B2C Companies Using ValPal in the UK: 123 Active Firms (2026)
B2C companies in the UK use website conversion and valuation tools to turn consumer traffic into measurable sales enquiries.
For estate agencies and adjacent property operators, the valuation layer usually sits between consumer-facing web pages, seller enquiry forms and branch follow-up. Running this technology points to a business that treats owned web traffic as a measurable acquisition channel, not just a brochure site. The buying centre is normally marketing, sales operations or a branch-network lead team, with external web agencies often involved in implementation. Engagements tend to be practical rather than strategic: capture the address, qualify intent, attribute the source and route the lead quickly enough for a human sales process to take over.
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123 UK real estate and property companies are actively trading while running the detected valuation technology. Reported employment totals 1,622 people. Within the marketing-technology ranking for the sector, this system sits ninth at 4.3% across a comparison base of 2,870 sector companies, behind a set of social, document and retail-marketing tools. Adoption is not just a London pattern: London accounts for 17.1%, followed by the East of England at 16.3%, the North West at 14.6%, the South East at 13.8% and the South West at 13.0%.
Because these tools sit on public enquiry journeys, they collect personal and property details before a branch or central sales team contacts a seller prospect. Consent wording, cookie choices and retention practices therefore matter, even when the valuation output is positioned as a simple consumer service. Procurement tends to be pragmatic: estate-agency groups often treat the valuation layer as a demand-capture add-on rather than a core system of record, but it still has to pass website governance, accessibility, security and attribution checks. Ownership can spread across marketing, sales operations and external web agencies.
Adoption appears tied to the property sector’s reliance on owned-web traffic rather than only portal enquiries. The cohort has a mature-company bias, with relatively few very new incorporations and only a thin layer of revenue-scaled users. That points to slower replacement cycles than in broader marketing software: many operators may keep a valuation layer if it feeds existing branch workflows and can be attributed to seller instructions. Pressure is more likely to come from bundled website, CRM and lead-management suites than from standalone tools alone, especially where agencies want fewer tags and cleaner consent management.
Adoption by company size
Adoption of ValPal varies by company size across the trading UK B2C companies in this cohort. 0.1% of the 54,825 companies with under 10 employees run ValPal (81 detected). 0.2% of the 26,843 companies with 10–50 employees run ValPal (42 detected). 0.1% of the 3,060 companies with over 50 employees run ValPal (2 detected).
123
Active firms
2026
4.3%
Of detected Marketing share
UK B2C
7
Median headcount
Filed accounts
258
Verified contacts
Across this cohort
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Key facts
About 1% of the trading cohort reports turnover above £5M (1 of 123 firms) — the rest sits below that revenue band.
2% of the cohort was incorporated since 2022 (3 firms), so a sizeable share is in its first few filing cycles.
Within detectable marketing systems for this sector, the valuation-tool cohort accounts for 4.3% (123), against a denominator of 2,870 companies with a detectable system.
The largest comparable system in the same detected category reaches 10.8% (310), so adoption appears fragmented rather than concentrated around one tool.
London accounts for 17.1% (21) of the cohort, followed by the East of England at 16.3% (20) and the North West at 14.6% (18).
Bot-filtering is common in the stack: one CAPTCHA service appears on 67.5% (83) of the cohort, and another appears on 55.3% (68).
The cohort is concentrated in Real Estate & Property at 100.0% (123), with small overlapping tags in Construction at 2.4% (3) and Legal Services at 0.8% (1).
Lead generation market share among UK B2C
Share of the 2,870 UK B2C with a detectable system. As of June 2026.
What else do ValPal-running B2C run?
Share of the 123 ValPal-running UK companies where each technology was also detected. As of June 2026.
Where ValPal B2C are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
7
Median headcount
£273.3K
Median UK turnover
0.8%
Above £5M turnover
3
Incorporated since 2022
258 verified decision-maker contacts
across these 123 companies, with emails available in Firmbase. Filter by role, seniority and stack.
Top UK B2C using ValPal
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 3 filingsProvides estate agency services including residential property sales and lettings, property search listings for houses and apartments, landlord services, and online property valuation tools, along…
Serves home buyers, tenants, property sellers and landlords in Cornwall, particularly around Truro and St Agnes, with residential, prestige and commercial property needs.
Financial Health
StableStable · Hiring · 11% CAGR over 2y
Location
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Financial sub-scores
Computed from 3 filingsProvides residential estate agency services including property sales, lettings, and block management. Offers property marketing, tenant sourcing, rental management, property search, and online…
Serves homeowners selling property, landlords, tenants and homebuyers, plus residential blocks needing management across Devon and Cornwall.
