B2C Companies Using Poptin in the UK: 75 Active Firms (2026)
Consumer-facing companies in the UK use onsite lead-capture tools to convert web visitors into email subscribers, trials and sales.
Onsite lead-capture tooling tends to sit between ecommerce trading, CRM ownership and paid-media efficiency rather than in a pure IT budget. For consumer-facing firms, running this tool usually signals a website with enough direct traffic to justify message testing, list-building and abandonment prompts, plus a marketing team able to connect forms to email workflows. The typical buyer is not a heavy enterprise procurement function; it is more often an owner-led, lower-mid-market or category marketing team that wants measurable gains from existing visitors. Engagements are usually operationally light, but they still touch consent language, offer governance and the hand-off into customer communications.
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UK adoption remains a relatively narrow slice of consumer-facing website operations: 75 actively trading consumer-facing companies are running the tool. Reported employment totals 796 people, which points to lean operating models rather than enterprise-scale marketing departments. In the marketing-automation category-share ranking, the tool sits near the tail at 0.7% within a comparison set of 10,610. Registered-address skew is southern but not London-only: London accounts for 18.7% of the cohort, the South East 14.7% and the South West 13.3%, followed by the North West at 12.0% and the East of England at 10.7%.
Procurement is usually owned by marketing or ecommerce, but implementation crosses website administration, CRM and analytics tagging. Forms, overlays and abandonment prompts collect personal information, so teams need a documented consent basis, suppression handling and clear opt-out flows before follow-up email is sent. Co-occurrence with content-management, analytics and tag-management stacks suggests many deployments are self-served rather than routed through long enterprise buying cycles. Risk tends to sit less in the widget itself than in message frequency, discount claims, consent capture and the way audience lists are passed into downstream systems.
Adoption appears likely to remain selective, shaped by the economics of consumer web traffic rather than by a general rush into marketing automation. The tool suits firms that already have a direct-channel habit and enough site management capacity to test offers without creating new operational drag. Standalone lead-capture vendors may face pressure as email, ecommerce and customer-relationship suites bundle similar functions, while privacy expectations make casual list-building less attractive. In this cohort, persistence probably depends on whether teams can link onsite messages to owned-audience growth without weakening trust at the point of purchase.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Poptin varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run Poptin (41 detected). 0.1% of the 26,843 companies with 10–50 employees run Poptin (29 detected). 0.1% of the 3,060 companies with over 50 employees run Poptin (3 detected).
75
Active firms
2026
0.7%
Of detected Marketing automation share
UK B2C
7
Median headcount
Filed accounts
148
Verified directors
Across this cohort
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Key facts
About 4% of the trading cohort reports turnover above £5M (3 of 75 firms) — the rest sits below that revenue band.
6% of the cohort was incorporated since 2022 (5 firms), so a sizeable share is in its first few filing cycles.
Detected usage of this Marketing automation system is 0.7% (75) within a 10,610-company B2C denominator; the largest detectable alternative is at 53.9% (5,720).
London accounts for 18.7% (14) of B2C firms running this technology, followed by the South East at 14.7% (11) and the South West at 13.3% (10).
The most common co-detected website platform appears on 74.7% (56) of sites; analytics and tag-management tools follow at 57.3% (43) and 52.0% (39).
Activity tags overlap, with E-commerce at 18.7% (14), Construction at 13.3% (10), and Travel & Hospitality at 12.0% (9).
Lead generation market share among UK B2C
Share of the 10,610 UK B2C with a detectable system. As of June 2026.
What else do Poptin-running B2C run?
Share of the 75 Poptin-running UK companies where each technology was also detected. As of June 2026.
