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B2B Using Pendo in the UK: 81 Active Firms (2026)
B2B companies running digital analytics sell products or services to other organisations and show adoption tooling in the UK.
Product, customer-success and growth teams tend to be the main buying centres for this adoption platform, rather than central IT alone. In B2B settings it is used to monitor customer engagement, guide onboarding, trigger in-product prompts and give account teams a clearer view of usage before renewal conversations. Adoption usually signals a measurable digital journey, a staffed product or revenue-operations function, and enough recurring customer value to justify instrumentation, permissions work and security review. The relevant buyers are typically mid-market or upper-mid-market organisations selling software, data, services or wholesale propositions to other businesses, where a small change in activation or retention can justify the tooling effort.
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UK adoption is concentrated but thin: 81 companies in this list are actively trading. Reported headcount across firms with employment returns totals 2,654, so the footprint is real but not broad by B2B standards. Within detected analytics tooling for the relevant B2B sector, this system sits near the tail of the listed adoption stack at 0.2%. The registered-address skew is London-heavy, with London at 30.9%, followed by the South East at 16.0%, the West Midlands at 13.6%, the North West at 12.3% and Scotland at 6.2%.
UK B2B adoption is shaped more by the underlying activity than by a single licence regime. Financial services, telecoms, data processing and professional services users each inherit different obligations, but marketing and customer-success workflows bring common privacy issues. The ICO position matters: PECR covers direct marketing by live or automated calls, electronic mail and fax. B2B emails or texts to corporate subscribers do not need PECR consent, but senders must identify themselves and provide a valid opt-out address. UK GDPR still applies when business-contact or usage data can identify a person. Live B2B calling also brings CTPS and TPS screening, plus suppression of businesses that have objected.
Adoption appears tied to product maturity rather than simple company size. Firms with subscription revenue, self-serve onboarding or account-based expansion tend to feel the need earlier, because usage evidence feeds renewal, support and roadmap decisions. The smaller end of the cohort may keep analytics, messaging and CRM workflows in separate tools until process ownership is clearer. Larger operators are more likely to rationalise overlapping tags, enforce privacy review and centralise ownership under product operations or revenue operations. Vendor bundling may keep some teams within broader marketing suites, but specialist adoption tooling still has a role where product usage is central to commercial decisions.
81
Active firms
2026
0.2%
Of detected Analytics share
UK B2B
7
Median headcount
Filed accounts
184
Verified contacts
Across this cohort
Key facts
About 14% of the trading cohort reports turnover above £5M (12 of 81 firms) — the rest sits below that revenue band.
11% of the cohort was incorporated since 2022 (9 firms), so a sizeable share is in its first few filing cycles.
The adoption-tooling cohort accounts for 0.2% (81) of the 45,574 B2B companies with a detectable analytics system, so it appears as a niche analytics layer rather than a default choice.
London accounts for 30.9% (25) of the cohort, followed by the South East at 16.0% (13), the West Midlands at 13.6% (11) and the North West at 12.3% (10).
SaaS is the largest overlapping tag at 42.0% (34), with AI & Machine Learning at 16.0% (13) and Wholesale & Distribution at 11.1% (9).
87.7% (71) also run tag-management tooling, 84.0% (68) use cloud-delivery infrastructure and 45.7% (37) show a general web-analytics tag, suggesting a wider instrumentation stack around the adoption layer.
ICO guidance puts B2B marketing under PECR for direct marketing by live or automated calls, electronic mail and fax; UK GDPR still applies where business-contact data is processed.
Analytics market share among UK B2B
Share of the 45,574 UK B2B with a detectable system. As of June 2026.
What else do Pendo-running B2B run?
Share of the 81 Pendo-running UK companies where each technology was also detected. As of June 2026.
Where Pendo B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£1m
Median UK turnover
14.8%
Above £5M turnover
9
Incorporated since 2022
184 verified decision-maker contacts
across these 81 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2B using Pendo
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops and provides cloud-based business communication and IT support software, including VoIP phone systems, contact centre platforms, webinar and online meeting tools, and remote endpoint…
Sells to businesses of all sizes, especially customer-facing teams and IT teams, including MSPs. Serves organisations in sectors such as automotive, education, healthcare, government and retail.
