B2B Companies Using Branch in the UK: 57 Active Firms (2026)
B2B companies running attribution technology sell to organisations and use app-linking or campaign-measurement tools in the UK.
For B2B suppliers, an app-linking and attribution layer usually sits between paid acquisition, partner referrals, mobile journeys and sales hand-offs. Running it signals a go-to-market operation that wants to connect campaign spend with qualified accounts, rather than treat web traffic as an isolated reporting line. The buyers are typically revenue operations, demand generation and product-marketing teams, with engineering involved where deep links, mobile apps or referral routing touch owned systems. Engagements tend to be subscription contracts with implementation work around tagging, routing rules, analytics governance and CRM integration.
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Across the UK, 57 actively trading B2B companies in this list run the stack, so adoption remains a narrow slice of the broader marketing-automation landscape. Reported employment is 792 people, suggesting a cohort of lean operating teams rather than large enterprise estates. Within detected marketing-automation use in the sector, the stack accounts for 0.6% of a 9,514-company denominator, behind the main email, CRM and automation platforms. London is the main regional cluster at 36.8%, followed by the South East at 14.0%; the North West, South West and West Midlands each account for 8.8%.
B2B adoption cuts across unlicensed suppliers and firms whose underlying activity brings in sector rules, particularly financial services, telecoms, professional services and outsourced data processing. The marketing layer itself mainly raises privacy and direct-marketing questions. ICO guidance treats PECR as relevant to live calls, automated calls, electronic mail and fax; the electronic-mail consent rule does not apply to corporate subscribers, but senders still need to identify themselves and offer a valid opt-out address. UK GDPR remains relevant where business-contact or campaign-level personal data is processed. Live B2B calling also needs screening against CTPS and TPS, alongside suppression of businesses that have already objected.
Adoption appears selective rather than broad. The stack tends to suit B2B firms with measurable digital acquisition, app-linked journeys or partner referral flows, not every supplier with a basic website. Pressure is likely to come from privacy governance, browser tracking constraints and the tendency for marketing suites to bundle more attribution and routing features. That points to a market where specialist use persists among teams with mobile or referral complexity, while lighter users drift towards bundled analytics and campaign tools.
What’s in the file
One row per company, 50+ columns — everything below plus each company’s verified directors, from Companies House filings.
Company data
Verified directors — included
Active director count is the full Companies House board, so it can be higher than the number of names listed — we leave out nominee and formation-agent directors, who aren’t worth contacting. It’s blank for the small number of companies whose officers we haven’t fetched yet.
You’re charged per business, not per row. Where a business trades through several registered companies you get every one, and the Group Primary column marks one row per business — filter to those and the count matches your invoice. Rows sharing a website are not automatically one business: franchises and multi-site operators each count separately, and where names don’t prove a relationship we count them apart rather than guess.
Adoption by company size
Adoption of Branch rises with company size across the trading UK B2B companies in this cohort. 0% of the 76,784 companies with under 10 employees run Branch (32 detected). 0.1% of the 31,788 companies with 10–50 employees run Branch (22 detected). 0.1% of the 3,773 companies with over 50 employees run Branch (2 detected). That is a 0.1% gap between the over 50 employees and under 10 employees bands.
57
Active firms
2026
0.6%
Of detected Marketing automation share
UK B2B
8
Median headcount
Filed accounts
121
Verified directors
Across this cohort
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Key facts
10% of the cohort was incorporated since 2022 (6 firms), so a sizeable share is in its first few filing cycles.
The selected attribution tool accounts for 0.6% (57) of detectable marketing automation systems among B2B firms, within a denominator of 9,514 companies with a detectable system.
London accounts for 36.8% (21) of B2B firms running the selected attribution technology; the South East follows at 14.0% (8).
Stack overlap points to measurement-led implementations: 50.9% (29) also run tag-management tooling and 47.4% (27) also run web-analytics tooling.
