B2C Companies Using OptinMonster in the UK: 73 Active Firms (2026)
B2C adopters of conversion software sell directly to consumers online and use website tools to capture leads in the UK.
Within consumer-facing commerce and services, this conversion layer usually sits between paid traffic, content marketing and email follow-up. It helps teams test prompts, collect permissions and route visitors into offers or enquiry flows without rebuilding the core website. Adoption tends to signal a business with measurable web traffic, some marketing operations capacity and a commercial reason to grow owned audiences. The better fit is not necessarily a large enterprise buyer; it is often a lean operator with ecommerce, travel, education, field-service or healthcare journeys where each additional subscriber, quote request or booking can be valued.
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UK adoption is narrow: 73 actively trading consumer-facing firms are detected running the tool. Reported headcount for adopters totals 1,240 people, which fits the picture of lean web-led operators rather than enterprise-heavy buyers. Within 10,610 detected marketing-automation installations across the wider sector, the tool ranks ninth at 0.7%, so it sits in the long tail rather than the main email-platform tier. Regional concentration is spread across several commercial centres: South East 19.2%, London 17.8%, East of England 13.7%, North West 8.2% and Wales 8.2%.
Consumer lead-capture tools sit close to consent, tracking and email-permission workflows, so governance tends to be practical rather than abstract. Marketing teams need copy, timing rules and exit-intent triggers that do not undermine customer journeys; web teams need script control, page-speed monitoring and a clear route for disabling tags during incidents. Where forms collect health, education, finance or travel enquiries, the operational bar is higher: preference capture, suppression handling and onward transfer into email or CRM systems need to be auditable. Procurement is often a marketing budget decision, but risk ownership normally spreads across web, legal and customer operations.
Adoption appears likely to remain selective rather than universal. The tool suits businesses with regular inbound traffic, a reason to build owned audiences and enough marketing capacity to test offers without slowing the site down. It is less natural for marketplace models where the main conversion event happens inside an app, or for service providers that rely on referral pipelines. Bundling pressure from email suites and website platforms may keep specialist tools in a supporting role. The more durable users are likely to be operators that treat conversion capture as an ongoing trading discipline, not a campaign add-on.
Adoption by company size
Adoption of OptinMonster varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run OptinMonster (45 detected). 0.1% of the 26,843 companies with 10–50 employees run OptinMonster (25 detected). 0.1% of the 3,060 companies with over 50 employees run OptinMonster (4 detected).
73
Active firms
2026
0.7%
Of detected Marketing automation share
UK B2C
8
Median headcount
Filed accounts
144
Verified contacts
Across this cohort
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Key facts
About 8% of the trading cohort reports turnover above £5M (6 of 73 firms) — the rest sits below that revenue band.
4% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Within B2C firms with a detectable marketing-automation system, the conversion plug-in accounts for 0.7% of detected usage, or 73 out of 10,610 companies.
The stack is usually content-led: 87.7% also run content-management software and 54.8% also run search-optimisation tooling.
Measurement and attribution are common in this cohort, with 72.6% also running tag-management software and 61.6% also running web analytics.
The registered-office skew is towards the South East and London, which account for 19.2% and 17.8% of the cohort respectively.
Travel & Hospitality is the largest tagged buyer segment at 23.3%, followed by Education & Training at 13.7%.
Lead generation market share among UK B2C
Share of the 10,610 UK B2C with a detectable system. As of June 2026.
What else do OptinMonster-running B2C run?
Share of the 73 OptinMonster-running UK companies where each technology was also detected. As of June 2026.