Where Poptin B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£540.9K
Median UK turnover
4%
Above £5M turnover
5
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 118 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2C using Poptin
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsRetailer of luxury watches and fine jewellery through an online store and showroom. Sells new and pre-owned watches from brands such as Rolex and Patek Philippe, and offers watch sourcing,…
Serves private customers, watch collectors and luxury jewellery buyers worldwide, including owners of premium watches or gold seeking resale, exchange, consignment, valuations, servicing or insurance…
Financial Health
StrongStrong · Hiring · 73% CAGR over 2y
Location
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Financial sub-scores
Computed from 4 filingsDevelops and sells skincare and skin health products through an online store, including dietary supplements, collagen powder, probiotic face wash, moisturisers and blemish patches aimed at supporting…
Sells direct to consumers seeking clearer skin, acne and blemish support, acne scar care, and skin microbiome-focused routines, primarily online shoppers interested in natural skincare and beauty…
Financial Health
StrongStrong · Hiring · 59% CAGR over 3y
Location
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Financial sub-scores
Computed from 5 filingsDesigns and sells pole fitness and aerial equipment, including removable dance poles, freestanding stages, aerial hoops, A‑frame rigs, and accessories. Products are engineered for home users,…
Sells to consumers and professional users in pole and aerial fitness, including beginners, home users, performers, instructors and pole studios seeking poles, stages and aerial equipment.
Financial Health
HealthyHealthy · 1% CAGR over 5y
Location
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Computed from 5 filingsOrganises guided small‑group tours and sailing holidays to destinations across Europe, the Middle East, Asia and North America, providing packaged itineraries, tour guides, accommodation and…
Sells to leisure travellers, including solo travellers, couples and groups, seeking small-group adventure holidays, sailing trips and destination-led experiences across Europe, North Africa, the…
Financial Health
StableStable · -24% CAGR over 4y
Location
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Computed from 5 filingsOperates an online retail store selling men’s, women’s and children’s clothing, workwear and outdoor apparel, including suits, western shirts, jackets, boots and accessories, as well as hunting…
Serves consumers and families buying men’s, women’s and kids’ apparel, with emphasis on outdoor enthusiasts, tradespeople needing workwear and boots, western-wear buyers, and shoppers seeking suits…
Financial Health
HealthyHealthy · Hiring · 5% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsRetailer of contemporary home furniture and interior furnishings, including dining tables, chairs, sofas, coffee tables, cabinets, rugs and TV units. Also sells electric fireplaces and media wall…
Sells primarily to consumers furnishing homes, alongside trade buyers seeking contemporary furniture, sofas, dining products, rugs and electric fires.
Financial Health
HealthyHealthy · Hiring · 15% CAGR over 4y
Location
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Operates an online retail store selling kitchenware, cookware and bakeware, including utensils, knives, tableware, glassware and food preparation equipment. Also offers edible baking ingredients and…
Sells primarily to consumers buying cookware, bakeware and kitchenware for home use, gifting and seasonal occasions. Also serves trade buyers through bulk discounts, equipment hire and a trade…
Financial Health
N/AN/A
Location
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Financial sub-scores
Computed from 5 filingsOnline retailer of electronic cigarettes and vaping products, including starter kits, pod systems, mods, tanks, batteries, replacement coils and pods, and a range of e‑liquids such as nicotine salts,…
Sells B2C to adult vapers and smokers seeking e-cigarette starter kits, vape devices, mods, tanks, batteries, e-liquids and accessories, primarily through an online UK retail store.
Financial Health
WeakWeak · -10% CAGR over 4y
Location
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- Merityre Specialists00692635
Financial sub-scores
Computed from 5 filingsSells car tyres online from multiple manufacturers and offers tyre fitting through service branches. Provides vehicle maintenance services including MOT testing, car servicing, brakes, batteries,…
Serves individual motorists and light vehicle owners, including car, van, motorcycle and electric/hybrid drivers, booking online or through branch garages.
Financial Health
StableStable · 0% CAGR over 4y
Location
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Computed from 5 filingsSells kitchen cabinets, doors and related units through an online store and showroom. Offers ranges including shaker, handleless, gloss and solid wood kitchen units in various colours and finishes…
Sells mainly to consumers and DIY buyers planning kitchen refurbishments, including homeowners seeking kitchen units and replacement doors online or through a showroom.