Financial Health
StrongStrong
Location
Financial sub-scores
Computed from 5 filingsProvides an employee engagement platform offering peer recognition, service awards, rewards and incentives, employee surveys, and wellness challenges. Also designs and supplies custom and symbolic…
Serves HR and people teams at businesses seeking employee engagement programmes, with messaging aimed at executives who need evidence on retention, eNPS, cultural health and ROI.
Financial Health
StrongStrong · Hiring · 9% CAGR over 6y
Location
Financial sub-scores
Computed from 5 filingsProvides a software platform for product analytics and user experience management. Tracks user interactions in applications, with features including session replay, in‑app guides, feedback…
Serves B2B product, engineering, marketing and customer success teams at software-led companies managing web/mobile apps and AI agents across digital product portfolios.
Financial Health
StrongStrong · Hiring · 30% CAGR over 4y
Location
TALKDESK U.K. LIMITED
Financial sub-scores
Computed from 3 filingsDevelops cloud-based contact centre software that uses AI and real-time data to automate customer service interactions. Provides tools for voice and digital support, virtual agents, workflow…
Serves mid-market and enterprise organisations with contact centres and customer experience teams, including banking, retail, travel, healthcare and other regulated sectors.
Financial Health
HealthyHealthy · Profitable · -29% CAGR over 2y
Location
Infinity Contact Centre Software Limited
Financial sub-scores
Computed from 3 filingsProvides call tracking and conversation analytics software that analyses phone interactions to link calls with marketing campaigns, monitor agent performance, and generate data for sales, customer…
Serves B2B marketing, sales, contact centre, customer service and compliance teams in sectors including automotive, financial services, healthcare, insurance, property, retail, travel and utilities.
Financial Health
StableStable · 4% CAGR over 2y
Location
Workable Options Ltd
Financial sub-scores
Computed from 5 filingsDevelops cloud-based HR software for recruiting and employee management. Platform includes job posting to multiple job boards, applicant tracking, candidate sourcing tools, onboarding workflows,…
Serves HR, recruiting and people operations teams at businesses across industries, from growing companies to larger employers, with customers in 100+ countries.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 4y
Location
Provides financial reporting and regulatory compliance software for corporations, funds and advisers, including SEC and ESEF reporting tools, virtual data rooms, and platforms for shareholder…
Serves B2B clients including public and private corporations, fund and investment companies, advisors and law firms, with sector pages for healthcare, energy, technology and franchise management.
Location
Provides cloud-based HR software for managing employee records, payroll, recruitment, onboarding, learning management and benefits. Also offers eLearning content, HR analytics tools, outsourced…
Serves HR, payroll and learning teams in UK-based organisations, including care homes, charities, financial firms, law firms, manufacturers, media and communications businesses, professional services…
Location
THOUGHTRIVER LIMITED
Financial sub-scores
Computed from 3 filingsDevelops AI software for automated contract review and analysis. The platform identifies clauses, risks and deviations from legal playbooks, generates redlines, answers contract queries, and analyses…
Serves B2B legal departments, in-house counsel, procurement and commercial teams, and law firms that handle high volumes of contract review, negotiation and risk management.
Financial Health
StableStable · -11% CAGR over 2y
Location
Financial sub-scores
Computed from 3 filingsProvides a composable digital experience platform including a hybrid headless CMS, digital asset management, personalization, marketing automation, and customer engagement tools such as chatbots,…
Serves enterprise and mid-market brands with digital customer channels, including retailers, B2B companies, travel and leisure firms, healthcare providers, luxury brands, financial services, media,…
Financial Health
StableStable · 0% CAGR over 2y
Location
Localistico
Financial sub-scores
Computed from 5 filingsProvides a software platform for multi‑location businesses to manage local listings, store pages and reviews, analyse customer interactions across search and maps platforms, and run location‑targeted…
Sells to multi-location brick-and-mortar businesses, especially in retail, real estate, food and drink, and services and finance. Targets marketing and local operations teams that manage store…
Financial Health
DistressedDistressed · -10% CAGR over 4y
Location
Financial sub-scores
Computed from 2 filingsProvides an advertising technology platform that enables advertisers and publishers to create, manage, and deliver digital and connected TV ads, run paid social campaigns, and measure reach,…
Serves B2B advertisers, publishers and ad-tech partners, including teams in automotive, CPG, media, financial services, gambling, pharma, retail, telecoms and travel.