Where OptinMonster B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£649.1K
Median UK turnover
8.2%
Above £5M turnover
3
Incorporated since 2022
144 verified decision-maker contacts
across these 73 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using OptinMonster
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 4 filingsSells very‑low‑calorie diet (VLCD) total food replacement products, including meal‑replacement shakes, soups, bars and snacks. Offers diet bundles and nutrition products through an online store and…
Sells direct to consumers in the UK and Ireland seeking total food replacement diet products, meal replacements and support for weight-loss plans.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 3y
Location
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Computed from 3 filingsSells nutritional supplements and health products through an online store, including vitamins, mineral blends, krill oil, curcumin, detox and digestive formulas, menopause support products, and pet…
Sells directly to consumers seeking natural health products, including adults shopping by health concern, parents buying child health items, pet owners, and customers using subscriptions or affiliate…
Financial Health
DistressedDistressed · -11% CAGR over 2y
Location
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Computed from 5 filingsOperates an online bullion dealer selling and buying investment gold and silver products, including coins and bars. Provides precious metal price charts, consultations, and services for selling…
Serves UK retail investors and private customers seeking physical precious metals, including bullion coin and bar buyers, silver buyers, and individuals selling old jewellery.
Financial Health
StableStable · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsProvides car and van leasing brokerage services, arranging personal and business contract hire (PCH and BCH). Offers online listings of lease deals across multiple manufacturers, with quote…
Serves UK consumers and businesses seeking personal or business car and van leasing, including buyers comparing new, used, electric, hybrid, short-term and specialist conversion vehicle options.
Financial Health
WeakWeak · -9% CAGR over 4y
Location
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Computed from 3 filingsProduces and sells distilled spirits including blended Scotch whisky, gin and vodka under brands such as The Sassenach and Hills & Harbour. Operates a distillery, sells products online, and offers…
Sells to adult consumers buying Scottish whisky, gin, vodka, gift sets and merchandise online, including Sassenach/Outlander fans and visitors booking distillery tours.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
Location
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Computed from 3 filingsOperates an online travel agency specialising in ski holidays. Offers package bookings for ski resorts including hotels and catered chalets, with options for groups, families and luxury trips, plus…
Sells to consumers and groups planning ski holidays, including families, couples, large parties and luxury or all-inclusive travellers seeking hotel and chalet packages in ski resorts.
Financial Health
DistressedDistressed · -4% CAGR over 2y
Location
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Computed from 4 filingsOnline travel agency specialising in cruise holidays. Sells cruise packages, tour-and-cruise itineraries, and deals across multiple cruise lines, allowing customers to browse ships and destinations,…
Serves consumers planning cruise holidays, including mainstream, luxury “six star,” package, and tour-and-cruise travellers comparing cruise lines, destinations, deals, and expert booking support.
Financial Health
StableStable · -70% CAGR over 3y
Location
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Computed from 5 filingsOperates an e‑commerce store selling flooring products including engineered wood, laminate, vinyl (LVT), parquet and solid wood flooring. Also supplies flooring accessories such as underlay, skirting…
Serves homeowners, renovators and trade customers such as flooring fitters, builders and interior professionals buying residential flooring and accessories online.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 3 filingsPublishes a political and cultural magazine and digital media platform covering UK politics, international affairs, society, and the arts. Produces news reporting, opinion pieces, analysis, podcasts,…
Serves politically engaged UK and international readers, subscribers and newsletter audiences interested in current affairs, policy, culture and books, plus advertisers or partners seeking to reach…
Financial Health
StableStable · -19% CAGR over 2y
Location
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Computed from 5 filingsProvides online training courses and certification programmes, including CPD‑accredited, QLS‑endorsed and RQF‑regulated courses. Offers subjects such as health and social care, teaching assistance,…
Serves individual learners, students and employers seeking CPD, QLS and regulated course access, with strong coverage for health and social care, teaching, food safety, IT, business, counselling and…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsOperates holiday and caravan parks offering camping pitches, lodges and static caravan accommodation. Sells new and pre-owned holiday homes and provides short-stay holiday bookings through park…
Serves consumers and families looking to buy holiday homes or book short stays, camping, pods and lodge holidays at holiday parks across England and Scotland.