Financial Health
StrongStrong
Location
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Financial sub-scores
Computed from 5 filingsProvides estate agency services including residential property sales and lettings, marketing of new-build homes, commercial property brokerage, and business transfer listings. Offers property search…
Serves B2C and B2B property clients in Southend and Essex, including homeowners, buyers, tenants, landlords, new-home developers, commercial property clients and business owners seeking transfers.
Financial Health
StrongStrong · Growing, Hiring · 37% CAGR over 4y
Location
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Financial sub-scores
Computed from 5 filingsProvides residential estate agency services including property sales, online listings, property search, and home valuation tools. Markets homes using photography, video, and digital campaigns, and…
Serves homeowners selling residential property and buyers searching for homes across Scotland, with emphasis on Renfrewshire, North Ayrshire, Glasgow and surrounding areas.
Financial Health
StrongStrong · Hiring · 30% CAGR over 5y
Location
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Computed from 3 filingsProvides residential estate agency and lettings services, including property sales, rental listings, tenant placement, property management and sales valuations. Also offers mortgage and protection…
Serves homeowners, landlords, property buyers and tenants in Littleborough, Rochdale, Todmorden and nearby areas including Bacup and Hebden Bridge.
Financial Health
HealthyHealthy · 0% CAGR over 2y
Location
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings, and valuations. Markets homes for sale and rent, manages landlord and tenant services, and offers tools such as…
Serves residential property sellers, buyers, landlords and tenants in London, with emphasis on Southgate and nearby areas including Arnos Grove, Bounds Green, Bush Hill Park and Winchmore Hill.
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 5 filingsProvides residential estate agency services including property sales and lettings. Offers property valuations, marketing of homes, and support for sellers, landlords, buyers, and tenants, including…
Serves local home sellers, buyers, landlords and renters in Wembley and Brent, targeting residential property customers seeking sales, lettings, valuations and property alerts.
Financial Health
HealthyHealthy · -6% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, and property management. Offers online property valuations, tenant and buyer search, landlord services such as rent…
Serves landlords, property sellers, homebuyers, tenants and property investors, primarily across South East England and South London, with residential sales, lettings and property management needs.
Financial Health
StableStable · -72% CAGR over 4y
Location
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Computed from 5 filingsProvides estate agency services including residential property sales, lettings and marketing. Manages rental properties for landlords, processes tenant applications, and offers property search,…
Serves residential landlords, tenants, home buyers and sellers, plus commercial property clients seeking estate agency support.
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 5y
Location
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Financial sub-scores
Computed from 4 filingsOperates an estate agency providing residential property sales and lettings services. Enables buyers and tenants to search property listings and register for alerts, and offers property valuations…
Serves homeowners, prospective buyers, property sellers, landlords and tenants in Dartford, Gravesend and surrounding areas, with a focus on consumers in the residential property market.
Financial Health
StableStable · 0% CAGR over 3y
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Computed from 3 filingsProvides residential estate agency and letting services, including property sales, lettings management, valuations, property search, and marketing of homes. Assists buyers, sellers, landlords, and…
Sells to home sellers, buyers, landlords and tenants, as well as developers and landowners, seeking property sales, lettings and related services in Ascot, Bracknell and surrounding South East areas.
Financial Health
WeakWeak · Hiring · 6% CAGR over 2y
Location
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Computed from 3 filingsProvides residential property sales and lettings services, including property management for landlords. Markets homes, conducts valuations, and handles land and new build sales. Also offers online…
Serves local consumers and property owners in Wellingborough, Irthlingborough, Rushden and surrounding areas, including home buyers, sellers, landlords and tenants, as well as clients with land, new…
Financial Health
StableStable · 0% CAGR over 2y
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Computed from 5 filingsProvides residential estate agency services including property sales and lettings, property valuations, and marketing of homes for sale or rent. Also offers property management for landlords and…
Sells to homebuyers, sellers, landlords and tenants in Ampthill, Mid Bedfordshire and surrounding villages. Also serves property owners needing valuations, probate sales, auctions, mortgages and…
Financial Health
StrongStrong · Hiring · 5% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency services including marketing and sale of houses and flats, property listings, buyer registration and email alerts, and property valuation services for homeowners…
Serves residential homeowners, property sellers, buyers and renters in Luton, Barton-le-Clay and surrounding Bedfordshire areas seeking local estate agency support.