SaaS is the most common overlapping sector tag at 24.6% (14), ahead of market research and insights, wholesale and distribution, and fintech at 10.5% (6) each.
ICO guidance permits B2B email or text to corporate subscribers without PECR consent, but senders must identify themselves, give a valid opt-out address and still apply UK GDPR where business-contact personal data is processed.
Analytics market share among UK B2B
Share of the 9,514 UK B2B with a detectable system. As of June 2026.
What else do Branch-running B2B run?
Share of the 57 Branch-running UK companies where each technology was also detected. As of June 2026.
Where Branch B2B are, and how healthy they look
By region
By registered-office region; companies without a regional match count toward Rest of UK.
By financial health
From filed accounts; firms with fewer than two filings show as insufficient history.
8
Median headcount
£793.8K
Median UK turnover
0%
Above £5M turnover
6
Incorporated since 2022
Verified directors — included in the file
Director names and roles for these 90 businesses, alongside financials and websites, in one Excel + CSV file.
Top UK B2B using Branch
Ranked by sales-readiness score: an AI model assesses what each company does, its sector and size, and scores its overall fit. Best-fit prospects appear first.
Financial sub-scores
Computed from 5 filingsDevelops AI-based software for testing and analysing visual marketing and retail creative. The platform predicts attention, emotion and memorability in adverts, packaging and digital content,…
Serves enterprise CPG brands, retailers and marketing agencies, targeting shopper marketing, consumer insights, ecommerce, retail marketing and visual merchandising teams managing omnichannel…
Financial Health
StableStable · Hiring · 55% CAGR over 5y
Location
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Financial sub-scores
Computed from 5 filingsOrganises conferences, trade events and award programmes for the affiliate, partner and influencer marketing industries, including PI LIVE and Influencer Marketing Show. Publishes the Hello…
Serves B2B marketing teams and professionals in affiliate, performance, partner and creator marketing, including brands, publishers, creators, technology providers and agencies across the UK, Europe…
Financial Health
StrongStrong · Growing, Hiring · 16% CAGR over 4y
Location
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Financial sub-scores
Computed from 4 filingsProvides an on-demand pay platform that enables employees to access earned wages before scheduled payday. Integrates with payroll, HR and time‑tracking systems and offers tools such as prepaid cards,…
Serves B2B employers of all sizes across healthcare, grocery, retail, call centres, restaurants, manufacturing, travel, hospitality, public sector and franchise sectors, plus HCM, payroll and…
Financial Health
DistressedDistressed · 29% CAGR over 2y
Location
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Computed from 5 filingsProvides a managed data platform that connects and integrates data from multiple business systems. Offers data integration, data lakehouse architecture, analytics, retail and ecommerce data…
Serves B2B ecommerce and retail businesses, including teams responsible for data, analytics, digital systems, customer data, direct mail, and financial reconciliation.
Financial Health
WeakWeak · Hiring · 3% CAGR over 4y
Location
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Computed from 2 filingsProvides digital marketing and development services including search engine optimisation (SEO), paid media/PPC management, digital PR, social media marketing, and website development, creating…
Serves B2B marketing teams at consumer and ecommerce brands, including retail, travel and jewellery companies, with emphasis on leading global brands in the UK and US.
Financial Health
StableStable · 10% CAGR over 1y
Location
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Computed from 4 filingsDevelops software that provides digital receipt and post‑purchase engagement tools for retailers. Platform links in‑store transactions to customer profiles, delivers receipts via digital channels,…
Serves independent, mid-sized and enterprise retailers and growing consumer brands, with their shoppers as end users.
Financial Health
StrongStrong · Hiring · 63% CAGR over 3y
Location
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Computed from 5 filingsProvides marketing and print services including digital and lithographic printing, direct mail campaigns, mail fulfilment, and print management. Offers digital marketing, email marketing, data…
Serves B2B marketing teams, brands and charities that run print, mail and digital campaigns, including organisations seeking sustainable marketing practices, data support and campaign management.
