcare, and financial institutions. Develops software platforms and analytical tools supporting…
Serves B2B clients in insurance, financial services, healthcare and pensions, particularly life and non-life insurers dealing with IFRS 17, Solvency II, risk, reporting and compliance requirements.
Location
Provides a subscription-based financial market data and analytics platform offering real-time pricing, contract-level data, and research on commodities and futures. Publishes market reports and…
Serves business users in financial and commodity markets, especially traders, brokers, hedge funds and trading desks seeking real-time market data, analysis and trading tools for energy, metals,…
Location
SEAFORTH ANALYTICAL SERVICES LIMITED
Financial sub-scores
Computed from 2 filingsProvides group purchasing organisation services for indirect procurement, negotiating supplier contracts and aggregating member spend for MRO, packaging, freight and other categories, supported by…
Serves B2B procurement, operations and finance teams at multi-site companies in manufacturing, food and beverage, retail distribution, consumer packaged goods, energy, hospitality, private equity and…
Financial Health
WeakWeak · Hiring · 20% CAGR over 1y
Location
Financial sub-scores
Computed from 5 filingsDevelops cloud-based performance attribution software for asset managers and investment firms. The platform calculates and analyses portfolio returns across fixed income, equity and multi-asset…
Sells to B2B customers in asset management and financial institutions, particularly fund managers, performance managers and portfolio managers needing attribution across fixed income, multi-asset and…
Financial Health
StrongStrong · Hiring · 41% CAGR over 4y
Location
AXSCEND LIMITED
Financial sub-scores
Computed from 3 filingsProvides telematics and fleet management technology for commercial vehicle operators, including trailer tracking, compliance monitoring and data integration platforms that connect vehicles, drivers…
Serves B2B commercial vehicle fleet operators, particularly transport and logistics companies managing vehicles, trailers, drivers and compliance, including large UK operators with sizeable asset…
Financial Health
StrongStrong · -4% CAGR over 2y
Location
SWITCHEE LIMITED
Financial sub-scores
Computed from 5 filingsProvides smart thermostat and sensor technology with data analytics software for social housing providers. Monitors temperature, humidity, ventilation and energy use to detect mould risk, support…
Serves social housing providers and social landlords, including housing associations and local authority housing teams responsible for rented homes, resident welfare, compliance, retrofit funding and…
Financial Health
StrongStrong · Hiring · 30% CAGR over 5y
Location
Financial sub-scores
Computed from 4 filingsProvides backend online services for video games, including multiplayer server hosting, matchmaking, player identity management, leaderboards, in‑game economy tools, live operations management, and…
Serves B2B video game developers and studios, from solo and indie teams to AAA publishers, targeting engineers, designers, producers and marketers operating live multiplayer games.
Financial Health
StrongStrong · Hiring · 100% CAGR over 3y
Location
SNAGR SOFTWARE LTD
Financial sub-scores
Computed from 5 filingsDevelops project management software for construction, infrastructure and industrial sectors. The system records onsite inspections and defects, captures field data via mobile devices, manages…
Serves B2B project teams and decision makers in construction, infrastructure, property development, facility management, shipbuilding and manufacturing managing complex projects and field operations.
Financial Health
StrongStrong · Hiring · 19% CAGR over 4y
Location
LEXIS ENTERPRISE LIMITED
Financial sub-scores
Computed from 5 filingsDevelops legal technology software for law firms and professional services organisations, including case and matter management, practice management, workflow automation, forms and document…
Sells B2B to law firms and legal service organisations, especially large law, conveyancing, litigation, claims, personal injury and debt recovery teams, plus accountancy, local government and private…
Financial Health
HealthyHealthy
Location
The Miles Consultancy Limited
Financial sub-scores
Computed from 5 filingsProvides software and data analytics to help organisations manage business travel and vehicle mileage. Platforms track and analyse mileage, fuel and charging data to control costs, measure carbon…
Serves businesses with company car, cash allowance and electric vehicle fleets, including fleet, finance and sustainability teams managing employee business mileage across multiple countries.
Financial Health
HealthyHealthy · 1% CAGR over 4y
Location
Financial sub-scores
Computed from 3 filingsProvides cloud-based software for commercial real estate valuation and financial modelling. Tools support property appraisals, cash‑flow modelling, investment analysis, and reporting for investors,…
Serves commercial real estate investors and property professionals in the UK, US and APAC, including valuers, appraisers, investment managers, transaction analysts and advisors responsible for…
Financial Health
StrongStrong · Hiring · 48% CAGR over 2y
Location
Igaming Tracker Limited
Financial sub-scores
Computed from 5 filingsDevelops market intelligence software for the online gambling industry, tracking casino games, live dealer content, and on-site promotions across online casinos. Provides analytics dashboards, game…
Serves B2B customers in the online gambling sector, including online casino operators, casino game suppliers and BI/commercial teams monitoring game performance, promotions and live casino market…
Financial Health
HealthyHealthy · -16% CAGR over 3y
Location
BESPOKE SOLUTIONS CONSULTANCY LIMITED
Financial sub-scores
Computed from 4 filingsProvides data and AI consultancy services, including analytics, automation, and digital transformation. Implements and supports Microsoft technologies such as Power BI, Power Platform, Microsoft…
Serves B2B organisations adopting Microsoft data, AI and automation tools, targeting data, analytics, operations and digital transformation teams across sectors including healthcare.