Financial Health
HealthyHealthy · Hiring · 4% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency services for property buyers and sellers, including property listings, sales management, valuations, marketing through major property portals, professional…
Serves homeowners, home sellers and residential property buyers in Weston-super-Mare, Bridgwater and North Somerset, including people seeking local estate agency and mortgage support.
Financial Health
StableStable · Hiring · 6% CAGR over 3y
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Computed from 5 filingsProvides estate agency and lettings services for residential property, including property sales, tenant sourcing, lettings management, and valuations. Also assists buyers and investors with…
Sells to homebuyers, renters, sellers, landlords and buy-to-let investors, with mortgage support for first-time buyers and property investors. Serves both consumers and residential property owners…
Financial Health
HealthyHealthy
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings and rentals. Markets homes, lists properties for buyers and tenants, conducts property valuations, and supports…
Serves consumers in the residential property market, including home buyers, sellers, landlords and tenants seeking sales, lettings and rentals in East and Central London, especially Wanstead,…
Financial Health
HealthyHealthy · Hiring · 8% CAGR over 2y
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings, valuations and property auctions. Markets homes, arranges viewings, and supports buyers, sellers and landlords through…
Serves homeowners, property sellers, buyers, landlords and tenants in the Lichfield and wider Staffordshire residential property market, with some commercial and land customers.
Financial Health
StrongStrong · Hiring · 50% CAGR over 2y
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings, valuations, and marketing. Lists homes for sale or rent, arranges viewings, and supports buyers, sellers, landlords,…
Serves homeowners, landlords, property buyers and tenants in Northampton, Kettering, Burton Latimer, Corby, Higham Ferrers, Market Harborough and Wellingborough.
Financial Health
StableStable · 4% CAGR over 2y
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Computed from 4 filingsProvides residential estate agency services including property sales, lettings, marketing and valuations. Lists homes for sale and rent and supports property owners and tenants with buying, selling…
Serves homebuyers, tenants, homeowners and landlords in the residential property sales and lettings market, including people selling, letting, buying or renting houses, flats, bungalows and related…
Financial Health
StableStable · Hiring · 8% CAGR over 3y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings and valuations. Markets and lists homes, supports buyers, sellers, landlords and tenants, and handles land and new-build…
Serves residential property buyers, sellers, landlords and tenants, plus clients seeking mortgages or land and new homes services, primarily across Essex and Suffolk.
Financial Health
WeakWeak · 0% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, valuations and auctions. Markets homes for vendors and landlords, manages rental listings, and offers online tools for…
Serves residential property sellers, landlords, buyers and tenants, with a local focus on Bradford and an online offer for homeowners across England and Wales.
Financial Health
HealthyHealthy · Hiring · 26% CAGR over 4y
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings and property management. Markets homes, arranges valuations and viewings, supports buyers and sellers through…
Serves home buyers, property sellers, renters, student tenants and residential landlords in Cardiff, Penarth, Barry, Caerphilly and Bristol.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 2y
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Computed from 5 filingsProvides residential estate agency and lettings services, including marketing properties for sale and rent, property valuations, tenant sourcing, tenancy agreements, and full property management for…
Serves consumers in Shropshire looking to buy, sell or rent homes, plus residential landlords needing lettings support and property management. Targets home movers, tenants, buyers of new homes and…
Financial Health
StrongStrong · Growing, Hiring · 5% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, valuations, and marketing of homes. Lists properties for sale or rent, advises buyers, sellers, and landlords, and…
Serves homeowners, prospective buyers, landlords and tenants in the West Sussex residential property market, particularly around Chichester.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 3 filingsProvides residential estate agency services including property sales, marketing of homes, buyer enquiries, and property valuations. Lists homes for sale, manages viewings, and supports buyers and…
Serves residential property sellers and buyers in Worsley, Walkden, Astley, Swinton, Salford and Tyldesley, mainly homeowners and movers seeking local estate agency support.
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 2y
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Computed from 3 filingsProvides residential estate agency and letting services, including property sales, rental listings, landlord and tenant management, property valuations, and mortgage and financial advice through…
Serves residential property buyers, sellers, landlords and tenants in Cheadle, Stockport and surrounding Cheshire and Greater Manchester areas.