Financial Health
StableStable · Hiring · 14% CAGR over 4y
Location
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Computed from 5 filingsProvides IT consultancy and CRM services centred on Microsoft Dynamics 365 and Power Apps, including system implementation, custom CRM development, licensing advice, user training, and ongoing…
Serves UK-based small and medium-sized organisations, including charities, membership bodies, small businesses and financial services firms, typically teams using CRM across sales, marketing and…
Financial Health
HealthyHealthy · -10% CAGR over 4y
Location
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Computed from 5 filingsOrganises the Southern Manufacturing & Electronics Show, an annual trade exhibition for manufacturing, electronics, and industrial technology. The event hosts exhibitors, seminars, and product…
Serves B2B exhibitors, sponsors and attendees in UK manufacturing, electronics and industrial technology, including aerospace, mechanical/electrical engineering and motorsport firms, plus…
Financial Health
WeakWeak
Location
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Computed from 5 filingsOrganises and manages the CHEMUK trade exhibition, a business-to-business event for the chemical, process engineering and formulated product industries, featuring exhibitors, networking and…
Serves B2B suppliers, manufacturers, engineers, laboratories and management professionals across the UK chemical supply chain, including chemicals, process engineering and formulated product…
Financial Health
HealthyHealthy · Hiring · 24% CAGR over 4y
Location
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Computed from 5 filingsProvides employer branding research and analytics, analysing large datasets on employer reputation to deliver insights, reports, and benchmarking tools such as the Employer Brand Index to help…
Serves HR, talent acquisition and employer brand leaders at large enterprises and multinationals, including Fortune 500 organisations, focused on employer reputation across geographies.
Financial Health
StableStable · Hiring · 6% CAGR over 4y
Location
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Computed from 4 filingsDevelops waste container sensors and a cloud-based analytics platform that monitors bin fill levels and collection events. Provides data, alerts, reporting, and route optimisation tools for waste…
Serves B2B and public-sector customers including waste services companies, small and large haulers, property managers, campus operators, and cities or municipalities responsible for collections,…
Financial Health
StrongStrong · Hiring · 14% CAGR over 3y
Location
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Computed from 5 filingsProvides technology-enabled B2B survey services for due diligence and market research. Recruits and vets global respondents, runs qualitative and quantitative surveys, and offers a platform with…
Serves private equity, growth equity, venture capital and private debt firms, strategy consultancies, public markets teams and major corporations seeking global B2B and niche B2C respondent access.
Financial Health
WeakWeak · -5% CAGR over 3y
Location
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Computed from 3 filingsOrganises the LAMMA agricultural machinery and technology trade show, featuring equipment manufacturers, product demonstrations, seminars and industry zones, and provides exhibition space, event…
Serves agricultural machinery and technology suppliers, exhibitors, sponsors and media partners, alongside farmers, contractors and agribusiness professionals in the UK agricultural sector.
Financial Health
DistressedDistressed
Location
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Computed from 3 filingsProduces films, animations and photography, and develops visual campaigns and digital content for charities and purpose‑led organisations. Services include concept development, filming, animation,…
Serves charities, NGOs and purpose-led organisations, mainly communications and fundraising teams seeking campaign support, with clients across health, social care, veterans, children’s services,…
Financial Health
DistressedDistressed · 0% CAGR over 2y
Location
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Computed from 3 filingsDevelops AI-based software for managing employee compensation decisions. The platform provides pay equity audits, compensation recommendations, and tools for pay gap reporting, regulatory compliance,…
Serves large enterprises, particularly HR, total rewards, compensation, people analytics and compliance teams responsible for pay equity, hiring offers, pay reporting and transparency obligations.