Financial Health
DistressedDistressed · -50% CAGR over 1y
Location
Provides a cloud-based platform that automates security and regulatory compliance processes. Software monitors systems, collects audit evidence, manages access controls and risk, handles vendor…
Serves startups, mid-market and enterprise businesses, especially security, compliance and GRC teams in healthcare, government and fintech, plus organisations pursuing SOC 2, ISO 27001, HIPAA, PCI…
Financial Health
Insufficient historyInsufficient history
Location
BLUE TRIANGLE CONSULTANCY LTD
Financial sub-scores
Computed from 2 filingsProvides software platform and analytics tools that measure website and application performance, identify user experience issues, and quantify revenue loss from slow pages or errors, helping product…
Sells to product, ecommerce, digital experience and site reliability teams at enterprise brands that rely on websites or apps for conversions and revenue.
Financial Health
StrongStrong · Growing, Hiring · 20% CAGR over 1y
Location
PEPPERMINT TECHNOLOGY LIMITED
Financial sub-scores
Computed from 5 filingsDevelops cloud-based software for law firms, including CRM, matter and case management, and client engagement tools built on Microsoft 365. Provides implementation and support services to help legal…
Targets large law firms, including internal marketing, business development, lawyer and legal operations teams, with buyers responsible for client engagement and matter management systems.
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops cloud-based practice management and electronic health record software for private healthcare providers. The platform includes patient records, telehealth, appointment scheduling, billing and…
Serves private healthcare providers, from solo practitioners and clinics to corporate, occupational health and enterprise organisations, across primary care, secondary care, mental health, allied…
Financial Health
StrongStrong · Growing, Hiring · 36% CAGR over 4y
Location
Financial sub-scores
Computed from 4 filingsProvides online background screening and identity verification services for employers. Offers criminal record checks, right‑to‑work verification, employment and education verification, credit and…
Serves SMBs and enterprises hiring staff or contractors, plus staffing, property, healthcare, logistics, tech, retail, manufacturing, gig economy, financial services, construction, non-profit,…
Financial Health
StrongStrong · Hiring · 27% CAGR over 5y
Location
PLANHAT LTD
Financial sub-scores
Computed from 4 filingsDevelops a cloud-based customer platform that consolidates customer data, communications and transactions, and provides AI-driven automation, analytics and workflow tools for sales, customer success…
Serves B2B companies from start-ups to enterprises, targeting commercial, customer success, sales/GTM and professional services teams that manage customer relationships and revenue growth.
Financial Health
StrongStrong
Location
Seismic
Financial sub-scores
Computed from 5 filingsProvides cloud-based sales enablement software that helps sales and marketing teams manage content, deliver training and coaching, analyse meeting interactions, and share materials with buyers…
Sells to B2B revenue, sales, marketing and enablement teams at enterprises and mid-market organizations, especially in financial services, manufacturing, technology, healthcare and life sciences.
Financial Health
StrongStrong · Hiring · 16% CAGR over 4y
Location
Momentum AI Limited
Financial sub-scores
Computed from 2 filingsDevelops an AI revenue orchestration platform that analyses customer interactions and sales conversations to generate structured go‑to‑market data, automate CRM updates, capture notes, provide sales…
Serves B2B go-to-market teams, especially CROs, RevOps, sales, SDR/BDR, customer success, enablement, marketing and product leaders at companies managing CRM-driven revenue operations.