Financial Health
StrongStrong · Growing, Hiring · 6% CAGR over 4y
Location
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Computed from 5 filingsProvides short-term consumer instalment loans, typically up to £2,000 repayable over 3–12 months. Offers online and phone applications, credit assessment, and customer support in English and Tagalog,…
Serves UK-based Filipino consumers seeking short-term personal credit, including English- and Tagalog-speaking workers with emergency expenses, remittance needs, or temporary cash-flow gaps.
Financial Health
StableStable · Hiring · 11% CAGR over 4y
Location
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Financial sub-scores
Computed from 3 filingsRoasts and sells specialty coffee beans through an online store, offering single‑origin and blended coffees, subscriptions, and wholesale supply. Also sells home brewing equipment and provides guides…
Serves individual coffee drinkers, home brewers and gift buyers ordering online, plus office customers and wholesale buyers seeking roasted coffee, subscriptions and brewing products.
Financial Health
StableStable · Hiring · 10% CAGR over 2y
Location
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Computed from 3 filingsOperates an online and retail store selling home and garden products, including furniture, lighting, decorative mirrors, gifts, and outdoor accessories. Offers curated interior and garden décor items…
Sells to consumers, homeowners and garden owners seeking home and garden décor, furniture, lighting, mirrors and gifts online or via local store collection.
Financial Health
WeakWeak · Hiring · 14% CAGR over 2y
Location
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Computed from 5 filingsSells perfumes and fragrance oils through an online store, including eau de parfum, eau de toilette, and concentrated perfume oils for men and women. Offers branded fragrances, scent samples, and…
Sells direct to consumers shopping online for men’s, women’s and unisex oriental fragrances, perfume oils, eau de parfum, eau de toilette, samples and gift bundles.
Financial Health
StableStable · 0% CAGR over 5y
Location
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Computed from 4 filingsOrganises mass‑participation endurance sport events including triathlons, duathlons, road and trail running races, cycling events, and open‑water swims. Manages race entries, event logistics,…
Serves B2C endurance sports participants, including recreational and competitive runners, cyclists, triathletes, duathletes and open-water swimmers seeking events in Snowdonia, Anglesey, Cardiff and…
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 5 filingsProvides on‑demand laundry and dry cleaning services with doorstep collection and delivery. Services include washing, drying and folding, ironing, bedding cleaning, garment alterations, shoe repair,…
Serves consumers needing doorstep laundry and dry cleaning, plus commercial clients such as short-term rental operators, property managers and businesses requiring linen and towel support across…
Financial Health
WeakWeak · Hiring · 17% CAGR over 4y
Location
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Computed from 5 filingsProvides pawnbroking loans secured against personal valuables, and offers buy‑back services allowing customers to sell items for cash and repurchase later. Also buys gold and silver jewellery, sells…
Serves consumers aged 18+ seeking pawnbroking loans, buy-back services, gold and silver selling, jewellery purchases and travel money through local stores and online channels.
Financial Health
StableStable · Hiring · 13% CAGR over 4y
Location
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Computed from 3 filingsRetailer of domestic electrical appliances, including cookers, ovens, refrigerators, washing machines, dishwashers, vacuum cleaners, and small kitchen appliances. Also provides kitchen design and…
Serves household consumers and homeowners in Bedfordshire and Luton, including buyers of domestic appliances, kitchen installations, local delivery, installation, spares and repairs.
Financial Health
WeakWeak · -7% CAGR over 2y
Location
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Produces and sells blended spice seasonings and dry rubs for cooking. Offers a range of proprietary spice mixes, sample packs, and gift boxes through an online store, and provides customised…
Serves home cooks, food shoppers and gift buyers, alongside retailers, store partners and organisations seeking fundraising or private-label spice products.
Financial Health
N/AN/A
Location
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Computed from 5 filingsManufactures and sells aluminium and non‑stick cookware, including pressure cookers, casseroles, frying pans and saucepans, as well as clay pots and tea sets. Supplies domestic and commercial…
Serves UK retail consumers and trade customers, including hospitality operators, commercial kitchens and resellers buying domestic or commercial cookware ranges.