Financial Health
WeakWeak · Hiring · 145% CAGR over 2y
Location
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Computed from 3 filingsProvides workforce management software and staffing services for health and social care organisations, including shift scheduling, HR and agency management tools, and a platform to source and book…
Sells to health and social care organisations, including care providers managing permanent and temporary staff. Also serves staffing agencies and individual health and care workers such as nurses,…
Financial Health
StableStable
Location
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Computed from 5 filingsOperates a membership-based trade exchange platform that enables businesses to barter goods and services using trade credits. Provides an online marketplace, member directory, and account services…
Targets business owners and SMEs across most industries, from hospitality and retail to trades and professional services, looking for new B2B customers, supplier contacts, and ways to use spare…
Financial Health
DistressedDistressed
Location
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Develops cloud-based livestock and farm management software that enables farmers to record and manage herd and flock data, including animal records, breeding and treatments, pasture management, and…
Sells primarily to livestock farmers, including cattle, dairy and sheep producers, plus farms needing pasture management. Also serves agribusiness buyers such as retailers, processors, financial…
Financial Health
N/AN/A
Location
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Computed from 5 filingsDevelops retail checkout and point‑of‑sale technology, including self‑checkout kiosks, RFID kiosks, mobile POS, and smartphone scan‑and‑pay systems. Provides software for payments, inventory…
Serves B2B retail operators, from single-store shops to multi-location and enterprise chains, across grocery, apparel, cafés, convenience, beauty, travel, stadiums, events and food and beverage.
Financial Health
StableStable · -69% CAGR over 5y
Location
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Computed from 4 filingsProvides business consulting services focused on organisational performance, people performance, customer experience, and strategy execution. Offers organisational audits, training programmes,…
Serves B2B, public-sector and third-sector organisations, including manufacturing, financial services, energy, utilities, technology, BPO/contact centres, and central and local government teams.
Financial Health
WeakWeak · -17% CAGR over 3y
Location
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Computed from 5 filingsProvides human factors risk management consultancy, training and software for safety‑critical industries. Develops SHERPA software for task analysis and human error reduction, and delivers courses,…
Sells to major organisations and specialist teams in safety-critical industries, including process industries, power generation, defence, healthcare, pharmaceuticals, medical devices, aviation and…
Financial Health
WeakWeak · 0% CAGR over 4y
Location
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Provides online professional education and training in customer management and customer technology. Delivers MBA‑level courses, including Mini MBA programmes, covering marketing, customer data,…
Serves individual professionals and corporate teams worldwide, including managers, marketers, CX leaders, enterprise architects and digital technologists, with relevance to management consultancies,…
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides user research services for video game developers, conducting playtesting and studies on usability, user experience, accessibility and player behaviour. Delivers in‑lab and remote research…
Serves video game developers, publishers and production teams creating games across genres, platforms and audiences, including teams needing player research, usability feedback and accessibility…
Financial Health
WeakWeak · Hiring · 7% CAGR over 4y
Location
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Computed from 3 filingsProvides print consultancy services including colour management, lithographic printing, print procurement and print management. Also advises on print workflows, paper optimisation, and sustainability…
Serves businesses and organisations with print, mail and marketing operations, including marketing teams procuring litho or digital print, direct mail, postage and sustainability support, plus…
Financial Health
StrongStrong · 0% CAGR over 1y
Location
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Computed from 5 filingsProvides digital transformation and experience design services, including customer experience strategy, UX/UI design, research, optimisation, and app design. Works with B2B and B2C brands to develop…
Serves B2B and B2C organisations, mainly retail, ecommerce and consumer brands, including fashion, home, automotive, foodservice, safety and leisure sectors, targeting teams responsible for customer…
Financial Health
HealthyHealthy · -3% CAGR over 4y
Location
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Computed from 5 filingsProvides digital asset investment management services, offering funds and strategies focused on cryptocurrencies, tokens, NFTs and blockchain companies. Develops blockchain-based financial products…
Serves institutional and sophisticated investors, finance professionals, and organisations seeking exposure to digital assets, blockchain companies, tokenisation and crypto-market education.