Financial Health
StrongStrong · Growing, Hiring · 150% CAGR over 1y
Location
ConnectWise Ltd
Financial sub-scores
Computed from 3 filingsDevelops software for managed service providers and IT departments, including remote monitoring and management (RMM), professional services automation (PSA), remote access, cybersecurity, backup, and…
Targets MSPs and other B2B IT service organisations, including IT departments, managed print providers, VARs and security leaders responsible for service delivery, endpoints, remote support, backup…
Financial Health
StrongStrong · Profitable, Growing, Hiring · 7% CAGR over 2y
Location
Financial sub-scores
Computed from 5 filingsProvides cloud-based social media management software that allows businesses and agencies to schedule and publish posts, manage content, monitor messages and comments, collaborate in teams, and…
Serves marketing teams and social media managers at agencies, small businesses, franchises, enterprises, higher education institutions and real estate firms managing client or brand social channels.
Financial Health
HealthyHealthy · Hiring · 3% CAGR over 5y
Location
Financial sub-scores
Computed from 3 filingsProvides a software-as-a-service platform for retailers to manage dropshipping and curated marketplace operations. Software connects retailers with suppliers, synchronises inventory, manages product…
Serves B2B retailers and ecommerce organisations, particularly supply chain, category, dropship and online trading teams managing large product ranges and supplier networks.
Financial Health
StrongStrong · Hiring · 33% CAGR over 2y
Location
Siteimprove Limited
Financial sub-scores
Computed from 3 filingsDevelops a software platform for analysing and optimising digital content. Provides tools for website accessibility compliance, SEO auditing, analytics, content strategy, and governance, using…
Serves enterprise and public-sector digital teams in finance, healthcare, higher education, government, manufacturing and retail, targeting accessibility, marketing, content, SEO, performance,…
Financial Health
WeakWeak · Profitable · -8% CAGR over 2y
Location
Financial sub-scores
Computed from 4 filingsProvides identity threat protection software that uses recaptured breach and malware data from the dark web to detect exposed credentials, session cookies and personal data, helping organisations…
Sells to businesses and enterprises with employee, consumer, and vendor identity exposure risks, including security, fraud, and IT teams. Also serves financial services organisations and cybercrime…
Financial Health
StrongStrong · Hiring · 20% CAGR over 3y
Location
Financial sub-scores
Computed from 5 filingsDevelops cyber risk management software that analyses organisations’ internet‑facing assets and supply chains to identify vulnerabilities and exposures. Provides data and analytics tools used by…
Serves B2B organisations of any size and industry, including cyber insurance brokers, underwriters, financial services firms, public entities, and teams managing internal, supplier, client, or…
Financial Health
HealthyHealthy · Hiring · 28% CAGR over 4y
Location
Financial sub-scores
Computed from 2 filingsProvides cloud-based data security and backup software for enterprises, including data protection, ransomware recovery, threat monitoring, and data management across cloud platforms, SaaS…
Serves enterprise IT and security teams across healthcare, financial services, government, education, critical infrastructure and legal sectors, including organizations with hybrid cloud, SaaS and…
Financial Health
StrongStrong · Hiring · 34% CAGR over 1y
Location
PRODUCTBOARD UK LIMITED
Financial sub-scores
Computed from 3 filingsDevelops product management software that centralises customer feedback, analyses insights, prioritises feature ideas, and manages product roadmaps. Provides tools for product teams to plan strategy,…
Sells to B2B product management teams and product leaders at software, technology, and industrial companies, including enterprise organizations scaling product operations across multiple teams.
Financial Health
StableStable · -23% CAGR over 2y
Location
Financial sub-scores
Computed from 3 filingsProvides a cloud-based WebOps platform for developing, hosting, and managing websites built with WordPress, Drupal, and Next.js. Offers managed hosting, deployment workflows, performance monitoring,…
Serves enterprises, educational institutions, government bodies, nonprofits, media, technology and consumer brand organizations, targeting developers, marketers and IT leaders managing WordPress,…
Financial Health
HealthyHealthy · Hiring · 11% CAGR over 2y
Location
BSTOCK ENTERPRISES LIMITED
Financial sub-scores
Computed from 4 filingsOperates an online marketplace for liquidation and wholesale inventory, enabling businesses to buy returned, excess, and refurbished goods from major retailers and brands through auctions or…
Serves B2B resellers, wholesalers, and refurbishers sourcing bulk liquidation inventory, plus retailers, brands, mobile carriers, and OEMs disposing of returned or excess stock across the US, Canada,…
Financial Health
StableStable · 0% CAGR over 3y
Location
Financial sub-scores
Computed from 3 filingsDevelops AI-based software for online merchants to detect and prevent fraud, optimize payment authorization, manage chargebacks and disputes, and protect customer accounts. Provides identity-based…
Serves enterprise ecommerce brands, online merchants and payment service providers, particularly digital commerce teams responsible for fraud, payments, account protection and customer journey risk.