Financial Health
StableStable · -78% CAGR over 3y
Location
Financial sub-scores
Computed from 5 filingsOperates an online platform for businesses to order corporate catering and workplace food services, connecting companies with catering suppliers and providing recurring meal plans, office pantry…
Sells to businesses, office managers and workplace teams arranging meals, events and pantry provision for employees across the UK, Ireland, Netherlands, Germany, Australia and Singapore.
Financial Health
StableStable · -78% CAGR over 3y
Location
PROFESSIONAL ENERGY SERVICES LIMITED
Financial sub-scores
Computed from 5 filingsProvides business energy consultancy services, including energy procurement, supplier comparison, bill validation, and utility management. Advises organisations on carbon compliance, energy…
Serves UK businesses of all sizes, including organisations with significant utility spend, multi-site operations, carbon reporting duties, or energy compliance obligations.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 4y
Location
Bud Systems Limited
Financial sub-scores
Computed from 5 filingsDevelops and hosts online apprenticeship and training management software. Platform supports applicant management, programme creation, e-portfolio evidence capture, compliance tracking and reporting…
Serves B2B organisations delivering apprenticeships and skills training, including independent training providers, universities, colleges and employers managing regulated learner programmes at scale.
Financial Health
StrongStrong · Growing, Hiring · 13% CAGR over 5y
Location
E-TABS BUREAU SERVICES LIMITED
Financial sub-scores
Computed from 4 filingsProvides outsourced report automation services for market research and data reporting. Uses E-Tabs software to generate automated PowerPoint reports, dashboards and data visualisations from survey…
Serves market research agencies and insight teams in businesses that run recurring surveys across waves, markets or segments and need outsourced reporting support for client deliverables.
Financial Health
StrongStrong · Hiring · 12% CAGR over 3y
Location
CARBON QUOTA LIMITED
Financial sub-scores
Computed from 5 filingsProvides carbon emissions measurement, reporting and reduction consultancy. Offers software tools that calculate Scope 1, 2 and 3 footprints, generate carbon reports, integrate with MIS and ERP…
Sells to B2B organisations in print, packaging, media and logistics, including major brands, any-size businesses and supply-chain partners with emissions reporting and net-zero requirements.
Financial Health
HealthyHealthy · Hiring · 72% CAGR over 4y
Location
Edge Health Ltd
Financial sub-scores
Computed from 5 filingsProvides consulting and analytical services to healthcare and life sciences organisations, including health economics evaluation, data analytics, and digital tools to assess service performance,…
Serves NHS and other health and care providers, government and regulatory bodies, service innovators and evaluators, and pharmaceutical, medical technology and biotech organisations.
Financial Health
StableStable · Hiring · 24% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides legal services focused on labour and employment law, advising employers on workplace compliance, litigation, labour relations, immigration and HR matters. Also offers compliance software,…
Serves employers of all sizes, primarily business clients and their in-house legal, HR, compliance, management and employee relations teams handling workplace and employment matters.
Financial Health
StableStable
Location
Financial sub-scores
Computed from 3 filingsProvides third‑party logistics and supply chain management services, including warehousing, order fulfilment, transport management and returns handling. Develops digital logistics and automated…
Serves B2B clients with e-commerce, omnichannel and B2B sales channels, particularly brands, retailers and manufacturers in fashion, beauty, lifestyle, healthcare, industrial, publishing and…
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 2y
Location
Financial sub-scores
Computed from 4 filingsProvides a software platform for life sciences organisations to source research partners, manage collaboration opportunities, evaluate deals, and track alliances, integrating data, workflows, and…
Serves B2B life sciences organisations, especially pharma companies, with R&D partnering, business development, search and evaluation, due diligence, open innovation and alliance management teams.