Financial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsOrganises and sells escorted coach holidays and travel packages across the UK and Europe. Offers short breaks, multi‑day tours, seasonal trips, river cruises, rail experiences and self‑drive…
Sells to UK consumers seeking escorted leisure holidays, including couples, solo travellers, groups and older holidaymakers, with options for UK and European breaks, cruises, events and seasonal…
Financial Health
StrongStrong · Hiring · 14% CAGR over 4y
Location
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Computed from 3 filingsArranges luxury cruise holidays and bespoke cruise itineraries. Acts as a travel agent selling ocean, river and expedition cruises from multiple cruise lines, providing booking, itinerary planning…
Serves UK consumers and discerning travellers seeking tailored luxury cruise holidays, including couples, singles and holidaymakers interested in ocean, river, expedition, small-ship and world…
Financial Health
HealthyHealthy · Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsSupplies kitchen and bathroom worktops and countertops through an online store. Offers wooden, laminate, compact laminate, and solid surface worktops, with custom sizing options, samples,…
Sells to UK homeowners, DIY renovators and kitchen or bathroom refurbishment buyers seeking made-to-size surfaces, samples and related accessories for residential projects.
Financial Health
HealthyHealthy · Growing, Hiring · 6% CAGR over 2y
Location
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Computed from 5 filingsArranges personal and business contract hire for cars and vans, acting as a vehicle leasing broker. Provides online comparison of lease deals, quotations, and ordering across a range of…
Serves UK consumers and businesses seeking personal or business contract hire for cars and vans, including electric, hybrid, short-term, used and specialist-conversion vehicles.
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 5 filingsOperates holiday parks offering caravan and camping pitches, lodges, and glamping pods for short stays. Also sells static caravan and lodge holiday homes located on its parks and provides booking…
Serves consumers seeking UK holiday park stays and buyers of static caravan or lodge holiday homes, including campers, families, couples and returning holidaymakers at parks in England and Scotland.
Financial Health
HealthyHealthy · -65% CAGR over 4y
Location
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Computed from 3 filingsOrganises small-group adventure travel tours worldwide, including trekking, mountaineering, cycling, wildlife safaris and scuba diving trips. Provides guided itineraries and expeditions across…
Sells to consumers seeking small-group adventure holidays, including trekkers, divers, cyclists and wildlife travellers. Targets individuals booking guided tours and training weekends across…
Financial Health
StableStable · Hiring · 32% CAGR over 2y
Location
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Computed from 5 filingsOperates boutique holiday home parks offering holiday homes for purchase and accommodation for short and long stays. Manages park facilities and pitches for privately owned lodges and caravans used…
Serves consumers, including families and couples, looking to buy holiday homes or book short- and long-stay breaks in boutique parks in Yorkshire and Northumberland.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsRetailer of hot tubs, swim spas, saunas, ice baths and related wellness equipment. Also supplies spa chemicals, filters, covers, heat pumps and accessories, and offers installation support, servicing…
Serves homeowners, holiday rental operators and leisure-property owners seeking hot tubs, swim spas, saunas and related spa accessories, plus ongoing support for existing spa owners.
Financial Health
StableStable · -3% CAGR over 4y
Location
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Computed from 4 filingsOperates a tour operator offering escorted holidays and travel packages in the UK, Europe, and worldwide. Provides air, coach and rail tours, river and sea cruises, and themed trips, including…
Serves consumers booking escorted leisure holidays, including couples, solo travellers and groups seeking coach, rail, air, cruise and themed tours across Europe and worldwide, with some offerings…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 4 filingsDesigns and books tailor‑made African safari travel itineraries, arranging tours, lodges and wildlife experiences across multiple destinations. Also publishes online articles, videos and photography…
Sells to affluent consumers planning tailor-made luxury African safaris, and serves a global audience of wildlife, conservation and travel enthusiasts through its stories, subscriptions and…
Financial Health
WeakWeak · Hiring · 10% CAGR over 3y
Location
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Computed from 4 filingsPublishes a motor racing magazine and digital media covering Formula 1, MotoGP and other motorsport. Produces news articles, analysis, historical features, podcasts and video content, and sells…
Serves consumer readers and subscribers who follow Formula 1, MotoGP, sports cars, historic racing and automotive culture, including collectors interested in racing memorabilia.