Financial Health
HealthyHealthy · Growing · 0% CAGR over 2y
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Computed from 5 filingsOperates a property estate and lettings agency offering residential property sales, rental listings, tenant sourcing, and property management. Also provides valuations, landlord services, mortgage…
Serves B2C property customers, especially landlords, property owners, buy-to-let investors, tenants, buyers and sellers. Targets residential clients seeking lettings, sales, valuations, tenancy…
Financial Health
HealthyHealthy · -4% CAGR over 4y
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Computed from 3 filingsProvides residential estate agency and lettings services, including property sales, rental listings, tenant sourcing, and property management for landlords. Also offers property valuations, student…
Serves homeowners, property buyers, sellers, landlords, tenants and students in Leicester and Leicestershire, across residential sales, lettings and property management markets.
Financial Health
StrongStrong · Growing, Hiring · 18% CAGR over 2y
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings and property management. Markets new-build homes and land, offers property valuations, and assists buyers and sellers…
Serves residential property sellers, buyers, landlords and tenants in Market Harborough and surrounding villages, including homeowners seeking valuations, renters, and developers or purchasers of new…
Financial Health
HealthyHealthy · Hiring · 13% CAGR over 2y
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Computed from 5 filingsProvides estate agency services for residential property sales and lettings, including property valuations, marketing and listing of homes for sale or rent. Also supports landlords, tenants and…
Serves homeowners, property buyers, landlords and tenants in England, alongside residential new homes and land clients.
Financial Health
HealthyHealthy · Hiring · 14% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency and lettings services, including marketing properties for sale and rent, tenant sourcing and vetting, property valuations, landlord support, and property…
Serves residential property buyers, sellers, tenants and landlords in Farnborough and nearby areas including Aldershot, Church Crookham, Cove, North Camp, Queensgate and Woking.
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HealthyHealthy · Growing · 0% CAGR over 4y
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Computed from 3 filingsProvides residential estate agency services including property sales and lettings, online valuations, and marketing of homes. Offers fixed‑fee packages for sellers and landlords, buyer services, and…
Serves homeowners, property sellers, landlords, buyers and renters in Norfolk, including Great Yarmouth, Fakenham, King’s Lynn, Dereham, Swaffham and the Norfolk Broads, with additional focus on land…
Financial Health
HealthyHealthy · Hiring · 18% CAGR over 2y
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Computed from 3 filingsProvides residential estate agency services including property sales and lettings, marketing homes for vendors and landlords, arranging property valuations, and supporting buyers and tenants with…
Serves residential property sellers, buyers, landlords and tenants, including students, in Uxbridge, Hillingdon, West Drayton, Iver, Denham, Ickenham and surrounding areas.
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HealthyHealthy
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Computed from 4 filingsProvides residential estate agency services including property sales, home buying support, and property valuations. Markets homes for sale, manages property listings, and offers buyer registration…
Serves homeowners, prospective home buyers and property sellers in Hull and across East Yorkshire, including people seeking valuations, property alerts and support with residential moves.
Financial Health
StableStable · Hiring · 5% CAGR over 3y
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Computed from 5 filingsProvides residential estate agency services including property sales and lettings, marketing of homes, property valuations, tenant and landlord support, home‑finding services, and management of…
Serves homeowners, property buyers, private landlords and tenants seeking residential sales, lettings and valuations, with listings focused around Littlehampton, Wick and Arundel.
Financial Health
HealthyHealthy · -3% CAGR over 4y
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Computed from 2 filingsProvides residential estate agency services including property sales, lettings, and valuations. Markets homes, manages rental listings, and supports buyers, sellers, landlords, and tenants with…
Serves homeowners, property sellers, buyers, landlords and tenants in Retford, Worksop and Bassetlaw villages, including residential clients seeking sales, lettings, valuations or rental homes.
Financial Health
StrongStrong · Hiring · 14% CAGR over 1y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, rental management, valuations and marketing, with online property search, buyer and tenant registration, and advice for…
Serves homeowners, landlords, property sellers, buyers and tenants in Derby, covering residential sales, lettings, valuations and rental support.
Financial Health
StableStable · 1% CAGR over 4y
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Computed from 5 filingsProvides residential property sales, lettings and property management services. Markets homes for sale or rent, conducts valuations, manages landlord and tenant arrangements, and produces marketing…
Serves B2C homeowners, property sellers and buyers, tenants, and private landlords in the Leicester property market, from first-time landlords to owners with extensive portfolios.