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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- Kindred NurseriesOC383453
Operates a day nursery and pre-school providing early years childcare and education. Offers full-day care, play-based learning, meals and outdoor activities for babies and young children as part of…
Serves parents and families seeking day nursery and pre-school places for young children, across London, the East and South of England, and the Midlands.
Location
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Computed from 5 filingsSupplies cut‑to‑size foam and upholstery materials for furniture, marine and outdoor applications. Provides custom‑shaped cushion and seating foam, mattress foam, foam sheets and samples, along with…
Sells to UK consumers and trade buyers needing cut-to-size foam and upholstery supplies, including homeowners replacing sofa or garden cushions, caravan and boat owners, and upholsterers.
Financial Health
StableStable · Hiring · 4% CAGR over 4y
Location
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Provides pawnbroking loans secured against jewellery, watches and other valuables. Buys and sells new and pre-owned jewellery and watches, and offers foreign currency exchange, gold buying, cheque…
Serves consumers across London and the South East seeking pawnbroking loans, foreign currency, jewellery and watch purchases, buy-backs, gold selling, and jewellery repairs through branches and…
Financial Health
N/AN/A
Location
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Computed from 4 filingsSupplies artificial flowers, greenery and floral arrangements, along with florist materials such as foam, ribbons, vases and baskets. Also sells seasonal and event decorations, craft supplies,…
Sells to trade and retail customers, including florists, wedding and event decorators, party businesses, crafters, home décor retailers and consumers.
Financial Health
WeakWeak · -9% CAGR over 3y
Location
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Computed from 3 filingsOperates a children’s farm park offering animal encounters, indoor and outdoor play areas, tractor rides and seasonal events. Sells day tickets and annual passes, and hosts school visits, group trips…
Serves families with children aged 0–8 visiting Dorset, including day visitors and annual pass holders, plus schools, large families and groups seeking children’s outings or birthday party venues.
Financial Health
WeakWeak · 1% CAGR over 2y
Location
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Operates a school book club programme supplying children’s books and educational materials to families and teachers. Enables teachers to distribute catalogues, collect orders from parents, and…
Serves families, parents and guardians buying children’s books, alongside teachers, school administrators, librarians and homeschoolers managing classroom Book Clubs for preschool through middle…
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Computed from 5 filingsOperates and manages purpose-built student accommodation in multiple UK cities, offering furnished rooms and studios with utilities included. Provides booking services, communal facilities,…
Serves university students seeking private student accommodation in UK university cities, including domestic and international students, with information also aimed at parents and guarantors.
Financial Health
StableStable · 0% CAGR over 2y
Location
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Computed from 5 filingsOnline retailer and wholesaler of horticultural plants specialising in hedging. Sells bare root, root ball and pot‑grown hedging, trees and shrubs through an e‑commerce website, with ranges organised…
Sells to UK retail consumers such as homeowners and gardeners, as well as trade and wholesale buyers including landscapers, garden designers and horticultural businesses.
Financial Health
DistressedDistressed · -58% CAGR over 5y
Location
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Computed from 5 filingsProvides school photography services, capturing pupil portraits, class and sports team photos, and graduation images. Manages online ordering and produces prints and photo products, delivering…
Serves UK schools, universities and event organisers, with parents, families and graduates buying photos directly online.
Financial Health
StableStable · Hiring · 50% CAGR over 4y
Location
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Computed from 4 filingsProvides legal services including industrial disease and workplace injury claims, clinical negligence cases, military injury claims, and diesel emissions group litigation. Also handles residential…
Serves individual consumers, including workers with occupational illness or injury, military personnel and veterans, clinical negligence claimants, car owners in emissions cases, and property buyers…
Financial Health
StrongStrong · Hiring · 33% CAGR over 3y
Location
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Computed from 3 filingsOnline retailer of power tools, hand tools, measuring equipment, garden machinery, and tool storage. Sells branded products such as drills, saws, grinders, batteries, accessories, and worksite…
Sells to UK trade professionals and DIY consumers, including builders, electricians, plumbers, decorators, landscapers and gardeners buying branded tools and site equipment.