Financial Health
WeakWeak · -78% CAGR over 3y
Location
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Computed from 5 filingsProvides private plastic and skin surgery services, including mole, cyst and lipoma removal, skin cancer treatment, scar revision, tattoo removal, and cosmetic procedures such as blepharoplasty,…
Serves private self-referring patients, primarily adults seeking cosmetic, reconstructive or skin-related plastic surgery, including people needing mole, cyst, lipoma or suspected skin cancer…
Financial Health
DistressedDistressed · 0% CAGR over 4y
Location
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Computed from 5 filingsProvides non‑surgical aesthetic and dermatology treatments, including Botox injections, dermal fillers, skin boosters, microneedling, chemical peels, laser procedures, and skincare consultations.…
Serves private consumers and patients seeking skin, aesthetic and wellbeing treatments, including anti-ageing, skincare, laser procedures, Botox-related medical treatments and hormone therapy for men…
Financial Health
DistressedDistressed · -4% CAGR over 4y
Location
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Computed from 5 filingsOperates a travel agency arranging package holidays, cruises, long‑haul trips, city breaks, Disney holidays, weddings and honeymoons. Provides booking of flights, accommodation, tours and holiday…
Serves leisure travellers and holidaymakers, including families, couples planning weddings or honeymoons, cruise customers, Disney visitors, and consumers booking long-haul, city break, luxury or UK…
Financial Health
WeakWeak · Hiring · 2% CAGR over 4y
Location
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Computed from 5 filingsProvides private residential rehabilitation and mental health treatment programmes. Offers short-term stays with one-to-one therapy for addiction, anxiety, depression, trauma, stress and related…
Serves private-pay and insured individuals seeking residential mental health, addiction and wellbeing support, plus families arranging care for loved ones. Also serves NHS-referred clinicians,…
Financial Health
DistressedDistressed · -4% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling pet supplies and gifts, including dog and cat food, treats, toys, collars, harnesses, beds, and accessories. Also offers pet‑themed homeware, clothing,…
Sells to consumers who own dogs or cats, plus gift buyers seeking pet-themed items for dog and cat lovers, including practical accessories and treats.
Financial Health
WeakWeak · Hiring · 19% CAGR over 4y
Location
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Operates an online platform for organising group travel, enabling individuals to create, host and join trips with like‑minded travellers, and customise itineraries and activities for shared travel…
Serves consumers seeking social group travel, particularly people who want to travel with like-minded individuals and customise trips around their interests, preferences and existing friend groups.
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides clinician-led wellness services including IV vitamin drip infusions, vitamin injections, blood testing and health diagnostics. Offers weight management programmes, online nutrition support,…
Serves health-conscious consumers seeking proactive wellness, longevity, diagnostics, weight management and recovery support, through London clinics, UK callouts and online treatment delivery.
Financial Health
StrongStrong · Growing, Hiring · 109% CAGR over 4y
Location
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Computed from 3 filingsOperates and manages retirement estates and markets apartments, cottages and houses for sale to older homeowners. Provides estate management services including gardening, exterior maintenance and…
Serves private buyers approaching or in retirement, especially downsizers seeking independent homes in managed estate settings across England and Guernsey.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates a group of boutique inns, pubs and restaurants, providing dining, bar services and guest accommodation. Venues serve British‑inspired food and drinks and host events, table bookings and…
Serves consumers across the Home Counties seeking pub, inn and restaurant venues for meals, drinks, special occasions, weekend breaks and after-work socialising.
