Recruitment & staffing Used by UK B2B Companies: Market Share (2026)
Detected recruitment and staffing usage across 2,505 UK B2B companies, with BambooHR the largest identified system at 12.8% market share.
Among 112,314 trading UK B2B companies, 2,505 have a detectable Recruitment & staffing system, spread across 26 systems. The front of the market is closely split: BambooHR has 12.8% (320), WP Job Openings 12.5% (314), Workable 11.1% (277), and Teamtailor 10.4% (260).
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Size bands do not point to a single pattern. WP Job Openings leads both Under 10 employees with 12.7% of 1,454 companies and Over 50 employees with 12.5% of 248 companies, while BambooHR leads the 10–50 employees band at 13.9% of 803 companies.
Beyond the four largest systems, Greenhouse has 7.7% (192), ADP 6.5% (164), Lever 5.8% (145), and Ashby 3.9% (98). Another 18 systems cover 806 companies, leaving a long tail alongside the main ATS and HR hiring platforms.
2,505
B2B with detected Recruitment & staffing
Of 112,314 UK B2B
2.2%
Detection rate
2026
26
Systems detected
In this category
12.8%
Leader share
BambooHR
UK B2B Recruitment & staffing market share
Share of the 2,505 UK B2B with a detectable system. As of June 2026.
Recruitment & staffing compared
| System | UK B2B | Share | Median headcount | London share | Typical profile |
|---|---|---|---|---|---|
| BambooHR | 320 | 12.8% | 8 | 39.4% | Eight-person employers, 12.8% share |
| WP Job Openings | 314 | 12.5% | 6 | 23.6% | Six-person employers, 12.5% share |
| Workable | 277 | 11.1% | 8 | 45.8% | Eight-person employers, 11.1% share |
| Teamtailor | 260 | 10.4% | 9 | 41.5% | Nine-person employers, 10.4% share |
| Greenhouse | 192 | 7.7% | 5 | 47.9% | Five-person employers, 7.7% share |
| ADP | 164 | 6.5% | 5 | 25% | Five-person employers, 6.5% share |
| Lever | 145 | 5.8% | 7 | 43.4% | Seven-person employers, 5.8% share |
| Ashby | 98 | 3.9% | 7 | 61.2% | Seven-person employers, 3.9% share |
| iCIMS | 88 | 3.5% | 7 | 27.3% | Seven-person employers, 3.5% share |
| JazzHR | 70 | 2.8% | 5 | 45.7% | Five-person employers, 2.8% share |
| Firefish | 69 | 2.8% | 8 | 17.4% | Eight-person employers, 2.8% share |
| Pinpoint | 64 | 2.6% | 9 | 43.8% | Nine-person employers, 2.6% share |
| Recruitee | 62 | 2.5% | 8 | 33.9% | Eight-person employers, 2.5% share |
| JobAdder | 61 | 2.4% | 7 | 24.6% | Seven-person employers, 2.4% share |
| PeopleHR | 60 | 2.4% | 6 | 23.3% | Six-person employers, 2.4% share |
| SmartRecruiters | 55 | 2.2% | 8 | 40% | Eight-person employers, 2.2% share |
| Breezy HR | 53 | 2.1% | 8 | 32.1% | Eight-person employers, 2.1% share |
| SAP SuccessFactors | 51 | 2% | 7 | 23.5% | Seven-person employers, 2.0% share |
| Live Vacancies | 49 | 2% | — | — | View these companies in Firmbase → |
| Personio | 49 | 2% | — | — | View these companies in Firmbase → |
| Zoho Recruit | 48 | 1.9% | — | — | View these companies in Firmbase → |
| Paylocity | 46 | 1.8% | — | — | View these companies in Firmbase → |
| Occupop | 32 | 1.3% | — | — | View these companies in Firmbase → |
| Networx Recruitment | 26 | 1% | — | — | View these companies in Firmbase → |
| Harri | 5 | 0.2% | — | — | View these companies in Firmbase → |
| MyNewTerm | 4 | 0.2% | — | — | View these companies in Firmbase → |
Systems detected below the page threshold appear with counts only; their full lists are available in the Firmbase app.
Market leader by size
The leading Recruitment & staffing system shifts with company size: among UK B2B with under 10 employees, WP Job Openings leads at 12.7% of the 1,454 with a detectable system; among UK B2B with 10–50 employees, BambooHR leads at 13.9% of the 803 with a detectable system; and among UK B2B with over 50 employees, WP Job Openings leads at 12.5% of the 248 with a detectable system.
Under 10 employees
12.7% of band
Under 10 employees account for 1,454 detected companies. WP Job Openings leads with 12.7%, with smaller employers spread across HR suites, applicant tracking systems and website-based hiring tools.
10–50 employees
13.9% of band
The 10–50 employees band covers 803 detected companies. BambooHR leads with 13.9%, with Workable and Teamtailor also suited to firms formalising hiring beyond ad hoc inbox workflows.
Over 50 employees
12.5% of band
Over 50 employees covers 248 detected companies. WP Job Openings leads with 12.5%, leaving larger UK B2B adopters split across several applicant tracking and HR-linked systems.
How Recruitment & staffing usage is detected
Company data
Detected companies are joined to UK Companies House records and XBRL accounts data. Revenue and headcount figures come from the most recent filed accounts; where the company has not filed, values are estimated using a model trained on filed history and peer benchmarks and are labelled as estimates.
Detection
Firmbase crawls the public website of actively-trading UK companies and fingerprints the technologies present: tracking scripts, embedded forms, chat widgets, CMS markers and similar signatures. A company is included in this list when one or more of the technology's signatures are found on its site; closely-related variants of the same product are grouped under one name. Detection covers what is visible on the public web — a company using the technology purely internally, with no website footprint, will not appear. Counts are therefore a conservative floor, not a ceiling.
Freshness
Websites are re-crawled on a rolling basis and the underlying company data is refreshed from Companies House continuously; filings appear within days of submission. The list and its statistics are regenerated when the detected cohort moves meaningfully. You can see the last-updated timestamp near the top of the page.
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UK B2B by Recruitment & staffing
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Frequently asked questions
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