Financial Health
WeakWeak · 0% CAGR over 2y
Location
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Computed from 5 filingsOperates an online shop and auction platform selling collectible postage stamps and philatelic items. Offers unsold auction lots, themed stamp selections, albums, leaves, catalogues, and stamp…
Serves individual stamp collectors and philatelists buying postal auction and unsold lots, albums, catalogues and accessories through an online shop, including new and returning auction customers.
Financial Health
WeakWeak · Hiring · 4% CAGR over 4y
Location
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Computed from 3 filingsSells jewellery including rings, necklaces, bracelets and chains through an online shop. Offers pieces made from gold and set with diamonds and gemstones, and provides bespoke jewellery design,…
Sells to B2C customers seeking bespoke and luxury jewellery, including men’s and women’s rings, necklaces, bracelets and chains, through an online retail shop.
Financial Health
WeakWeak · -11% CAGR over 2y
Location
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Computed from 4 filingsProvides game server hosting for multiplayer titles, offering dedicated servers, virtual private servers, and control panels for server management. Also supplies voice servers, web hosting, and…
Serves a mix of consumers and businesses: individual gamers, gaming communities, server admins and game developers needing multiplayer game server, dedicated server or VPS hosting.
Financial Health
DistressedDistressed · -15% CAGR over 3y
Location
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Computed from 3 filingsOperates day nurseries and wraparound childcare services including breakfast, after‑school and holiday clubs. Provides early years care and play‑based learning programmes, outdoor activities, meals,…
Serves parents and families with children aged 9 months to 14 years in Maidenhead, Reading, Spencers Wood and Shurlock Row, including those seeking nursery places, wraparound care and holiday…
Financial Health
HealthyHealthy · Hiring · 10% CAGR over 2y
Location
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Computed from 5 filingsSupplies timber, sheet materials, and building products for construction and landscaping. Sells cement, insulation, bricks, drainage components, doors, roofing materials, tools, and garden supplies…
Serves local builders, contractors, tradespeople and DIY homeowners, including trade account holders buying building, timber, tools and landscaping supplies for delivery or click-and-collect.
Financial Health
StrongStrong · Growing · 1% CAGR over 4y
Location
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Computed from 5 filingsProvides mortgage brokerage and advisory services for UK property purchases and refinancing, specialising in expatriate and foreign national borrowers. Arranges residential, buy-to-let and specialist…
Serves British expats, foreign nationals, overseas landlords and UK property investors seeking finance for UK residential, buy-to-let, holiday let, HMO or high-value property, including pilots,…
Financial Health
StableStable · -7% CAGR over 4y
Location
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Computed from 5 filingsProvides private dermatology consultations and treatments, including diagnosis and management of skin conditions, mole checks and removals, laser dermatology procedures, acne and scar treatments, and…
Serves private patients, including adults, teenagers and children, seeking medical, laser and cosmetic dermatology consultations in London or online for skin conditions, mole checks and aesthetic…
Financial Health
StableStable · Hiring · 63% CAGR over 4y
Location
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Computed from 5 filingsProvides non-surgical aesthetic and wellness treatments including anti‑wrinkle injections, dermal fillers, chemical peels, facials, microneedling and laser skin treatments. Also offers private GP…
Serves private consumers in Northern Ireland seeking aesthetic, skincare and wellness clinic services, including adults interested in facial treatments, weight loss support, women’s health, men’s…
Financial Health
StrongStrong · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsRetailer of garden buildings including summerhouses, log cabins, garden rooms, sheds, greenhouses, garages and saunas. Provides design advice, site surveys, groundwork, delivery and installation,…
Serves homeowners and domestic garden owners seeking outdoor living or workspace buildings within 20 miles of Christchurch, including Bournemouth, Poole, Ringwood, New Milton, Lymington and nearby…
Financial Health
StableStable · -11% CAGR over 2y
Location
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Computed from 5 filingsSupplies and installs bespoke window and door systems for residential construction and renovation projects. Provides timber‑aluminium, uPVC‑aluminium and aluminium windows, sliding doors and entrance…
Serves UK homeowners, self-builders and renovation clients undertaking premium new-build, Passivhaus, large extension or whole-home glazing projects, often alongside architects and main contractors.