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
HARMONIC SECURITY LIMITED
Provides an AI governance and security platform that monitors employee use of AI tools across browsers, desktops, and agents, detects sensitive data in prompts or uploads, and enforces usage policies…
Serves B2B security, IT, compliance and business leaders at organizations adopting AI, with emphasis on technology, legal, insurance and healthcare sectors managing employee AI use.
Financial Health
Insufficient historyInsufficient history
Location
Pearl Ortho Care Limited
Financial sub-scores
Computed from 3 filingsDevelops AI-powered software for dental practices that analyses 2D and 3D radiographic images to detect dental conditions, and provides tools for practice analytics, insurance verification, treatment…
Serves dental practices, dentists, dental service organisations, specialists, clinicians, practice owners and dental educators/universities worldwide, from individual practices to multi-site groups.
Financial Health
StableStable · Hiring · 22% CAGR over 2y
Location
Financial sub-scores
Computed from 4 filingsProvides business financing through a credit facility that enables companies to pay supplier invoices upfront and repay over 1–12 months. Platform includes invoice upload, supplier and international…
Serves growing businesses across 40+ industries, including underserved sectors such as construction, logistics and legal, with working-capital needs tied to suppliers, inventory, marketing and growth…
Financial Health
StableStable · -69% CAGR over 3y
Location
Provides a programmatic advertising supply‑side platform that enables publishers to sell digital ad inventory through real‑time auctions and private marketplaces. Offers ad exchange technology,…
Serves B2B digital advertising customers: online publishers, media owners, brands, agencies and marketers buying or selling programmatic open-web, CTV and omnichannel ad inventory.
Location
Develops workforce planning and organisational design software that integrates HR and business data to analyse organisational structures, model workforce scenarios, assess skills and roles, and…
Serves large enterprises undertaking workforce and organizational change, particularly HR, strategy and transformation leaders in consumer products, energy and resources, financial services, life…
Location
Financial sub-scores
Computed from 2 filingsActs as a holding company for a group that develops and provides IT management and cybersecurity software for managed service providers and IT departments, including remote monitoring and management,…
Serves managed service providers, IT service providers, corporate IT departments and reseller partners that manage complex networks, endpoints, security operations, backups and help desks for…
Financial Health
StableStable
Location
Develops cloud-based HR software for recruiting and employee management. Platform includes multi-board job posting, applicant tracking, candidate sourcing tools, interview management, onboarding…
Serves HR, recruiting and people operations teams at businesses of varying sizes across industries, including companies hiring at scale and managing employees in 100+ countries.