Financial Health
StableStable · -12% CAGR over 4y
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Computed from 3 filingsProvides residential estate agency services, marketing and selling homes on behalf of property owners. Offers property listings, buyer enquiries, sales progression support, and property valuation…
Serves residential property sellers and buyers in Emsworth, Havant and surrounding towns and villages, including homeowners seeking valuations, people switching estate agents, and buyers registering…
Financial Health
StableStable · -9% CAGR over 2y
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Computed from 4 filingsProvides residential property estate agency services including property sales, lettings and valuations. Markets homes, manages property listings, and supports buyers, sellers, landlords and tenants…
Serves homeowners, landlords, property buyers and tenants in North Hampshire and East Wiltshire, including people seeking houses, flats, bungalows, retirement properties, commercial property or land.
Financial Health
WeakWeak · -18% CAGR over 3y
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Computed from 5 filingsProvides estate agency services focused on residential property sales and lettings. Markets homes for sale and rent, conducts property valuations, and supports buyers, sellers, landlords and tenants…
Serves homeowners, prospective sellers, landlords, buyers and tenants involved in residential property sales and lettings in the Colchester and Wivenhoe areas.
Financial Health
WeakWeak · 0% CAGR over 5y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings and rental management. Markets homes for sellers and landlords, conducts property valuations, and manages tenant…
Serves residential property sellers, buyers, landlords and tenants in Halesowen and surrounding West Midlands areas, including homeowners seeking valuations and landlords with rental properties.
Financial Health
WeakWeak · -68% CAGR over 4y
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Computed from 5 filingsProvides residential estate agency services including property sales, lettings, valuations, and online auctions. Markets homes for sellers, manages rental properties for landlords, and assists buyers…
Serves homeowners, landlords, property buyers and tenants looking to sell, let, buy or rent residential property in Suffolk and Norfolk, especially along the Suffolk Heritage Coast.
Financial Health
WeakWeak · -1% CAGR over 4y
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Computed from 3 filingsProvides residential estate agency services, including marketing and sale of houses and flats, property search listings, buyer registration, and property valuations. Assists clients with buying and…
Serves residential property sellers and buyers in Bursledon, Southampton and surrounding Hampshire areas, from first-time buyers to owners and purchasers of high-value South Coast homes.
Financial Health
StableStable · -11% CAGR over 2y
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Computed from 5 filingsProvides residential estate agency and lettings services, including property sales, rental listings, tenant placement, property valuations, property management for landlords and tenants, and…
Serves residential home buyers, tenants, property sellers, landlords and property investors, mainly in East London and across the wider London market.
Financial Health
HealthyHealthy · Hiring · 7% CAGR over 4y
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings, and valuations. Offers landlord services such as tenant sourcing, rent collection, and full property management,…
Serves homeowners, landlords, property buyers and tenants in Stratford, Leyton and surrounding East London areas, covering residential sales and lettings customers.
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HealthyHealthy · -4% CAGR over 2y
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Computed from 5 filingsProvides residential estate agency services including property sales and lettings. Markets homes for sale and rent, conducts property valuations, and supports buyers, sellers, landlords, and tenants…
Serves residential property sellers, buyers, landlords and tenants in Plumstead, Woolwich, Thamesmead and surrounding South East London areas, including Greenwich and Bexley boroughs.
Financial Health
StableStable · -3% CAGR over 4y
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings, and auctions. Markets homes, lists properties for buyers and tenants, and offers property valuations and support for…
Serves residential property buyers, sellers, tenants and landlords in Torbay and Teignbridge, including Torquay, Paignton and Newton Abbot.
Financial Health
HealthyHealthy · Hiring · 17% CAGR over 2y
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Computed from 3 filingsProvides residential estate agency services including property sales, lettings and valuations. Markets homes to buyers and tenants, supports landlords, and offers property alerts and booking for…
Serves consumers in the local residential property market, including home buyers, sellers, renters and landlords in Luton, Dunstable, Houghton Regis and surrounding villages.
Financial Health
HealthyHealthy · -6% CAGR over 2y
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Showing 50 of 123 — +73 more with verified decision-maker contacts, live data, and CRM sync.
Unlock all 123 leads
Showing 50 of 123 — +73 more with verified decision-maker contacts, live data, and CRM sync.
How ValPal usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2C companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2C companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
ValPal is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2C by Lead generation
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Frequently asked questions
How many UK B2C companies use ValPal?
What share of UK B2C companies run ValPal?
How is ValPal usage detected?
What size B2C companies use ValPal in the UK?
What do ValPal-running B2C companies also run?
Can I get contact details for these companies?
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