Financial Health
WeakWeak · -8% CAGR over 4y
Location
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Computed from 5 filingsProvides private medical and aesthetic treatments including IV vitamin therapy, skin and facial procedures, laser hair removal, body contouring, sexual health screening, minor surgery, GP…
Serves private individuals and patients in Birmingham seeking aesthetic, wellness, private medical, minor surgical, urology, women’s health and men’s health clinic services.
Financial Health
WeakWeak · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsSupplies fabrics and textiles including Italian and English suiting, shirting, wool, cotton and specialty materials. Provides cloth for bespoke tailoring, garments, quilting and interior décor…
Sells to a mix of trade and consumer customers, including bespoke tailors, film crews, interior decor buyers and individuals purchasing suiting, shirting and furnishing fabrics online or in store.
Financial Health
WeakWeak · -20% CAGR over 4y
Location
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Computed from 5 filingsProvides hair loss support services including consultation, fitting and customisation of wigs, hair systems and hair enhancers. Offers scalp micropigmentation, semi‑permanent makeup, and wig care…
Serves consumers experiencing hair loss, including people with thinning hair, alopecia, trichotillomania or chemotherapy-related hair loss, across all genders and identities.
Financial Health
StrongStrong · Growing, Hiring · 4% CAGR over 4y
Location
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Computed from 5 filingsProvides construction industry training courses including plant machinery operation, streetworks certification, health and safety training, CSCS card preparation, and Level 2 NVQs. Offers accredited…
Serves construction companies, CITB levy payers and individual construction workers in the South West, including plant operators, highway workers and candidates seeking CSCS cards or NVQ…
Financial Health
StrongStrong · Growing, Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsOrganises historic and classic car rally events, including endurance and long‑distance rallies. Manages rally championships, memberships, and event logistics, and provides participation services such…
Serves classic and historic motoring enthusiasts, including private owners, drivers and navigators of vintage and classic cars seeking UK and international rally participation, plus marshals, members…
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsDesigns, manufactures and installs made-to-measure fitted wardrobes, sliding wardrobe doors, and bedroom storage systems. Offers interior layout options, room dividers, home office furniture, and…
Serves homeowners in Coventry and the Midlands, including new-build buyers and households planning bedroom, storage, home office or living-space upgrades.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 3y
Location
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Computed from 5 filingsDesigns, manufactures and installs bespoke timber windows and doors, including sash windows, stained glass and secondary glazing. Provides joinery services for residential properties, including…
Serves homeowners and property owners, particularly those with period homes, listed buildings or properties in conservation areas, seeking bespoke timber windows and doors.
Financial Health
HealthyHealthy · -3% CAGR over 3y
Location
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Computed from 4 filingsProvides self-storage and container storage units for personal and business use, including storage for household items, business inventory, archives and vehicles. Offers collection, delivery and…
Serves consumers, students, homeowners, travellers and businesses needing storage across Calne, Chippenham, Melksham, Salisbury and nearby Wiltshire towns, including online retailers and firms with…
Financial Health
StableStable · 0% CAGR over 3y
Location
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Computed from 5 filingsOperates a football facility with floodlit 3G pitches for hire, offering five- and seven-a-side leagues, coaching sessions, goalkeeping training, youth camps, tournaments, pay‑and‑play sessions, and…
Serves local consumers and community groups: 5- and 7-a-side football players, league teams, parents of children, ladies-only football participants, and people seeking function space.
Financial Health
StableStable · Hiring · 41% CAGR over 4y
Location
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How Poptin usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Poptin is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
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Frequently asked questions
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