Financial Health
WeakWeak · 1% CAGR over 3y
Location
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Computed from 5 filingsSupplies domestic fuel products including home heating oil, coal, bottled gas and kiln‑dried logs. Operates an online store offering fuel ordering, delivery services, click‑and‑collect purchases, and…
Serves households and other local retail customers buying home heating oil, coal, bottled gas and kiln-dried logs, with online ordering, delivery-area information and click-and-collect options.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 3 filingsProvides umbilical cord blood and tissue banking services, collecting, processing and cryogenically storing newborn stem cells for potential future medical use, and offering related information and…
Serves expectant parents and families, primarily in the UK, who are preparing for childbirth and considering private cord blood and tissue banking; also engages healthcare professionals such as…
Financial Health
WeakWeak · -91% CAGR over 2y
Location
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Computed from 5 filingsProvides online education and training in organic cosmetic formulation, including skincare and haircare product development. Offers courses on natural ingredient use, cosmetic science, and business…
Serves aspiring organic skincare and haircare formulators, indie beauty entrepreneurs and students worldwide seeking online training to create products for personal use or launch natural cosmetics…
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Operates escape room venues offering themed puzzle games where groups solve clues and challenges to complete missions within a time limit. Provides in‑venue and online escape experiences for…
Serves consumers planning birthdays, hen/stag dos, anniversaries and Christmas parties, plus corporate teams and schools, colleges and universities arranging group activities across UK venues and…
Financial Health
N/AN/A · 0% CAGR over 3y
Location
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Computed from 5 filingsDesigns and sells board and card games, including party, trivia, word and bluffing games. Offers titles such as Priorities, Imposter and Poppycock! through its online shop and retail partners.
Sells primarily to consumers buying party, board and card games, especially adults, friendship groups and families seeking social, after-dinner and word-based games. Also serves trade buyers via…
Financial Health
HealthyHealthy · Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsSupplies and installs wood flooring, carpets, rugs and stair runners. Also sells laminate and luxury vinyl tile flooring and related accessories through an online store and showroom, with design…
Sells primarily to homeowners and residential buyers seeking carpets, rugs, stair runners, wood flooring, laminate and LVT, with an emphasis on home installation, design consultation and UK delivery.
Financial Health
StrongStrong · Hiring · 11% CAGR over 4y
Location
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Computed from 4 filingsOperates serviced apartments and hotel-style accommodation, including aparthotels, penthouses and townhouses. Provides short-stay lodging with self check-in and tailored packages for leisure and…
Serves leisure and business visitors to Liverpool, including hen and stag groups, couples, families, dog owners and corporate teams seeking serviced apartment or hotel stays in central locations.
Financial Health
StrongStrong · Growing, Hiring · 28% CAGR over 3y
Location
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Computed from 5 filingsProvides web hosting services including shared, cloud and VPS hosting, managed WordPress and WooCommerce hosting, domain registration and transfer, AI website builders, email hosting, and tools for…
Serves consumers, entrepreneurs, small businesses, ecommerce sellers, agencies and developers looking to establish or grow websites, online stores and web apps.
Financial Health
StrongStrong
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Computed from 5 filingsProvides electric bike rentals, leasing and sales to individuals and businesses. Offers fleet management, maintenance and aftersales support for delivery riders and commercial operators using e‑bikes…
Serves individual riders and businesses needing e-bike access or fleets, including delivery operators and organisations across the UK, Europe, North America and Australia.
Financial Health
StableStable · Hiring · 58% CAGR over 4y
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Computed from 2 filingsProvides construction trade training courses and NVQ assessments, including plumbing, plastering, carpentry, tiling, kitchen fitting and electrical training. Delivers short intensive courses, online…
Serves individuals and tradespeople seeking construction skills training and NVQ assessment, including career changers, learners entering trades, experienced workers needing formal qualifications,…
Financial Health
StrongStrong · Growing, Hiring · 75% CAGR over 1y
Location
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Computed from 3 filingsDesigns and installs solar photovoltaic systems for residential and commercial properties. Also supplies battery storage, EV charging points, in‑roof solar solutions, inverter replacements, and…
Serves homeowners and commercial property owners seeking solar energy, battery storage, EV charging, inverter replacement and maintenance support.