Financial Health
StrongStrong
Location
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Computed from 4 filingsProvides digital ordering and payment technology for businesses, including electronic and mobile point‑of‑sale systems, self‑service kiosks, card terminals, QR code and pay‑by‑link payments, and…
Sells to local businesses and organisations in food and beverage, retail, health and wellness, sports clubs and charities, including restaurants, cafés, shops, salons, gyms, stadiums and mobile…
Financial Health
StableStable · Hiring · 34% CAGR over 3y
Location
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Computed from 2 filingsProvides a SaaS platform for designing, pricing, trading and monitoring structured investment products. Connects private banks, asset managers and distributors with investment banks and issuers,…
Sells to private banks, asset managers, financial advisers and specialised brokers in wealth management, as well as issuers and investment banks trading structured products and OTC derivatives.
Financial Health
WeakWeak · 0% CAGR over 1y
Location
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Functions as an intermediate holding company overseeing subsidiaries that develop digital health software, including medication management and patient engagement platforms used by healthcare…
Serves pharmaceutical and life sciences companies, including patient support, clinical trial and brand teams, plus healthcare professionals involved in treatment journeys, adherence and access…
Financial Health
N/AN/A
Location
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Computed from 5 filingsProvides Salesforce and related technology training courses for individuals and employees, covering CRM, data, AI and consultancy skills. Also recruits and supplies Salesforce professionals and…
Serves individuals, especially women and parents transitioning into Salesforce and tech careers, plus businesses worldwide seeking employee upskilling or diverse tech talent for CRM, data and AI…
Financial Health
WeakWeak · -53% CAGR over 4y
Location
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Computed from 3 filingsProvides technology recruitment and consultancy services to enterprises, sourcing contract and permanent specialists across platforms including SAP, Oracle, Microsoft Dynamics, Salesforce, cloud…
Serves enterprise employers across sectors including financial services, manufacturing, retail, telecoms, life sciences and professional services that hire specialist technology talent.
Financial Health
WeakWeak · -1% CAGR over 2y
Location
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Computed from 2 filingsManufactures commercial cooking equipment for professional kitchens, including gas and electric ranges, griddles, grills, broilers, ovens, and countertop appliances. Supplies heavy‑duty cooking…
Sells to commercial foodservice buyers, including chefs, restaurant operators and restaurateurs, via dealers and distributors. Serves professional kitchens needing heavy-duty cooking equipment, from…
Financial Health
DistressedDistressed · -38% CAGR over 1y
Location
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Computed from 3 filingsProvides executive recruitment, leadership assessment, interim management placement, and consultancy services for public sector and local government organisations. Supports senior hiring,…
Serves public sector organisations, especially local government bodies, councils, senior officers and elected members involved in leadership, workforce capacity, devolution and local government…
Financial Health
StableStable · -8% CAGR over 2y
Location
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Computed from 5 filingsProvides building services engineering consultancy for construction and property projects, including mechanical and electrical system design, sustainability advice, and infrastructure planning for…
Serves B2B clients in property and construction, including developers, architects, contractors and building owners across commercial, residential, hospitality, education, cultural, religious and…
Financial Health
WeakWeak · -4% CAGR over 5y
Location
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Computed from 5 filingsProvides international freight forwarding and logistics services, arranging transport of cargo by air, ocean and ground. Manages project cargo, trade show shipments, and door‑to‑door freight movement…
Serves B2B shippers, importers/exporters, logistics providers and supply chain teams needing global cargo movement, including companies with ocean, air, ground, project cargo and trade show freight…
Financial Health
StrongStrong · Growing, Hiring · 32% CAGR over 4y
Location
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Computed from 5 filingsProvides commercial roofing contracting and consultancy services, including roof surveys, inspections, drone surveys and leak detection. Installs, repairs and refurbishes flat, pitched and metal…
Serves commercial property owners, facilities managers and contractors across the UK, including multi-site businesses in retail, telecoms and automotive sectors with roofing and height-safety…
Financial Health
HealthyHealthy · -58% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy and tax advisory services including bookkeeping, payroll, audit, tax planning and compliance. Supports limited companies, SMEs and sole traders with cloud accounting, financial…
Serves sole traders, startups, SMEs, limited companies and larger businesses, mainly across Lancashire and the North West, plus individuals needing tax, mortgage or financial planning support.