Financial Health
WeakWeak · 1% CAGR over 3y
Location
CLEARWATER DYNAMICS LTD
Financial sub-scores
Computed from 5 filingsDevelops maritime technology and software for vessel tracking, risk monitoring and insurance processes. Provides AIS and satellite tracking devices, intelligence services, alerts, and a web portal…
Serves maritime insurers, shipping companies and fleet operators with vessels operating globally, including high-risk areas; also supports authorities and other maritime stakeholders needing domain…
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 4y
Location
QUINTAS ENERGY UK LTD
Financial sub-scores
Computed from 5 filingsProvides asset management, technical advisory and data services for renewable energy assets, particularly solar PV and battery storage. Services include technical and financial asset management, 24/7…
Serves renewable energy asset owners, investors, lenders, developers and asset managers, particularly those involved in solar PV and battery storage projects.
Financial Health
HealthyHealthy · 2% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides investment and asset management services focused on the insurance industry, including portfolio management, strategic asset allocation, and credit and alternative investments. Also develops…
Serves institutional investors, especially insurance companies, with asset management, software and advisory services. Targets insurance-sector investment and finance teams, and other third-party…
Financial Health
StableStable · Hiring · 9% CAGR over 4y
Location
Provides market‑making and liquidity services in energy derivatives, particularly oil markets. Offers trading access, pricing and market data to institutional and professional traders via proprietary…
Serves professional commodities traders, institutional clients, energy companies, mid-sized firms, large financial institutions, and individual traders participating in energy and oil derivatives…
Location
BILL GOSLING OUTSOURCING LIMITED
Financial sub-scores
Computed from 2 filingsProvides business process outsourcing services including contact centre customer support, accounts receivable and debt collection, sales acquisition, data processing, quality assurance, and business…
Serves B2B organizations worldwide, including companies with customer service, sales, accounts receivable, quality assurance, data and e-commerce operations that need outsourced contact centre and…
Financial Health
StrongStrong · Profitable · -34% CAGR over 1y
Location
The Virtual Forge Limited
Financial sub-scores
Computed from 3 filingsProvides custom software development, AI and data consulting, and cloud services. Offers data architecture, visualisation and analytics using tools such as Microsoft Power BI and Snowflake, along…
Serves business and public sector organisations, particularly in manufacturing, life sciences, automotive and financial services, targeting teams responsible for data, AI, software platforms and…
Financial Health
StrongStrong · -4% CAGR over 2y
Location
Smart Insider Limited
Financial sub-scores
Computed from 3 filingsProvides financial data and analytics on corporate insider transactions, share buybacks, and director changes. Offers datasets, desktop tools, signals, and research reports that track and analyse…
Serves professional investors, fund managers and quantitative investment teams seeking listed-company trading, share buyback, director change and political stock trading data.
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
Location
DATA PILLAR LIMITED
Financial sub-scores
Computed from 5 filingsProvides data engineering, analytics, and AI consulting services, including cloud data platforms, data migration, BI dashboards, and AI/ML solutions. Also develops software products and delivers SAP…
Serves B2B clients, from startups and small businesses to enterprises, seeking data, AI, cloud, CRM and digital transformation support, with content addressing organisations in the UK and US.
Financial Health
StrongStrong
Location
DIGITALZONE PRIVATE LIMITED
Financial sub-scores
Computed from 3 filingsProvides B2B demand generation and lead generation services, using a proprietary business contact database, intent data, and AI analytics to run content syndication, programmatic nurture, email, and…
Serves B2B marketing and demand generation teams at brands, plus agencies running lead generation, ABM and nurture campaigns aimed at business buying committees.
Financial Health
HealthyHealthy · Hiring · 22% CAGR over 2y
Location
MONTEREY INSIGHT LIMITED
Financial sub-scores
Computed from 3 filingsProduces research reports and datasets on the investment fund industry, covering funds and related service providers. Provides market intelligence, rankings, and analytics on fund assets, structures,…
Serves B2B buyers in the investment fund industry, including fund promoters, administrators, custodians, auditors, legal advisers, ManCos/AIFMs, transfer agents and sponsoring brokers in the UK,…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 2y
Location
FULFILMENTCROWD LTD
Financial sub-scores
Computed from 3 filingsProvides e-commerce fulfilment and third-party logistics services through a proprietary software platform, including order, inventory and warehouse management, channel integrations, returns handling,…
Serves eCommerce brands and retailers selling DTC, B2B and through marketplaces, including Shopify and Amazon stores across sectors such as beauty, food and drink, fashion, homewares, health, sports,…
Financial Health
HealthyHealthy · -90% CAGR over 2y
Location
RSMB LIMITED
Financial sub-scores
Computed from 5 filingsProvides data science and analytics services for media and advertising measurement. Cleans, models and enriches datasets, validates measurement methodologies, and offers data fusion software that…
Serves B2B customers in media and advertising, including advertisers, media agencies, audience measurement vendors, and media owners or platforms using consumer behaviour and audience data.
Financial Health
HealthyHealthy · -78% CAGR over 3y
Location
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How Microsoft Power BI usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Microsoft Power BI is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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