Financial Health
StrongStrong · Growing, Hiring · 100% CAGR over 2y
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Computed from 5 filingsInstalls solar photovoltaic systems for residential properties, including solar panels, microinverters, inverters, and battery storage. Provides system design, site surveys, and consultation, and…
Serves mainly UK homeowners and property owners seeking residential solar energy systems, battery storage or inverter upgrades, including customers with shaded, complex or north-facing roofs.
Financial Health
StrongStrong · Growing · 0% CAGR over 4y
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Computed from 3 filingsOperates a dinosaur‑themed outdoor adventure park offering rides, play areas and woodland trails with life‑size dinosaur models. Provides guided walking safaris, family attractions, food and drink…
Serves families with children, school groups, disabled visitors with carers, and dinosaur enthusiasts seeking family days out and tourist attractions in Wales and Pembrokeshire, plus gift voucher…
Financial Health
StableStable · -5% CAGR over 2y
Location
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Computed from 4 filingsArranges personal and commercial insurance policies, including caravan, holiday home, home, travel, shop, motor trade, contractors, cyber, and liability insurance. Searches the market and places…
Serves a mix of businesses and consumers, including caravan owners, holiday home owners, contractors, shops, motor traders, microbreweries, leisure-sector operators, professionals needing liability…
Financial Health
StableStable · -5% CAGR over 3y
Location
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Computed from 3 filingsProvides online psychology and hypnotherapy training, courses and educational content. Offers hypnosis audio downloads, self‑help programs, therapy worksheets, practitioner resources, blogs and…
Serves both consumers seeking self-help psychology and hypnosis resources, and professionals such as therapists, hypnotherapists and other mental health practitioners looking for training, therapy…
Financial Health
WeakWeak · 0% CAGR over 2y
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Computed from 2 filingsOperates an art gallery and online store selling original paintings, limited‑edition prints and bronze sculptures by British and international artists, and provides picture framing services and…
Targets individual art buyers, home decorators, gift purchasers and private collectors seeking affordable original art, prints and sculptures, with customers shopping online or visiting galleries in…
Financial Health
WeakWeak
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Computed from 5 filingsProvides online yoga training courses and continuing professional development (CPD) programmes. Offers paid and free courses, workshops, and classes, with digital study materials and student access…
Serves individual yoga learners, aspiring yoga teachers and qualified instructors seeking yoga training, CPD, workshops and classes.
Financial Health
DistressedDistressed · -29% CAGR over 4y
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Computed from 5 filingsOperates a country and leisure park offering touring and motorhome pitches, holiday rentals, and holiday lodges for sale. Provides on-site amenities including a bar and restaurant, play areas, and…
Serves leisure consumers seeking Mid Wales breaks, including touring caravan and motorhome owners, families, adults-only guests, accessible-travel visitors, and buyers looking for holiday lodges or…
Financial Health
StrongStrong · Hiring · 68% CAGR over 4y
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Financial sub-scores
Computed from 3 filingsManufactures and installs UPVC and aluminium windows, doors, bifold door systems, and conservatories for residential and commercial properties. Provides supply and fitting of glazing products and…
Serves homeowners and businesses with residential and commercial properties, including customers planning window, door, bifold or conservatory projects.
Financial Health
StableStable · -9% CAGR over 2y
Location
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Showing 50 of 73 — +23 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 73 leads
Showing 50 of 73 — +23 more with verified decision-maker contacts, live data, and CRM sync.
How OptinMonster usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
OptinMonster is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Lead generation
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Frequently asked questions
How many UK B2C companies use OptinMonster?
What share of UK B2C companies run OptinMonster?
How is OptinMonster usage detected?
What size B2C companies use OptinMonster in the UK?
What do OptinMonster-running B2C companies also run?
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