Financial Health
HealthyHealthy · -1% CAGR over 4y
Location
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Computed from 4 filingsProvides recruitment services for the social care sector, placing interim and permanent managers, social work leaders, and SEND professionals. Works with public, private and charitable organisations…
Serves public-sector, private and charitable social care providers across the UK, including local authorities and organisations hiring interim or permanent social care executives, social work…
Financial Health
StableStable · Hiring · 15% CAGR over 3y
Location
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Computed from 5 filingsProvides healthcare recruitment services, sourcing and placing nurses, doctors, and allied health professionals into temporary and permanent roles with NHS and private healthcare providers.…
Serves nurses, doctors and HCPC-registered healthcare professionals seeking UK shifts and jobs, alongside healthcare employers including NHS trusts and private hospitals needing clinical staff.
Financial Health
StableStable · Hiring · 45% CAGR over 5y
Location
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Computed from 5 filingsSupplies event hire equipment including furniture, chairs, tables, lounge seating, catering and kitchen equipment, tableware, glassware, linens, mobile bars and dance floors for corporate events,…
Serves UK event organisers across corporate, public-sector and private occasions, including conferences, exhibitions, trade shows, polling stations, festivals, weddings, parties, sports events and…
Financial Health
HealthyHealthy · Hiring · 12% CAGR over 4y
Location
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Computed from 3 filingsProvides chartered accountancy and business advisory services, including audit, tax planning, management accounts, bookkeeping and payroll. Also advises on cash flow improvement, business strategy,…
Serves business owners and SMEs in Kent, London and the South East, including growing companies, new businesses and owner-managed firms.
Financial Health
StableStable · 2% CAGR over 2y
Location
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Computed from 5 filingsFinancial Health
StableStable · 1% CAGR over 4y
Location
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Computed from 5 filingsSupplies spare parts and components for dairy milking equipment, including clusters, liners, pulsators, vacuum pumps, milk pumps, filters and fittings. Offers replacement parts compatible with…
Serves dairy farms, goat and sheep milking operations, and agricultural engineers maintaining parlours using Gascoigne Melotte, Fullwood, DeLaval and Boumatic equipment.
Financial Health
HealthyHealthy · -1% CAGR over 5y
Location
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Computed from 5 filingsFinancial Health
HealthyHealthy · -68% CAGR over 4y
Location
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Computed from 5 filingsProvides accountancy services for contractors, consultants and freelancers, including bookkeeping, tax returns, financial advice and support. Uses FreeAgent cloud accounting software and offers fixed…
Serves contractors, consultants, freelancers and small service-based businesses, including engineers, IT professionals, designers, programmers, medical and management consultants, marketing/PR,…
Financial Health
StrongStrong · Hiring · 15% CAGR over 4y
Location
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Computed from 5 filingsFinancial Health
WeakWeak · Hiring · 24% CAGR over 4y
Location
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43 more companies and their verified directors are in the file
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How Branch usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling. B2B companies are identified using Firmbase's semantic classification of company activity, built from filings, websites and registered SIC codes rather than SIC codes alone. The detected counts and share figures on this page are computed within that sector cohort, so "share" always means share of B2B companies with a detectable system — not of all UK companies.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
Branch is a trademark of its respective owner. Firmbase is not affiliated with, sponsored by, or endorsed by the trademark owner.
UK B2B by Analytics
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Frequently asked questions
How many UK B2B companies use Branch?
What share of UK B2B companies run Branch?
How is Branch usage detected?
What size B2B companies use Branch in the UK?
What do Branch-running B2B companies also run?
Can I get contact details for these companies?
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