Financial Health
Insufficient historyInsufficient history
Location
Webio Limited
Financial sub-scores
Computed from 3 filingsProvides conversational AI software for credit, collections, and payments teams. Enables automated and blended AI and live‑agent customer conversations across messaging channels, with tools for…
Sells to businesses managing credit, collections, arrears and payments, including enterprise customer service and collections teams. Targets brands needing compliant digital customer engagement…
Financial Health
WeakWeak · Hiring · 34% CAGR over 2y
Location
Financial sub-scores
Computed from 2 filingsProvides cloud software for sales performance management, including tools for sales compensation design and commission management, territory and quota planning, revenue forecasting, and analytics to…
Serves B2B organisations with revenue and go-to-market teams, targeting sales, finance, HR, compensation operations and revenue operations leaders responsible for territories, quotas, commissions and…
Financial Health
DistressedDistressed · -42% CAGR over 1y
Location
Develops software for the food industry covering product formulation, nutrition analysis, labeling, regulatory compliance, supply chain traceability, quality management, and recall management. Also…
Serves B2B food and nutrition-sector organisations, including restaurants, grocers and retailers, food manufacturers and CPG brands, wholesale distributors, supplement manufacturers, growers,…
Financial Health
Insufficient historyInsufficient history
Location
Velocity Global International Services Limited
Financial sub-scores
Computed from 5 filingsProvides employer-of-record and global workforce management services enabling companies to hire employees internationally without establishing local entities. Services include global payroll…
Serves businesses expanding or hiring internationally, targeting HR, finance and legal teams across technology, manufacturing, financial services, AI, retail and professional services, including…
Financial Health
StrongStrong · -55% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsProvides a cloud platform‑as‑a‑service for developing, deploying, and managing web applications. Supports multiple programming languages and frameworks, Git‑driven workflows, preview environments,…
Sells to development teams and platform engineering leaders at businesses and public-sector organisations, including SaaS, ecommerce/CMS, financial services, government, manufacturing, higher…
Financial Health
StrongStrong · Growing, Hiring · 24% CAGR over 4y
Location
RE-LEASED SOFTWARE COMPANY UK LIMITED
Financial sub-scores
Computed from 3 filingsDevelops cloud‑based commercial property management software for landlords, investors and managing agents. Provides tools for lease management, property operations, arrears tracking, service charge…
Serves UK commercial property landlords, investors, developers, REITs, family offices, and property management companies/managing agents across sectors including industrial, office, retail,…
Financial Health
HealthyHealthy · -2% CAGR over 2y
Location
RISKHUB SAAS LIMITED
Financial sub-scores
Computed from 5 filingsDevelops cloud-based software for property compliance management, enabling housing and property management organisations to store and access compliance records, track actions, maintain audit trails,…
Sells to UK property management companies and other organisations responsible for residential property compliance, including compliance, asset management and operations teams across the property…
Financial Health
StableStable · -56% CAGR over 4y
Location
Financial sub-scores
Computed from 5 filingsDevelops software for strategic portfolio and project management. Provides tools for product portfolio management, digital product delivery, enterprise agile planning, value stream management,…
Serves large organisations and enterprise teams managing project, product, service, and software delivery portfolios, including PMO, product, IT, engineering, and professional services leaders…
Financial Health
WeakWeak · -16% CAGR over 4y
Location
Culture15 Limited
Financial sub-scores
Computed from 4 filingsDevelops a SaaS platform for measuring and managing organisational culture. Provides behavioural diagnostics, culture analytics, trust and sentiment analysis, and AI tools that analyse employee…
Serves CEOs, executive teams and HR/people leaders in organisations managing culture, including businesses undergoing transformation, M&A integration or rapid scaling; also targets advisors assessing…
Financial Health
WeakWeak · Hiring · 52% CAGR over 3y
Location
HEADBOX SOLUTIONS LIMITED
Financial sub-scores
Computed from 5 filingsOperates an online platform that connects event organisers with venues for meetings, conferences, and private events. Enables users to submit requirements, receive availability and proposals from…
Serves corporate event and meetings teams at global brands and SMEs, plus consumers planning private parties or dining. Also targets venue owners and operators seeking access to event-booking demand…
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
Financial sub-scores
Computed from 2 filingsDevelops cloud-based ediscovery software and provides related legal technology services. Platform includes AI-assisted document review, search, deposition management, legal hold management, data…
Sells to B2B legal teams, especially law firms, corporate legal departments, litigation boutiques and enterprise organisations handling ediscovery, document review and legal holds. Also serves public…
Financial Health
WeakWeak · -6% CAGR over 1y
Location
Financial sub-scores
Computed from 5 filingsProvides legal spend management software for in-house legal teams. The platform integrates with law firm billing systems to deliver spend analytics, matter tracking, work‑in‑progress visibility,…
Serves in-house legal teams and legal operations leaders at businesses, including private equity firms, that manage outside counsel relationships and legal spend.
Financial Health
DistressedDistressed · -19% CAGR over 4y
Location
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How Pendo usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Pendo is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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